10-K

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-K

þ	ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
	For the fiscal year ended April 28, 2013
or
o	TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
	For the transition period from  to

Commission File Number 1-3385

H. J. HEINZ COMPANY

(Exact name of registrant as specified in its charter)

PENNSYLVANIA	25-0542520
(State of Incorporation)	(I.R.S. Employer Identification No.)
One PPG Place	15222
Pittsburgh, Pennsylvania	(Zip Code)
(Address of principal executive offices)

412-456-5700

(Registrant’s telephone number)

SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT:

None

SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT:

None.

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.  Yes þ     No o

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.  Yes þ     No o

Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes þ     No o

Indicate by check mark whether the Registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  Yes þ     No o

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of the Registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.  þ

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):

Large accelerated filer o Accelerated filer o Non-accelerated filer þ (Do not check if a smaller reporting company) Smaller reporting company o

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes o     No þ

As of October 28, 2012, the aggregate market value of the Registrant’s voting stock held by non-affiliates of the Registrant was approximately $18.3 billion.

The number of shares of the Registrant’s Common Stock, par value $.25 per share, outstanding as of June 20, 2013, was 100 shares.

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the Company's Amendment to Form 10-K, which will be filed with the Securities and Exchange Commission within 120 days after the end of the Registrant's fiscal year ended April 28, 2013, are incorporated into Part III, Items 10, 11, 12, 13, and 14.

Introductory Note

On June 7, 2013, H. J. Heinz Company (the “Company,” “we,” “us,” and “our”) was acquired by H.J. Heinz Holding Corporation (formerly known as Hawk Acquisition Holding Corporation) (“Parent”), a Delaware corporation controlled by Berkshire Hathaway Inc. (“Berkshire Hathaway”) and 3G Special Situations Fund III, L.P. (“3G Capital,” and together with Berkshire Hathaway, the “Sponsors”), pursuant to the Agreement and Plan of Merger, dated February 13, 2013 (the “Merger Agreement”), as amended by the Amendment to Agreement and Plan of Merger, dated March 4, 2013 (the “Amendment”), by and among the Company, Parent and Hawk Acquisition Sub, Inc., a Pennsylvania corporation and wholly owned subsidiary of Parent (“Merger Subsidiary”), in a transaction hereinafter referred to as the “Merger.” As a result of the Merger, all issued and outstanding shares of our common stock outstanding immediately prior to the effective time of the Merger was converted into the right to receive $72.50 in cash, without interest and less applicable withholding taxes thereon, and the Company continued as the surviving corporation in the Merger, becoming an indirect wholly owned subsidiary of Parent.

The total cash consideration paid in connection with the Merger was approximately $28,750,000,000, which was funded from equity contributions from the Sponsors, as well as proceeds received by Merger Subsidiary in connection with debt financing provided by JPMorgan Chase Bank, N.A., Wells Fargo Bank, National Association and a syndicate of other lenders pursuant to a new senior secured credit facility (the “Senior Credit Facilities”) and upon the issuance of the Notes (as defined and described herein).

As a result of the Merger and the transactions entered into in connection therewith, we have inherited the liabilities and obligations of Merger Subsidiary, including Merger Subsidiary's obligations under the Senior Credit Facilities. The Senior Credit Facilities consist of (i)(a) term B-1 loans in an aggregate principal amount of $2,950,000,000 (the “B-1 Loans”) and (b) term B-2 loans in aggregate principal amount of $6,550,000,000 (the “B-2 Loans”) in each case under the new senior secured term loan facilities (the “Term Loan Facilities”) and (ii) revolving loans of up to $2,000,000,000 (including revolving loans, swingline loans and letters of credit), a portion of which may be denominated in Euro, Sterling, Australian Dollars, Japanese Yen or New Zealand Dollars, under the new senior secured revolving loan facilities (the “Revolving Credit Facilities”). Concurrently with the consummation of the Merger, the full amount of the term loan was drawn, and no revolving loans were drawn.

Also on June 7, 2013, in connection with the Merger, we executed a Joinder Agreement (the “Purchase Agreement Joinder”) to the Purchase Agreement, dated March 22, 2013 (the “Purchase Agreement”), among Merger Subsidiary, Parent and the several initial purchasers named in the schedule thereto (the “Initial Purchasers”), relating to the issuance and sale by Merger Subsidiary to the Initial Purchasers of $3,100,000,000 in aggregate principal amount of Merger Subsidiary's 4.25% Second Lien Senior Secured Notes due 2020 (the “Notes”), pursuant to which the H. J. Heinz Company and certain of its subsidiaries became parties to the Purchase Agreement. On June 7, 2013, the Company entered into a supplemental indenture to the Indenture dated as of April 1, 2013 governing the Notes pursuant to which the Company assumed all of the obligations of Merger Subsidiary as issuer of the Notes.

We refer to the Merger and the related transactions, including the issuance and sale of the Notes, the entering into the Purchase Agreement Joinder and the borrowings under the Senior Credit Facilities, as the “Transactions.”

As a result of the Merger, our common stock is no longer publicly traded.

CAUTIONARY STATEMENT RELEVANT TO FORWARD-LOOKING INFORMATION

Statements about future growth, profitability, costs, expectations, plans, or objectives included in this report, including in management's discussion and analysis, and the financial statements and footnotes, are forward-looking statements based on management's estimates, assumptions, and projections. These forward-looking statements are subject to risks, uncertainties, assumptions and other important factors, many of which may be beyond the Company's control and could cause actual results to differ materially from those expressed or implied in this report and the financial statements and footnotes. Uncertainties contained in such statements include, but are not limited to:

• the ability of the Company to retain and hire key personnel and maintain relationships with customers, suppliers and other business partners,

• sales, volume, earnings, or cash flow growth,

• general economic, political, and industry conditions, including those that could impact consumer spending,

• competitive conditions, which affect, among other things, customer preferences and the pricing of products, production, and energy costs,

• competition from lower-priced private label brands,

• increases in the cost and restrictions on the availability of raw materials including agricultural commodities and packaging materials, the ability to increase product prices in response, and the impact on profitability,

• the ability to identify and anticipate and respond through innovation to consumer trends,

• the need for product recalls,

• the ability to maintain favorable supplier and customer relationships, and the financial viability of those suppliers and customers,

• currency valuations and devaluations and interest rate fluctuations,

• changes in credit ratings, leverage, and economic conditions, and the impact of these factors on our cost of borrowing and access to capital markets,

• our ability to effectuate our strategy, including our continued evaluation of potential opportunities, such as strategic acquisitions, joint ventures, divestitures and other initiatives, our ability to identify, finance and complete these transactions and other initiatives, and our ability to realize anticipated benefits from them,

• the ability to successfully complete cost reduction programs and increase productivity,

• the ability to effectively integrate acquired businesses,

• new products, packaging innovations, and product mix,

• the effectiveness of advertising, marketing, and promotional programs,

• supply chain efficiency,

• cash flow initiatives,

• risks inherent in litigation, including tax litigation,

• the ability to further penetrate and grow and the risk of doing business in international markets, particularly our emerging markets, economic or political instability in those markets, strikes, nationalization, and the performance of business in hyperinflationary environments, in each case, such as Venezuela; and the uncertain global macroeconomic environment and sovereign debt issues, particularly in Europe,

• changes in estimates in critical accounting judgments and changes in laws and regulations, including tax laws,

• the success of tax planning strategies,

• the possibility of increased pension expense and contributions and other people-related costs,

• the potential adverse impact of natural disasters, such as flooding and crop failures, and the potential impact of climate change,

• the ability to implement new information systems, potential disruptions due to failures in information technology systems, and risks associated with social media, and

• other factors described in "Risk Factors" below.

The forward-looking statements are and will be based on management's then current views and assumptions regarding future events and speak only as of their dates. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by the securities laws.

PART I

Item 1. Business.

H. J. Heinz Company was incorporated in Pennsylvania on July 27, 1900. In 1905, it succeeded to the business of a partnership operating under the same name which had developed from a food business founded in 1869 in Sharpsburg, Pennsylvania by Henry J. Heinz. H. J. Heinz Company and its subsidiaries (collectively, the “Company”) manufacture and market an extensive line of food products throughout the world. The Company’s principal products include ketchup, condiments and sauces, frozen food, soups, beans and pasta meals, infant nutrition and other food products.

The Company’s products are manufactured and packaged to provide safe, wholesome foods for consumers, as well as foodservice and institutional customers. Many products are prepared from recipes developed in the Company’s innovation and research centers. Ingredients are carefully selected, inspected and passed on to factory kitchens where they are processed, after which the intermediate product is filled automatically into containers of glass, metal, plastic, paper or fiberboard, which are then sealed. Products are prepared by sterilization, blending, fermentation, pasteurization, homogenization, chilling, freezing, pickling, drying, freeze drying, baking or extruding, then labeled and cased for market. Quality assurance procedures are designed for each product and process and applied for quality and compliance with applicable laws.

The Company manufactures (and contracts for the manufacture of) its products from a wide variety of raw food materials. Pre-season contracts are made with farmers for certain raw materials such as a portion of the Company’s requirements of tomatoes, cucumbers, potatoes, onions and some other fruits and vegetables. Ingredients, such as dairy products, meat, sugar and other sweeteners, including high fructose corn syrup, spices, flour and fruits and vegetables, are purchased from approved suppliers.

The following table lists the number of the Company’s principal food processing factories and major trademarks by region:

	Factories
	Owned	Leased	Major Owned and Licensed Trademarks
North America	15	4	Heinz, Classico, Quality Chef Foods, Jack Daniel’s*, Catelli*, Wyler’s, Heinz Bell ’Orto, Bella Rossa, Chef Francisco, Ore-Ida, Tater Tots, Bagel Bites, Weight Watchers* Smart Ones, Poppers, T.G.I. Friday’s*, Delimex, Truesoups, Escalon, PPI, Todd’s, Nancy’s, Lea & Perrins, Renee’s Gourmet, HP, Diana, Bravo, Arthur’s Fresh
Europe	17	—	Heinz, Orlando, Karvan Cevitam, Brinta, Roosvicee, Venz, Weight Watchers*, Farley’s, Plasmon, Nipiol, Dieterba, Bi-Aglut, Aproten, Pudliszki, Ross, Honig, De Ruijter, Aunt Bessie*, Mum’s Own, Moya Semya, Picador, Derevenskoye, Lea & Perrins, HP, Amoy*, Daddies, Squeezme!, Wyko, Benedicta
Asia/Pacific	24	—	Heinz, Tom Piper, Wattie’s, ABC, Chef, Craig’s, Winna, Hellaby, Hamper, Farley’s, Greenseas, Gourmet, Nurture, Ore-Ida, SinSin, Lea & Perrins, HP, Classico, Weight Watchers*, Cottee’s, Rose’s*, Complan, Glucon D, Nycil, Golden Circle, La Bonne Cuisine, Original Juice Co., The Good Taste Company, Master, Guanghe
Rest of World	7	2	Heinz, Wellington’s, Today, Mama’s, John West, Farley’s, Complan, HP, Lea & Perrins, Classico, Banquete, Wattie’s, Quero
	63	6	* Used under license

The Company also owns or leases office space, warehouses, distribution centers and research and other facilities throughout the world. The Company’s food processing factories and principal properties are in good condition and are satisfactory for the purposes for which they are being utilized.

The Company has developed or participated in the development of certain of its equipment, manufacturing processes and packaging, and maintains patents and has applied for patents for some of those developments. The Company regards these patents and patent applications as important but does not consider any one or group of them to be materially important to its business as a whole.

Although crops constituting some of the Company’s raw food ingredients are harvested on a seasonal basis, most of the Company’s products are produced throughout the year. Seasonal factors inherent in the business have always influenced the quarterly sales, operating income and cash flows of the Company. Consequently, comparisons between quarters have always been more meaningful when made between the same quarters of prior years.

The products of the Company are sold under highly competitive conditions, with many large and small competitors. The Company regards its principal competition to be other manufacturers of prepared foods, including branded retail products, foodservice products and private label products, that compete with the Company for consumer preference, distribution, shelf space and merchandising support. Product quality and consumer value are important areas of competition.

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The Company’s products are sold through its own sales organizations and through independent brokers, agents and distributors to chain, wholesale, cooperative and independent grocery accounts, convenience stores, bakeries, pharmacies, mass merchants, club stores, foodservice distributors and institutions, including hotels, restaurants, hospitals, health-care facilities, and certain government agencies. For Fiscal 2013 and 2012, one customer, Wal-Mart Stores Inc., represented approximately 10% of the Company’s sales. We closely monitor the credit risk associated with our customers and to date have not experienced material losses.

Compliance with the provisions of national, state and local environmental laws and regulations has not had a material effect upon the capital expenditures, earnings or competitive position of the Company. The Company’s estimated capital expenditures for environmental control facilities for the remainder of Fiscal 2014 and the succeeding fiscal year are not material and are not expected to materially affect the earnings, cash flows or competitive position of the Company.

The Company’s factories are subject to inspections by various governmental agencies in the U.S. and other countries where the Company does business, including the United States Department of Agriculture, and the Occupational Health and Safety Administration, and its products must comply with the applicable laws, including food and drug laws, such as the Federal Food and Cosmetic Act of 1938, as amended, and the Federal Fair Packaging or Labeling Act of 1966, as amended, of the jurisdictions in which they are manufactured and marketed.

The Company employed, on a full-time basis as of April 28, 2013, approximately 31,900 people around the world.

Segment information is set forth in this report on pages 78 through 80 in Note 16, “Segment Information” in Item 8—“Financial Statements and Supplementary Data.”

Income from international operations is subject to fluctuation in currency values, export and import restrictions, foreign ownership restrictions, economic controls and other factors. From time to time, exchange restrictions imposed by various countries have restricted the transfer of funds between countries and between the Company and its subsidiaries. To date, such exchange restrictions have not had a material adverse effect on the Company’s operations.

The Company’s annual report on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, and amendments to those reports filed or furnished pursuant to section 13(a) or 15(d) of the Exchange Act are available free of charge on the Company’s web site at www.heinz.com, as soon as reasonably practicable after being filed or furnished to the Securities and Exchange Commission (“SEC”). Our reports filed with the SEC are also made available on its website at www.sec.gov.

Recent Developments

Completion of Acquisition by Berkshire Hathaway and 3G Capital

On June 7, 2013, the Company was acquired by Parent, a Delaware corporation controlled by Sponsors, pursuant to the Merger Agreement, as amended by the Amendment, by and among the Company, Parent and Merger Subsidiary, in a transaction hereinafter referred to as the “Merger.” As a result of the Merger, all issued and outstanding shares of our common stock outstanding immediately prior to the effective time of the Merger was converted into the right to receive $72.50 in cash, without interest and less applicable withholding taxes thereon, and the Company continued as the surviving corporation in the Merger, becoming an indirect wholly owned subsidiary of Parent.

The total cash consideration paid in connection with the Merger was approximately $28.75 billion, which was funded from equity contributions from the Sponsors, as well as proceeds received by Merger Subsidiary from the Senior Credit Facilities and upon the issuance of the Notes (as defined and described herein). The Senior Credit Facilities consist of:

• $9.5 billion in senior secured term loans, with tranches of 6 and 7 year maturities and fluctuating interest rates based on, at the Company's election, base rate or LIBOR plus a spread on each of the tranches, with respective spreads ranging from 125-150 basis points for base rate loans with a 2% base rate floor and 225-250 basis points for LIBOR loans with a 1% LIBOR floor, and

• $2.0 billion senior secured revolving credit facility with a 5 year maturity and a fluctuating interest rate based on, at the Company's election, base rate or LIBOR, with respective spreads ranging from 50-100 basis points for base rate loans and 150-200 basis points for LIBOR loans, on which nothing is currently drawn.

On June 7, 2013, this indebtedness was assumed by the Company, substantially increasing the Company's overall level of debt.

On April 1, 2013, in connection with the Merger, Merger Subsidiary completed the private placement of $3.1 billion aggregate principal amount of 4.25% Second Lien Senior Secured Notes due 2020 (the “Notes”)  to initial purchasers for resale by the Initial Purchasers to qualified institutional buyers pursuant to Rule 144A under the Securities Act and to persons outside the United States

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under Regulation S of the Securities Act. The Notes were issued pursuant to an indenture (the “Indenture”), dated as of April 1, 2013, by and among Merger Subsidiary, Hawk Acquisition Intermediate Corporation II and Wells Fargo Bank, National Association, as trustee (in such capacity, the “Trustee”) and as collateral agent (in such capacity, the “Collateral Agent”). On June 7, 2013, the Company, certain of its direct and indirect wholly owned domestic subsidiaries (the “Guarantors”), the Trustee and the Collateral Agent entered into a supplemental indenture (the “Supplemental Indenture”) to the Indenture pursuant to which the Company assumed all of the obligations of Merger Subsidiary as issuer of the Notes. The Notes mature in 2020 and are required, within one year of consummation of the Merger Agreement, to be exchanged for notes registered with the SEC.

In addition, in connection with the Merger, Parent issued to Berkshire Hathaway 80,000 shares of its 9% Cumulative Perpetual Series A Preferred Stock for $8 billion.

In the Merger, (i) each outstanding share of Company common stock (other than shares owned by the Company, Parent, Merger Sub or any other direct or indirect wholly owned subsidiary of Parent, and in each case not held on behalf of third parties) was cancelled and automatically converted into the right to receive $72.50 in cash, without interest and less applicable withholding taxes thereon (the “Merger Consideration”), (ii) each outstanding stock option, whether vested or unvested, was cancelled and automatically converted into the right to receive, with respect to each share subject to the option, the Merger Consideration less the exercise price per share, (iii) each outstanding Company phantom unit, whether vested or unvested, was cancelled and automatically converted into the right to receive the Merger Consideration, and (iv) each outstanding Company restricted stock unit (other than retention restricted stock units, which will remain subject to the vesting schedule pursuant to the existing terms of the applicable award agreements and that the general timing of payment would be in accordance with such terms), whether vested or unvested, was cancelled and automatically converted into the right to receive, with respect to each share subject to the restricted stock unit, the Merger Consideration plus any accrued and unpaid dividend equivalents, except that payment in respect of Company restricted stock units that have been deferred will be made in accordance with the terms of the award and the applicable deferral election made by the holder.

At the effective time of the Merger, each holder of a certificate formerly representing any shares of Company common stock or of book-entry shares no longer had any rights with respect to the shares, except for the right to receive the Merger Consideration upon surrender thereof.

The acquisition will be accounted for as a purchase business combination.  The application of purchase accounting as of the closing date is expected to have a material effect on the Company's results of operations for periods after the acquisition.   The Company has begun the process to determine the purchase accounting allocation to the Company's assets and liabilities including estimating fair values of the Company's intangible and tangible assets.  While these estimates have not been completed, management expects that a substantial portion of the purchase price will be allocated to indefinite-lived intangible assets (principally brands) and goodwill.

Financing implications of the acquisition on our existing debt

A substantial portion of the Company's indebtedness was subject to acceleration upon a change of control or required the Company to offer holders the option to repurchase such indebtedness from such holders (assuming such change of control triggered certain downgrades in the ratings of the Company's debt).  Certain of the Company's outstanding indebtedness at April 28, 2013 that was not subject to acceleration upon a change of control and that either did not contain change of control repurchase obligations or where the holders did not elect to have such indebtedness repurchased in a change of control offer remain outstanding. 

On March 13, 2013, the Company launched a consent solicitation relating to the 7.125% Notes due 2039 seeking a waiver of the change of control provisions as applicable to the Merger Agreement. As of March 21, 2013, the Company received the required consents to waive such provisions and as a result those notes remain outstanding.

Changes in the Directors and Officers of the Company

On June 7, 2013, in connection with the Merger and related transactions, William R. Johnson resigned as Chief Executive Officer of the Company and Mr. Winkleblack resigned as Chief Financial Officer of the Company. Bernardo Hees was appointed as Chief Executive Officer of the Company and Paulo Basilio was appointed as Chief Financial Officer of the Company, each effective as of the consummation of the Merger.

