XML 122 R77.htm IDEA: XBRL DOCUMENT v2.4.0.8
Details of Certain Consolidated Statements of Income Lines (Details 2) (USD $)
In Millions, unless otherwise specified
3 Months Ended 6 Months Ended
Jun. 30, 2013
Jun. 30, 2012
Jun. 30, 2013
Jun. 30, 2012
Component of Operating Other Cost and Expense [Line Items]        
Total marketing, promotion, rewards and cardmember services $ 2,580 $ 2,415 $ 4,910 $ 4,707
Marketing and promotion [Member]
       
Component of Operating Other Cost and Expense [Line Items]        
Total marketing, promotion, rewards and cardmember services 786 773 1,407 1,404
Cardmember rewards [Member]
       
Component of Operating Other Cost and Expense [Line Items]        
Total marketing, promotion, rewards and cardmember services 1,601 1,462 3,121 2,929
Cardmember services [Member]
       
Component of Operating Other Cost and Expense [Line Items]        
Total marketing, promotion, rewards and cardmember services $ 193 $ 180 $ 382 $ 374