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Business Segment Information - Product Information (Detail) (USD $)
In Thousands, unless otherwise specified
 12 Months Ended
Feb. 28, 2015
Feb. 28, 2014
Feb. 28, 2013
Segment Reporting Information [Line Items]      
Total Revenue $ 2,010,969us-gaap_Revenues $ 1,969,666us-gaap_Revenues $ 1,868,739us-gaap_Revenues
Other revenue 24,617am_OtherRevenue 27,857am_OtherRevenue 26,195am_OtherRevenue
Everyday Greeting Cards [Member]      
Segment Reporting Information [Line Items]      
Total Revenue 944,771us-gaap_Revenues
/ us-gaap_ProductOrServiceAxis
= am_ProductOneMember		 915,794us-gaap_Revenues
/ us-gaap_ProductOrServiceAxis
= am_ProductOneMember		 894,971us-gaap_Revenues
/ us-gaap_ProductOrServiceAxis
= am_ProductOneMember
Seasonal Greeting Cards [Member]      
Segment Reporting Information [Line Items]      
Total Revenue 490,089us-gaap_Revenues
/ us-gaap_ProductOrServiceAxis
= am_ProductTwoMember		 470,298us-gaap_Revenues
/ us-gaap_ProductOrServiceAxis
= am_ProductTwoMember		 466,794us-gaap_Revenues
/ us-gaap_ProductOrServiceAxis
= am_ProductTwoMember
Gift Packaging and Party Goods [Member]      
Segment Reporting Information [Line Items]      
Total Revenue 340,759us-gaap_Revenues
/ us-gaap_ProductOrServiceAxis
= am_ProductThreeMember		 308,735us-gaap_Revenues
/ us-gaap_ProductOrServiceAxis
= am_ProductThreeMember		 286,993us-gaap_Revenues
/ us-gaap_ProductOrServiceAxis
= am_ProductThreeMember
All Other Products [Member]      
Segment Reporting Information [Line Items]      
Total Revenue $ 210,733us-gaap_Revenues
/ us-gaap_ProductOrServiceAxis
= am_AllOtherProductsMember		 $ 246,982us-gaap_Revenues
/ us-gaap_ProductOrServiceAxis
= am_AllOtherProductsMember		 $ 193,786us-gaap_Revenues
/ us-gaap_ProductOrServiceAxis
= am_AllOtherProductsMember