Also in accordance with the Merger and related transactions, in accordance with the terms of the Merger Agreement, as of the effective time of the Merger, each of William R. Johnson, Charles E. Bunch, Leonard S. Coleman Jr., John G. Drosdick, Edith E. Holiday, Candace Kendle, Franck J. Moison, Dean R. O'Hare, Nelson Peltz, Dennis H. Reilley, Lynn C. Swann, Thomas J. Usher and Michael F. Weinstein (the “Former Directors”) ceased serving as members of the board of directors of the Company

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and, in connection therewith, the Former Directors also ceased serving on any committees of which such Former Directors were members. Information on the positions held by the Former Directors on any committee of the board of directors of the Company at the time of the Former Directors' resignation is set forth under the caption “Board of Directors and Committees of the Board” in the Company's definitive Proxy Statement filed with the Securities and Exchange Commission on June 15, 2012 and is incorporated herein by reference.

Warren Buffett, Alexandre Behring, Gregory Abel, Jorge Paulo Lemann, Marcel Herrmann Telles and Tracy Britt were elected as new members of the board of directors of the Company on June 7, 2013.

Item 1A. Risk Factors.

In addition to the factors discussed elsewhere in this report, the following risks and uncertainties could materially and adversely affect the Company’s business, financial condition, and results of operations. Additional risks and uncertainties that are not presently known to the Company or are currently deemed by the Company to be immaterial also may impair the Company’s business operations and financial condition.

Risks Related to Our Business

Competitive product and pricing pressures in the food industry and the financial condition of customers and suppliers could adversely affect the Company’s ability to gain or maintain market share and/or profitability.

The Company operates in the highly competitive food industry, competing with other companies that have varying abilities to withstand changing market conditions. Any significant change in the Company’s relationship with a major customer, including changes in product prices, sales volume, or contractual terms may impact financial results. Such changes may result because the Company’s competitors may have substantial financial, marketing, and other resources that may change the competitive environment. Private label brands sold by retail customers, which are typically sold at lower prices, are a source of competition for certain of our product lines. Such competition could cause the Company to reduce prices and/or increase capital, marketing, and other expenditures, or could result in the loss of category share. Such changes could have a material adverse impact on the Company’s net income. As the retail grocery trade continues to consolidate, the larger retail customers of the Company could seek to use their positions to improve their profitability through lower pricing and increased promotional programs. If the Company is unable to use its scale, marketing expertise, product innovation, and category leadership positions to respond to these changes, or is unable to increase its prices, its profitability and volume growth could be impacted in a materially adverse way. The success of our business depends, in part, upon the financial strength and viability of our suppliers and customers. The financial condition of those suppliers and customers is affected in large part by conditions and events that are beyond our control. A significant deterioration of their financial condition could adversely affect our financial results.

The Company’s performance may be adversely affected by economic and political conditions in the U.S. and in various other nations where it does business.

The Company’s performance has been in the past and may continue in the future to be impacted by economic and political conditions in the United States and in other nations. Such conditions and factors include changes in applicable laws and regulations, including changes in food and drug laws, accounting standards and critical accounting estimates, taxation requirements and environmental laws. Other factors impacting our operations in the U.S., Venezuela and other international locations where the Company does business include export and import restrictions, currency exchange rates, currency devaluation, recessionary conditions, foreign ownership restrictions, nationalization, the impact of hyperinflationary environments, terrorist acts, and political unrest. Such factors in either domestic or foreign jurisdictions could materially and adversely affect our financial results.

Increases in the cost and restrictions on the availability of raw materials could adversely affect our financial results.

The Company sources raw materials including agricultural commodities such as tomatoes, cucumbers, potatoes, onions, other fruits and vegetables, dairy products, meat, sugar and other sweeteners, including high fructose corn syrup, spices, and flour, as well as packaging materials such as glass, plastic, metal, paper, fiberboard, and other materials and inputs such as water, in order to manufacture products. The availability or cost of such commodities may fluctuate widely due to government policy and regulation, crop failures or shortages due to plant disease or insect and other pest infestation, weather conditions, potential impact of climate change, increased demand for biofuels, or other unforeseen circumstances. Additionally, the cost of raw materials and finished products may fluctuate due to movements in cross-currency transaction rates. To the extent that any of the foregoing or other unknown factors increase the prices of such commodities or materials and the Company is unable to increase its prices or adequately hedge against such changes in a manner that offsets such changes, the results of its operations could be materially and adversely affected. Similarly, if supplier arrangements and relationships result in increased and unforeseen expenses, the Company’s financial results could be materially and adversely impacted.

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Disruption of our supply chain could adversely affect our business.

Damage or disruption to our manufacturing or distribution capabilities due to weather, natural disaster, fire, terrorism, pandemic, strikes, the financial and/or operational instability of key suppliers, distributors, warehousing and transportation providers, or brokers, or other reasons could impair our ability to manufacture or sell our products. To the extent the Company is unable to, or cannot, financially mitigate the likelihood or potential impact of such events, or to effectively manage such events if they occur, particularly when a product is sourced from a single location, there could be a materially adverse affect on our business and results of operations, and additional resources could be required to restore our supply chain.

Higher energy costs and other factors affecting the cost of producing, transporting, and distributing the Company’s products could adversely affect our financial results.

Rising fuel and energy costs may have a significant impact on the cost of operations, including the manufacture, transportation, and distribution of products. Fuel costs may fluctuate due to a number of factors outside the control of the Company, including government policy and regulation and weather conditions. Additionally, the Company may be unable to maintain favorable arrangements with respect to the costs of procuring raw materials, packaging, services, and transporting products, which could result in increased expenses and negatively affect operations. If the Company is unable to hedge against such increases or raise the prices of its products to offset the changes, its results of operations could be materially and adversely affected.

The results of the Company could be adversely impacted as a result of increased pension, labor, and people-related expenses.

Inflationary pressures and any shortages in the labor market could increase labor costs, which could have a material adverse effect on the Company’s consolidated operating results or financial condition. The Company’s labor costs include the cost of providing employee benefits in the U.S. and foreign jurisdictions, including pension, health and welfare, and severance benefits. Any declines in market returns could adversely impact the funding of pension plans, the assets of which are invested in a diversified portfolio of equity and fixed income securities and other investments. Additionally, the annual costs of benefits vary with increased costs of health care and the outcome of collectively-bargained wage and benefit agreements.

The impact of various food safety issues, environmental, legal, tax, and other regulations and related developments could adversely affect the Company’s sales and profitability.

The Company is subject to numerous food safety and other laws and regulations regarding the manufacturing, marketing, and distribution of food products. These regulations govern matters such as ingredients, advertising, taxation, relations with distributors and retailers, health and safety matters, and environmental concerns. The ineffectiveness of the Company’s planning and policies with respect to these matters, and the need to comply with new or revised laws or regulations with regard to licensing requirements, trade and pricing practices, environmental permitting, or other food or safety matters, or new interpretations or enforcement of existing laws and regulations, as well as any related litigation, may have a material adverse effect on the Company’s sales and profitability. Influenza or other pandemics could disrupt production of the Company’s products, reduce demand for certain of the Company’s products, or disrupt the marketplace in the foodservice or retail environment with consequent material adverse effects on the Company’s results of operations.

The need for and effect of product recalls could have an adverse impact on the Company’s business.

If any of the Company’s products become misbranded or adulterated, the Company may need to conduct a product recall. The scope of such a recall could result in significant costs incurred as a result of the recall, potential destruction of inventory, and lost sales. Should consumption of any product cause injury, the Company may be liable for monetary damages as a result of a judgment against it. A significant product recall or product liability case could cause a loss of consumer confidence in the Company’s food products and could have a material adverse effect on the value of its brands and results of operations.

The failure of new product or packaging introductions to gain trade and consumer acceptance and changes in consumer preferences could adversely affect our sales.

The success of the Company is dependent upon anticipating and reacting to changes in consumer preferences, including health and wellness. There are inherent marketplace risks associated with new product or packaging introductions, including uncertainties about trade and consumer acceptance. Moreover, success is dependent upon the Company’s ability to identify and respond to consumer trends through innovation. The Company may be required to increase expenditures for new product development. The Company may not be successful in developing new products or improving existing products, or its new products may not achieve consumer acceptance, each of which could materially and negatively impact sales.

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The failure to successfully integrate acquisitions and joint ventures into our existing operations or the failure to gain applicable regulatory approval for such transactions or divestitures could adversely affect our financial results.

The Company’s ability to efficiently integrate acquisitions and joint ventures into its existing operations also affects the financial success of such transactions. The Company may seek to expand its business through acquisitions and joint ventures, and may divest underperforming or non-core businesses. The Company’s success depends, in part, upon its ability to identify such acquisition, joint venture, and divestiture opportunities and to negotiate favorable contractual terms. Activities in such areas are regulated by numerous antitrust and competition laws in the U. S., the European Union, and other jurisdictions, and the Company may be required to obtain the approval of acquisition and joint venture transactions by competition authorities, as well as satisfy other legal requirements. The failure to obtain such approvals could materially and adversely affect our results.

The Company’s operations face significant foreign currency exchange rate exposure, which could negatively impact its operating results.

The Company holds assets and incurs liabilities, earns revenue, and pays expenses in a variety of currencies other than the U.S. dollar, primarily the British Pound, Euro, Australian dollar, Canadian dollar, and New Zealand dollar. The Company’s consolidated financial statements are presented in U.S. dollars, and therefore the Company must translate its assets, liabilities, revenue, and expenses into U.S. dollars for external reporting purposes. Increases or decreases in the value of the U.S. dollar relative to other currencies may materially and negatively affect the value of these items in the Company’s consolidated financial statements, even if their value has not changed in their original currency. In addition, the impact of fluctuations in foreign currency exchange rates on transaction costs ( i.e., the impact of foreign currency movements on particular transactions such as raw material sourcing), most notably in the U.K., could materially and adversely affect our results.

The failure to implement our growth plans could adversely affect the Company’s ability to increase net income and generate cash.

The success of the Company could be impacted by its inability to continue to execute on its growth plans regarding product innovation, implementing cost-cutting measures, improving supply chain efficiency, enhancing processes and systems, including information technology systems, on a global basis, and growing market share and volume. The failure to fully implement the plans, in a timely manner or within our cost estimates, could materially and adversely affect the Company’s ability to increase net income. Additionally, the Company’s ability to pay cash dividends will depend upon its ability to generate cash and profits, which, to a certain extent, is subject to economic, financial, competitive, and other factors beyond the Company’s control.

The Sponsors control us and may have conflicts of interest with us in the future.

As a result of the Merger on June 7, 2013, H. J. Heinz Company is now controlled by the Sponsors. The Sponsors beneficially own substantially all of the equity interests in H.J. Heinz Holding Corporation, which is the ultimate parent of the Company. The Sponsors have control over our decisions to enter into any corporate transaction and have the ability to prevent any transaction that requires the approval of shareholders. For example, the Sponsors could cause us to make acquisitions that increase the amount of our indebtedness. Additionally, the Sponsors are in the business of making investments in companies and may from time to time acquire and hold interests in businesses that compete directly or indirectly with us. The Sponsors may also pursue acquisition opportunities that may be complementary to our business, and, as a result, those acquisition opportunities may not be available to us. So long as the Sponsors continue to own a significant amount of the equity of H.J. Heinz Holding Corporation, they will continue to be able to strongly influence or effectively control our decisions.

Our business could be adversely impacted as a result of the Merger and significant costs, expenses and fees.

The Merger could cause disruptions to our business or business relationships, which could have an adverse impact on our financial condition, results of operations and cash flows. For example:

• the attention of our management may be directed to transaction-related considerations or activities and may be diverted from the day-today operations of our business;

• our associates may experience uncertainty about their future roles with us, which might adversely affect our ability to retain and hire key personnel and other employees; and

• vendors or other parties with which we maintain business relationships may experience uncertainty about our future and seek alternative relationships with third parties or seek to alter their business relationships with us.

7

In addition, we incurred significant costs, expenses and fees for professional services and other transaction costs in connection with the Merger.

The Company is increasingly dependent on information technology, and potential disruption, cyber attacks, security problems, and expanding social media vehicles present new risks.

The Company is increasingly dependent on information technology systems to manage and support a variety of business processes and activities, and any significant breakdown, invasion, destruction, or interruption of these systems could negatively impact operations. In addition, there is a risk of business interruption and reputational damage from leakage of confidential information.

The inappropriate use of certain media vehicles could cause brand damage or information leakage. Negative posts or comments about the Company on any social networking web site could seriously damage its reputation. In addition, the disclosure of non-public company sensitive information through external media channels could lead to information loss. Identifying new points of entry as social media continues to expand presents new challenges. Any business interruptions or damage to the Company's reputation could negatively impact the Company's financial condition and results of operation.

The Company's operating results may be adversely affected by the current sovereign debt crisis in Europe and elsewhere and by related global economic conditions.

The current European debt crisis, particularly most recently in Greece, Italy, Ireland, Portugal and Spain, and related European financial restructuring efforts may cause the value of the European currencies, including the Euro, to further deteriorate, thus reducing the purchasing power of European customers. One potential extreme outcome of the European financial situation is the re-introduction of individual currencies in one or more Eurozone countries or the dissolution of the Euro entirely. Should the Euro dissolve entirely, the legal and contractual consequences for holders of Euro-denominated obligations would be determined by laws in effect at such time. The potential dissolution of the Euro, or market perceptions concerning this and related issues, could adversely affect the value of the Company's Euro-denominated assets and obligations. In addition, the European crisis is contributing to instability in global credit markets. The world has recently experienced a global macroeconomic downturn, and if global economic and market conditions, or economic conditions in Europe, the United States or other key markets, remain uncertain, persist, or deteriorate further, consumer purchasing power and demand for Company products could decline, and the Company may experience material adverse impacts on its business, operating results, and financial condition.

Risks Related to Our Indebtedness and Certain Other Obligations

Our indebtedness could adversely affect our ability to raise additional capital to fund our operations and make strategic acquisitions, limit our ability to react to changes in the economy or our industry, expose us to interest rate risk to the extent of our variable rate debt and prevent us from meeting our obligations under our indebtedness, including the Notes.

In connection with the Merger, we incurred approximately $12.6 billion in indebtedness under the Term Loan Facilities and the Notes. We can also borrow additional secured debt up to $2.0 billion under our Revolving Credit Facilities. Our Senior Credit Facilities also provide for $2.25 billion in uncommitted incremental facilities, the availability of which is subject to our meeting certain conditions, and the amount of which may be increased with unlimited additional incremental facilities so long we maintain a pro forma first lien senior secured leverage ratio of 4.75 to 1.00.No incremental facilities were in effect at the closing of the Merger or are currently in effect. See “Management's Discussion and Analysis of Financial Condition and Results of Operations - Liquidity and Financial Position.”

Our high degree of indebtedness could have important consequences for our creditors, including holders of the Notes. For example, they could:

•limit our ability to obtain additional financing for working capital, capital expenditures, research and development, debt service requirements, acquisitions and general corporate or other purposes;

•restrict us from making strategic acquisitions or cause us to make non-strategic divestitures;

•limit our ability to adjust to changing market conditions and place us at a competitive disadvantage compared to our competitors who are not as highly leveraged;

•increase our vulnerability to general economic and industry conditions;

8

•expose us to the risk of increased interest rates as the borrowings under our Senior Credit Facilities will be at variable rates of interest;

•make it more difficult for us to make payments on our indebtedness; and

•require a substantial portion of cash flow from operations to be dedicated to the payment of principal and interest on our indebtedness, thereby reducing our ability to use our cash flow to fund our operations, capital expenditures and future business opportunities.

For the fiscal year ended April 28, 2013, on a pro forma basis after giving effect to the Merger and related financing transactions as if they had closed at the beginning of fiscal 2013, our cash interest expense would have been approximately $603 million. As of April 28, 2013, on a pro forma basis after giving effect to the Transactions as if they had closed on such date, we would have had approximately $14.5 billion of debt outstanding.

Despite current indebtedness levels and restrictive covenants, we and our subsidiaries may incur additional indebtedness in the future. This could further exacerbate the risks associated with our substantial financial leverage.

The terms of the indenture governing our Notes and the credit agreements governing our Senior Credit Facilities permit us to incur a substantial amount of additional debt, including secured debt. Any additional borrowings under our Senior Credit Facilities, and certain other secured debt, would be senior to the Notes and the guarantees thereto to the extent of the value of the assets securing such indebtedness. If new debt is added to our and our subsidiaries' current debt levels, the risks that we now face as a result of our leverage would intensify. See “Management's Discussion and Analysis of Financial Condition and Results of Operations - Liquidity and Financial Position.”

Our debt agreements contain restrictions that limit our flexibility in operating our business.

The credit agreement governing our Senior Credit Facilities and the indenture governing our Notes contain various covenants that limit our ability to engage in specified types of transactions. These covenants limit our, our immediate parent's and our restricted subsidiaries' ability to, among other things, incur or guarantee additional indebtedness, pay dividends on, or redeem or repurchase, our capital stock, make certain acquisitions or investments, materially change our business, incur or permit to exist certain liens, enter into transactions with affiliates or sell our assets to, or merge or consolidate with or into, another company, in each case with customary exceptions.

Upon the occurrence of an event of default under our Senior Credit Facilities, the lenders thereunder could elect to declare all amounts outstanding under our Senior Credit Facilities to be immediately due and payable and terminate all commitments to extend further credit. If we were unable to repay those amounts, the lenders under our Senior Credit Facilities could proceed against the collateral granted to them to secure that indebtedness. We have pledged a significant portion of our assets as collateral under our Senior Credit Facilities. If the lenders under our Senior Credit Facilities accelerate the repayment of borrowings, we cannot assure you that we will have sufficient assets to repay our Senior Credit Facilities, as well as our other secured and unsecured indebtedness, including our outstanding Notes.

To service our indebtedness, we will require a significant amount of cash and our ability to generate cash depends on many factors beyond our control.

Our ability to make cash payments on and to refinance our indebtedness and to fund planned capital expenditures will depend on our ability to generate significant operating cash flow in the future. This ability is, to a significant extent, subject to general economic, financial, competitive, legislative, regulatory and other factors that are beyond our control.

Our business may not generate sufficient cash flow from operations, and future borrowings may not be available under our Senior Credit Facilities, in an amount sufficient to enable us to pay our indebtedness, including the outstanding Notes, or to fund our other liquidity needs. In any such circumstance, we may need to refinance all or a portion of our indebtedness, including our Senior Credit Facilities and the Notes, on or before maturity. We may not be able to refinance any of our indebtedness, including our Senior Credit Facilities and the Notes, on commercially reasonable terms or at all. If we cannot service our indebtedness, we may have to take actions such as selling assets, seeking additional equity or reducing or delaying capital expenditures, strategic acquisitions and investments. Any such action, if necessary, may not be effected on commercially reasonable terms or at all. The credit agreements governing our Senior Credit Facilities and the indenture governing the Notes restrict our ability to sell assets and use the proceeds from such sales.

9

If we are unable to generate sufficient cash flow or are otherwise unable to obtain funds necessary to meet required payments of principal, premium, if any, and interest on our indebtedness, or if we otherwise fail to comply with the various covenants in the instruments governing our indebtedness (including covenants in the credit agreement governing our Senior Credit Facilities and the indenture governing the Notes), we could be in default under the terms of the agreements governing such indebtedness. In the event of such default, the holders of such indebtedness could elect to declare all the funds borrowed thereunder to be due and payable, together with accrued and unpaid interest, the lenders under our Senior Credit Facilities could elect to terminate their commitments thereunder, cease making further loans and institute foreclosure proceedings against our assets, and we could be forced into bankruptcy or liquidation. If our operating performance declines, we may in the future need to obtain waivers from the required lenders under our Senior Credit Facilities to avoid being in default. If we breach our covenants under the credit agreements governing our Senior Credit Facilities and seek a waiver, we may not be able to obtain a waiver from the required lenders. If this occurs, we would be in default under our Senior Credit Facilities, the lenders could exercise their rights, as described above, and we could be forced into bankruptcy or liquidation.

Item 1B. Unresolved Staff Comments.

