Exhibit 99.1



REED, VERMYLEN APPOINTMENTS ANNOUNCED BY KELLOGG

    BATTLE CREEK, Mich., Nov. 2 -- Kellogg Company (NYSE: K), which announced
last week that it has reached agreement to acquire Keebler Foods Company, today
announced appointments involving two top Keebler executives.  These appointments
are effective with the closing of the acquisition, expected during the first
quarter of 2001.
    Sam K. Reed, currently president and CEO of Keebler, has been elected to the
Kellogg Company Board of Directors and appointed vice chairman. He will help
drive the integration of Kellogg and Keebler.
    David Vermylen, currently president of the Keebler Brands Division, has been
appointed senior vice president of Kellogg and president and chief executive
officer of Keebler.
    "Under Sam K. Reed's leadership, Keebler has established a superb record of
growth," said Carlos M. Gutierrez, Kellogg's chairman of the board and chief
executive officer. "Sam has built a great team and I look forward to working in
partnership with him as we integrate Kellogg and Keebler and build on the
strengths of both.
    "David Vermylen has provided strong leadership in the Keebler organization,"
Gutierrez said. "We are especially pleased to have David as a part of the
Kellogg-Keebler team as we focus on executing our growth strategy in the United
States."

    Company Information
    With annual sales of nearly $7 billion, Kellogg Company is the world's
leading producer of cereal and a leading producer of convenience foods,
including toaster pastries, cereal bars, frozen waffles, wholesome snacks, and
meat alternatives. The company's brands include Kellogg's, Special K, Rice
Krispies, Eggo, Pop-Tarts, Nutri-Grain, Morningstar Farms, and Kashi. For more
information, visit Kellogg's web site at http://www.kelloggs.com .

    Keebler Foods Company and its subsidiaries constitute the second largest
cookie and cracker maker in the United States with annual sales of $2.8 billion.
Keebler markets its products under well-recognized brands such as Keebler,
Cheez-It, Carr's, Ready Crust, Famous Amos, Murray, Austin, and Plantation. For
more information, visit Keebler's web site at http://www.keebler.com.