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Details of Certain Consolidated Statements of Income Lines (Details 2) (USD $)
In Millions, unless otherwise specified
12 Months Ended
Dec. 31, 2012
Dec. 31, 2011
Dec. 31, 2010
Component of Operating Other Cost and Expense [Line Items]      
Total marketing, promotion, rewards and cardmember services $ 9,971 $ 9,930 $ 8,738
Marketing and promotion [Member]
     
Component of Operating Other Cost and Expense [Line Items]      
Total marketing, promotion, rewards and cardmember services 2,890 2,996 3,147
Cardmember rewards [Member]
     
Component of Operating Other Cost and Expense [Line Items]      
Total marketing, promotion, rewards and cardmember services 6,282 6,218 5,000
Cardmember services [Member]
     
Component of Operating Other Cost and Expense [Line Items]      
Total marketing, promotion, rewards and cardmember services $ 799 $ 716 $ 591