UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A

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Securities Exchange Act of 1934

(Amendment No. )

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The Hershey Company

(Name of Registrant as Specified In Its Charter)

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Your Vote Counts! THE HERSHEY COMPANY 2023 Annual Meeting Vote by May 15, 2023 11:59 PM EDT THE HERSHEY COMPANY P.O. BOX 819 HERSHEY, PA 17033-0819 D98203-P85874 You invested in THE HERSHEY COMPANY and it’s time to vote! You have the right to vote on proposals being presented at the 2023 Annual Meeting of Stockholders. This is an important notice regarding the availability of proxy materials for the Annual Meeting to be held on May 16, 2023. Get informed before you vote View the Notice of 2023 Annual Meeting and Proxy Statement and 2022 Annual Report to Stockholders online OR you can receive a free paper or email copy of the material(s) by requesting prior to May 2, 2023. If you would like to request a copy of the material(s) for this and/or future stockholder meetings, you may (1) visit www.ProxyVote.com, (2) call 1-800-579-1639 or (3) send an email to sendmaterial@proxyvote.com. If sending an email, please include your control number (indicated below) in the subject line. Unless requested, you will not otherwise receive a paper or email copy. Vote Virtually at the Meeting* May 16, 2023 10:00 a.m. EDT Smartphone users Point your camera here and vote without entering a control number Virtually at: www.virtualshareholdermeeting.com/HSY2023 *Please check the meeting materials for any special requirements for meeting attendance. Vote at www.ProxyVote.com THIS IS NOT A VOTABLE BALLOT This is an overview of the proposals being presented at the upcoming Annual Meeting. Please follow the instructions on the reverse side to vote these important matters. Board Recommends Voting Items 1. Election of Directors Nominees: For 01) Pamela M. Arway 02) Michele G. Buck 03) Victor L. Crawford 04) Robert M. Dutkowsky 05) Mary Kay Haben 06) James C. Katzman 07) M. Diane Koken 08) Huong Maria T. Kraus 09) Robert M. Malcolm 10) Anthony J. Palmer 11) Juan R. Perez For
2. Ratify the appointment of Ernst & Young LLP as independent auditors for 2023.
For
3. Approve named executive officer compensation on a non-binding advisory basis.
Year
4. The frequency of future advisory votes on named executive officer compensation.
Against
5. Stockholder Proposal titled “Public Report on Living Wage & Income.”-delivery”.
Prefer to receive an email instead? While voting on www.ProxyVote.com, be sure to click “Sign up for E-delivery”.
D98204-P85874
Vote at www.ProxyVote.com
THIS IS NOT A VOTABLE BALLOT
This is an overview of the proposals being presented at the upcoming Annual Meeting. Please follow the instructions on the reverse side to vote these important matters.
Board Recommends
Voting Items
1. Election of Directors
 
Nominees:
For
01) Pamela M. Arway
02) Michele G. Buck
03) Mary Kay Haben04) James C. Katzman
05) M. Diane Koken
06) Huong Maria T. Kraus
07) Robert M. Malcolm
08) Anthony J. Palmer
09) Juan R. Perez
For
2. Ratify the appointment of Ernst & Young LLP as independent auditors for 2023.
For
3. Approve named executive officer compensation on a non-binding advisory basis.
Year
4. The frequency of future advisory votes on named executive officer compensation.
Against
5. Stockholder Proposal titled “Public Report on Living Wage & Income.”
Prefer to receive an email n www.ProxyVote.com, be sure to click “Sign up for E-delivery”.
D98206-Z84254