Nothing to report under this item.

Item 2. Properties.

See table in Item 1.

Item 3. Legal Proceedings.

Nothing to report under this item.

Item 4. Mine Safety Disclosures.

Nothing to report under this item.

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PART II

Item 5. Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities.

Information relating to the Company’s common stock is set forth in this report on page 32 under the caption “Stock Market Information” in Item 7—“Management’s Discussion and Analysis of Financial Condition and Results of Operations,” and on pages 80 and 81 in Note 17, “Quarterly Results” in Item 8—“Financial Statements and Supplementary Data.”

The Board of Directors authorized a share repurchase program on November 14, 2012 for a maximum of 15 million shares. The Company did not repurchase any shares of its common stock during the fourth quarter of Fiscal 2013. As of April 28, 2013, the maximum number of shares that may yet be purchased under the 2012 program is 14,000,000. Under the terms of the Merger Agreement, the Company suspended its share repurchase program from February 13, 2013 through the closing of the acquisition on June 7, 2013.

Item 6. Selected Financial Data.

The following table presents selected consolidated financial data for the Company and its subsidiaries for each of the five fiscal years 2009 through 2013. All amounts are in thousands except per share data.

	Fiscal Year Ended
	April 28, 2013		April 29, 2012		April 27, 2011		April 28, 2010		April 29, 2009
	(52 Weeks)		(52 1/2 Weeks)		(52 Weeks)		(52 Weeks)		(52 Weeks)
Sales(1)	$	11,528,886	$	11,507,572	$	10,558,636	$	10,323,968	$	9,826,298
Interest expense(1)	283,607		293,009		272,660		293,574		336,509
Income from continuing operations attributable to H.J. Heinz Company common shareholders(1)	1,087,615		974,374		1,029,067		945,389		954,297
Income from continuing operations per share attributable to H.J. Heinz Company common shareholders—diluted(1)	3.37		3.01		3.18		2.96		2.99
Income from continuing operations per share attributable to H.J. Heinz Company common shareholders—basic(1)	3.39		3.03		3.21		2.99		3.03
Short-term debt and current portion of long-term debt	2,160,393		246,708		1,534,932		59,020		65,638
Long-term debt, exclusive of current portion(2)	3,848,339		4,779,981		3,078,128		4,559,152		5,076,186
Total assets	12,939,007		11,983,293		12,230,645		10,075,711		9,664,184
Cash dividends per common share	2.06		1.92		1.80		1.68		1.66

(1) Amounts exclude the operating results as well as any associated impairment charges and losses on sale related to the Company’s Shanghai LongFong Foods business in China and U.S. Foodservice frozen desserts business, which were divested in Fiscal 2013, as well as the private label frozen desserts business in the U.K. and the Kabobs and Appetizers And, Inc. businesses in the U.S., which were divested in Fiscal 2010, and all of which have been presented as discontinued operations.

(2) Long-term debt, exclusive of current portion, includes $122.5 million, $128.4 million, $150.5 million, $207.1 million, and $251.5 million of hedge accounting adjustments associated with interest rate swaps at April 28, 2013, April 29, 2012, April 27, 2011, April 28, 2010, and April 29, 2009, respectively.

Fiscal 2013 results include the following special items:

•As a result of the Merger, the Company incurred $44.8 million pre-tax ($27.8 million after-tax) of transaction-related costs, including legal, accounting and other professional fees, during the fourth quarter of Fiscal 2013. See Note 21, “Subsequent Events” in Item 8- “Financial Statements and Supplementary Data” for further explanation. The Company expects to incur additional costs related to the Merger including costs associated with changing our debt and equity structure, additional professional fees, gains and losses on derivative instruments, acceleration of stock based compensation expense, and potential tax costs associated with changes in plans with respect to earnings invested outside of the United States.

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•Also during the fourth quarter of Fiscal 2013, the Company closed a factory in South Africa resulting in a $3.5 million pre-tax charge ($2.6 million million after-tax) primarily related to asset write-downs.

•On February 8, 2013, the Venezuelan government announced the devaluation of its currency relative to the U.S. dollar, changing the official exchange rate from 4.30 to 6.30, resulting in a $42.7 million pre-tax ($39.1 million after-tax) currency translation loss during the fourth quarter of Fiscal 2013. See Note 20, "Venezuela- Foreign Currency" in Item 8—"Financial Statement and Supplementary Data" for further explanation.

•During the third quarter of Fiscal 2013, the Company renegotiated the terms of the Foodstar Holdings Pte earn-out that was due in Fiscal 2014 resulting in a $12.1 million pre-tax and after-tax charge. See Note 11, "Fair Value Measurements" in Item 8—"Financial Statement and Supplementary Data" for further explanation.

Fiscal 2012 results from continuing operations include expenses of $205.4 million pre-tax ($144.0 million after-tax or $0.45 per share) for productivity initiatives. See Note 4, "Fiscal 2012 Productivity Initiatives" in Item 8—"Financial Statement and Supplementary Data" for further explanation of these initiatives.

Fiscal 2010 results from continuing operations include expenses of $35.9 million pretax ($26.0 million after tax) for upfront productivity charges and a gain of $15.0 million pretax ($11.1 million after tax) on a property disposal in the Netherlands. The upfront productivity charges include costs associated with targeted workforce reductions and asset write-offs, that were part of a corporation-wide initiative to improve productivity. The asset write-offs related to two factory closures and the exit of a formula business in the U.K.

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Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations.

Executive Overview- Fiscal 2013

The H.J. Heinz Company has been a pioneer in the food industry for over 140 years and possesses one of the world’s best and most recognizable brands—Heinz^®. The Company has a global portfolio of leading brands focused in three core categories, Ketchup and Sauces, Meals and Snacks, and Infant/Nutrition.

On February 13, 2013, the Company entered into the Merger Agreement with Parent and Merger Subsidiary. The terms of the Merger Agreement were unanimously approved by the Company's Board of Directors on February 13, 2013 and by the majority of votes cast at a special shareholder meeting on April 30, 2013. In addition, all required regulatory approvals were obtained in the U.S. and all applicable non-U.S. jurisdictions. The acquisition was consummated on June 7, 2013, and as a result, Merger Subsidiary merged with and into the Company, with the Company surviving as a wholly owned subsidiary of Parent. Parent is controlled by the Sponsors. Upon the completion of the Merger, the Company's shareholders received $72.50 in cash for each share of common stock. The total aggregate value of the acquisition consideration was approximately $28.75 billion, including the assumption of the Company's outstanding debt. See Note 21, “Subsequent Events” in Item 8- “Financial Statements and Supplementary Data” for additional information.

The Company's Fiscal 2013 results reflect strong organic sales growth⁽¹⁾ of 3.1% comprised of a 1.0% volume improvement and a 2.1% increase in net pricing. Overall reported sales improved slightly by 0.2% as product line divestitures reduced sales 0.3% and foreign currency decreased sales 2.5%. Organic sales growth was led by our trio of growth engines comprised of emerging markets, the Company's top 15 brands and global ketchup. The emerging markets posted organic sales growthof 16.8% for the fiscal year (14.3% reported) and represented 23.6% of total Company sales. The Company's top 15 brands generated organic sales growth of 3.6% (0.8% reported) driven by the Heinz®, ABC®, Quero®, and Master® brands. Global ketchup grew organically 4.6% (2.8% reported) mainly driven by improvements in Russia, Brazil and the U.S.

Fiscal 2013 results include the following special, non-recurring items:

•As a result of the Merger, the Company incurred $45 million pre-tax ($28 million after-tax) of transaction-related costs, including legal, accounting and other professional fees, during the fourth quarter of Fiscal 2013. These costs were recorded in selling, general and administrative expenses ("SG&A") on the consolidated income statement and in the Non-Operating segment. The Company expects to incur additional costs related to the Merger including costs associated with changing our debt and equity structure, additional professional fees, gains and losses on derivative instruments, acceleration of stock based compensation expense, and potential tax costs associated with changes in plans with respect to earnings invested outside of the United States.

•Also during the fourth quarter of Fiscal 2013, the Company closed a factory in South Africa resulting in a $3.5 million pre-tax charge ($2.6 million after-tax) primarily related to asset write-downs that were recorded in costs of products sold on the consolidated income statement and in the Non-Operating segment.

•On February 8, 2013, the Venezuelan government announced the devaluation of its currency relative to the U.S. dollar, changing the official exchange rate from 4.30 to 6.30. As a result, the Company recorded a $43 million pre-tax currency translation loss during the fourth quarter of Fiscal 2013, which was reflected within other expense, net, on the consolidated statement of income ($39 million after-tax loss). See the “Venezuela - Foreign Currency and Inflation” section below for further discussion.

•During the third quarter of Fiscal 2013, the Company renegotiated the terms of the Foodstar Holdings Pte ("Foodstar") earn-out that was due in Fiscal 2014 in order to give the Company additional flexibility in the future for growing its business in China, one of its largest and most important emerging markets. This renegotiation resulted in a cash payment of $60 million and a $12 million charge, which represents the difference between the settlement amount and carrying value of the earn-out on the Company's balance sheet at the date of this transaction. This charge was recorded in SG&A on the consolidated income statement and in the Non-Operating segment.

On a reported basis, gross margin for Fiscal 2013 improved 170 basis points to 36.4%, compared to prior year. Excluding charges for special items in the current year⁽²⁾ as well as charges for productivity initiatives in Fiscal 2012⁽³⁾, gross margin for the year improved 60 basis points driven by higher pricing and productivity improvements which more than offset higher commodity costs.

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Operating income for the fiscal year increased 10.6% to $1.66 billion on a reported basis. Excluding charges for special items in the current yearas well as charges for productivity initiatives in the prior year, operating income increased 0.8% versus prior year to $1.72 billion despite increased investments in the business, including higher marketing (+2.5%), enhanced selling capabilities in emerging markets and incremental spending on Project Keystone.

Reported diluted earnings per share from continuing operations were $3.37 for Fiscal 2013, compared to $3.01 in the prior year. Excluding charges for special items, current year diluted earnings per share from continuing operations were $3.62 in the current year compared to $3.45 in the prior year excluding charges for productivity initiatives. Earnings per share from continuing operations benefited from an increase in organic sales and gross margin and a lower effective tax rate. Operating free cash flow⁽⁴⁾ for the year was $1.05 billion, excluding the impact of special items, compared to $1.21 billion in the prior year excluding the $122 million of cash paid in Fiscal 2012 for productivity initiatives.

(1) Organic sales growth is defined as volume plus price or total sales growth excluding the impact of foreign exchange, acquisitions and divestitures. See “Non-GAAP Measures” section below for the reconciliation of all of these organic sales growth measures to the reported GAAP measure.

(2) All Fiscal 2013 results excluding special items are non-GAAP measures used for management reporting and incentive compensation purposes. See “Non-GAAP Measures” section below for the reconciliation of all Fiscal 2013 non-GAAP measures to the reported GAAP measures.

(3) All Fiscal 2012 results excluding charges for productivity initiatives are non-GAAP measures used for management reporting and incentive compensation purposes. See “Non-GAAP Measures” section below for the reconciliation of all Fiscal 2012 non-GAAP measures to the reported GAAP measures.

(4) Operating Free Cash Flow is defined as cash from operations less capital expenditures net of proceeds from disposals of Property, Plant and Equipment. See “Non-GAAP Measures” section below for the reconciliation of this measure to the reported GAAP measure.

Discontinued Operations

In the third quarter of Fiscal 2013, the Company's Board of Directors approved management's plan to sell Shanghai LongFong Foods ("LongFong"), a maker of frozen products in China which was previously reported in the Asia/Pacific segment. During the fourth quarter of Fiscal 2013, the Company secured an agreement with a buyer and expects the sale to close during the first quarter of Fiscal 2014. As a result, LongFong's net assets were classified as held for sale and the Company adjusted the carrying value to estimated fair value, recording a $36.0 million pre-tax and after-tax non-cash goodwill impairment charge to discontinued operations during the third quarter of Fiscal 2013. The net assets held for sale related to LongFong as of April 28, 2013 are reported in Other current assets, Other non-current assets, Other accrued liabilities and Other non-current liabilities on the consolidated balance sheet as of April 28, 2013 as they are not material for separate balance sheet presentation.

During the first quarter of Fiscal 2013, the Company completed the sale of its U.S. Foodservice frozen desserts business, resulting in a $32.7 million pre-tax ($21.1 million after-tax) loss which has been recorded in discontinued operations.

The operating results related to these businesses have been included in discontinued operations in the Company's consolidated statements of income for all periods presented. The following table presents summarized operating results for these discontinued operations:

	Fiscal Year Ended
	April 28, 2013 FY 2013	April 29, 2012 FY 2012	April 27, 2011 FY 2011
	(In millions)
Sales	$47.7	$141.5	$148.0
Net after-tax losses	$(17.6)	$(51.2)	$(39.6)
Tax benefit on losses	$0.6	$1.4	$2.6

Fiscal 2012 Productivity Initiatives

On May 26, 2011, the Company announced that it would invest in productivity initiatives during Fiscal 2012 designed to increase manufacturing effectiveness and efficiency as well as accelerate overall productivity on a global scale. The Company recorded costs related to these productivity initiatives of $205.4 million pre-tax ($144.0 million after-tax or $0.45 per share) during the fiscal year ended April 29, 2012, all of which were reported in the Non-Operating segment. In addition, after-tax charges of $18.9

14

million were recorded in losses from discontinued operations for the fiscal year ended April 29, 2012 . See Note 4, "Fiscal 2012 Productivity Initiatives" in Item 8- "Financial Statements and Supplementary Data" and the "Liquidity and Financial Position" section below for additional information on these productivity initiatives.

Results of Continuing Operations

On March 14, 2012 the Company's Board of Directors authorized a change in the Company's fiscal year end from the Wednesday nearest April 30 to the Sunday nearest April 30. The change in the fiscal year end resulted in Fiscal 2012 changing from a 53 week year to a 52 1/2 week year and was intended to better align the Company's financial reporting period with its business partners and production schedules. This change did not have a material impact on the Company's financial statements.

The Company’s revenues are generated via the sale of products in the following categories:

	Fiscal Year Ended
	April 28, 2013		April 29, 2012		April 27, 2011
	(52 Weeks)		(52 1/2 Weeks)		(52 Weeks)
	(In thousands)
Ketchup and Sauces	$	5,375,788	$	5,232,607	$	4,607,326
Meals and Snacks	4,240,808		4,337,995		4,134,836
Infant/Nutrition	1,189,015		1,232,248		1,175,438
Other	723,275		704,722		641,036
Total	$	11,528,886	$	11,507,572	$	10,558,636

Fiscal 2013 Company Results- Fiscal Year Ended April 28, 2013 compared to Fiscal Year Ended April 29, 2012

Sales for Fiscal 2013 increased $21 million, or 0.2%, to $11.53 billion. Volume increased 1.0%, as volume gains in emerging markets were partially offset by declines in the U.S., Continental Europe, Australia and Italy. Emerging markets volume included an extra month of results for Brazil, which was more than offset by the Company's decision to exit the T.G.I Friday's® frozen meals business in the U.S. Emerging markets, the Company's top 15 brands and global ketchup continued to be the Company's primary growth drivers, with organic sales growth of 16.8%, 3.6% and 4.6%, respectively (reported sales growth of 14.3%, 0.8%, and 2.8%, respectively). Net pricing increased sales by 2.1%, driven by price increases across the emerging markets, as well as in Continental Europe and U.S. Foodservice. Divestitures decreased sales by 0.3%, and unfavorable foreign exchange rates decreased sales by 2.5%.

Gross profit increased $201 million, or 5.0%, to $4.20 billion, and gross profit margin increased 170 basis points to 36.4%. Current year gross profit includes the previously discussed $3.5 million charge related to the closure of a factory in South Africa. Excluding this charge and charges for productivity initiatives in Fiscal 2012, gross profit margin increased 60 basis points, and gross profit increased $74 million, or 1.8%, as the benefits from higher pricing, volume and productivity initiatives were offset by a $104 million unfavorable impact from foreign exchange and higher commodity costs.

SG&A increased $41 million, or 1.7%, to $2.53 billion, and increased as a percentage of sales to 22.0% from 21.7%. Current year SG&A includes the previously discussed special items of $12 million for the Foodstar earn-out settlement and $45 million in transaction-related costs associated with the Merger Agreement. Excluding these current year special items and charges for productivity initiatives in Fiscal 2012, SG&A increased $60 million, or 2.5%, to $2.48 billion and increased as a percentage of sales to 21.5% from 21.0%. The increase in aggregate spending reflects higher marketing spending, incremental investments in Project Keystone, and strategic investments to drive growth in emerging markets partially offset by a $66 million impact from foreign exchange translation rates, reduced pension expense and effective cost management in developed markets.

Operating income increased $159 million, or 10.6%, to $1.66 billion Excluding the special items in the current year and charges for productivity initiatives in Fiscal 2012, operating income increased $14 million, or 0.8%, to $1.72 billion.

Net interest expense decreased $3 million, to $256 million, reflecting a $9 million decrease in interest expense and a $7 million decrease in interest income, both of which are driven by lower interest rates. Other expense, net, increased $54 million, to $62 million in the current year, primarily due to a $43 million currency translation loss previously discussed recorded during the fourth quarter of Fiscal 2013 resulting from the devaluation of the Venezuelan currency relative to the U.S. dollar, changing the official

15

exchange rate from 4.30 to 6.30. The remaining increase is due to other currency losses this year compared to currency gains last year.

The effective tax rate for Fiscal 2013 decreased to 18.0% from 19.8% in the prior year on a reported basis. Excluding special items in the current year and productivity initiatives last year, the effective rate was 18.2% compared to 21.3% last year. The decrease in the effective tax rate is primarily the result of increased benefits from the revaluation of the tax basis of certain foreign assets, which includes our Fiscal 2013 reorganization, and reduced charges for the repatriation of current year foreign earnings. See below in "Liquidity and Financial Position" for further explanation.These amounts were partially offset by lower current year benefits from tax free interest and tax on income of foreign subsidiaries. The prior year also contained a benefit from the resolution of a foreign tax case. Both periods contained a benefit of approximately $15 million from the reversal of an uncertain tax position liability due to the expiration of the statute of limitations in a foreign tax jurisdiction as well as benefits in each year related to 200 basis point statutory tax rate reductions in the United Kingdom.

Income from continuing operations attributable to H. J. Heinz Company was $1.09 billion, an increase of 11.6% compared to $974 million in the prior year on a reported basis. Excluding special items, income from continuing operations was $1.17 billion, an increase of 4.5% compared to $1.12 billion in the prior year excluding charges for productivity initiatives. Diluted earnings per share from continuing operations of $3.37 were up 12.0% compared to $3.01 in the prior year on a reported basis. Excluding special items, diluted earnings per share was $3.62, an increase of 4.9% compared to $3.45 in the prior year excluding charges for productivity initiatives. EPS movements were unfavorably impacted by $0.09 from currency translation and translation hedges.

The impact of fluctuating translation exchange rates in Fiscal 2013 has had a relatively consistent impact on all components of operating income on the consolidated statement of income.

FISCAL YEAR 2013 OPERATING RESULTS BY BUSINESS SEGMENT

North American Consumer Products

Sales of the North American Consumer Products segment decreased $46 million, or 1.4%, to $3.20 billion. Volume decreased 1.1% despite volume improvements in Heinz® ketchup and mayonnaise, Ore-Ida® and non-branded frozen potatoes, Classico® pasta sauces and Delimex® frozen snacks. These volume improvements were more than offset by the planned exit of T.G.I Friday's® frozen meals and volume declines in Smart Ones® frozen products, reflecting category softness and the discontinuation of bagged meals, and in T.G.I Friday's® frozen snacks. Higher net price of 0.6% reflects price increases in Heinz® ketchup and Smart Ones® frozen products, reflecting reduced promotions, partially offset by increased promotions on Ore-Ida® frozen potatoes. Sales were also unfavorably impacted by 0.7% from the Company's strategic decision to exit the Boston Market® license. Unfavorable Canadian exchange translation rates decreased sales 0.2%

Gross profit increased $7 million, or 0.6%, to $1.33 billion, and the gross profit margin increased to 41.7% from 40.9%. Gross margin increased as productivity improvements and slightly higher pricing more than offset increased commodity costs. Operating income decreased $21 million, or 2.6% to $791 million, largely due to higher marketing (+9%) and increased selling and distribution expense ("S&D") and general and administrative expenses ('"G&A") in Canada related to the implementation of Project Keystone.

