Business Segment Information (Details) (USD $) In Thousands, unless otherwise specified	12 Months Ended
	Feb. 29, 2012	Feb. 28, 2011	Feb. 28, 2010
Total Revenue:
Net	$ 1,695,144	$ 1,597,894	$ 1,640,851
Segment Earnings (Loss) Before Tax:
Segment Earnings (Loss)	97,815	156,007	120,954
Depreciation and Intangible Assets Amortization
Depreciation and intangible assets amortization	39,225	41,048	45,165
Capital Expenditures
Capital Expenditures	70,943	36,346	26,550
Assets
Assets	1,549,464	1,547,249
North American Social Expression Products [Member]
Total Revenue:
Net	1,228,548	1,196,809	1,245,211
Intersegment items			(5,039)
Segment Revenue	1,228,548	1,196,809	1,240,172
Segment Earnings (Loss) Before Tax:
Segment Earnings (Loss)	149,655	194,199	217,244
Intersegments items			(3,465)
Net	149,655	194,199	213,779
Depreciation and Intangible Assets Amortization
Depreciation and intangible assets amortization	29,382	30,065	32,515
Capital Expenditures
Capital Expenditures	49,452	28,880	22,152
Assets
Assets	1,032,326	961,045
International Social Expression Products [Member]
Total Revenue:
Net	347,866	261,712	254,032
Segment Earnings (Loss) Before Tax:
Segment Earnings (Loss)	20,276	19,572	16,846
Depreciation and Intangible Assets Amortization
Depreciation and intangible assets amortization	4,771	4,431	4,659
Capital Expenditures
Capital Expenditures	5,561	3,502	1,293
Assets
Assets	155,530	124,862
Retail Operations [Member]
Total Revenue:
Net			11,839
Segment Earnings (Loss) Before Tax:
Segment Earnings (Loss)			(35,115)
Depreciation and Intangible Assets Amortization
Depreciation and intangible assets amortization			413
Capital Expenditures
Capital Expenditures			27
AG Interactive [Member]
Total Revenue:
Net	68,514	78,206	80,446
Segment Earnings (Loss) Before Tax:
Segment Earnings (Loss)	13,942	13,991	11,419
Depreciation and Intangible Assets Amortization
Depreciation and intangible assets amortization	2,622	4,143	5,122
Capital Expenditures
Capital Expenditures	1,949	2,762	2,611
Assets
Assets	10,799	18,039
Non-reportable segments [Member]
Total Revenue:
Net	50,216	61,167	53,975
Segment Earnings (Loss) Before Tax:
Segment Earnings (Loss)	17,034	9,477	7,634
Depreciation and Intangible Assets Amortization
Depreciation and intangible assets amortization	1,661	1,701	1,820
Capital Expenditures
Capital Expenditures	2,223	1,130	260
Assets
Assets	36,251	39,204
Unallocated [Member]
Total Revenue:
Net			387
Segment Earnings (Loss) Before Tax:
Segment Earnings (Loss)	(103,092)	(81,232)	(93,609)
Depreciation and Intangible Assets Amortization
Depreciation and intangible assets amortization	789	708	636
Capital Expenditures
Capital Expenditures	11,758	72	207
Assets
Assets	314,558	404,099
Interest expense [Member] | Unallocated [Member]
Segment Earnings (Loss) Before Tax:
Segment Earnings (Loss)	(53,073)	(25,304)	(26,246)
Profit sharing expense [Member] | Unallocated [Member]
Segment Earnings (Loss) Before Tax:
Segment Earnings (Loss)	(9,401)	(9,759)	(9,338)
Stock-based compensation expense [Member] | Unallocated [Member]
Segment Earnings (Loss) Before Tax:
Segment Earnings (Loss)	(10,982)	(13,017)	(5,819)
Corporate overhead expense [Member] | Unallocated [Member]
Segment Earnings (Loss) Before Tax:
Segment Earnings (Loss)	$ (29,636)	$ (33,152)	$ (52,206)