Exhibit 99.1

         Company Contact:  Michael Umana
                                    Saucony, Inc.
                                    Chief Financial Officer,
                                    Chief Operating Officer/Treasurer
                                    (978) 532-9000
                                    (800) 625-8080

         Investor Relations:        Chad A. Jacobs/Brendon Frey
                                    Integrated Corporate Relations
                                    (203) 222-9013
                                    cjacobs@icr-online.com

For Immediate Release

                    SAUCONY CONSIDERS STRATEGIC ALTERNATIVES

Peabody,  Massachusetts  - August 2, 2004 -  Saucony,  Inc.  (NASDAQ:  SCNYA and
SCNYB) announced today that it has retained the services of Chestnut Securities,
Inc.,  Boston,  Massachusetts,  to  assist  the  Company  in  its  analysis  and
consideration  of various  strategic  alternatives  that may be available to it,
including a possible sale of the Company. The Company has not determined whether
to pursue any particular strategic alternative.  There can be no assurance that,
if any  transaction  is commenced,  it will be completed or as to the value that
any such transaction might have for the Company's stockholders.

                           --------------------------

Saucony,   Inc.   designs,   develops   and   markets   (i)  a  broad   line  of
performance-oriented  athletic shoes for adults under the Saucony(R) brand name,
(ii)  athletic  apparel  under the  Hind(R)  brand name and (iii)  athletic  and
workplace shoes under the Spot-bilt(R) name.

Chestnut  Securities,  Inc. is a Boston-based private investment bank and member
of the NASD and SIPC. Its phone number is 617-832-8600.

This press release contains forward-looking  statements that involve a number of
risks  and  uncertainties.  For  this  purpose,  any  statements  that  are  not
statements of historical  fact may be deemed to be  forward-looking  statements.
Without limiting the foregoing,  the words "believes,"  "anticipates,"  "plans,"
"expects,"  "intends,"  "estimates,"  and similar  expressions  are  intended to
identify forward-looking  statements.  Important factors that could cause actual
results  to differ  materially  from  those  indicated  by such  forward-looking
statements are set forth in the Company's Annual Report on Form 10-K under "Item
7 - Management's  Discussion and Analysis of Financial  Condition and Results of
Operations - Certain  Other Factors that May Affect  Future  Results"  ("Certain
Factors") filed by Saucony,  Inc. with the Securities and Exchange Commission on
April 1, 2004, which Certain Factors  discussion is incorporated  herein by this
reference. In particular,  there can be no assurance that the Company will enter
into a strategic transaction,  that, if any transaction is commenced, it will be
completed  or as to the  value  that any  such  transaction  might  have for the
Company's stockholders.  All forward-looking  statements are made only as of the
date of this press  release.  The Company makes no  undertaking to update any of
these statements.