Business Segment Information - Additional Information (Detail)	12 Months Ended
	Feb. 28, 2015 Customer	Feb. 28, 2014 Customer	Feb. 28, 2013 Customer
Retail Operations [Member] | United Kingdom [Member]
Segment Reporting Information [Line Items]
Number of card and gift retail stores	412
North American Social Expression Products [Member] | Customer Concentration Risk [Member] | Sales Revenue, Segment [Member] | Top Five Customers [Member]
Segment Reporting Information [Line Items]
Concentration percentage	58.00%	58.00%	55.00%
Number of major customers	5	5	5
International Social Expression Products [Member] | Customer Concentration Risk [Member] | Sales Revenue, Segment [Member] | Top Three Customers [Member]
Segment Reporting Information [Line Items]
Concentration percentage	54.00%	50.00%	48.00%
Number of major customers	3	3	3