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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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<SEC-DOCUMENT>0001209191-04-029492.txt : 20040603
<SEC-HEADER>0001209191-04-029492.hdr.sgml : 20040603
<ACCEPTANCE-DATETIME>20040603155421
ACCESSION NUMBER:		0001209191-04-029492
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20040601
FILED AS OF DATE:		20040603

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			BERTASSO MICHAEL J
		CENTRAL INDEX KEY:			0001199091

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-03385
		FILM NUMBER:		04847301

	BUSINESS ADDRESS:	
		STREET 1:		P.O. BOX 57
		CITY:			PITTSBURGH
		STATE:			PA
		ZIP:			15230-0057

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			HEINZ H J CO
		CENTRAL INDEX KEY:			0000046640
		STANDARD INDUSTRIAL CLASSIFICATION:	CANNED, FROZEN & PRESERVED FRUIT, VEG & FOOD SPECIALTIES [2030]
		IRS NUMBER:				250542520
		STATE OF INCORPORATION:			PA
		FISCAL YEAR END:			0430

	BUSINESS ADDRESS:	
		STREET 1:		600 GRANT ST
		CITY:			PITTSBURGH
		STATE:			PA
		ZIP:			15219
		BUSINESS PHONE:		4124565700

	MAIL ADDRESS:	
		STREET 1:		P O BOX 57
		STREET 2:		P O BOX 57
		CITY:			PITTSBURGH
		STATE:			PA
		ZIP:			15230
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>bpi07929_bpi1mjb.xml
<DESCRIPTION>MAIN DOCUMENT DESCRIPTION
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2004-06-01</periodOfReport>

    <issuer>
        <issuerCik>0000046640</issuerCik>
        <issuerName>HEINZ H J CO</issuerName>
        <issuerTradingSymbol>HNZ</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001199091</rptOwnerCik>
            <rptOwnerName>BERTASSO MICHAEL J</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>H. J. HEINZ COMPANY</rptOwnerStreet1>
            <rptOwnerStreet2>P.O. BOX 57</rptOwnerStreet2>
            <rptOwnerCity>PITTSBURGH</rptOwnerCity>
            <rptOwnerState>PA</rptOwnerState>
            <rptOwnerZipCode>15230</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Senior Vice President</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock, $.25 Par Value</value>
            </securityTitle>
            <transactionDate>
                <value>2004-06-01</value>
            </transactionDate>
            <deemedExecutionDate>
                <value>2004-06-01</value>
            </deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>M</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>41623</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>25.0011</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>144507</value>
                    <footnoteId id="F1"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock, $.25 Par Value</value>
            </securityTitle>
            <transactionDate>
                <value>2004-06-01</value>
            </transactionDate>
            <deemedExecutionDate>
                <value>2004-06-01</value>
            </deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>36623</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>37.07</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>107884</value>
                    <footnoteId id="F2"/>
                    <footnoteId id="F3"/>
                    <footnoteId id="F4"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <derivativeTable>
        <derivativeTransaction>
            <securityTitle>
                <value>Employee Stock Option (Right to Buy)</value>
                <footnoteId id="F5"/>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>25.0011</value>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2004-06-01</value>
            </transactionDate>
            <deemedExecutionDate>
                <value>2004-06-01</value>
            </deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>M</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>41623</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>25.0011</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <value>1998-04-12</value>
            </exerciseDate>
            <expirationDate>
                <value>2005-04-12</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock, $.25 Par Value</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>41623</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>0</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeTransaction>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">36,623 shares were disposed of on June 1, 2004; for current total direct and indirect shareholdings, see entry in column entitled &quot;Amount of Securities Beneficially Owned Following Reported Transaction(s)&quot; and footnotes on next row.</footnote>
        <footnote id="F2">Includes 2,149 shares held in the Heinz Global Stock Purchase Plan.</footnote>
        <footnote id="F3">Reporting person also indirectly owns 16,956 shares in the H. J. Heinz Company Employee Retirement and Savings Plan account as of May 31, 2004.</footnote>
        <footnote id="F4">Also includes shares granted on September 12, 2002 which were subsequently adjusted to reflect the stock distribution resulting from the spin off of certain businesses to Del Monte Corporation on December 20, 2002.</footnote>
        <footnote id="F5">This option was granted in 1995 and was adjusted to reflect the result of a stock split and the stock distribution resulting from the spin off of certain businesses to Del Monte Corporation on December 20, 2002.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>Michael J. Bertasso</signatureName>
        <signatureDate>2004-06-03</signatureDate>
    </ownerSignature>
</ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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