Exhibit 99.1


                    JOSTENS, INC. ANNOUNCES THE EXTENSION OF
                   TENDER OFFER FOR SENIOR SUBORDINATED NOTES


Minneapolis, Minnesota, September 10, 2004 - Jostens, Inc. (the "Company")
announced today that it has extended the expiration date for the tender offer
for its 12 3/4% Senior Subordinated Notes Due 2010 (the "Notes") to 5:00 p.m.,
New York City time, on October 4, 2004 and that it will also pay the consent
payment to all holders of the Notes who validly tender their Notes prior to 5:00
p.m., New York City time, on October 4, 2004. The consideration for each $1,000
principal amount of Notes validly tendered and accepted for purchase will be
determined at 10:00 a.m., New York City time, on September 20, 2004 (unless the
expiration date is extended) and will be calculated in accordance with the Offer
to Purchase (as defined below). As of 5:00 p.m., New York City time, on
September 9, 2004, the Company had received tenders and consents for
approximately 89.7% of the principal amount outstanding of the Notes. The
percentage of consents received exceeds the requisite consents needed to amend
the indenture applicable to the Notes.

The Notes were tendered pursuant to an Offer to Purchase and Consent
Solicitation Statement (the "Offer to Purchase") dated August 19, 2004, which
more fully sets forth the terms and conditions of the cash tender offer to
purchase any and all of the $203,985,000 outstanding principal amount of the
Notes and the consent solicitation to eliminate substantially all of the
restrictive and reporting covenants, certain events of default and certain other
provisions contained in the indenture governing the Notes (the "Tender Offer and
Consent Solicitation").



The obligation of the Company to accept for purchase and to pay the purchase
price and consent payment for the Notes in the Tender Offer and Consent
Solicitation is conditioned on, among other things, the satisfaction or waiver
of the conditions to the closing of the transactions previously announced
involving affiliates of Kohlberg Kravis Roberts & Co. and DLJ Merchant Banking
Partners, including the recapitalization of Jostens Holding Corp., the parent of
Jostens, Inc., and the receipt of tenders and consents from the holders of at
least a majority of the aggregate principal amount of the Notes and outstanding
notes of AKI, Inc., Von Hoffmann Holdings Inc. and Von Hoffmann Corporation, and
the execution of a supplemental indenture to each of the indentures governing
such notes. As of 5:00 p.m., New York City time, on September 9, 2004, each of
Von Hoffmann Holdings, Von Hoffmann Corp. and AKI, Inc. had received tenders and
consents for at least a majority of the aggregate principal amount of their
respective notes.

Credit Suisse First Boston LLC is acting as dealer manager and solicitation
agent for the Tender Offer and Consent Solicitation. The information agent is
MacKenzie Partners, Inc. and the Depositary is The Bank of New York. Questions
regarding the Tender Offer and Consent Solicitation may be directed to Credit
Suisse First Boston LLC by telephone at (800) 820-1653 (toll free) and (212)
538-0652 (call collect). Requests for copies of the Offers to Purchase and
related documents may be directed to MacKenzie Partners, Inc., by telephone at
(800) 322-2885 (toll free) and (212) 929-5500 (call collect) or by email at
proxy@mackenziepartners.com.


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Jostens is a leading provider of school-related affinity products and services
in three major product categories: yearbooks, class rings and graduation
products, which includes diplomas, graduation regalia, such as caps and gowns,
accessories and fine paper announcements. Jostens is also a leading provider of
school photography products and services in Canada. Jostens has a 107-year
history of providing quality products, which has enabled it to develop
long-standing relationships with school administrators throughout the country.

                                      # # #

This announcement is not an offer to purchase, a solicitation of an offer to
purchase or a solicitation of consent with respect to any securities. The tender
offers and consent solicitations are being made solely by the Offer to Purchase
and Consent Solicitation Statements dated August 19, 2004.

The information contained in this news release, other than historical
information, consists of forward-looking statements within the meaning of
Section 27A of the Securities Act and Section 21E of the Exchange Act. These
statements may involve risks and uncertainties that could cause actual results
to differ materially from those described in such statements. Although the
Company believes that the expectations reflected in such forward-looking
statements are reasonable, it can give no assurance that such expectations will
prove to have been correct.





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