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                                                                      EXHIBIT 23

                         Consent of Independent Auditors

We consent to the incorporation by reference in (i) Post-Effective Amendment
Number 1 dated May 27, 1986 to Registration Statement No. 2-89471 on Form S-3,
(ii) Post-Effective Amendment Number 1 dated May 31, 1984 to Registration
Statement No. 2-84911 on Form S-8, (iii) Registration Statement No. 33-975 on
Form S-8 dated November 7, 1985, (iv) Registration Statement No. 33-16180 on
Form S-8 dated July 31, 1987, (v) Registration Statement No. 33-45673 on Form
S-8 dated February 4, 1992, (vi) Registration Statement No. 33-58582 on Form
S-8 dated February 22, 1993, (vii) Registration Statement No. 33-61037 on Form
S-8 dated July 14, 1995, (viii) Registration Statement No. 33-08123 on Form S-8
dated July 15, 1996, and (ix) Registration Statement No. 333-41912 on Form S-8
dated July 21, 2000 of our report dated March 27, 2001 with respect to the
consolidated financial statements and schedule of American Greetings
Corporation included in this Annual Report (Form 10-K) for the year ended
February 28, 2001.

                                                          /s/ Ernst & Young LLP

Cleveland, Ohio
April 27, 2001