Exhibit 99.1
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       Modem Media Announces Pricing of Public Offering by Certain Selling
               Stockholders of 9.7 Million Shares of Common Stock

NORWALK, CT-- December 18, 2003-- Modem Media, Inc. (NASDAQ: MMPT), an
interactive marketing strategy and services firm, today announced the pricing of
a public offering of 9,700,000 shares of its common stock at $5.75 per share.
The Interpublic Group of Companies, Inc. (NYSE: IPG), Modem Media's largest
shareholder, is offering 9,500,000 shares in the offering. G.M. O'Connell, the
company's chairman and co-founder, is offering 150,000 shares in the offering.
Robert Allen, a director and co-founder of the company, is offering 50,000
shares in the offering. Interpublic has granted the underwriters the right to
purchase up to an additional 1,455,000 shares to cover over-allotments.

The selling stockholders increased the aggregate number of shares offered from
the 7,200,000 shares previously announced to 9,700,000 shares. After its sale of
9,500,000 shares in the offering, Interpublic will own approximately 6.1% of the
outstanding shares of the company's common stock. If the over-allotment option
is exercised in full, Interpublic will own approximately 148,000 shares of the
company's common stock. Modem Media will not receive any of the proceeds from
the sale of shares by the selling stockholders.

The underwriters for the offering are Jefferies & Company, Inc., William Blair &
Company, L.L.C. and Friedman, Billings, Ramsey & Co., Inc. Printed copies of the
final prospectus relating to the offering may be obtained from Jefferies &
Company, Inc., 520 Madison Avenue, 12th Floor, New York, New York, 10022,
telephone (212) 284-2550.