Europe

Heinz Europe sales decreased $127 million, or 3.7%, to $3.31 billion, reflecting a 3.4% decline from foreign exchange translation rates. Net pricing increased 0.9%, driven by lower promotions across Continental Europe and on Aunt Bessie's® frozen potatoes in the U.K. and higher pricing on Heinz® ketchup in Russia, partially offset by higher promotions on Heinz® soup and beans in the U.K. Volume decreased 0.8%, as strong performance in Heinz® ketchup, our Russian business and Heinz® soup in the U.K. were more than offset by volume declines in Heinz® beans and pasta meals and frozen meals in the U.K. and the impact from weak economies and soft category sales in Italy and Continental Europe. The divestitures of two small businesses decreased sales 0.5%.

Gross profit decreased $44 million, or 3.3%, to $1.28 billion, while the gross profit margin increased slightly to 38.5% from 38.3%. The gross margin improvement reflects higher pricing, productivity improvements and favorable cross currency rate movements related to the sourcing of finished goods across the European supply chain, partially offset by higher commodity costs. The $44 million decrease in gross profit was due to the impact of unfavorable foreign exchange translation rates. Operating income decreased $16 million, or 2.6%, to $593 million, as lower G&A costs reflecting reduced pension and incentive compensation expense were more than offset by unfavorable foreign exchange translation rates and increased investments in our emerging markets businesses.

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Asia/Pacific

Heinz Asia/Pacific sales increased $33 million, or 1.3%, to $2.53 billion, despite unfavorable exchange translation rates decreasing sales by 3.0%. Volume increased 2.7%, largely a result of growth in ABC® products in Indonesia, Glucon D® and Nycil® branded products in India resulting from an excellent summer season and increased marketing, strong performance in Japan and continued strong performance of Heinz® and Master® branded sauces in China. These increases were partially offset by declines in soup and infant feeding in Australia and Complan® nutritional beverages in India. Pricing increased 1.6%, due to ABC® products in Indonesia, Complan® nutritional beverages in India and Master® branded sauces in China, partially offset by higher promotional spending in Australia.

Despite unfavorable foreign exchange translation rates, gross profit increased $48 million, or 6.3%, to $805 million, and the gross profit margin increased to 31.8% from 30.3%. The higher gross margin reflects productivity improvements and higher pricing, partially offset by higher commodity costs, particularly sugar costs in Indonesia. SG&A increased as investments in marketing and in improved capabilities in our emerging markets businesses were partially offset by foreign exchange translation rates and a gain in the current year on the sale of excess land in Indonesia. Operating income increased by $31 million, or 13.3%, to $266 million. Australia's operating income improved this year as a result of savings from last year's productivity initiatives.

U.S. Foodservice

Sales of the U.S. Foodservice segment increased $25 million, or 1.9%, to $1.37 billion. Pricing increased sales 2.7%, largely due to price increases across this segment's product portfolio to offset commodity cost increases. Volume decreased by 0.8%, as improvements in sauces were offset by declines in frozen soup and ketchup.

Gross profit increased $16 million, or 4.2%, to $406 million, and the gross profit margin increased to 29.6% from 29.0%, as higher pricing more than offset increases in manufacturing and commodity costs. Operating income increased $16 million, or 9.6%, to $186 million, which was primarily due to higher gross profit.

Rest of World

Sales for Rest of World increased $137 million, or 14.0%, to $1.12 billion. Volume increased 12.3% due primarily to increases in both Quero® and Heinz® branded products in Brazil, Heinz® baby food in Mexico reflecting the launch of pouch packaging, and Complan® nutritional beverages in the Middle East. Approximately 60% of the volume gains in Brazil are a result of the favorable impacts from marketing and promotional activities, increased distribution and the successful introduction of Heinz® branded ketchup into this market. Approximately one-third of the volume gains in this segment and 40% of Brazil's volume gains are a result of one extra month of sales reported in Brazil in the current year, as the business no longer requires an earlier closing date to facilitate timely reporting. This extra month impact was split evenly between the Ketchup & Sauces and Meals & Snacks categories and mainly impacted Quero® branded sales. Pricing across the region increased sales by 11.3%, largely due to price increases on Quero® branded products in Brazil as well as increases in Venezuela taken to mitigate inflation. Venezuela's pricing was still significantly favorable despite the unfavorable pricing impact of the devaluation of the Venezuelan currency relative to the U.S. dollar that occurred at the beginning of the fourth quarter of this year. (See the “Venezuela- Foreign Currency and Inflation” section below for further discussion on inflation in Venezuela.) Foreign exchange translation rates decreased sales 9.6%.

Gross profit increased $46 million, or 14.0%, to $373 million, due to strong results in Brazil which are a result of significant growth in this business and the extra month of results in the current year, partially offset by unfavorable foreign exchange translation rates and the impact from the Venezuelan currency devaluation. Gross profit margin increased slightly to 33.5% from 33.4% as higher pricing and productivity improvements were offset by increased commodity and other manufacturing costs particularly in Venezuela and Brazil. Operating income increased $8 million, or 7.2%, to $113 million, due to strong performance in Brazil.

Fiscal 2012 Company Results- Fiscal Year Ended April 29, 2012 compared to Fiscal Year Ended April 27, 2011

Sales for Fiscal 2012 increased $949 million, or 9.0%, to $11.51 billion. Net pricing increased sales by 3.7%, driven by price increases across the Company, particularly in the U.S., Latin America, U.K. and China. Volume decreased 0.1%, as favorable volume in emerging markets, Japan and Germany were more than offset by declines in the U.S., Australia and Italy. Emerging markets, global ketchup and the Company's top 15 brands continued to be the most significant growth drivers, with organic sales growth of 17.6%, 8.0%, and 5.0%, respectively (43.1%, 9.7% and 12.3%, respectively, reported). Acquisitions, net of divestitures, increased sales by 3.6%. Foreign exchange translation rates increased sales by 1.8%.

Gross profit increased $50 million, or 1.3%, to $3.99 billion however, the gross profit margin decreased 270 basis points to 34.7%. Excluding charges for productivity initiatives, gross profit increased $180 million, or 4.6%, to $4.12 billion, largely due

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to higher pricing, acquisitions and a $59 million favorable impact from foreign exchange, partially offset by lower volume and commodity cost inflation. Gross profit margin excluding charges for productivity initiatives reflected industry-wide price and cost pressure and decreased 160 basis points to 35.8%, resulting from higher commodity and other costs, the impact of acquisitions and unfavorable sales mix, partially offset by higher pricing and productivity improvements.

SG&A increased $236 million, or 10.4% to $2.49 billion. Excluding charges for productivity initiatives, SG&A increased $160 million, or 7.1% to $2.42 billion, and decreased as a percentage of sales to 21.0% versus 21.4% last year. This increase in SG&A reflects a $36 million unfavorable impact from foreign exchange translation rates, as well as increases from acquisitions, higher marketing spending and incremental investments in Project Keystone. In addition, S&D was unfavorably impacted by higher fuel prices, particularly in the U.S., and G&A were higher as a result of strategic investments to drive growth in emerging markets, partially offset by effective cost management in developed markets and lower incentive compensation expense. SG&A, excluding marketing and charges for productivity initiatives, decreased as percentage of sales by 40 basis points, to 17.0%.

Operating income decreased $185 million, or 11.0%, to $1.50 billion. Excluding charges for productivity initiatives, operating income was up $20 million, or 1.2%, to $1.71 billion.

Net interest expense increased $8 million, to $258 million, reflecting a $20 million increase in interest expense, partially offset by a $12 million increase in interest income. The increase in interest income is mainly due to earnings on short-term investments and the increase in interest expense is largely due to interest rate mix in the Company's debt portfolio and acquisitions made in Fiscal 2011. Other expenses, net, decreased $13 million, to $8 million, primarily due to currency gains in Fiscal 2012 compared to currency losses in Fiscal 2011.

The effective tax rate for Fiscal 2012 was 19.8%. Excluding charges for productivity initiatives, the effective tax rate was 21.3% in Fiscal 2012 compared to 26.2% in Fiscal 2011. The decrease in the effective tax rate is primarily the result of the increased benefits from the revaluation of the tax basis of foreign assets, the reversal of an uncertain tax position liability due to the expiration of the statute of limitations in a foreign tax jurisdiction, the beneficial resolution of a foreign tax case, and lower tax on the income of foreign subsidiaries primarily resulting from a statutory tax rate reduction in the U.K. These benefits were partially offset by the Fiscal 2012 expense for changes in valuation allowances.

Income from continuing operations attributable to H. J. Heinz Company was $974 million, a decrease of 5.3%. Excluding charges for productivity initiatives, income from continuing operations attributable to H. J. Heinz Company was $1.12 billion compared to $1.03 billion in Fiscal 2011, an increase of 8.7%. This increase was largely due to higher sales and a lower effective tax rate, partially offset by a lower gross margin and investments in marketing, emerging markets capabilities and Project Keystone. Diluted earnings per share from continuing operations were $3.01 in Fiscal 2012, down 5.3%. Excluding charges for productivity initiatives, diluted earnings per share from continuing operations were $3.45 in Fiscal 2012 compared to $3.18 in Fiscal 2011, up 8.5%. EPS movements were favorably impacted by $0.06 from currency translation and translation hedges.

The impact of fluctuating translation exchange rates in Fiscal 2012 has had a relatively consistent impact on all components of operating income on the consolidated statement of income.

FISCAL YEAR 2012 OPERATING RESULTS BY BUSINESS SEGMENT

North American Consumer Products

Sales of the North American Consumer Products segment decreased $24 million, or 0.7%, to $3.24 billion. Higher net price of 2.8% reflects price increases across the leading brands and reduced trade promotions. Despite volume gains from new product launches, overall volume declined 2.3% across most of our key brands reflecting reduced promotional activity and the impact of price increases. Sales were also unfavorably impacted by 1.6% from the Company's strategic decision to exit the Boston Market^® license effective July 2011. Favorable Canadian exchange translation rates increased sales 0.3%.

Gross profit decreased $51 million, or 3.7%, to $1.32 billion, and the gross profit margin decreased to 40.9% from 42.1%. Gross profit declined as higher pricing and productivity improvements were more than offset by increased commodity and fuel costs, lower volume and the impact from the exit of the Boston Market^®license. The decline in gross margin is due to higher commodity costs and unfavorable sales mix. Operating income decreased $21 million, or 2.5% to $812 million, as the decline in gross profit was partially offset by a decrease in G&A reflecting effective cost management, lower incentive compensation expenses and decreased S&D largely due to lower volume.

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Europe

Heinz Europe sales increased $204 million, or 6.3%, to $3.44 billion. Net pricing increased 3.7%, driven by price increases across Europe and reduced promotions in the U.K. Volume increased by 0.6% as growth in ketchup across Europe, soup in the U.K., sauces in Germany and Heinz^® branded sauces in Russia were offset by declines in Italian infant nutrition and frozen products in the U.K. The Italian infant nutrition business was unfavorably impacted by weakness in the Italian economy and corresponding softness in the category. Favorable foreign exchange translation rates increased sales by 1.9%.

Gross profit increased $52 million, or 4.1%, to $1.32 billion, while the gross profit margin decreased to 38.3% from 39.1%. The $52 million increase in gross profit is due to favorable net pricing, increased volume and foreign exchange translation rates. The decrease in the gross margin reflects the benefits from higher pricing and productivity improvements which were more than offset by higher commodity costs, unfavorable sales mix and a Fiscal 2011 gain on the sale of distribution rights on Amoy^® products to ethnic channels in the U.K. Operating income increased $28 million, or 4.8%, to $609 million, due to higher pricing, increased volume and favorable foreign currency translation, partially offset by increased marketing investments.

Asia/Pacific

Heinz Asia/Pacific sales increased $253 million, or 11.3%, to $2.50 billion. Favorable exchange translation rates increased sales by 5.4%. The acquisition of Foodstar in China during the third quarter of Fiscal 2011 increased sales 3.2%. Pricing increased 2.1% and volume increased 0.5%. Total segment volume was negatively impacted by poor operating results in Australia. The Australian business has been impacted by a challenging market environment, higher promotions and reduced market demand. Price increases were realized on ABC^® products in Indonesia, Complan^®products in India, and Heinz^® infant feeding products in China. Significant volume growth occurred in Complan^® nutritional beverages in India, frozen potatoes and sauces in Japan, ABC^® sauces in Indonesia, and Heinz^® and Master^® branded sauces and Heinz^® branded infant feeding products in China. Beyond Australia, volume declines were noted in Glucon D^® and Nycil^® branded products in India.

Gross profit increased $46 million, or 6.4%, to $758 million, and the gross profit margin decreased to 30.3% from 31.7%. The $46 million increase in gross profit largely reflects favorable net pricing and foreign exchange translation rates and the Foodstar acquisition, partially offset by weakness in Australia, and Fiscal 2011 gains from the favorable renegotiation of a long-term supply contract in Australia and the sale of a factory in India. The decline in gross margin is a result of higher commodity costs and poor operating results in Australia which were only partially offset by higher pricing and productivity improvements. SG&A increased as a result of foreign exchange translation rates, the Foodstar acquisition, increased marketing and investments to improve capabilities in our emerging markets businesses. Operating income decreased by $19 million, or 7.4%, to $235 million, reflecting results in Australia.

U.S. Foodservice

Sales of the U.S. Foodservice segment increased $7 million, or 0.5%, to $1.35 billion. Pricing increased sales 2.3%, largely due to price increases across this segment's product portfolio to offset commodity cost increases. Volume decreased by 1.8%, due largely to ongoing weakness in restaurant foot traffic at some key customers, which was beginning to improve at the end of Fiscal 2012, and the impact of price increases.

Gross profit decreased $27 million, or 6.5%, to $390 million, and the gross profit margin decreased to 29.0% from 31.1%, as pricing and productivity improvements were more than offset by increased commodity and fuel costs and unfavorable volume and product mix. Operating income decreased $14 million, or 7.4%, to $170 million, which is primarily due to higher commodity costs, partially offset by a decrease in G&A expenses which reflects effective cost management, including reduced incentive compensation expense.

Rest of World

Sales for Rest of World increased $509 million, or 108.3%, to $979 million. The Coniexpress acquisition in Brazil ("Quero"), which was completed at the end of Fiscal 2011, increased sales 76.6%. Higher pricing increased sales by 21.5%, largely due to price increases in Latin America taken to mitigate inflation. (See the “Venezuela - Foreign Currency and Inflation” section below for further discussion on inflation in Venezuela.) Volume increased 11.9% mainly due to increases in Heinz® ketchup and baby food in Latin America. Volume in Latin America was unfavorably impacted in Fiscal 2011 by labor disruptions which occurred in Venezuela. Ketchup and sauces in South Africa and improvements across product categories in the Middle East also drove favorable volume. Foreign exchange translation rates decreased sales 1.7%.

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Gross profit increased $158 million, or 93.2%, to $327 million, due mainly to the Quero acquisition in Brazil and higher pricing and volume, partially offset by increased commodity costs. The gross profit margin declined to 33.4% from 36.0% primarily reflecting the impact of the Quero acquisition. Operating income increased $52 million, or 96.9%, to $105 million resulting from higher pricing and volume and the Quero acquisition.

Liquidity and Financial Position

Cash provided by operating activities was $1.39 billion compared to $1.49 billion in the prior year. The decline in Fiscal 2013 versus Fiscal 2012 reflects unfavorable movements in receivables, inventories and income taxes as well as increased pension contributions and cash paid in the current year for transaction costs related to the Merger Agreement. The unfavorable movement in receivables is largely due to an increase in cash received under the accounts receivable securitization program during last year. These were partially offset by favorable movements in payables. In addition, the settlement of the Foodstar earn-out previously discussed resulted in a cash payment of $60 million, of which $15 million was reported in cash from operating activities and $45 million was reported in cash from financing activities on the consolidated cash flow statement. Cash paid in the current year for Fiscal 2012 productivity initiatives was $74 million ($29 million of which were capital expenditures) compared to $122 million ($25 million of which were net capital expenditures) in the prior year. The Company's cash conversion cycle, which is calculated using a 5 quarter average, improved 5 days from prior year to 37 days in Fiscal 2013 due to improvements in accounts receivable and inventories of 1 day and 4 days, respectively. The improvement in the Company's cash conversion cycle reflects the Company's focus on the reduction in average working capital requirements.

During the first quarter of Fiscal 2013, the Company entered into an amendment of its $175 million accounts receivable securitization program that extended the term until June 7, 2013. For the sale of receivables under the program, the Company receives cash consideration up to $175 million and a receivable for the remainder of the purchase price (the "Deferred Purchase Price"). The cash consideration and the carrying amount of receivables removed from the consolidated balance sheets were $159 million and $162 million as of April 28, 2013 and April 29, 2012, respectively, resulting in a decrease of $3 million in cash for sales under this program for Fiscal 2013 and an increase in cash of $133 million for Fiscal 2012. The increase in cash proceeds related to the Deferred Purchase Price was $3 million and $117 million in Fiscals 2013 and 2012, respectively. See Note 8, “Debt and Financing Arrangements” in Item 8- “Financial Statements and Supplementary Data” for additional information. On May 31, 2013, subsequent to the Fiscal 2013 year end, the Company entered into an amendment of the $175 million accounts receivables securitization program that extended the term until May 30, 2014. Prior to this amendment, the Company accounted for transfers of receivables pursuant to this program as a sale and removed them from the consolidated balance sheet. This amendment results in the transfers no longer qualifying for sale treatment under U.S. GAAP. As a result, all transfers will be accounted for subsequent to this amendment as secured borrowings and the receivables sold pursuant to this program will be included on the balance sheet as trade receivables, along with the Deferred Purchase Price.

During the second quarter of Fiscal 2013, the Company completed a tax-free reorganization in a foreign jurisdiction which resulted in an increase in the tax basis of both fixed and intangible assets. The increased tax basis resulted in a $63 million discrete tax benefit fully recognized in the second quarter and is expected to provide cash flow benefits of approximately $91 million over the next 10 years as a result of the tax deductions of the assets over their amortization periods.

During the first quarter of Fiscal 2013, a foreign subsidiary of the Company exercised a tax option under local law to revalue certain of its intangible assets, increasing the local tax basis by $82 million. This revaluation resulted in a reduction of tax expense in Fiscal 2013 of $13 million, reflecting the deferred tax benefit from the higher tax basis partially offset by the tax liability arising from this revaluation of $13 million. During the second quarter of Fiscal 2012, a foreign subsidiary of the Company also exercised a tax option under local law to revalue certain of its intangible assets, increasing the local tax basis by $220 million. This revaluation resulted in a reduction in Fiscal 2012 tax expense of $35 million reflecting the deferred tax benefit from the higher tax basis partially offset by the tax liability arising from this revaluation of $35 million. The tax benefit from the higher basis amortization of both revaluations above will result in a reduction in cash taxes over the 20 year tax amortization period of approximately $95 million. Also, as a result of these taxable revaluations, the subsidiary made tax payments of $18 million and $10 million during the fiscal years ended April 28, 2013 and April 29, 2012, respectively, and is expected to make additional payments of approximately $16 million and $4 million during Fiscals 2014 and 2015, respectively.

Cash used for investing activities totaled $373 million compared to $402 million last year. Capital expenditures totaled $399 million (3.4% of sales) compared to $419 million (3.6% of sales) in the prior year, which is in-line with planned levels. Proceeds from disposals of property, plant and equipment were $19 million in the current year compared to $10 million in the prior year. The increase is primarily due to cash received for the sale of land in Indonesia in the current year. Proceeds from divestitures were $17 million in the current year compared to $4 million in the prior year. The current year decrease in restricted cash was $4 million compared to an increase in restricted cash of $39 million in the prior year, which primarily represented collateral that the

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Company was required to maintain in connection with a total rate of return swap entered into during the third quarter of Fiscal 2012 (see Note 13, "Derivative Financial Instruments and Hedging Activities" in Item 8- “Financial Statements and Supplementary Data” for addition information). Cash received for the sale of short-term investments in Brazil in the prior year was $57 million.

