Reportable Segments (Tables)

9 Months Ended

Sep. 29, 2012

Schedule of Selected Operating Segment Information [Table Text Block]

			Quarter ended				Year-to-date period ended
			September 29,		October 1,		September 29,		October 1,
(millions)			2012		2011		2012		2011
Net sales
	U.S. Morning Foods & Kashi	$	946	$	897	$	2,826	$	2,782
	U.S. Snacks		865		727		2,410		2,181
	U.S. Specialty		264		234		864		789
	North America Other		388		359		1,125		1,060
	Europe		685		585		1,836		1,840
	Latin America		292		274		836		816
	Asia Pacific		280		236		737		715
	Consolidated	$	3,720	$	3,312	$	10,634	$	10,183
Operating profit
	U.S. Morning Foods & Kashi	$	137	$	134	$	479	$	491
	U.S. Snacks		116		94		351		329
	U.S. Specialty		62		64		188		185
	North America Other		66		65		206		198
	Europe		84		84		234		287
	Latin America		35		43		134		152
	Asia Pacific		29		23		79		79
	Total Reportable Segments		529		507		1,671		1,721
	Corporate		(50)		(43)		(172)		(142)
	Consolidated	$	479	$	464	$	1,499	$	1,579

- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

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