8-K

Potential persons who are to respond to the collection of information contained
in this form are not required to respond unless the form displays a currently
valid OMB control number.

- -------------------------
     OMB APPROVAL
- -------------------------
OMB Number: 3235-0060
Expires: October 31, 2005
Estimated average burden
hours per response: 2.58
- -------------------------

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549

                                    FORM 8-K
                                 CURRENT REPORT

     Pursuant to Section 13 OR 15(d) of the Securities Exchange Act of 1934

         Date of Report (Date of earliest event reported) March 8, 2004

                              PARK CITY GROUP, INC.
              -----------------------------------------------------
             (Exact name of registrant as specified in its chapter)

           NEVADA                          0003718               37-1454128
- ----------------------------            -------------        -------------------
(State or other jurisdiction             (Commission            (IRS Employer
     of incorporation)                   File Number)        Identification No.)

                333 Main Street #300
                    Park City, UT                                 84060
            -----------------------------                       ----------
            (Principal executive offices)                       (Zip Code)


       Registrant's telephone number, including area code (435) 649-2221

                                       N/A
          ------------------------------------------------------------
          (Former name or former address, if changed since last report)



                    INFORMATION TO BE INCLUDED IN THE REPORT


Item 9. Regulation FD Disclosure.

On March 8, 2004, Park City Group, Inc. issued a press release announcing that
La Crosse, WI based convenience and gas stores Kwik Trip, Inc. had selected the
ActionManager Scheduling application for staff scheduling in its 350 store
locations. A copy of the press release is attached hereto as Exhibit 99.1 and is
incorporated herein in its entirety by reference into this Item 9. The
information furnished in this Item 9 (which is being furnished under Item 12)
shall not be deemed "filed" for purposes of Section 18 of the Securities
Exchange Act of 1934, as amended, or otherwise subject to the liabilities of
that section, nor shall such information be deemed incorporated by reference in
any filing under the Securities Act of 1933, as amended, except as shall be
expressly set forth by specific reference in such a filing.


                                   SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.


                                           PARK CITY GROUP, INC.
                                           (Registrant)


Date: March 9, 2004                         /s/ Randall K. Fields
                                           -------------------------------------
                                           Randall K. Fields, President and CEO

                                       2

EX-99.1

EXHIBIT 99.1
Press Release Dated March 8, 2004



            350 UNIT KWIK TRIP CONVENIENCE STORES JOIN GROWING LIST
                  OF PRESTIGIOUS CUSTOMERS FOR PARK CITY GROUP

PARK CITY, UTAH - March 08, 2004 - Park City Group, Inc. (OTCBB: PKCY) announced
that La Crosse, WI based convenience and gas stores Kwik Trip, Inc. has selected
the Action Manager Scheduling application for staff scheduling in the store
locations.

Kwik Trip is unique in the convenience store industry because they maintain
total quality control over a wide variety of products by producing and packaging
the items in their own state-of-the-art facilities. Kwik Trip has it own Bakery,
Commissary, Dairy, Distribution Warehouse and Vehicle Maintenance divisions. The
first Kwik Trip store opened in 1965 and today, there are more than 350 Kwik
Trip, Kwik Star and other corporate concepts in Wisconsin, Minnesota and Iowa.

"We reviewed several labor scheduling solutions and selected Park City Group,"
noted Ed Strahs, Director of Information Technology for Kwik Trip. "We expect to
gain labor savings and more timely visibility to the cost of our store labor."

"We are pleased to have Kwik Trip join our other industry leading convenience
and gas store customers, such as Wawa, Inc. and Sheetz, Inc. in the use of our
products," said Randy Fields, CEO and president of Park City Group, Inc. "Kwik
Trip is a well respected regional gas and convenience store chain with a unique
business model. Having already initiated its implementation process, the Kwik
Trip and Park City Group team is making excellent progress."

About Kwik Trip, Inc.

Kwik Trip, Inc. based in LaCrosse, Wisconsin is unique in the convenience store
industry because they maintain total quality control over a wide variety of
products by producing and packing the items in their own state-of-the-art
facilities. In addition to the corporate Support Center, which handles the
administrative needs of the stores and co-workers, Kwik Trip has its own Bakery,
Commissary, Dairy, Distribution Warehouse and Vehicle Maintenance Divisions. The
first store opened its doors in 1965 and today they have over 350 Kwik Trip,
Kwik Star, Healthy Platter (R), Tobacco Outlet Plus stores throughout Wisconsin,
Minnesota and Iowa.

About Park City Group:

Park City Group, Inc. develops and markets patented computer software that helps
its retail customers to increase their sales while reducing their inventory and
labor costs: the two largest, controllable expenses in the retail industry. The
technology has its genesis in the operations of Mrs. Fields Cookies, co-founded
by Randy Fields, CEO of Park City Group, Inc. Industry leading customers such as
The Home Depot, Victoria's Secret, The Limited, Anheuser Busch Entertainment and
Tesco Lotus benefit from our software. Feel free to contact us (Media Contact
Randy Fields) at 800.772.4556 or info@parkcitygroup.com. To find out more about
Park City Group (OTCBB: PKCY), visit our website at www.parkcitygroup.com.

Statements in this press release that relate to Park City Group's future plans,
objectives, expectations, performance, events and the like are "forward-looking
statements" within the meaning of the Private Securities Litigation Reform Act
of 1995 and the Securities Exchange Act of 1934. Future events, risks and
uncertainties, individually or in the aggregate, could cause actual results to
differ materially from those expressed or implied in these statements. Those
factors could include changes in economic conditions that may change demand for
the Company's products and services and other factors discussed in the
"forward-looking information" section and the "risk factor" section of the
management's discussion and analysis included in the Company's report on Form
10-K for the year ended June 30, 2003 filed with the Securities and Exchange
Commission. This release is comprised of interrelated information that must be
interpreted in the context of all of the information provided and care should be
exercised not to consider portions of this release out of context. Park City
Group uses paid services of investor relations organizations to promote the
Company to the investment community. Investments in any company should be
considered speculative and prior to acquisition, should be thoroughly
researched. Park City Group does not intend to update these forward-looking
statements prior to announcement of quarterly or annual results.

                                     # # # #