Cash provided by financing activities totaled $257 million compared to cash used of $363 million last year.

• Proceeds from long-term debt were $205 million in the current year and $1.91 billion in the prior year. During the first quarter of Fiscal 2013, the Company entered into a new variable rate three year 15 billion Japanese yen denominated credit agreement. The proceeds were swapped to 188.5 million U.S. dollars and the interest rate was fixed at 2.22%. During the fourth quarter of Fiscal 2012, the Company issued $300 million1.50% Notes due 2017 and $300 million2.85% Notes due 2022. During the second quarter of Fiscal 2012, the Company issued $300 million2.00% Notes due 2016 and $400 million3.125% Notes due 2021. During the first quarter of Fiscal 2012, the Company issued $500 million of private placement notes at an average interest rate of 3.48% with maturities of three, five, seven and ten years. Additionally, during the first quarter of Fiscal 2012, the Company issued $100 million of private placement notes at an average interest rate of 3.38% with maturities of five and seven years.

• The current year proceeds from debt issuances were used to terminate a variable rate three year 15 billion Japanese yen denominated credit agreement that was due October 2012, and settle the associated swap, which had an immaterial impact to the Company's consolidated statement of income. Overall, payments on long-term debt were $224 million in the current year compared to $1.44 billion in the prior year. The prior year proceeds from debt issuances were used for the repayment of commercial paper and to pay off the Company's $750 million of notes which matured on July 15, 2011 and $600 million notes which matured on March 15, 2012.

• Net proceeds on commercial paper and short-term debt were $1.09 billion this year compared to net payments of $43 million in the prior year. See below for further discussion of a short-term credit agreement entered into in April 2013.

• Cash payments for treasury stock purchases, net of cash from option exercises, used $26 million of cash in the current year compared to $119 million in the prior year. The Company repurchased 2.4 million shares of stock at a total cost of $139 million, in the current year and 3.9 million shares of stock at a total cost of $202 million in the prior year. Under the terms of the Merger Agreement, the Company suspended its share repurchase program from February 13, 2013 through the closing of the acquisition on June 7, 2013.

• Dividend payments totaled $666 million this year, compared to $619 million for the same period last year, reflecting an increase in the annualized dividend per common share to $2.06. Until the effective time of the merger, the Merger Agreement permitted the Company to continue to declare and pay regular quarterly cash dividends not to exceed $0.515 per share of common stock with record dates and payment dates that were substantially consistent with the Company's past practice. The Merger Agreement did not permit the Company to pay a prorated dividend for the quarter in which the merger was completed.

• During the first quarter of Fiscal 2013, the Company acquired an additional 15% interest in Coniexpress S.A. Industrias Alimenticias ("Coniexpress") for $80 million. Prior to the transaction, the Company owned 80% of this business. During the second quarter of Fiscal 2012, the Company acquired an additional 10% interest in P.T. Heinz ABC Indonesia for $55 million. P.T. Heinz ABC Indonesia is a subsidiary of the Company that manufacturers Asian sauces and condiments as well as juices and syrups. Prior to the transaction, the Company owned 65% of this business.

At April 28, 2013, the Company had total debt of $6.01 billion (including $122 million relating to the hedge accounting adjustments) and cash and cash equivalents of $2.48 billion. Total debt balances have increased since prior year end due to the items discussed above.

At April 28, 2013, the Company had a $1.5 billion credit agreement which was scheduled to expire in June 2016. This credit agreement supported the Company's commercial paper borrowings. In April 2013, the Company entered into a new $1.5 billion 1.28% credit agreement under which it borrowed $1.1 billion primarily to pay off all of the outstanding commercial paper. Both credit agreements were terminated on June 7, 2013 in conjunction with the closing of the Merger Agreement. The Company has historically maintained a commercial paper program that was used to fund operations in the U.S., principally within fiscal quarters. The Company's average commercial paper borrowings during the fourth quarter of Fiscal 2013 was approximately $1.01 billion and the maximum amount of commercial paper borrowings outstanding during the fourth quarter of Fiscal 2013 was $1.34 billion. Historically, the Company's commercial paper maturities were funded principally through new issuances and were repaid by quarter-end using cash from operations and overseas cash which was available for use in the U.S. on a short-term basis without being subject to U.S. tax. In addition, the Company has $438 million of foreign lines of credit available at April 28, 2013. Certain of the Company's debt agreements contain customary covenants, including a leverage ratio covenant. The Company was in compliance with all of its debt covenants as of April 28, 2013.

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In connection with the closing of the Merger, Merger Subsidiary obtained the following:

• $9.5 billion in senior secured term loans, with tranches of 6 and 7 year maturities and fluctuating interest rates based on, at the Company's election, base rate or LIBOR plus a spread on each of the tranches, with respective spreads ranging from 125-150 basis points for base rate loans with a 2% base rate floor and 225-250 basis points for LIBOR loans with a 1% LIBOR floor, and

• $2.0 billion senior secured revolving credit facility with a 5 year maturity and a fluctuating interest rate bsed on, at the Company's election, base rate or LIBOR, with respective spreads ranging from 50-100 basis points for base rate loans and 150-200 basis points for LIBOR loans, on which nothing is currently drawn.

When the Merger was consummated, such indebtedness was assumed by the Company, substantially increasing the Company's overall level of debt.

On April 1, 2013, in connection with the Merger, Merger Subsidiary completed the private placement of $3.1 billion aggregate principal amount of Notes to initial purchasers for resale by the Initial Purchasers to qualified institutional buyers pursuant to Rule 144A under the Securities Act and to persons outside the United States under Regulation S of the Securities Act. The Notes were issued pursuant to the Indenture, dated as of April 1, 2013, by and among Merger Subsidiary, Hawk Acquisition Intermediate Corporation II and the Trustee and Collateral Agent On June 7, 2013, the Company, certain of its direct and indirect wholly owned domestic subsidiaries, the Trustee and the Collateral Agent entered into the Indenture Supplemental pursuant to which the Company assumed all of the obligations of Merger Subsidiary as issuer of the Notes. The Notes mature in 2020 and are required, within one year of consummation of the Merger Agreement, to be exchanged for notes registered with the SEC. In addition, in connection with the Merger, Parent issued to Berkshire Hathaway 80,000 shares of its 9% Cumulative Perpetual Series A Preferred Stock for $8 billion.

A substantial portion of the Company's indebtedness outstanding prior to the Merger was subject to acceleration upon a change of control or required the Company to offer holders the option to repurchase such indebtedness from such holders (assuming such change of control triggers certain downgrades in the ratings of the Company's debt).  Certain of the Company's outstanding indebtedness as of April 28, 2013 that was not subject to acceleration upon a change of control and that either does not contain change of control repurchase obligations or where the holders did not elect to have such indebtedness repurchased in a change of control offer remained outstanding following completion of the Merger.

At April 28, 2013, approximately $2.3 billion of cash and short-term investments were held by international subsidiaries whose undistributed earnings are considered permanently reinvested. Our intent is to reinvest these funds in our international operations and our current plans do not demonstrate a need to repatriate them to fund our U.S. operations. If we decide at a later date to repatriate these funds to the U.S., the Company would be required to provide taxes on these amounts based on the applicable U.S. tax rates net of credits for foreign taxes already paid.

After-tax return on invested capital (“ROIC”) is calculated by taking net income attributable to H.J. Heinz Company, plus net interest expense net of tax, divided by average invested capital. Average invested capital is a five-point quarterly average of debt plus total H.J. Heinz Company shareholders’ equity less cash and cash equivalents, short-term investments, restricted cash, and the hedge accounting adjustments. ROIC was 18.9% in Fiscal 2013, 16.8% in Fiscal 2012, and 19.3% in Fiscal 2011. The increase in ROIC in Fiscal 2013 versus Fiscal 2012 was due to a 240 basis point unfavorable impact to Fiscal 2012 ROIC from charges for productivity initiatives, a 120 basis point unfavorable impact to Fiscal 2012 ROIC from the Quero and Foodstar acquisitions, and higher earnings excluding special items and charges for productivity initiatives in Fiscal 2013 compared to 2012, partially offset by a 130 basis point unfavorable impact to Fiscal 2013 ROIC from charges for special items as previously discussed and a 110 basis point unfavorable impact to Fiscal 2013 ROIC for losses on discontinued operations. The decrease in ROIC in Fiscal 2012 versus Fiscal 2011 was due to a 240 basis point unfavorable impact to Fiscal 2012 ROIC from charges for productivity initiatives and a 180 basis point unfavorable impact to Fiscal 2012 ROIC from the Quero and Foodstar acquisitions, partially offset by higher earnings excluding charges for productivity initiatives in Fiscal 2012 compared to 2011.

Contractual Obligations and Other Commitments

Contractual Obligations

The Company is obligated to make future payments under various contracts such as debt agreements, lease agreements and unconditional purchase obligations. In addition, the Company has purchase obligations for materials, supplies, services and property, plant and equipment as part of the ordinary conduct of business. A few of these obligations are long-term and are based on minimum purchase requirements. Certain purchase obligations contain variable pricing components, and, as a result, actual cash payments are expected to fluctuate based on changes in these variable components. Due to the proprietary nature of some of the Company’s materials and processes, certain supply contracts contain penalty provisions for early terminations. The Company

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does not believe that a material amount of penalties is reasonably likely to be incurred under these contracts based upon historical experience and current expectations.

The following table represents the contractual obligations of the Company as of April 28, 2013.

	Fiscal Year
	2014		2015-2016		2017-2018		2019 Forward		Total
	(In thousands)
Long Term Debt(1)	$	2,325,234	$	555,607	$	1,068,135	$	5,338,616	$	9,287,592
Capital Lease Obligations	14,820		12,103		20,580		10,321		57,824
Operating Leases	242,638		135,220		102,549		196,162		676,569
Purchase Obligations	1,074,725		511,331		160,616		232,893		1,979,565
Other Long Term Liabilities Recorded on the Balance Sheet	167,421		305,928		211,915		274,713		959,977
Total	$	3,824,838	$	1,520,189	$	1,563,795	$	6,052,705	$	12,961,527

(1) Amounts include expected cash payments for interest on fixed rate long-term debt. Due to the uncertainty of forecasting expected variable rate interest payments, those amounts are not included in the table.

Other long-term liabilities primarily consist of certain specific incentive compensation arrangements and pension and postretirement benefit commitments. Long-term liabilities related to income taxes and insurance accruals included on the consolidated balance sheet are excluded from the table above as the Company is unable to estimate the timing of the payments for these items.

At April 28, 2013, the total amount of gross unrecognized tax benefits for uncertain tax positions, including an accrual of related interest and penalties along with positions only impacting the timing of tax benefits, was approximately $52 million. The timing of payments will depend on the progress of examinations with tax authorities. The Company does not expect a significant tax payment related to these obligations within the next year. The Company is unable to make a reasonably reliable estimate as to when any significant cash settlements with taxing authorities may occur.

Off-Balance Sheet Arrangements and Other Commitments

The Company does not have guarantees or other off-balance sheet financing arrangements that we believe are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenue or expenses, results of operations, liquidity, capital expenditures or capital resources. In addition, the Company does not have any related party transactions that materially affect the results of operations, cash flow or financial condition.

As of April 28, 2013, the Company was a party to two operating leases for buildings and equipment, one of which also includes land, under which the Company has guaranteed supplemental payment obligations of approximately $150 million at the termination of these leases. On June 3, 2013, the Company paid $88.7 million to buy-out one of these leases and recorded them within Property, plant and equipment on the balance sheet as of that date.

The Company acted as servicer for $159 million and $162 million of U.S. trade receivables sold through an accounts receivable securitization program that are not recognized on the balance sheet as of April 28, 2013 and April 29, 2012, respectively. In addition, the Company acted as servicer for approximately $184 million and $206 million of trade receivables which were sold to unrelated third parties without recourse as of April 28, 2013 and April 29, 2012, respectively. On May 31, 2013, subsequent to the Fiscal 2013 year end, the Company entered into an amendment of the $175 million accounts receivables securitization program that extended the term until May 30, 2014. Prior to this amendment, the Company accounted for transfers of receivables pursuant to this program as a sale and removed them from the consolidated balance sheet. This amendment results in the transfers no longer qualifying for sale treatment under U.S. GAAP. As a result, all transfers will be accounted for subsequent to this amendment as secured borrowings and the receivables sold pursuant to this program will be included on the balance sheet as trade receivables, along with the Deferred Purchase Price.

No significant credit guarantees existed between the Company and third parties as of April 28, 2013.

Market Risk Factors

The Company is exposed to market risks from adverse changes in foreign exchange rates, interest rates, commodity prices and production costs. As a policy, the Company does not engage in speculative or leveraged transactions, nor does the Company hold or issue financial instruments for trading purposes.

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Foreign Exchange Rate Sensitivity:  The Company’s cash flow and earnings are subject to fluctuations due to exchange rate variation. Foreign currency risk exists by nature of the Company’s global operations. The Company manufactures and sells its products on six continents around the world, and hence foreign currency risk is diversified.

The Company may attempt to limit its exposure to changing foreign exchange rates through both operational and financial market actions. These actions may include entering into forward contracts, option contracts, or cross currency swaps to hedge existing exposures, firm commitments and forecasted transactions. The instruments are used to reduce risk by essentially creating offsetting currency exposures.

The following table presents information related to foreign currency contracts held by the Company:

	Aggregate Notional Amount			Net Unrealized Gains/(Losses)
	April 28, 2013		April 29, 2012	April 28, 2013			April 29, 2012
	(In millions)
Purpose of Hedge:
Intercompany cash flows	$	402	1,090	$	(3	)	13
Forecasted purchases of raw materials and finished goods and foreign currency denominated obligations	422		578	21			(5	)
Forecasted sales and foreign currency denominated assets	49		245	11			9
	$	873	1,913	$	29		17

As of April 28, 2013, the Company’s foreign currency contracts mature within two years. Contracts that meet qualifying criteria are accounted for as either foreign currency cash flow hedges, fair value hedges or net investment hedges of foreign operations. Any gains and losses related to contracts that do not qualify for hedge accounting are recorded in current period earnings in other income and expense.

Substantially all of the Company’s foreign business units’ financial instruments are denominated in their respective functional currencies. Accordingly, exposure to exchange risk on foreign currency financial instruments is not material. (See Note 13, “Derivative Financial Instruments and Hedging Activities” in Item 8—“Financial Statements and Supplementary Data.”)

Interest Rate Sensitivity:  The Company is exposed to changes in interest rates primarily as a result of its borrowing and investing activities used to maintain liquidity and fund business operations. The nature and amount of the Company’s long-term and short-term debt can be expected to vary as a result of future business requirements, market conditions and other factors. The Company’s debt obligations totaled $6.01 billion (including $122 million relating to hedge accounting adjustments) and $5.03 billion (including $128 million relating to hedge accounting adjustments) at April 28, 2013 and April 29, 2012, respectively. The Company’s debt obligations are summarized in Note 8, “Debt and Financing Arrangements” in Item 8—“Financial Statements and Supplementary Data.”

In order to manage interest rate exposure, the Company utilizes interest rate swaps to convert fixed-rate debt to floating. These derivatives are primarily accounted for as fair value hedges. Accordingly, changes in the fair value of these derivatives, along with changes in the fair value of the hedged debt obligations that are attributable to the hedged risk, are recognized in current period earnings. Based on the amount of fixed-rate debt converted to floating as of April 28, 2013, a variance of 1/8% in the related interest rate would cause annual interest expense related to this debt to change by approximately $0.2 million. The following table presents additional information related to interest rate contracts designated as fair value hedges by the Company:

	April 28, 2013			April 29, 2012
	(Dollars in millions)
Pay floating swaps—notional amount	$	160		$	160
Net unrealized gains	$	33		$	36
Weighted average maturity (years)	7.2			8.2
Weighted average receive rate	5.87		%	6.09		%
Weighted average pay rate	1.48		%	1.57		%

The Company entered into a three-year total rate of return swap with an unaffiliated international financial institution during the third quarter of Fiscal 2012 with a notional amount of $119 million. This instrument is being used as an economic hedge to reduce the interest cost related to the Company's $119 million remarketable securities. The swap is being accounted for on a full mark-to-market basis through current earnings, with gains and losses recorded as a component of interest income. During the fiscal year ended April 28, 2013, the Company recorded a $1.8 million reduction in interest income, representing

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changes in the fair value of the swap and interest earned on the arrangement. Net unrealized losses totaled $1.0 million as of April 28, 2013. In connection with this swap, the Company is required to maintain a restricted cash collateral balance of $34 million with the counterparty for the term of the swap. See Note 13, “Derivative Financial Instruments and Hedging Activities” in Item 8-“Financial Statements and Supplementary Data” for additional information.

The Company had outstanding cross-currency interest rate swaps with a total notional amount of $316 million and $386 million as of April 28, 2013 and April 29, 2012, respectively, which were designated as cash flow hedges of the future payments of loan principal and interest associated with certain foreign denominated variable rate debt obligations. As a result of exchange rate movement between the Japanese Yen and the U.S. Dollar throughout the fiscal year, net losses of $70.1 million on the cross-currency derivatives were reclassified from other comprehensive loss to other expense, net during Fiscal 2013. This net loss on the derivative was offset by a currency gain on the principal balance of the underlying debt obligation. Net unrealized (losses)/gains related to these swaps totaled $(72) million and $20 million as of April 28, 2013 and April 29, 2012, respectively. These contracts are scheduled to mature in Fiscal 2014 and 2016.

Effect of Hypothetical 10% Fluctuation in Market Prices:  As of April 28, 2013, the potential gain or loss in the fair value of the Company’s outstanding foreign currency contracts, interest rate contracts and cross-currency interest rate swaps assuming a hypothetical 10% fluctuation in currency and swap rates would be approximately:

	Fair Value Effect
	(In millions)
Foreign currency contracts	$	32
Interest rate swap contracts	$	3
Cross-currency interest rate swaps	$	32

However, it should be noted that any change in the fair value of the contracts, real or hypothetical, would be significantly offset by an inverse change in the value of the underlying hedged items. In relation to currency contracts, this hypothetical calculation assumes that each exchange rate would change in the same direction relative to the U.S. dollar.

Venezuela- Foreign Currency and Inflation

The Company applies highly inflationary accounting to its business in Venezuela. Under highly inflationary accounting, the financial statements of our Venezuelan subsidiary are remeasured into the Company's reporting currency (U.S. dollars) and exchange gains and losses from the remeasurement of monetary assets and liabilities are reflected in current earnings, rather than accumulated other comprehensive loss on the balance sheet, until such time as the economy is no longer considered highly inflationary. The impact of applying highly inflationary accounting for Venezuela on our consolidated financial statements is dependent upon movements in the official exchange rate between the Venezuelan bolivar fuerte and the U.S. dollar and the amount of net monetary assets and liabilities included in our subsidiary's balance sheet.

On February 8, 2013, the Venezuelan government announced the devaluation of its currency relative to the U.S. dollar, changing the official exchange rate from 4.30 to 6.30. As a result, the Company recorded a $43 million pre-tax currency translation loss, which was reflected within other expense, net, on the consolidated statement of income during the fourth quarter of Fiscal 2013 ($39 million after-tax loss). The monetary net asset position of our Venezuelan subsidiary was also reduced as a result of the devaluation to $99 million at April 28, 2013. While our future operating results in Venezuela will be negatively impacted by the currency devaluation, we plan to take actions to help mitigate these effects. Accordingly, we do not expect the devaluation to have a material impact on our operating results going forward.

During Fiscal 2012, the Venezuelan government announced that it will be instituting price controls on a number of food and personal care products sold in the country.   Such controls have impacted the products that the Company currently sells within this country. In Fiscal 2013, sales in Venezuela represented approximately 3% of the Company's total sales.

