EXHIBIT 21

Jostens, Inc. subsidiaries as of March 31, 2004

Name of Company				Jurisdiction of Incorporation

Jostens Canada Ltd.				Canada
Jostens Can Investments B.V.				The Netherlands
Jostens International Holding B.V.				The Netherlands
C.V. Jostens Global Trading				The Netherlands
JC Trading, Inc.				Puerto Rico
Conceptos Jostens,				Mexico
JostFer, S.A. de C.V.				Mexico
Reconocimientos E Incentivos, S.A. de C.V.				Mexico