8-K

                    SECURITIES AND EXCHANGE COMMISSION

                           WASHINGTON, DC 20549



                                 FORM 8-K

                              CURRENT REPORT



                    PURSUANT TO SECTION 13 OR 15(d) OF THE
                     SECURITIES AND EXCHANGE ACT OF 1934



     DATE OF REPORT (Date of earliest event reported) AUGUST 13, 1996
                         COMMISSION FILE NO. 1-7434




                             AFLAC INCORPORATED
            ------------------------------------------------------
            (Exact Name of Registrant as specified in its Charter)




        GEORGIA                                           58-1167100
- --------------------------------                  -------------------------
(State or other jurisdiction of                           (I.R.S. Employer
 incorporation or organization)                      Identification Number)




                   1932 WYNNTON ROAD, COLUMBUS, GEORGIA 31999
             -----------------------------------------------------
             (Address of principal executive offices and zip code)



     Registrant's telephone number, including area code:  (706) 323-3431












ITEM 5.  OTHER

     AFLAC Incorporated announced on August 13, 1996 that it has signed a 
binding letter of intent to sell its broadcast division to Raycom Media, 
Inc. in a transaction valued at approximately $485 million.

     AFLAC's news release announcing the proposed transaction is attached as 
Exhibit 99 and is incorporated by reference herein.



ITEM 7.  FINANCIAL STATEMENTS AND EXHIBITS

     (a)  Financial statements:

          Not applicable.

     (b)  Pro forma financial information:

          Not applicable.

     (c)  Exhibits:

          99 - News release from AFLAC Incorporated dated August 13, 1996.




































                               SIGNATURES


     Pursuant to the requirements of the Securities Exchange Act of 1934, 
the registrant has duly caused this report to be signed on its behalf by the 
undersigned hereunto duly authorized.

                                        AFLAC INCORPORATED



Date:    August 14, 1996                 /s/ Kriss Cloninger, III 
      -------------------------        -----------------------------------
                                            KRISS CLONINGER, III
                                         Executive Vice President;
                                              Treasurer and 
                                          Chief Financial Officer




Date:    August 14, 1996                 /s/ Norman P. Foster
      -------------------------        -----------------------------------
                                            NORMAN P. FOSTER
                                         Executive Vice President,
                                            Corporate Finance


































EXHIBITS FILED WITH CURRENT FORM 8-K:

     99 - News release from AFLAC Incorporated dated August 13, 1996.

EX-99

                                EXHIBIT 99





































                AFLAC INCORPORATED TO SELL BROADCAST DIVISION
                            TO RAYCOM MEDIA, INC.


COLUMBUS, Georgia -- August 13, 1996 -- AFLAC Incorporated announced today 
that it has signed a binding letter of intent to sell its broadcast division 
to Raycom Media, Inc. in a transaction valued at approximately $485 million.

The transaction is expected to be completed by December 31, 1996, pending 
approval by the Federal Communications Commission.

The AFLAC Broadcast Division comprises seven network-affiliated television 
stations in small to medium-sized markets.  Of the seven stations, three are 
affiliated with CBS, three with NBC and one with ABC.  The stations include:  
KFVS-TV in Cape Girardeau, Missouri; WAFF-TV in Huntsville, Alabama; KWWL-TV 
in Waterloo, Iowa; WAFB-TV in Baton Rouge, Louisiana; WTOC-TV in Savannah, 
Georgia; WITN-TV in Washington, North Carolina; and WTVM-TV in Columbus, 
Georgia.

Raycom Media, Inc. is a media holding company.  In addition to the 
acquisition of the AFLAC Broadcast Division, the company is in the process 
of acquiring two other television groups.

Commenting on the sale, AFLAC President and Chief Executive Officer Daniel 
P. Amos stated:  "The broadcast division has played an important role at 
AFLAC Incorporated for almost 20 years.  Since our initial purchase of a 
television station in 1978, we have built a strong group of stations that 
are respected leaders in their local markets.  Because the division has been 
a part of AFLAC for so many years, we approach its sale with mixed feelings.  
However, with the improved prices for broadcast properties, we believe this 
represents an extraordinary opportunity to realize the value we have built 
in our stations.  At the same time, it will give us greater capacity to 
repurchase our common shares, thereby increasing shareholder value.  As a 
result, we are very pleased with the agreement we have reached with Raycom."

AFLAC Incorporated (NYSE - AFL) is an international holding company.  
Through its principal subsidiary, American Family Life Assurance Company 
(AFLAC), the company is the leading underwriter of supplemental insurance in 
the United States and Japan.