<ARTICLE>                                          5
<LEGEND>
   This schedule contains summary financial
   information extracted from Saucony, Inc's.
   Industries, Inc. Form 10-Q for the period
   ended September 29, 2000 and is qualified in
   its entirety by reference to such 10-Q.

<CIK>                                              0000049401
<NAME>                                             Saucony, Inc.
<MULTIPLIER>                                                      1000
<CURRENCY>                                         US Dollars

                                                
<PERIOD-TYPE>                                      9-Mos
<FISCAL-YEAR-END>                                  JAN-05-2001
<PERIOD-START>                                     Jan-01-2000
<PERIOD-END>                                       Sep-29-2000
<EXCHANGE-RATE>                                              1
<CASH>                                                            1932
<SECURITIES>                                                         0
<RECEIVABLES>                                                    36330
<ALLOWANCES>                                                      1576
<INVENTORY>                                                      35906
<CURRENT-ASSETS>                                                 77393
<PP&E>                                                           19146
<DEPRECIATION>                                                   11858
<TOTAL-ASSETS>                                                   86711
<CURRENT-LIABILITIES>                                            19246
<BONDS>                                                             41
<PREFERRED-MANDATORY>                                                0
<PREFERRED>                                                          0
<COMMON>                                                          2243
<OTHER-SE>                                                       62588
<TOTAL-LIABILITY-AND-EQUITY>                                     86711
<SALES>                                                         134645
<TOTAL-REVENUES>                                                135020
<CGS>                                                            83161
<TOTAL-COSTS>                                                    83161
<OTHER-EXPENSES>                                                 36965
<LOSS-PROVISION>                                                   748
<INTEREST-EXPENSE>                                                 563
<INCOME-PRETAX>                                                  14405
<INCOME-TAX>                                                      5971
<INCOME-CONTINUING>                                               8361
<DISCONTINUED>                                                       0
<EXTRAORDINARY>                                                      0
<CHANGES>                                                            0
<NET-INCOME>                                                      8361
<EPS-BASIC>                                                       1.34
<EPS-DILUTED>                                                     1.31