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REVENUE RECOGNITION (Note)
 9 Months Ended
Sep. 30, 2020
Revenue from Contract with Customer [Abstract]  
Revenue from Contract with Customer [Text Block]
Generally, the Company recognizes revenue on a point-in-time basis when the customer takes title to the goods and assumes the risks and rewards for the goods. For customized goods where the Company has a legally enforceable right to payment for the goods, the Company recognizes revenue over time which, generally, is as the goods are produced.

Disaggregated Revenue

A geographic disaggregation of revenues across our company segmentation in the following tables provides information to assist in evaluating the nature, timing and uncertainty of revenue and cash flows and how they may be impacted by economic factors.
Three Months Ended September 30, 2020
In millionsIndustrial PackagingGlobal Cellulose FibersPrinting PapersCorporate and Inter-segment SalesTotal
Primary Geographical Markets (a)
United States$3,169 $479 $362 $44 $4,054 
EMEA394 59 244 (3)694 
Pacific Rim and Asia15 26 6 10 57 
Americas, other than U.S.190 — 131 (3)318 
Total$3,768 $564 $743 $48 $5,123 
Operating Segments
North American Industrial Packaging$3,351 $— $— $— $3,351 
EMEA Industrial Packaging306 — — — 306 
Brazilian Industrial Packaging52 — — — 52 
European Coated Paperboard90 — — — 90 
Global Cellulose Fibers— 564 — — 564 
North American Printing Papers— — 362 — 362 
Brazilian Papers— — 150 — 150 
European Papers— — 232 — 232 
Indian Papers— — — — — 
Intra-segment Eliminations(31)— (1)— (32)
Corporate & Inter-segment Sales— — — 48 48 
Total$3,768 $564 $743 $48 $5,123 

(a) Net sales are attributed to countries based on the location of the seller.
Nine Months Ended September 30, 2020
In millionsIndustrial PackagingGlobal Cellulose FibersPrinting PapersCorporate and Inter-segment SalesTotal
Primary Geographical Markets (a)
United States$9,364 $1,507 $1,069 $146 $12,086 
EMEA1,213 175 765 (11)2,142 
Pacific Rim and Asia43 55 20 20 138 
Americas, other than U.S.600 — 380 (5)975 
Total$11,220 $1,737 $2,234 $150 $15,341 
Operating Segments
North American Industrial Packaging$9,947 $— $— $— $9,947 
EMEA Industrial Packaging953 — — — 953 
Brazilian Industrial Packaging148 — — — 148 
European Coated Paperboard266 — — — 266 
Global Cellulose Fibers— 1,737 — — 1,737 
North American Printing Papers— — 1,073 — 1,073 
Brazilian Papers— — 434 — 434 
European Papers— — 728 — 728 
Indian Papers— — — — — 
Intra-segment Eliminations(94)— (1)— (95)
Corporate & Inter-segment Sales— — — 150 150 
Total$11,220 $1,737 $2,234 $150 $15,341 

(a) Net sales are attributed to countries based on the location of the seller.

Three Months Ended September 30, 2019
In millionsIndustrial PackagingGlobal Cellulose FibersPrinting PapersCorporate & IntersegmentTotal
Primary Geographical Markets (a)
United States$3,180 $535 $486 $56 $4,257 
EMEA415 62 315 (1)791 
Pacific Rim and Asia20 27 47 3 97 
Americas, other than U.S.205 — 223 (5)423 
Total$3,820 $624 $1,071 $53 $5,568 
Operating Segments
North American Industrial Packaging$3,368 $— $— $— $3,368 
EMEA Industrial Packaging324 — — — 324 
Brazilian Industrial Packaging61 — — — 61 
European Coated Paperboard92 — — — 92 
Global Cellulose Fibers— 624 — — 624 
North American Printing Papers— — 492 — 492 
Brazilian Papers— — 247 — 247 
European Papers— — 299 — 299 
Indian Papers— — 38 — 38 
Intra-segment Eliminations(25)— (5)— (30)
Corporate & Inter-segment Sales— — — 53 53 
Total$3,820 $624 $1,071 $53 $5,568 

(a) Net sales are attributed to countries based on the location of the seller.
Nine Months Ended September 30, 2019
In millionsIndustrial PackagingGlobal Cellulose FibersPrinting PapersCorporate & IntersegmentTotal
Primary Geographical Markets (a)
United States$9,531 $1,656 $1,448 $174 $12,809 
EMEA1,263 207 986 (8)2,448 
Pacific Rim and Asia50 111 167 9 337 
Americas, other than U.S.672 — 623 (11)1,284 
Total$11,516 $1,974 $3,224 $164 $16,878 
Operating Segments
North American Industrial Packaging$10,158 $— $— $— $10,158 
EMEA Industrial Packaging994 — — — 994 
Brazilian Industrial Packaging176 — — — 176 
European Coated Paperboard275 — — — 275 
Global Cellulose Fibers— 1,974 — — 1,974 
North American Printing Papers— — 1,474 — 1,474 
Brazilian Papers— — 702 — 702 
European Papers— — 929 — 929 
Indian Papers— — 144 — 144 
Intra-segment Eliminations(87)— (25)— (112)
Corporate & Inter-segment Sales— — — 164 164 
Total$11,516 $1,974 $3,224 $164 $16,878 

(a) Net sales are attributed to countries based on the location of the seller.

Revenue Contract Balances

A contract asset is created when the Company recognizes revenue on its customized products prior to having an unconditional right to payment from the customer, which generally does not occur until title and risk of loss passes to the customer.

A contract liability is created when customers prepay for goods prior to the Company transferring those goods to the customer. The contract liability is reduced once control of the goods is transferred to the customer. The majority of our customer prepayments are received during the fourth quarter each year for goods that will be transferred to customers over the following twelve months. Contract liabilities of $20 million and $56 million are included in Other current liabilities in the accompanying condensed consolidated balance sheet as of September 30, 2020 and December 31, 2019, respectively.

The difference between the opening and closing balances of the Company's contract assets and contract liabilities primarily results from the difference between the price and quantity at comparable points in time for goods for which we have an unconditional right to payment or receive pre-payment from the customer, respectively.