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EXHIBIT 12

COMPUTATION OF RATIO OF EARNINGS TO FIXED CHARGES (UNAUDITED)

	(Successor)										Jostens, Inc. (Predeccessor)
	Six Months Ended												Fiscal Year
Dollars in thousands					Fiscal Year 2004			Five Months Ended January 2, 2004			Seven Months Ended July 29, 2003
	April 2, 2005		April 3, 2004										2002		2001		2000
Earnings
(Loss) income from continuing operations before income taxes	$	82,161	$	19,893	$	(137,136	)	$	(69,052	)	$	11,750	$	64,483	$	45,115	$	5,532
Interest expense (excluding capitalized interest)		52,299		77,759		143,817			66,691			32,528		68,435		79,035		60,252
Portion of rent expense under long-term operating leases representative of an interest factor		1,481		1,627		2,970			1,127			799		1,312		1,164		1,121
Total (loss) earnings	$	135,941	$	99,279	$	9,651		$	(1,234	)	$	45,077	$	134,230	$	125,314	$	66,905
Fixed charges
Interest expense (including capitalized interest)	$	52,299	$	77,759	$	143,817		$	66,691		$	32,528	$	68,435	$	79,035	$	60,252
Portion of rent expense under long-term operating leases representative of an interest factor		1,481		1,627		2,970			1,127			799		1,312		1,164		1,121
Total fixed charges	$	53,780	$	79,386	$	146,787		$	67,818		$	33,327	$	69,747	$	80,199	$	61,373
Ratio of earnings to fixed charges		2.5		1.3		0.1	(1)		(0.0	)(2)		1.4		1.9		1.6		1.1

(1)

Earnings did not cover fixed charges by $137.1 million.

(2)

Earnings did not cover fixed charges by $69.1 million.

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EXHIBIT 12

COMPUTATION OF RATIO OF EARNINGS TO FIXED CHARGES (UNAUDITED)