EXHIBIT 99.1

Press Release Dated February 18, 2004



               PARK CITY GROUP, INC. REPORTS NET PROFITABILITY OF
                  $239,000 IN UPCOMING EARNINGS CONFERENCE CALL

 Randy Fields continues to increase shareholder visibility with radio interviews


PARK CITY, UTAH - February 18, 2004 - Park City Group, Inc. (OTCBB: PKCY) whose
technology had its genesis in the operations of Mrs. Fields Cookies will be
discussing the Company's Second Quarter earnings on Thursday, February 18, 2004
at 2:30 p.m. Mountain Standard Time. "One of the important results of our recent
second quarter filing was the increase in our net profitability. We are pleased
to be able to discuss this with our shareholders and other interested parties,"
notes Randy Fields, CEO and President. In the call, the Company will highlight
its near doubling of revenue for the quarter and its profitability of $239,000
versus a loss in the same period last year.

As part of the communications effort, Mr. Fields can be heard in a live radio
interview in the Dallas Texas area on February 18, 2004 at 6:15 p.m. Central
Standard Time on the Lauri Dodd Better Living show on radio station KLLI. "This
is a wonderful forum to help the public understand many of the issues that
retailers face today. Part of our message is that our own retail expertise and
the products we have developed can help retailers to address these issues,"
states Fields.

To Join the conference call on Thursday, February 19, 2004 at 2:30 p.m. Mountain
Standard Time please dial 1-800-341-2312 pin # 5386

About Park City Group:

Park City Group is a leading provider of profit enhancing software and services
for the retail industry. The solutions were developed initially for the Mrs.
Fields Cookies business, and Randall K. Fields, who Co- Founded Mrs. Fields
Cookies is CEO of Park City Group. Park City Group has such marquee customers
like, The Home Depot, The Limited, Williams-Sonoma and many more recognized
retail operations. The company uniquely leverages its expertise in retail
operations management and state-of-the-art, patented technologies to simplify
the planning and execution of complex processes; deliver timely, relevant and
"action-able" information; and improve its customers' profitability by putting
the "best manager" in every store. Feel free to contact us (Media Contact Randy
Fields) at 800.772.4556 or info@parkcitygroup.com. To find out more about Park
City Group (OTCBB: PKCY), visit our website at www.parkcitygroup.com.

Statements in this press release that relate to Park City Group's future plans,
objectives, expectations, performance, events and the like are "forward-looking
statements" within the meaning of the Private Securities Litigation Reform Act
of 1995 and the Securities Exchange Act of 1934. Future events, risks and
uncertainties, individually or in the aggregate, could cause actual results to
differ materially from those expressed or implied in these statements. Those
factors could include changes in worldwide and U.S. economic conditions that
materially impact consumer spending and consumer debt, changes in demand for the
Company's products and services, risks associated with the integration of
acquisitions and other investments, and other factors discussed in the
"forward-looking information" section and the "risk factor" section of the
management's discussion and analysis included in the Company's annual report on
Form 10-K for the year ended June 30, 2003 filed with the Securities and
Exchange Commission. Park City Group uses the paid services of investor
relations organizations to promote the Company to the investment community. Park
City Group does not intend to update these forward-looking statements prior to
announcement of quarterly or annual results.