Exhibit 23.1




CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We consent to the  incorporation  by reference in  Registration  Statement  Nos.
333-65974,   333-41454,  33-50922,  33-61532,  33-66482,  33-80726,  333-105910,
333-105886 and 333-33485 of Saucony, Inc. on Form S-8, of our report dated March
16, 2005,  relating to the  consolidated  financial  statements and supplemental
schedules  listed in Item 15a (2) of  Saucony,  Inc.  appearing  in this  Annual
Report on Form 10-K of Saucony, Inc. for the year ended December 31, 2004.


/s/ Deloitte & Touche

Boston, Massachusetts
March 16, 2005