EXHIBIT 23.1


                       CONSENT OF INDEPENDENT ACCOUNTANTS


We hereby consent to the use in this Registration Statement on Form S-4 of the
H.J. Heinz Finance Company of our report dated August 27, 2001 relating to the
financial statements of the U.S. Group of H.J. Heinz Company, which appears in
such Registration Statement. We also consent to the references to us under the
headings "Experts" and "Selected Historical Consolidated and Combined Financial
Data" in such Registration Statement.


/s/ PricewaterhouseCoopers LLP
Pittsburgh, PA

March 26, 2002