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Goodwill and Other Intangible Assets

3 Months Ended

Mar. 31, 2012

Goodwill and Other Intangible Assets [Abstract]

Goodwill and Other Intangible Assets [Text Block]

Note 2 Goodwill and other intangible assets

Changes in the carrying amount of goodwill for the quarter ended March 31, 2012 are presented in the following table.

Carrying amount of goodwill

	U.S.
	Morning					North
	Foods &			U.S.	America					Asia		Consoli-
(millions)	Kashi		Snacks			Other		Europe		Pacific		dated
December 31, 2011	$	80	$	3,257	$	202	$	57	$	27	$	3,623
Currency translation adjustment		-		-		-		5		-		5
March 31, 2012	$	80	$	3,257	$	202	$	62	$	27	$	3,628

Intangible assets subject to amortization
		Gross carrying amount				Accumulated amortization
		March 31,		December 31,		March 31,		December 31,
(millions)		2012		2011		2012		2011
Trademarks	$	19	$	19	$	17	$	17
Other		41		41		32		32
Total	$	60	$	60	$	49	$	49

For intangible assets in the preceding table, amortization was less than $1 million for each of the current and prior year comparable quarters. The currently estimated aggregate annual amortization expense for full-year 2012 and each of the four succeeding fiscal years is approximately $2 million.

Intangible assets not subject to amortization
		Total carrying amount
		March 31,		December 31,
(millions)		2012		2011
Trademarks	$	1,443	$	1,443

- Definition

The entire disclosure for the aggregate amount of goodwill and a description of intangible assets, which may include (a) for amortizable intangible assets (also referred to as finite-lived intangible assets), the carrying amount, the amount of any significant residual value, and the weighted-average amortization period, (b) for intangible assets not subject to amortization (also referred to as indefinite-lived intangible assets), the carrying amount, and (c) the amount of research and development assets acquired and written off in the period, including the line item in the income statement in which the amounts written off are aggregated, if not readily apparent from the income statement. Also discloses (a) for amortizable intangibles assets in total and by major class, the gross carrying amount and accumulated amortization, the total amortization expense for the period, and the estimated aggregate amortization expense for each of the five succeeding fiscal years, (b) for intangible assets not subject to amortization the carrying amount in total and by major class, and (c) for goodwill, in total and for each reportable segment, the changes in the carrying amount of goodwill during the period (including the aggregate amount of goodwill acquired, the aggregate amount of impairment losses recognized, and the amount of goodwill included in the gain (loss) on disposal of a reporting unit). If any part of goodwill has not been allocated to a reportable segment, discloses the unallocated amount and the reasons for not allocating. For each impairment loss recognized related to an intangible asset (excluding goodwill), discloses: (a) a description of the impaired intangible asset and the facts and circumstances leading to the impairment, (b) the amount of the impairment loss and the method for determining fair value, (c) the caption in the income statement or the statement of activities in which the impairment loss is aggregated, and (d) the segment in which the impaired intangible asset is reported. For each goodwill impairment loss recognized, discloses: (a) a description of the facts and circumstances leading to the impairment, (b) the amount of the impairment loss and the method of determining the fair value of the associated reporting unit, and (c) if a recognized impairment loss is an estimate not finalized and the reasons why the estimate is not final. May also disclose the nature and amount of any significant adjustments made to a previous estimate of an impairment loss.

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