Kellogg Company News

                For release:            April 5, 2004
                Media and               John P. Renwick, CFA (269) 961-6365
                Analysts' Contacts:     Simon D. Burton, CFA (269) 961-6636


             KELLOGG INDICATES STRONGER-THAN-EXPECTED FIRST QUARTER

         BATTLE CREEK, Mich. - Kellogg Company (NYSE: K) announced that it is
off to a great start in 2004; first-quarter 2004 earnings per share growth will
be approximately 30%, up strongly from the $0.40 per share reported in the
year-earlier quarter. This excellent performance is due primarily to the Company
posting double-digit sales growth, which is far stronger than expected, and
foreign exchange translation having a greater impact on profit than originally
anticipated. Furthermore, a capacity rationalization project, planned during the
quarter, has not yet been executed, so its costs did not impact earnings in this
quarter.

         "We are delighted with our start to 2004," said Carlos M. Gutierrez,
chairman and chief executive officer of Kellogg Company. "Across our Company, we
are leveraging our brands and bringing exciting ideas to the marketplace. The
entire organization is committed to earning our stripes every day, and that is
reflected in our outstanding execution thus far in 2004."

          The Company also raised its full-year 2004 earnings per share guidance
to $2.07-2.11, from a previous range of $2.05-2.09. This represents growth of
8-10%, or modestly above the Company's long-term target of high single-digit
growth. Underscoring the quality of these expected earnings, Kellogg announced
that this range also includes a higher estimate for up-front costs and
write-offs related to capacity rationalizations and cost-reduction initiatives.
Whereas these costs and write-offs were previously projected to be $0.05 per
share, they are now expected to amount to $0.10-0.12 per share.

         Mr. Gutierrez said, "Our business momentum is strong enough that we can
raise our earnings guidance, even as we encounter significantly higher
commodities costs and reinvest for the future. This reinvestment includes
substantially increased brand building, as well as costs related to projects
that offer high returns on investment and the opportunity to enhance
profitability in the future."

         The Company will formally release its first quarter 2004 results on
Thursday, April 22, 2004.

                              About Kellogg Company
         With 2003 sales of nearly $9 billion, Kellogg Company is the world's
leading producer of cereal and a leading producer of convenience foods,
including cookies, crackers, toaster pastries, cereal bars, frozen waffles and
meat alternatives. The Company's brands include Kellogg's, Keebler, Pop-Tarts,
Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms,
Famous Amos, Carr's, Plantation, Ready Crust, and Kashi. Kellogg products are
manufactured in 17 countries and marketed in more than 180 countries around the
world. For more information, visit Kellogg's web site at
http://www.kelloggcompany.com.



                      Forward-Looking Statements Disclosure
         This news release contains forward-looking statements related to
business performance, cash flow, sales, momentum, brand building, innovation,
costs, cost savings, productivity savings, operating leverage, operating profit,
earnings and growth. Actual performance may differ materially from these
statements due to factors related to the substantial amount of indebtedness
incurred to finance the Keebler Foods acquisition (which could, among other
things, hinder the Company's ability to adjust rapidly, make the Company more
vulnerable to a downturn, and place the Company at a competitive disadvantage to
less-leveraged companies); competitive conditions and their impact; the
effectiveness of advertising, pricing and promotional spending; the success of
productivity improvements and business transitions; the success of innovation
and new product introductions; the recoverability of the carrying value of
goodwill and other intangibles; the availability of and interest rates on
short-term financing; commodity and energy prices and labor costs; actual market
performance of benefit plan trust investments; the levels of spending on systems
initiatives, properties, business opportunities, integration of acquired
businesses; changes in consumer behavior and preferences; U.S. and foreign
economic factors such as interest rates, statutory tax rates, and foreign
currency conversions or unavailability; legal and regulatory factors; business
disruption or other losses from terrorist acts or political unrest; and other
factors.