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GOODWILL AND OTHER INTANGIBLES Footnote
9 Months Ended
Sep. 30, 2016
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and Other Intangibles [Note Text Block]
GOODWILL AND OTHER INTANGIBLES
Goodwill

The following table presents changes in goodwill balances as allocated to each business segment for the nine-month period ended September 30, 2016: 
In millions
Industrial
Packaging
 
Printing
Papers
 
Consumer
Packaging
 
Total
Balance as of January 1, 2016
 
 
 
 
 
 
 
Goodwill
$
3,325

  
$
2,124

  
$
1,664

 
$
7,113

Accumulated impairment losses (a)
(237
)
  
(1,877
)
 
(1,664
)
 
(3,778
)
 
3,088

  
247

  

 
3,335

Reclassifications and other (b)
(1
)
 
38

 

 
37

Additions/reductions

 
(10
)
(c) 

 
(10
)
Balance as of September 30, 2016
 
 
 
 
 
 
 
Goodwill
3,324

  
2,152

  
1,664

 
7,140

Accumulated impairment losses (a)
(237
)
  
(1,877
)
 
(1,664
)
 
(3,778
)
Total
$
3,087

  
$
275

  
$

 
$
3,362

 
(a)
Represents accumulated goodwill impairment charges since the adoption of ASC 350, “Intangibles – Goodwill and Other” in 2002.
(b)
Represents the effects of foreign currency translations and reclassifications.
(c)
Reflects a reduction from tax benefits generated by the deduction of goodwill amortization for tax purposes in Brazil.

Other Intangibles

Identifiable intangible assets comprised the following: 
 
September 30, 2016
 
December 31, 2015
In millions
Gross
Carrying
Amount
 
Accumulated
Amortization
 
Gross
Carrying
Amount
 
Accumulated
Amortization
Customer relationships and lists
$
512

 
$
202

 
$
495

 
$
166

Non-compete agreements
70

 
63

 
69

 
56

Tradenames, patents and trademarks
60

 
56

 
61

 
54

Land and water rights
8

 
2

 
33

 
6

Software
24

 
22

 
22

 
20

Other
46

 
26

 
46

 
29

Total
$
720

 
$
371

 
$
726

 
$
331



The Company recognized the following amounts as amortization expense related to intangible assets: 
 
Three Months Ended
September 30,
 
Nine Months Ended
September 30,
In millions
2016
 
2015
 
2016
 
2015
Amortization expense related to intangible assets
$
14

 
$
16

 
$
39

 
$
45