Recently Issued Accounting Standards

See Note 2 to the Consolidated Financial Statements in Item 8-“Financial Statements and Supplementary Data” of this Form 10-K.

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Non-GAAP Measures

Included in this report are measures of financial performance that are not defined by generally accepted accounting principles in the United States (“GAAP”). Each of the measures is used in reporting to the Company's executive management and as a component of the Board of Directors' measurement of the Company's performance for incentive compensation purposes. Management and the Board of Directors believed that these measures provided useful information to investors, and included these measures in other communications to investors.

For each of these non-GAAP financial measures, a reconciliation of the differences between the non-GAAP measure and the most directly comparable GAAP measure has been provided. In addition, an explanation of why management believes the non-GAAP measure provides useful information to investors and any additional purposes for which management uses the non-GAAP measure are provided below. These non-GAAP measures should be viewed in addition to, and not in lieu of, the comparable GAAP measure.

Results Excluding Special Items

Management believes that this measure provides useful information to investors because it is the profitability measure used to evaluate earnings performance on a comparable year-over-year basis.

Fiscal 2013 Results Excluding Special Items

The special items are charges in Fiscal 2013 related to the following that, in management's judgment, significantly affect the year-over-year assessment of operating results:

• Transaction-related costs, including legal, accounting and other professional fees, recorded during the fourth quarter of Fiscal 2013 as a result of the Merger. See Note 21, “Subsequent Events” in Item 8- “Financial Statements and Supplementary Data” for further explanation.

• A charge primarily related to asset write-downs for the closure of a factory in South Africa.

• A currency translation loss recorded in our Venezuelan business due to a devaluation of its currency relative to the U.S. dollar during the fourth quarter of Fiscal 2013. See Note 20, "Venezuela- Foreign Currency" in Item 8—"Financial Statement and Supplementary Data" for further explanation.

• A charge for the Company's early settlement of the earn-out payment that was due in Fiscal 2014 related to the Fiscal 2011 acquisition of Foodstar. See Note 11, "Fair Value Measurements" in Item 8—"Financial Statement and Supplementary Data" for further explanation.

The following is the reconciliation of the Company's Fiscal 2013 results excluding these charges to the relevant GAAP measures.

	Fiscal Year Ended
	April 28, 2013
(Continuing Operations)	Sales	Gross Profit	SG&A	Operating Income	Effective Tax Rate		Net Income attributable to H.J. Heinz Company	Diluted EPS
	(Amounts in thousands except per share amounts)
Reported results	$11,528,886	$4,195,470	$2,533,819	$1,661,651	18.0	%	$1,087,615	$3.37
Transaction-related costs	—	—	44,814	44,814	38.1	%	27,752	0.09
Charge for South Africa factory closure	—	3,543	—	3,543	28.0	%	2,550	0.01
Currency translation loss in Venezuela	—	—	—	—	8.4	%	39,132	0.12
Charge for settlement of Foodstar earn-out	—	—	12,081	12,081	—	%	12,081	0.04
Results excluding special items	$11,528,886	$4,199,013	$2,476,924	$1,722,089	18.2	%	$1,169,130	$3.62

(Totals may not add due to rounding)

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Fiscal 2012 Results Excluding Charges for Productivity Initiatives

The adjustments were charges in Fiscal 2012 for productivity initiatives that, in management's judgment, significantly affect the year-over-year assessment of operating results. See the above “Fiscal 2012 Productivity Initiatives” section for further explanation of these charges and the following reconciliation of the Company's Fiscal 2012 results excluding charges for productivity initiatives to the relevant GAAP measure.

	Fiscal Year Ended
	April 29, 2012
(Continuing Operations)	Sales	Gross Profit	SG&A	Operating Income	Effective Tax Rate		Net Income attributable to H.J. Heinz Company	Diluted EPS
Reported results	$11,507,572	$3,994,789	$2,492,482	$1,502,307	19.8	%	$974,374	$3.01
Charges for productivity initiatives	—	129,938	75,480	205,418	29.9	%	143,974	0.45
Results excluding charges for productivity initiatives	$11,507,572	$4,124,727	$2,417,002	$1,707,725	21.3	%	$1,118,348	$3.46

Organic Sales Growth

Organic sales growth is a non-GAAP measure that is defined as either volume plus price or total sales growth excluding the impact of foreign exchange and acquisitions and divestitures. This measure is utilized by senior management to provide investors with a more complete understanding of underlying sales trends by providing sales growth on a consistent basis. The limitation of this measure is its exclusion of the impact of foreign exchange and acquisitions and divestitures.

	Organic Sales Growth		+	Foreign Exchange		+	Acquisitions/ Divestitures		=	Total Net Sales Change
FY13 Total Company	3.1	%		(2.5	)%		(0.3	)%		0.2	%
FY12 Total Company	3.6	%		1.8	%		3.6	%		9.0	%
FY13 global ketchup	4.6	%		(1.8	)%		—	%		2.8	%
FY12 global ketchup	8.0	%		0.5	%		1.2	%		9.7	%
FY13 Emerging Markets	16.8	%		(7.1	)%		4.5	%	*	14.3	%
FY12 Emerging Markets	17.6	%		(0.6	)%		26.0	%		43.1	%
FY13 Top 15 brands	3.6	%		(2.8	)%		—	%		0.8	%
FY12 Top 15 brands	5.0	%		1.7	%		5.6	%		12.3	%

* Emerging markets sales in Fiscal 2013 now include the markets of Papua New Guinea, South Korea and Singapore. Sales in these markets were included in developed markets sales in the prior year and therefore, were treated as an acquisition variance when comparing current year sales to the prior year for emerging markets.

Operating Free Cash Flow

Operating free cash flow is defined by the Company as cash flow from operations less capital expenditures net of proceeds from disposal of property, plant and equipment. This measure is utilized by senior management and the Board of Directors to gauge the Company's business operating performance, including the progress of management to profitably monetize low return assets. The limitation of operating free cash flow is that it adjusts for cash used for capital expenditures and cash received from disposals of property, plant and equipment, the net of which is no longer available to the Company for other purposes. Management compensates for this limitation by using the GAAP operating cash flow number as well. Operating free cash flow does not represent residual cash flow available for discretionary expenditures and does not provide insight to the entire scope of the historical cash inflows or outflows of the Company's operations that are captured in the other cash flow measures reported in the statement of cash flows.

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Total Company (in millions)	2013			2012
Cash provided by operating activities	$	1,390.0		$	1,493.1
Capital expenditures	(399.1		)	(418.7		)
Proceeds from disposals of property, plant and equipment	19.0			9.8
Operating Free Cash Flow	$	1,009.9		$	1,084.2
Cash paid for special items/productivity initiatives	45.0			121.9
Operating Free Cash Flow excluding cash paid for special items/productivity initiatives	$	1,054.8		$	1,206.1

(Totals may not add due to rounding)

Discussion of Significant Accounting Estimates

In the ordinary course of business, the Company has made a number of estimates and assumptions relating to the reporting of results of operations and financial condition in the preparation of its financial statements in conformity with GAAP. Actual results could differ significantly from those estimates under different assumptions and conditions. The Company believes that the following discussion addresses its most critical accounting policies, which are those that are most important to the portrayal of the Company’s financial condition and results and require management’s most difficult, subjective and complex judgments, often as a result of the need to make estimates about the effect of matters that are inherently uncertain.

Marketing Costs—Trade promotions are an important component of the sales and marketing of the Company’s products and are critical to the support of the business. Trade promotion costs include amounts paid to retailers to offer temporary price reductions for the sale of the Company’s products to consumers, amounts paid to obtain favorable display positions in retailers’ stores, and amounts paid to customers for shelf space in retail stores. Accruals for trade promotions are initially recorded at the time of sale of product to the customer based on an estimate of the expected levels of performance of the trade promotion, which is dependent upon factors such as historical trends with similar promotions, expectations regarding customer participation, and sales and payment trends with similar previously offered programs. Our original estimated costs of trade promotions may change in the future as a result of changes in customer participation, particularly for new programs and for programs related to the introduction of new products. We perform monthly evaluations of our outstanding trade promotions, making adjustments where appropriate to reflect changes in estimates. Settlement of these liabilities typically occurs in subsequent periods primarily through an authorization process for deductions taken by a customer from amounts otherwise due to the Company. As a result, the ultimate cost of a trade promotion program is dependent on the relative success of the events and the actions and level of deductions taken by the Company’s customers for amounts they consider due to them. Final determination of the permissible deductions may take extended periods of time and could have a significant impact on the Company’s results of operations depending on how actual results of the programs compare to original estimates.

We offer coupons to consumers in the normal course of our business. Expenses associated with this activity, which we refer to as coupon redemption costs, are accrued in the period in which the coupons are offered. The initial estimates made for each coupon offering are based upon historical redemption experience rates for similar products or coupon amounts. We perform monthly evaluations of outstanding coupon accruals that compare actual redemption rates to the original estimates. We review the assumptions used in the valuation of the estimates and determine an appropriate accrual amount. Adjustments to our initial accrual may be required if actual redemption rates vary from estimated redemption rates.

Long-lived Assets, including Property, Plant and Equipment—Long-lived assets are recorded at their respective cost basis on the date of acquisition. Buildings, equipment and leasehold improvements are depreciated on a straight-line basis over the estimated useful life of such assets. The Company reviews long-lived assets, including intangibles with finite useful lives, and property, plant and equipment, whenever circumstances change such that the recorded value of an asset, or asset group, may not be recoverable. Factors that may affect recoverability include changes to the planned use of the asset and the closing of facilities. The estimates implicit in a recoverability test require significant judgment on the part of management, and require assumptions that can include: future volume trends and revenue and expense growth rates developed in connection with the Company's internal projections and annual operating plans, and in addition, external factors such as changes in macroeconomic trends. As each is management's best estimate on then available information, resulting estimates may differ from actual cash flows and estimated fair values. When the carrying value of an asset, or asset group, exceeds the future undiscounted cash flows, an impairment is indicated and the asset is written down to its fair value.

Goodwill and Indefinite-Lived Intangibles—Carrying values of goodwill and intangible assets with indefinite lives are reviewed for impairment at least annually, or when circumstances indicate that a possible impairment may exist. Indicators such as unexpected adverse economic factors, unanticipated technological change or competitive activities, decline in expected cash flows, lower growth rates, loss of key personnel, and changes in regulation, may signal that an asset has become impaired.

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All goodwill is assigned to reporting units, which are primarily one level below our operating segments. Goodwill is assigned to the reporting unit that benefits from the cash flows arising from each business combination. The Company performs its impairment tests of goodwill at the reporting unit level. The Company has 19 reporting units globally that have assigned goodwill and are thus required to be evaluated for impairment. The Company tests goodwill for impairment by either performing a qualitative evaluation or a two-step quantitative test. The qualitative evaluation is an assessment of factors, including reporting unit specific operating results as well as industry, market and general economic conditions, to determine whether it is more likely than not that the fair values of a reporting unit is less than its carrying amount, including goodwill. The Company may elect to bypass this qualitative assessment for some or all of its reporting units and perform a two-step quantitative test.

The Company's estimates of fair value when testing for impairment of both goodwill and intangible assets with indefinite lives under the quantitative assessment are based on a discounted cash flow model as management believes forecasted cash flows are the best indicator of fair value. A number of significant assumptions and estimates are involved in the application of the discounted cash flow model, including future volume trends, revenue and expense growth rates, terminal growth rates, weighted-average cost of capital, tax rates, capital spending and working capital changes. The assumptions used in the discounted cash flow models were determined utilizing historical data, current and anticipated market conditions, product category growth rates, management plans, and market comparables. Most of these assumptions vary among the reporting units, but generally, higher assumed growth rates and discount rates were utilized for tests of reporting units for which the principal market is an emerging market compared to those for which the principal market is a developed market. For each of the reporting units tested quantitatively, we used a market-participant, risk-adjusted-weighted-average cost of capital to discount the projected cash flows of those operations or assets. Such discount rates ranged from 7% to 15% in Fiscal 2013. Management believes the assumptions used for the impairment evaluation are consistent with those that would be utilized by market participants performing similar valuations of our reporting units. We validated our fair values for reasonableness by comparing the sum of the fair values for all of our reporting units, including those with no assigned goodwill, to our market capitalization and a reasonable control premium.

During the second quarter of Fiscal 2013, the Company changed its annual goodwill impairment testing date from the fourth quarter to the third quarter of each year. As such, the Company completed its annual review of goodwill during the third quarter of Fiscal 2013. We performed a qualitative assessment over nine of the Company's 19 reporting units. The results of the quantitative tests performed for these nine reporting units in prior periods were considered, and these tests each indicated that the fair values of these reporting units significantly exceeded their carrying amounts. We concluded that there were no significant events in Fiscal 2013 which had a material impact on the fair values of these reporting units.

For the reporting units which were tested quantitatively, the fair values of each reporting unit significantly exceeded their carrying values. No impairments related to continuing operations were identified during the Company's annual assessment of goodwill.

Indefinite-lived intangible assets are tested for impairment by either performing a qualitative evaluation or a quantitative calculation of fair value and comparison to carrying amount. The qualitative evaluation is an assessment of factors including, but not limited to, changes in management, overall financial performance, and other entity-specific events. The objective of the qualitative evaluation is to determine whether it is more likely than not that the fair value of an indefinite-lived intangible asset is less than its carrying amount. The Company can choose to perform the qualitative assessment on none, some, or all of its indefinite-lived intangible assets. During the fourth quarter of Fiscal 2013, the Company completed its annual review of indefinite-lived intangible assets. No impairments were identified during the Company's annual assessment of indefinite-lived intangible assets.

Retirement Benefits—The Company sponsors pension and other retirement plans in various forms covering substantially all employees who meet eligibility requirements. Several actuarial and other factors that attempt to anticipate future events are used in calculating the expense and obligations related to the plans. These factors include assumptions about the discount rate, expected return on plan assets, turnover rates and rate of future compensation increases as determined by the Company, within certain guidelines. In addition, the Company uses best estimate assumptions, provided by actuarial consultants, for withdrawal and mortality rates to estimate benefit expense. The financial and actuarial assumptions used by the Company may differ materially from actual results due to changing market and economic conditions, higher or lower withdrawal rates or longer or shorter life spans of participants. These differences may result in a significant impact to the amount of pension expense recorded by the Company.

The Company recognized pension (income)/expense related to defined benefit programs of $(4) million, $25 million, and $27 million for fiscal years 2013, 2012, and 2011, respectively, which reflected expected return on plan assets of $251 million, $235 million, and $229 million, respectively. The Company contributed $69 million to its pension plans in Fiscal 2013 compared

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to $23 million in Fiscal 2012 and $22 million in Fiscal 2011. The Company expects to contribute approximately $100 million to its pension plans in Fiscal 2014.

One of the significant assumptions for pension plan accounting is the expected rate of return on pension plan assets. Over time, the expected rate of return on assets should approximate actual long-term returns. In developing the expected rate of return, the Company considers average real historic returns on asset classes, the investment mix of plan assets, investment manager performance and projected future returns of asset classes developed by respected advisors. When calculating the expected return on plan assets, the Company primarily uses a market-related-value of assets that spreads asset gains and losses (difference between actual return and expected return) uniformly over 3 years. The weighted average expected rate of return on plan assets used to calculate annual expense was 8.1% for the year ended April 28, 2013, and was 8.2% for the years ended April 29, 2012 and April 27, 2011. For purposes of calculating Fiscal 2014 expense, the weighted average rate of return will be 8.1%.

Another significant assumption used to value benefit plans is the discount rate. The discount rate assumptions used to value pension and postretirement benefit obligations reflect the rates available on high quality fixed income investments available (in each country where the Company operates a benefit plan) as of the measurement date. The Company uses bond yields of appropriate duration for each country by matching it with the duration of plan liabilities. The weighted average discount rate used to measure the projected benefit obligation for the year ending April 28, 2013 decreased to 4.0% from 4.8% as of April 29, 2012.

Deferred gains and losses result from actual experience differing from expected financial and actuarial assumptions. The pension plans currently have a deferred loss amount of $1.35 billion at April 28, 2013. Deferred gains and losses are amortized through the actuarial calculation into annual expense over the estimated average remaining service period of plan participants, which is currently 10 years. However, if all or almost all of a plan’s participants are inactive, deferred gains and losses are amortized through the actuarial calculation into annual expense over the estimated average remaining life expectancy of the inactive participants.

The Company’s investment policy specifies the type of investment vehicles appropriate for the Plan, asset allocation guidelines, criteria for the selection of investment managers, procedures to monitor overall investment performance as well as investment manager performance. It also provides guidelines enabling Plan fiduciaries to fulfill their responsibilities.

The Company’s defined benefit pension plans’ weighted average actual and target asset allocation at April 28, 2013 and April 29, 2012 were as follows:

	Plan Assets at				Target Allocation at
Asset Category	2013		2012		2013		2012
Equity securities	62	%	61	%	58	%	59	%
Debt securities	29	%	31	%	33	%	32	%
Real estate	8	%	7	%	8	%	8	%
Other	1	%	1	%	1	%	1	%
	100	%	100	%	100	%	100	%

The Company also provides certain postretirement health care benefits. The postretirement health care benefit expense and obligation are determined using the Company’s assumptions regarding health care cost trend rates. The health care trend rates are developed based on historical cost data, the near-term outlook on health care trends and the likely long-term trends. The postretirement health care benefit obligation at April 28, 2013 was determined using an average initial health care trend rate of 6.3% which gradually decreases to an average ultimate rate of 4.8% in 7 years. A one percentage point increase in the assumed health care cost trend rate would increase the service and interest cost components of annual expense by $2 million and increase the benefit obligation by $19 million. A one percentage point decrease in the assumed health care cost trend rates would decrease the service and interest cost by $1 million and decrease the benefit obligation by $17 million.

The Patient Protection and Affordable Care Act (PPACA) was signed into law on March 23, 2010, and on March 30, 2010, the Health Care and Education Reconciliation Act of 2010 (HCERA) was signed into law, which amends certain aspects of the PPACA. The PPACA and HCERA will have both immediate and long-term ramifications for many employers, including the Company, that provide retiree health benefits.

30

Sensitivity of Assumptions

If we assumed a 100 basis point change in the following rates, the Company’s Fiscal 2013 projected benefit obligation and expense would increase (decrease) by the following amounts (in millions):

	100 Basis Point
	Increase	Decrease
Pension benefits
Discount rate used in determining projected benefit obligation	$(405)	$509
Discount rate used in determining net pension expense	$(27)	$30
Long-term rate of return on assets used in determining net pension expense	$(31)	$31
Other benefits
Discount rate used in determining projected benefit obligation	$(22)	$25
Discount rate used in determining net benefit expense	$(2)	$2

Income Taxes—The Company computes its annual tax rate based on the statutory tax rates and tax planning opportunities available to it in the various jurisdictions in which it earns income. Significant judgment is required in determining the Company’s annual tax rate and in evaluating uncertainty in its tax positions. The Company recognizes a benefit for tax positions that it believes will more likely than not be sustained upon examination. The amount of benefit recognized is the largest amount of benefit that the Company believes has more than a 50% probability of being realized upon settlement. The Company regularly monitors its tax positions and adjusts the amount of recognized tax benefit based on its evaluation of information that has become available since the end of its last financial reporting period. The annual tax rate includes the impact of these changes in recognized tax benefits. When adjusting the amount of recognized tax benefits the Company does not consider information that has become available after the balance sheet date, but does disclose the effects of new information whenever those effects would be material to the Company’s financial statements. The difference between the amount of benefit taken or expected to be taken in a tax return and the amount of benefit recognized for financial reporting represents unrecognized tax benefits. These unrecognized tax benefits are presented in the balance sheet principally within other non-current liabilities.

The Company records valuation allowances to reduce deferred tax assets to the amount that is more likely than not to be realized. When assessing the need for valuation allowances, the Company considers future taxable income and ongoing prudent and feasible tax planning strategies. Should a change in circumstances lead to a change in judgment about the realizability of deferred tax assets in future years, the Company would adjust related valuation allowances in the period that the change in circumstances occurs, along with a corresponding increase or charge to income.

