Operating Segments

9 Months Ended

Oct. 01, 2011

Operating Segments [Abstract]

Operating Segments

Note 11 Operating segments

Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and veggie foods. Kellogg products are manufactured and marketed globally. Principal markets for these products include the United States and United Kingdom. The Company currently manages its operations in four geographic operating segments, comprised of North America and the three International operating segments of Europe, Latin America, and Asia Pacific.

			Quarter ended				Year-to-date period ended
			October 1,		October 2,		October 1,		October 2,
(millions)			2011		2010		2011		2010
Net sales
	North America	$	2,217	$	2,130	$	6,812	$	6,469
	Europe		585		564		1,840		1,730
	Latin America		274		247		816		709
	Asia Pacific (a)		236		216		715		629
	Consolidated	$	3,312	$	3,157	$	10,183	$	9,537
Segment operating profit
	North America (b)	$	357	$	407	$	1,203	$	1,269
	Europe		84		102		287		307
	Latin America		43		34		152		126
	Asia Pacific (a)		23		25		79		82
	Corporate (b)		(43)		(27)		(142)		(123)
	Consolidated	$	464	$	541	$	1,579	$	1,661
(a)	Includes Australia, Asia and South Africa.
(b)	Research and Development expense totaling $3 million for the quarter ended October 2, 2010 and $8 million for the year-to-date period ended October 2, 2010 was reallocated to Corporate from North America.