EXHIBIT 23

            CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM



We hereby consent to the incorporation by reference in the Registration
Statement on Form S-8 (No. 333-135612) of H. J. Heinz Company of our report
dated June 16, 2010 relating to the financial statements of H. J. Heinz Company
Employees Retirement and Savings Plan, which appears in this Form 11-K.


                                              /s/  PricewaterhouseCoopers LLP




Pittsburgh, Pennsylvania
June 16, 2010






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