The Company has a significant amount of undistributed earnings of foreign subsidiaries that are considered to be indefinitely reinvested. Our intent is to continue to reinvest these earnings to support our priorities for growth in international markets and our current plans do not demonstrate a need to repatriate them to fund our U.S. operations. If we decided at a later date to repatriate these funds to the U.S., the Company would be required to provide taxes on these amounts based on the applicable U.S. tax rates net of credits for foreign taxes already paid. The Company has not determined the deferred tax liability associated with these undistributed earnings, as such determination is not practicable. The Company believes it is not practicable to calculate the deferred tax liability associated with these undistributed earnings as there is a significant amount of uncertainty with respect to the tax impact resulting from the significant judgment required to analyze the amount of foreign tax credits attributable to the earnings, the potential timing of any distributions, as well as the local withholding tax and other indirect tax consequences that may arise due to the potential distribution of these earnings.

Input Costs

In general, the effects of cost inflation may be experienced by the Company in future periods. During Fiscals 2013, 2012, and 2011, the Company experienced wide-spread inflationary increases in commodity input costs, which is expected to continue in Fiscal 2014. Price increases and continued productivity improvements are expected to more than offset these cost increases.

31

Stock Market Information

Prior to the Fiscal 2013 year end, H. J. Heinz Company common stock was traded principally on The New York Stock Exchange under the symbol HNZ. The number of shareholders of record of the Company’s common stock as of June 20, 2013 approximated 31,300. The closing price of the common stock on The New York Stock Exchange composite listing on April 28, 2013 was $72.45.

As a result of the Merger, the common stock of the Company is now privately held by a subsidiary of Parent, the sole shareholder of the Company. The Company's stock is no longer traded on The New York Stock Exchange or any other stock exchange or public market.

Historical stock price information for common stock by quarter follows:

	Stock Price Range
	High		Low
2013
First	$	55.48	$	52.29
Second	58.56		54.37
Third	60.96		56.77
Fourth	72.70		59.20
2012
First	$	55.00	$	50.95
Second	53.46		48.17
Third	54.82		49.75
Fourth	54.83		51.51

Dividends

Historical information concerning dividends paid per share on our common stock by quarter follows:

	Fiscal Year Ended
	April 28, 2013		April 29, 2012
First	$	0.515	$	0.480
Second	0.515		0.480
Third	0.515		0.480
Fourth	0.515		0.480
Total	$	2.060	$	1.920

Payments of dividends is restricted under our Senior Credit Facilities and the indenture governing our Notes, except for under limited circumstances. We do not expect for the foreseeable future to pay dividends on our common stock, other than to enable Parent to make certain dividend payments in respect of the 9% Cumulative Perpetual Series A Preferred Stock it issued to Berkshire Hathaway. Any future determination to pay additional dividends on our common stock will be at the discretion of our Board of Directors and will depend upon many factors, including our financial condition, earnings, capital requirements of our businesses, covenants associated with certain debt obligations, legal requirements, regulatory constraints, industry practice and other factors that the Board of Directors deems relevant.

32

Performance Graph

The following graph compares the cumulative total shareholder return on the Company's Common Stock over the five preceding fiscal years with the cumulative total shareholder return on the Standard & Poor's 500 Packaged Foods and Meats Index and the return on the Standard & Poor's 500 Index, assuming an investment of $100 in each at their closing prices on April 30, 2008 and reinvestment of dividends.

	2008	2009	2010	2011	2012	2013
H.J. Heinz Company	100.00	75.19	104.94	122.04	131.34	185.28
S&P 500	100.00	64.74	90.14	104.63	110.69	127.65
S&P 500 Packaged Foods & Meats Index	100.00	78.32	109.77	127.72	145.05	185.55

Item 7A. Quantitative and Qualitative Disclosures About Market Risk.

This information is set forth in this report in Item 7—“Management’s Discussion and Analysis of Financial Condition and Results of Operations” on pages 23 through 25.

33

Item 8. Financial Statements and Supplementary Data.

TABLE OF CONTENTS

Report of Management on Internal Control over Financial Reporting	35
Report of Independent Registered Public Accounting Firm	36
Consolidated Statements of Income	37
Consolidated Statements of Comprehensive Income	38
Consolidated Balance Sheets	39
Consolidated Statements of Equity	41
Consolidated Statements of Cash Flows	43
Notes to Consolidated Financial Statements	44

34

Report of Management on Internal Control over Financial Reporting

Management is responsible for establishing and maintaining adequate internal control over financial reporting for the Company. Internal control over financial reporting refers to the process designed by, or under the supervision of, our Chief Executive Officer and Chief Financial Officer, and effected by our Board of Directors, management and other personnel, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles in the United States of America, and includes those policies and procedures that:

(1) Pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the Company;

(2) Provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles;

(3) Provide reasonable assurance that receipts and expenditures of the Company are being made only in accordance with authorizations of management and directors of the Company; and

(4) Provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of the Company’s assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

Management has used the framework set forth in the report entitled “Internal Control—Integrated Framework” published by the Committee of Sponsoring Organizations of the Treadway Commission to evaluate the effectiveness of the Company’s internal control over financial reporting, as required by Section 404 of the Sarbanes-Oxley Act. Based on this evaluation, management has concluded that the Company’s internal control over financial reporting was effective as of the end of the most recent fiscal year. PricewaterhouseCoopers LLP, an independent registered public accounting firm, audited the effectiveness of the Company’s internal control over financial reporting as of April 28, 2013, as stated in their report which appears herein.

/s/  Bernardo Hees

Chief Executive Officer

/s/  Paulo Basilio

Chief Financial Officer

July 9, 2013

35

Report of Independent Registered Public Accounting Firm

To the Board of Directors and Shareholder of

H. J. Heinz Company:

In our opinion, the consolidated financial statements listed in the index appearing under Item 15(a)(1) present fairly, in all material respects, the financial position of H. J. Heinz Company and its subsidiaries at April 28, 2013 and April 29, 2012, and the results of their operations and their cash flows for each of the three years in the period ended April 28, 2013 in conformity with accounting principles generally accepted in the United States of America. In addition, in our opinion, the financial statement schedule listed in the index appearing under Item 15(a)(2) presents fairly, in all material respects, the information set forth therein when read in conjunction with the related consolidated financial statements. Also in our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of April 28, 2013, based on criteria established in Internal Control—Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). The Company’s management is responsible for these financial statements and financial statement schedule, for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting, included in the Report of Management on Internal Control over Financial Reporting appearing under Item 8. Our responsibility is to express opinions on these financial statements, on the financial statement schedule, and on the Company’s internal control over financial reporting based on our integrated audits. We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the financial statements are free of material misstatement and whether effective internal control over financial reporting was maintained in all material respects. Our audits of the financial statements included examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, and evaluating the overall financial statement presentation. Our audit of internal control over financial reporting included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audits also included performing such other procedures as we considered necessary in the circumstances. We believe that our audits provide a reasonable basis for our opinions.

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures that (i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (iii) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

/s/  PRICEWATERHOUSECOOPERS LLP

Pittsburgh, Pennsylvania

July 9, 2013

36

H. J. Heinz Company and Subsidiaries

Consolidated Statements of Income

	Fiscal Year Ended
	April 28, 2013			April 29, 2012			April 27, 2011
	(52 Weeks)			(52 1/2 Weeks)			(52 Weeks)
	(In thousands, except per share amounts)
Sales	$	11,528,886		$	11,507,572		$	10,558,636
Cost of products sold	7,333,416			7,512,783			6,614,259
Gross profit	4,195,470			3,994,789			3,944,377
Selling, general and administrative expenses	2,533,819			2,492,482			2,256,739
Operating income	1,661,651			1,502,307			1,687,638
Interest income	27,795			34,547			22,548
Interest expense	283,607			293,009			272,660
Other expense, net	(62,196		)	(7,756		)	(21,204		)
Income from continuing operations before income taxes	1,343,643			1,236,089			1,416,322
Provision for income taxes	241,598			244,966			370,817
Income from continuing operations	1,102,045			991,123			1,045,505
Loss from discontinued operations, net of tax	(74,712		)	(51,215		)	(39,557		)
Net income	1,027,333			939,908			1,005,948
Less: Net income attributable to the noncontrolling interest	14,430			16,749			16,438
Net income attributable to H. J. Heinz Company	$	1,012,903		$	923,159		$	989,510
Income/(loss) per common share:
Diluted
Continuing operations attributable to H. J. Heinz Company common shareholders	$	3.37		$	3.01		$	3.18
Discontinued operations attributable to H. J. Heinz Company common shareholders	(0.23		)	(0.16		)	(0.12		)
Net income attributable to H. J. Heinz Company common shareholders	$	3.14		$	2.85		$	3.06
Average common shares outstanding—diluted	323,172			323,321			323,042
Basic
Continuing operations attributable to H. J. Heinz Company common shareholders	$	3.39		$	3.03		$	3.21
Discontinued operations attributable to H. J. Heinz Company common shareholders	(0.23		)	(0.16		)	(0.12		)
Net income attributable to H. J. Heinz Company common shareholders	$	3.16		$	2.87		$	3.09
Average common shares outstanding—basic	320,662			320,686			320,118
Cash dividends per share	$	2.06		$	1.92		$	1.80
Amounts attributable to H. J. Heinz Company common shareholders:
Income from continuing operations, net of tax	$	1,087,615		$	974,374		$	1,029,067
Loss from discontinued operations, net of tax	(74,712		)	(51,215		)	(39,557		)
Net income	$	1,012,903		$	923,159		$	989,510

(Per share amounts may not add due to rounding)

See Notes to Consolidated Financial Statements

37

H. J. Heinz Company and Subsidiaries

Consolidated Statements of Comprehensive Income

	Fiscal Year Ended
	April 28, 2013			April 29, 2012			April 27, 2011
	(52 Weeks)			(52 1/2 Weeks)			(52 Weeks)
	(In thousands)
Net income	$	1,027,333		$	939,908		$	1,005,948
Other comprehensive income/(loss), net of tax:
Foreign currency translation adjustments	(228,980		)	(377,491		)	567,876
Net pension and post-retirement benefit (losses)/gains	(189,302		)	(258,079		)	77,298
Reclassification of net pension and post-retirement benefit losses to net income	54,833			56,813			53,353
Net deferred (losses)/gains on derivatives from periodic revaluations	(11,743		)	30,377			9,395
Net deferred losses/(gains) on derivatives reclassified to earnings	29,608			(13,811		)	(20,794		)
Total comprehensive income	681,749			377,717			1,693,076
Comprehensive loss/(income) attributable to the noncontrolling interest	1,344			734			(21,373		)
Comprehensive income attributable to H.J. Heinz Company	$	683,093		$	378,451		$	1,671,703

See Notes to Consolidated Financial Statements

38

H. J. Heinz Company and Subsidiaries

Consolidated Balance Sheets

	April 28, 2013		April 29, 2012
	(In thousands)
Assets
Current assets:
Cash and cash equivalents	$	2,476,699	$	1,330,441
Trade receivables (net of allowances: 2013—$7,957 and 2012—$10,680)	872,864		815,600
Other receivables (net of allowances: 2013—$360 and 2012—$607)	200,988		177,910
Inventories:
Finished goods and work-in-process	1,076,779		1,082,317
Packaging material and ingredients	255,918		247,034
Total inventories	1,332,697		1,329,351
Prepaid expenses	160,658		174,795
Other current assets	91,656		54,139
Total current assets	5,135,562		3,882,236
Property, plant and equipment:
Land	78,800		81,185
Buildings and leasehold improvements	996,719		1,009,379
Equipment, furniture and other	4,283,570		4,175,997
	5,359,089		5,266,561
Less accumulated depreciation	2,900,288		2,782,423
Total property, plant and equipment, net	2,458,801		2,484,138
Other non-current assets:
Goodwill	3,079,250		3,185,527
Trademarks, net	1,037,283		1,090,892
Other intangibles, net	378,187		407,802
Other non-current assets	849,924		932,698
Total other non-current assets	5,344,644		5,616,919
Total assets	$	12,939,007	$	11,983,293

See Notes to Consolidated Financial Statements

39

H. J. Heinz Company and Subsidiaries

Consolidated Balance Sheets

	April 28, 2013		April 29, 2012
	(In thousands)
Liabilities and Equity
Current liabilities:
Short-term debt	$	1,137,181	$	46,460
Portion of long-term debt due within one year	1,023,212		200,248
Trade payables	1,310,009		1,202,398
Other payables	182,828		146,414
Accrued marketing	313,930		303,132
Other accrued liabilities	705,482		647,769
Income taxes	114,230		101,540
Total current liabilities	4,786,872		2,647,961
Long-term debt and other non-current liabilities:
Long-term debt	3,848,339		4,779,981
Deferred income taxes	678,565		817,928
Non-pension post-retirement benefits	240,319		231,452
Other non-current liabilities	506,562		581,390
Total long-term debt and other non-current liabilities	5,273,785		6,410,751
Commitments and contingent liabilities (See Note 18)
Redeemable noncontrolling interest	29,529		113,759
Equity:
Capital stock:
Third cumulative preferred, $1.70 first series, $10 par value	—		61
Common stock, 431,096 shares issued, $0.25 par value	107,774		107,774
	107,774		107,835
Additional capital	608,504		594,608
Retained earnings	7,907,033		7,567,278
	8,623,311		8,269,721
Less:
Treasury shares, at cost (109,831 shares at April 28, 2013 and 110,870 shares at April 29, 2012)	4,647,242		4,666,404
Accumulated other comprehensive loss	1,174,538		844,728
Total H.J. Heinz Company shareholders’ equity	2,801,531		2,758,589
Noncontrolling interest	47,290		52,233
Total equity	2,848,821		2,810,822
Total liabilities and equity	$	12,939,007	$	11,983,293

See Notes to Consolidated Financial Statements

40

H. J. Heinz Company and Subsidiaries

Consolidated Statements of Equity

	April 28, 2013						April 29, 2012						April 27, 2011
	Shares		Dollars				Shares		Dollars				Shares		Dollars
	(In thousands, except per share amounts)
PREFERRED STOCK
Balance at beginning of year	6		$	61			7		$	69			7		$	70
Conversion of preferred into common stock	(6	)	(61		)		(1	)	(8		)		—		(1		)
Balance at end of year	—		—				6		61				7		69
Authorized shares- April 28, 2013	—
COMMON STOCK
Balance at beginning of year	431,096		107,774				431,096		107,774				431,096		107,774
Balance at end of year	431,096		107,774				431,096		107,774				431,096		107,774
Authorized shares- April 28, 2013	600,000
ADDITIONAL CAPITAL
Balance at beginning of year			594,608						629,367						657,596
Conversion of preferred into common stock			(3,600		)				(539		)				(39		)
Stock options exercised, net of shares tendered for payment			(7,204		)	(3)			(15,220		)	(3)			(26,482		)	(3)
Stock option expense			10,088						10,864						9,447
Restricted stock unit activity			(5,837		)				4,305						(8,119		)
Purchase of subsidiary shares from noncontrolling interests(1)			18,956						(34,483		)				(2,411		)
Other, net(2)			1,493						314						(625		)
Balance at end of year			608,504						594,608						629,367
RETAINED EARNINGS
Balance at beginning of year			7,567,278						7,264,678						6,856,033
Net income attributable to H.J. Heinz Company			1,012,903						923,159						989,510
Cash dividends:
Preferred (per share $1.70 per share in 2013, 2012 and 2011)			(8		)				(9		)				(12		)
Common (per share $2.06, $1.92, and $1.80 in 2013, 2012 and 2011, respectively)			(665,683		)				(619,095		)				(579,606		)
Purchase of subsidiary shares from noncontrolling interests(1)			(7,703		)				—						—
Other(4)			246						(1,455		)				(1,247		)
Balance at end of year			7,907,033						7,567,278						7,264,678
TREASURY STOCK
Balance at beginning of year	(110,871	)	(4,666,404		)		(109,819	)	(4,593,362		)		(113,404	)	(4,750,547		)
Shares reacquired	(2,431	)	(139,069		)		(3,860	)	(201,904		)		(1,425	)	(70,003		)
Conversion of preferred into common stock	79		3,661				12		547				1		40
Stock options exercised, net of shares tendered for payment	2,802		127,084				2,298		105,144				4,495		203,196
Restricted stock unit activity	443		20,618				303		14,087				296		13,756
Other, net(2)	148		6,868				195		9,084				218		10,196
Balance at end of year	(109,830	)	$	(4,647,242	)		(110,871	)	$	(4,666,404	)		(109,819	)	$	(4,593,362	)

(1) See Note No. 5 for further details.

(2) Includes activity of the Global Stock Purchase Plan.

(3) Includes income tax benefit resulting from exercised stock options.

(4) Includes unpaid dividend equivalents on restricted stock units.

(5) Comprised of unrealized translation adjustment of $(236,411), pension and post-retirement benefits net prior service cost of $(10,077) and net losses of $(952,578), and deferred net losses on derivative financial instruments of $24,528.

See Notes to Consolidated Financial Statements

41

H. J. Heinz Company and Subsidiaries

Consolidated Statements of Equity

	April 28, 2013					April 29, 2012				April 27, 2011
	Shares	Dollars				Shares	Dollars			Shares	Dollars
	(In thousands, except per share amounts)
OTHER COMPREHENSIVE (LOSS)/INCOME
Balance at beginning of year		$	(844,728	)			$	(299,564	)		$	(979,581	)
Net pension and post-retirement benefit (losses)/gains		(189,294		)			(258,067		)		77,355
Reclassification of net pension and post-retirement benefit losses to net income		54,833					56,813				53,353
Foreign currency translation adjustments		(197,126		)			(359,771		)		563,060
Net deferred (losses)/gains on derivatives from periodic valuations		(11,736		)			30,405				9,790
Net deferred losses/(gains) on derivatives reclassified to earnings		29,646					(14,088		)		(21,365		)
Purchase of subsidiary shares from noncontrolling interests(1)		(16,133		)			(456		)		(2,176		)
Balance at end of year		(1,174,538		)	(5)		(844,728		)		(299,564		)
TOTAL H.J. HEINZ COMPANY SHAREHOLDERS’ EQUITY		2,801,531					2,758,589				3,108,962
NONCONTROLLING INTEREST
Balance at beginning of year		52,233					73,504				57,151
Net income attributable to the noncontrolling interest		12,925					15,884				16,438
Other comprehensive income/(loss), net of tax:
Net pension and post-retirement benefit losses		(8		)			(12		)		(57		)
Foreign currency translation adjustments		(5,232		)			(5,945		)		4,816
Net deferred losses) on derivatives from periodic valuations		(7		)			(28		)		(395		)
Net deferred losses on derivatives reclassified to earnings		(38		)			277				571
Purchase of subsidiary shares from noncontrolling interests(1)		—					(19,885		)		(1,750		)
Dividends paid to noncontrolling interest		(12,583		)			(11,562		)		(3,270		)
Balance at end of year		47,290					52,233				73,504
TOTAL EQUITY		$	2,848,821				$	2,810,822			$	3,182,466
Note: See Footnote explanations on Page 41.

