Segment Information

12 Months Ended

Apr. 27, 2011

Segment Information [Abstract]

Segment Information

15.   Segment Information

The Company’s segments are primarily organized by geographical area. The composition of segments and measure of segment profitability are consistent with that used by the Company’s management.

Descriptions of the Company’s reportable segments are as follows:

•  North American Consumer Products—This segment primarily manufactures, markets and sells ketchup, condiments, sauces, pasta meals, and frozen potatoes, entrees, snacks, and appetizers to the grocery channels in the United States of America and includes our Canadian business.

•  Europe—This segment includes the Company’s operations in Europe and sells products in all of the Company’s categories.

•  Asia/Pacific—This segment includes the Company’s operations in Australia, New Zealand, India, Japan, China, South Korea, Indonesia, and Singapore. This segment’s operations include products in all of the Company’s categories.

•  U.S. Foodservice—This segment primarily manufactures, markets and sells branded and customized products to commercial and non-commercial food outlets and distributors in the United States of America including ketchup, condiments, sauces, frozen soups and desserts.

•  Rest of World—This segment includes the Company’s operations in Africa, Latin America, and the Middle East that sell products in all of the Company’s categories.

The Company’s management evaluates performance based on several factors including net sales, operating income and the use of capital resources. Inter-segment revenues, items below the operating income line of the consolidated statements of income, and certain costs associated with the corporation-wide productivity initiatives in Fiscal 2010 are not presented by segment, since they are not reflected in the measure of segment profitability reviewed by the Company’s management.

The following table presents information about the Company’s reportable segments:

	Fiscal Year Ended
	April 27,		April 28,		April 29,		April 27,			April 28,			April 29,
	2011		2010		2009		2011			2010			2009
	(52 Weeks)		(52 Weeks)		(52 Weeks)		(52 Weeks)			(52 Weeks)			(52 Weeks)
	(Dollars in thousands)
	Net External Sales						Operating Income (Loss)
North American Consumer Products	$	3,265,857	$	3,192,219	$	3,135,994	$	832,719		$	771,497		$	724,763
Europe		3,236,800		3,332,619		3,329,043		581,148			554,300			571,111
Asia/Pacific		2,320,789		2,007,252		1,627,443		221,580			195,261			182,472
U.S. Foodservice		1,413,456		1,429,511		1,450,894		175,977			150,628			129,358
Rest of World		469,686		533,382		467,957		53,371			69,219			52,348
Non-Operating(a)		—		—		—		(216,605	)		(158,989	)		(157,606	)
Upfront productivity charges(d)		—		—		—		—			(37,665	)		—
Gain on property disposal in the Netherlands(e)		—		—		—		—			14,977			—
Consolidated Totals	$	10,706,588	$	10,494,983	$	10,011,331	$	1,648,190		$	1,559,228		$	1,502,446
	Depreciation and Amortization Expenses						Capital Expenditures(b)
Total North America	$	123,817	$	122,774	$	122,241	$	101,001		$	88,841		$	87,912
Europe		91,222		105,684		101,899		97,964			74,095			91,898
Asia/Pacific		53,326		46,976		35,969		71,419			46,105			39,263
Rest of World		6,324		6,638		5,728		12,829			11,785			15,574
Non-Operating(a)		23,971		16,978		8,270		52,433			56,816			57,474
Consolidated Totals	$	298,660	$	299,050	$	274,107	$	335,646		$	277,642		$	292,121
	Identifiable Assets
Total North America	$	3,633,276	$	3,532,477	$	3,605,670
Europe		4,398,944		3,815,179		3,602,753
Asia/Pacific		2,424,739		1,869,591		1,505,895
Rest of World		1,149,802		276,902		292,266
Non-Operating(c)		623,884		581,562		657,600
Consolidated Totals	$	12,230,645	$	10,075,711	$	9,664,184

(a) Includes corporate overhead, intercompany eliminations and charges not directly attributable to operating segments.

(b)	Excludes property, plant and equipment obtained through acquisitions.
(c)	Includes identifiable assets not directly attributable to operating segments.
(d)	Includes costs associated with targeted workforce reductions and asset write-offs, that were part of a corporation-wide initiative to improve productivity. The asset write-offs related to two factory closures and the exit of a formula business in the U.K. The amount included in other accrued liabilities related to these initiatives totaled $5.8 million at April 28, 2010.

(e) Includes payments received from the government in the Netherlands net of estimated costs to exit the facility. See Note 3 for additional explanation.

The Company’s revenues are generated via the sale of products in the following categories:

	Fiscal Year Ended
	April 27,		April 28,		April 29,
	2011		2010		2009
	(52 Weeks)		(52 Weeks)		(52 Weeks)
	(Dollars in thousands)
Ketchup and Sauces	$	4,607,971	$	4,446,911	$	4,251,583
Meals and Snacks		4,282,318		4,289,977		4,225,127
Infant/Nutrition		1,175,438		1,157,982		1,105,313
Other		640,861		600,113		429,308
Total	$	10,706,588	$	10,494,983	$	10,011,331

The Company has significant sales and long-lived assets in the following geographic areas. Sales are based on the location in which the sale originated. Long-lived assets include property, plant and equipment, goodwill, trademarks and other intangibles, net of related depreciation and amortization.

	Fiscal Year Ended
	Net External Sales						Long-Lived Assets
	April 27,		April 28,		April 29,
	2011		2010		2009		April 27,		April 28,		April 29,
	(52 Weeks)		(52 Weeks)		(52 Weeks)		2011		2010		2009
	(Dollars in thousands)
United States	$	3,991,344	$	3,993,692	$	4,018,973	$	2,425,446	$	2,403,078	$	2,402,798
United Kingdom		1,506,607		1,519,278		1,534,392		1,245,047		1,151,660		1,166,085
Other		5,208,637		4,982,013		4,457,966		3,731,815		2,605,690		2,392,373
Total	$	10,706,588	$	10,494,983	$	10,011,331	$	7,402,308	$	6,160,428	$	5,961,256