Exhibit 23.1

                        CONSENT OF INDEPENDENT AUDITORS

We consent to the reference to our firm under the caption "Experts" and to the
use of our report dated February 2, 2000 (except for Note 16, as to which the
date is April 13, 2000) in the Registration Statement (Form S-4) and related
Prospectus of Jostens, Inc. for the registration of $225,000,000 of its senior
subordinated notes.



                                                          /s/ Ernst & Young LLP
Minneapolis, Minnesota
August 29, 2000