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Business Segment Information (Details 2) (USD $)
In Thousands, unless otherwise specified
12 Months Ended
Feb. 29, 2012
Feb. 28, 2011
Feb. 28, 2010
Product Information      
Total revenue $ 1,695,144 $ 1,597,894 $ 1,640,851
Other revenue 31,863 32,355 37,566
Everyday Greeting Cards [Member]
     
Product Information      
Total revenue 832,454 755,799 767,062
Seasonal Greeting Cards [Member]
     
Product Information      
Total revenue 411,605 377,831 369,325
Gift Packaging [Member]
     
Product Information      
Total revenue 241,641 223,093 221,489
All Other Products [Member]
     
Product Information      
Total revenue $ 177,581 $ 208,816 $ 245,409