See Notes to Consolidated Financial Statements

42

H. J. Heinz Company and Subsidiaries

Consolidated Statements of Cash Flows

	Fiscal Year Ended
	April 28, 2013			April 29, 2012			April 27, 2011
	(52 Weeks)			(52 1/2 Weeks)			(52 Weeks)
Operating Activities	(In thousands)
Net income	$	1,027,333		$	939,908		$	1,005,948
Adjustments to reconcile net income to cash provided by operating activities:
Depreciation	302,057			295,718			255,227
Amortization	46,853			47,075			43,433
Deferred tax (benefit)/provision	(87,265		)	(94,816		)	153,725
Net losses on divestitures	19,532			—			—
Impairment on assets held for sale	36,000			—			—
Pension contributions	(69,388		)	(23,469		)	(22,411		)
Asset write-downs from Fiscal 2012 productivity initiatives	—			58,736			—
Other items, net	84,834			75,375			98,172
Changes in current assets and liabilities, excluding effects of acquisitions and divestitures:
Receivables (includes proceeds from securitization)	(166,239		)	171,832			(91,057		)
Inventories	(49,468		)	60,919			(80,841		)
Prepaid expenses and other current assets	14,111			(11,584		)	(1,682		)
Accounts payable	168,898			(72,352		)	233,339
Accrued liabilities	71,846			(20,008		)	(60,862		)
Income taxes	(9,141		)	65,783			50,652
Cash provided by operating activities	1,389,963			1,493,117			1,583,643
Investing activities:
Capital expenditures	(399,098		)	(418,734		)	(335,646		)
Proceeds from disposals of property, plant and equipment	18,986			9,817			13,158
Acquisitions, net of cash acquired	—			(3,250		)	(618,302		)
Proceeds from divestitures	16,787			3,828			1,939
Sale of short-term investments	—			56,780			—
Change in restricted cash	3,994			(39,052		)	(5,000		)
Other items, net	(13,789		)	(11,394		)	(5,781		)
Cash used for by investing activities	(373,120		)	(402,005		)	(949,632		)
Financing activities:
Payments on long-term debt	(224,079		)	(1,440,962		)	(45,766		)
Proceeds from long-term debt	205,350			1,912,467			229,851
Net proceeds/(payments) on commercial paper and short-term debt	1,089,882			(42,543		)	(193,200		)
Dividends	(665,691		)	(619,104		)	(579,618		)
Purchases of treasury stock	(139,069		)	(201,904		)	(70,003		)
Exercise of stock options	113,477			82,714			154,774
Acquisition of subsidiary shares from noncontrolling interests	(80,132		)	(54,824		)	(6,338		)
Earn-out settlement	(44,547		)	—			—
Other items, net	1,736			1,321			27,791
Cash provided by/(used for) financing activities	256,927			(362,835		)	(482,509		)
Effect of exchange rate changes on cash and cash equivalents	(127,512		)	(122,147		)	89,556
Net increase in cash and cash equivalents	1,146,258			606,130			241,058
Cash and cash equivalents at beginning of year	1,330,441			724,311			483,253
Cash and cash equivalents at end of year	$	2,476,699		$	1,330,441		$	724,311

See Notes to Consolidated Financial Statements

43

H. J. Heinz Company and Subsidiaries

Notes to Consolidated Financial Statements

1. Significant Accounting Policies

Merger Agreement with Berkshire Hathaway and 3G Capital:

On June 7, 2013, the Company was acquired by H.J. Heinz Holding Corporation (formerly known as Hawk Acquisition Holding Corporation) (“Parent”), a Delaware corporation controlled by 3G Special Situations Fund III, L.P. and Berkshire Hathaway, (together the “Sponsors”), pursuant to the Agreement and Plan of Merger, dated February 13, 2013 ("Merger Agreement"), as amended by the Amendment, by and among the Company, Parent and Hawk Acquisition Sub, Inc. ("Merger Subsidiary"), in a transaction hereinafter referred to as the “Merger.” As a result of the Merger, all issued and outstanding shares of our common stock outstanding immediately prior to the effective time of the Merger was converted into the right to receive $72.50 in cash, without interest and less applicable withholding taxes thereon, and the Company continued as the surviving corporation in the Merger, becoming an indirect wholly owned subsidiary of Parent. The total aggregate value of the acquisition consideration was approximately $28.75 billion, including the assumption of the Company's outstanding debt. See Note 21, “Subsequent Events” in Item 8 – “Financial Statements and Supplementary Data” for additional information.

Fiscal Year:

The Company operates on a 52-week or 53-week fiscal year end. On March 14, 2012, the Board of Directors of the Company authorized a change in the Company's fiscal year end from the Wednesday nearest April 30 to the Sunday nearest April 30. The change in the fiscal year end resulted in Fiscal 2012 changing from a 53 week year to a 52 1/2 week year and was intended to better align the Company's financial reporting period with its business partners and production schedules. This change did not have a material impact on the Company's financial statements. Certain foreign subsidiaries have closing dates earlier than the Sunday nearest April 30 to facilitate timely reporting. Fiscal years for the financial statements included herein ended April 28, 2013, April 29, 2012, and April 27, 2011.

Principles of Consolidation:

The consolidated financial statements include the accounts of the Company, all wholly-owned and majority-owned subsidiaries, and any variable interest entities for which we are the primary beneficiary. All intercompany accounts and transactions are eliminated. Certain prior year amounts have been reclassified to conform with the Fiscal 2013 presentation.

Use of Estimates:

The preparation of financial statements, in conformity with accounting principles generally accepted in the United States of America, requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from these estimates.

Translation of Foreign Currencies:

For all significant foreign operations, the functional currency is the local currency. Assets and liabilities of these operations are translated at the exchange rate in effect at each year end. Income statement accounts are translated at the average rate of exchange prevailing during the year. Translation adjustments arising from the use of differing exchange rates from period to period are included as a component of other comprehensive income/(loss) within shareholders’ equity. Gains and losses from foreign currency transactions are included in net income for the period.

Highly Inflationary Accounting:

The Company applies highly inflationary accounting if the cumulative inflation rate in an economy for a three-year period meets or exceeds 100 percent. Under highly inflationary accounting, the financial statements of a subsidiary are remeasured into the Company’s reporting currency (U.S. dollars) and exchange gains and losses from the remeasurement of monetary assets and liabilities are reflected in current earnings, rather than accumulated other comprehensive loss on the balance sheet, until such time as the economy is no longer considered highly inflationary. See Note 20 for additional information.

Cash Equivalents:

Cash equivalents are defined as highly liquid investments with original maturities of 90 days or less.

44

H. J. Heinz Company and Subsidiaries

Notes to Consolidated Financial Statements — (Continued)

Inventories:

Inventories are stated at the lower of cost or market. Cost is determined principally under the average cost method.

Property, Plant and Equipment:

Land, buildings and equipment are recorded at cost. For financial reporting purposes, depreciation is provided on the straight-line method over the estimated useful lives of the assets, which generally have the following ranges: buildings—40 years or less, machinery and equipment—15 years or less, computer software—3 to 7 years, and leasehold improvements—over the life of the lease, not to exceed 15 years. Accelerated depreciation methods are generally used for income tax purposes. Expenditures for new facilities and improvements that substantially extend the capacity or useful life of an asset are capitalized. Ordinary repairs and maintenance are expensed as incurred. When property is retired or otherwise disposed, the cost and related accumulated depreciation are removed from the accounts and any related gains or losses are included in income. The Company reviews property, plant and equipment, whenever circumstances change such that the recorded value of an asset may not be recoverable. Factors that may affect recoverability include changes in planned use of the asset and the closing of facilities. The Company’s impairment review is based on an undiscounted cash flow analysis at the lowest level for which identifiable cash flows exist and are largely independent. When the carrying value of the asset exceeds the future undiscounted cash flows, an impairment is indicated and the asset is written down to its fair value.

Goodwill and Intangibles:

Intangible assets with finite useful lives are amortized on a straight-line basis over the estimated periods benefited, and are reviewed when appropriate for possible impairment, similar to property, plant and equipment. Goodwill and intangible assets with indefinite useful lives are not amortized. The carrying values of goodwill and other intangible assets with indefinite useful lives are tested at least annually for impairment, or when circumstances indicate that a possible impairment may exist. Indefinite-lived intangible assets are tested annually during the fourth quarter of each fiscal year, while the annual impairment tests of goodwill are performed during the third quarter of each fiscal year. All goodwill is assigned to reporting units, which are primarily one level below our operating segments. The Company performs its impairment tests of goodwill at the reporting unit level.   The Company tests goodwill for impairment by either performing a qualitative evaluation or a two-step quantitative test.   The qualitative evaluation is an assessment of factors to determine whether it is more likely than not that the fair values of a reporting unit is less than its carrying amount, including goodwill.  Factors considered as part of the qualitative assessment include entity-specific industry, market and general economic conditions.  The Company may elect to bypass this qualitative assessment for some or all of its reporting units and perform a two-step quantitative test. This quantitative test involves estimating a reporting units fair value.

Indefinite-lived intangible assets are tested for impairment by either performing a qualitative evaluation or a quantitative calculation of fair value and comparison to carrying amount. The qualitative evaluation is an assessment of factors including, but not limited to, changes in management, overall financial performance, and other entity-specific events. The objective of the qualitative evaluation is to determine whether it is more likely than not that the fair value of an indefinite-lived intangible asset is less than its carrying amount. The Company can choose to perform the qualitative assessment on none, some, or all of its indefinite-lived intangible assets.

The Company's estimates of fair value when testing quantitatively for impairment of both goodwill and intangible assets with indefinite lives is based on a discounted cash flow model, using a market participant approach, that requires significant judgment and requires assumptions about future volume trends, revenue and expense growth rates, terminal growth rates, discount rates, tax rates, working capital changes and macroeconomic factors.

Revenue Recognition:

The Company recognizes revenue when title, ownership and risk of loss pass to the customer. This primarily occurs upon delivery of the product to the customer. For the most part, customers do not have the right to return products unless damaged or defective. Revenue is recorded, net of sales incentives, and includes shipping and handling charges billed to customers. Shipping and handling costs are primarily classified as part of selling, general and administrative expenses.

45

H. J. Heinz Company and Subsidiaries

Notes to Consolidated Financial Statements — (Continued)

Marketing Costs:

The Company promotes its products with advertising, consumer incentives and trade promotions. Such programs include, but are not limited to, discounts, coupons, rebates, in-store display incentives and volume-based incentives. Advertising costs are expensed as incurred. Consumer incentive and trade promotion activities are recorded as a reduction of revenue or as a component of cost of products sold based on amounts estimated as being due to customers and consumers at the end of a period, based principally on historical utilization and redemption rates. Advertising costs are recognized as an expense within selling, general and administrative expenses if the Company determines that it will receive an identifiable, separable benefit in return for the consideration paid and it can reasonably estimate the fair value of the benefit identified. Accruals for trade promotions are initially recorded at the time of sale of product to the customer based on an estimate of the expected levels of performance of the trade promotion, which is dependent upon factors such as historical trends with similar promotions, expectations regarding customer participation, and sales and payment trends with similar previously offered programs. The Company performs monthly evaluations of its outstanding trade promotions, making adjustments where appropriate to reflect changes in estimates. Settlement of these liabilities typically occurs in subsequent periods primarily through an authorization process for deductions taken by a customer from amounts otherwise due to the Company. Coupon redemption costs are accrued in the period in which the coupons are offered. The initial estimates made for each coupon offering are based upon historical redemption experience rates for similar products or coupon amounts. The Company performs monthly evaluations of outstanding coupon accruals that compare actual redemption rates to the original estimates. For interim reporting purposes, advertising, consumer incentive and product placement expenses are charged to operations as a percentage of volume, based on estimated volume and related expense for the full year.

Income Taxes:

Deferred income taxes result primarily from temporary differences between financial and tax reporting. If it is more likely than not that some portion or all of a deferred tax asset will not be realized, a valuation allowance is recognized. When assessing the need for valuation allowances, the Company considers future taxable income and ongoing prudent and feasible tax planning strategies. Should a change in circumstances lead to a change in judgment about the realizability of deferred tax assets in future years, the Company would adjust related valuation allowances in the period that the change in circumstances occurs, along with a corresponding increase or charge to income.

The Company has not provided for possible U.S. taxes on the undistributed earnings of foreign subsidiaries that are considered to be reinvested indefinitely. Calculation of the unrecognized deferred tax liability for temporary differences related to these earnings is not practicable.

Stock-Based Employee Compensation Plans:

The Company recognizes the cost of all stock-based awards to employees, including grants of employee stock options, on a straight-line basis over their respective requisite service periods (generally equal to an award’s vesting period). A stock-based award is considered vested for expense attribution purposes when the employee’s retention of the award is no longer contingent on providing subsequent service. Accordingly, the Company recognizes compensation cost immediately for awards granted to retirement-eligible individuals or over the period from the grant date to the date retirement eligibility is achieved, if less than the stated vesting period. The vesting approach used does not affect the overall amount of compensation expense recognized, but could accelerate the recognition of expense. The Company follows its previous vesting approach for the remaining portion of those outstanding awards that were unvested and granted prior to May 4, 2006, and accordingly, will recognize expense from the grant date to the earlier of the actual date of retirement or the vesting date. Judgment is required in estimating the amount of stock-based awards expected to be forfeited prior to vesting. If actual forfeitures differ significantly from these estimates, stock-based compensation expense could be materially impacted.

Compensation cost related to all stock-based awards is determined using the grant date fair value. Determining the fair value of employee stock options at the grant date requires judgment in estimating the expected term that the stock options will be outstanding prior to exercise as well as the volatility and dividends over the expected term. Compensation cost for restricted stock units is determined based on the fair value of the Company’s stock at the grant date. The Company applies the modified-prospective transition method for stock options granted on or prior to, but not vested as of, May 3, 2006. Compensation cost related to these stock options is determined using the grant date fair value originally estimated and disclosed in a pro-forma manner in prior period financial statements in accordance with the original provisions of the Financial Accounting Standards Board’s (“FASB’s”) guidance for stock compensation.

Stock-based compensation expense is primarily recognized as a component of selling, general and administrative expenses in the Consolidated Statements of Income.

46

H. J. Heinz Company and Subsidiaries

Notes to Consolidated Financial Statements — (Continued)

Financial Instruments:

The Company’s financial instruments consist primarily of cash and cash equivalents, receivables, accounts payable, short-term and long-term debt, swaps, forward contracts, and option contracts. The carrying values for the Company’s financial instruments approximate fair value, except as disclosed in Note 11. As a policy, the Company does not engage in speculative or leveraged transactions, nor does the Company hold or issue financial instruments for trading purposes.

The Company uses derivative financial instruments for the purpose of hedging foreign currency, debt and interest rate exposures, which exist as part of ongoing business operations. The Company carries derivative instruments on the balance sheet at fair value, determined using observable market data. Derivatives with scheduled maturities of less than one year are included in other receivables or other payables, based on the instrument’s fair value. Derivatives with scheduled maturities beyond one year are classified between current and long-term based on the timing of anticipated future cash flows. The current portion of these instruments is included in other receivables or other payables and the long-term portion is presented as a component of other non-current assets or other non-current liabilities, based on the instrument’s fair value.

The accounting for changes in the fair value of a derivative instrument depends on whether it has been designated and qualifies as part of a hedging relationship and, if so, the reason for holding it. Gains and losses on fair value hedges are recognized in current period earnings in the same line item as the underlying hedged item. The effective portion of gains and losses on cash flow hedges are deferred as a component of accumulated other comprehensive loss and are recognized in earnings at the time the hedged item affects earnings, in the same line item as the underlying hedged item. Hedge ineffectiveness related to cash flow hedges is reported in current period earnings within other income and expense. The income statement classification of gains and losses related to derivative contracts that do not qualify for hedge accounting is determined based on the underlying intent of the contracts. Cash flows related to the settlement of derivative instruments designated as net investment hedges of foreign operations are classified in the consolidated statements of cash flows within investing activities. Cash flows related to the termination of derivative instruments designated as fair value hedges of fixed rate debt obligations are classified in the consolidated statements of cash flows within financing activities. All other cash flows related to derivative instruments are generally classified in the consolidated statements of cash flows within operating activities.

2. Recently Issued Accounting Standards

In February 2013, the FASB issued an amendment to the comprehensive income standard to improve the transparency of reporting reclassifications out of accumulated other comprehensive income/loss. Other comprehensive income/loss includes gains and losses that are initially excluded from net income for an accounting period. Those gains and losses are later reclassified out of accumulated other comprehensive income/loss into net income. The amendments do not change the current requirements for reporting net income or other comprehensive income/loss in financial statements. The new amendments will require the Company to present the effects on income statement line items of certain significant amounts reclassified out of accumulated other comprehensive income/loss, and cross-reference to other disclosures currently required under U.S. generally accepted accounting principles for certain other reclassification items. The Company will adopt this revised standard in the first quarter of Fiscal 2014. The adoption of this revised standard will not impact our results of operations or financial position.

In July 2012, the FASB issued an amendment to the indefinite-lived intangibles impairment standard. This revised standard is intended to reduce the cost and complexity of testing indefinite-lived intangible assets other than goodwill for impairment by providing entities with the option to first assess qualitatively whether it is more likely than not that an indefinite-lived intangible asset is impaired. An entity is not required to calculate the fair value of an indefinite-lived intangible asset and perform the quantitative impairment test unless the entity determines that it is more likely than not that the asset is impaired. An entity can choose to perform the qualitative assessment on none, some, or all of its indefinite-lived intangible assets. Moreover, an entity can by-pass the qualitative assessment and perform the quantitative impairment test for any indefinite-lived intangible asset in any period. The Company early adopted this amendment in the fourth quarter of Fiscal 2013 for use in the Fiscal 2013 annual impairment testing. The adoption of this revised standard did not impact our results of operations or financial position.

In December 2011, the FASB issued an amendment on disclosures about offsetting assets and liabilities.  The new disclosure requirements mandate that entities disclose both gross and net information about instruments and transactions eligible for offset in the statement of financial position as well as instruments and transactions subject to an agreement similar to a master netting arrangement. The Company is required to adopt this amendment on the first day of Fiscal 2014, and this adoption will only impact the notes to the financial statements and not the financial results. The Company did not expect a significant impact to its disclosure requirements from this amendment.

47

H. J. Heinz Company and Subsidiaries

Notes to Consolidated Financial Statements — (Continued)

In September 2011, the FASB issued an amendment to the disclosure requirements for multiemployer pension plans. This amendment requires an employer who participates in multiemployer pension plans to provide additional quantitative and qualitative disclosures to help financial statement users better understand the plans in which an employer participates, the level of the employer's participation in the plans, and the financial health of significant plans. The disclosures also will enable users of financial information to obtain additional information outside of the financial statements. The amendment does not change the current recognition and measurement guidance for an employer's participation in a multiemployer plan. The Company adopted this amendment in the fourth quarter of Fiscal 2012 and applied the provisions of this amendment retrospectively. The adoption of this amendment did not impact the notes to the consolidated financial statements or the financial results.

In September 2011, the FASB issued an amendment to the goodwill impairment standard. This amendment is intended to reduce the cost and complexity of the annual impairment test by providing entities with the option of performing a qualitative assessment to determine whether further impairment testing is necessary. An entity can choose to perform the qualitative assessment on none, some, or all of its reporting units. Moreover, an entity can bypass the qualitative assessment for any reporting unit in any period and proceed directly to step one of the impairment test, and then perform a qualitative assessment in any subsequent period. The Company adopted this amendment in Fiscal 2012. This amendment does not impact our results of operations or financial position.

In June 2011, the FASB issued an amendment on the presentation of comprehensive income. This amendment is intended to improve comparability, consistency, and transparency of financial reporting and to increase the prominence of items reported in other comprehensive income. This amendment eliminates the current option to report other comprehensive income and its components in the statement of changes in equity. Under this amendment, an entity can elect to present items of net income and other comprehensive income in one continuous statement or in two separate, but consecutive, statements. The statement(s) would need to be presented with equal prominence as the other primary financial statements. While the options for presenting other comprehensive income change under this amendment, many items will not change. Those items remaining the same include the items that constitute net income and other comprehensive income; when an item of other comprehensive income must be reclassified to net income; and the earnings-per-share computation. The Company adopted this amendment retrospectively on the first day of Fiscal 2013 by presenting other comprehensive income and its components as a separate financial statement. This adoption only impacted the presentation of the Company's financial statements, not the financial results.

In May 2011, the FASB issued an amendment to revise the wording used to describe the requirements for measuring fair value and for disclosing information about fair value measurements. For many of the requirements, the FASB does not intend for the amendments to result in a change in the application of the current requirements. Some of the amendments clarify the FASB’s intent about the application of existing fair value measurement requirements, such as specifying that the concepts of highest and best use and valuation premise in a fair value measurement are relevant only when measuring the fair value of nonfinancial assets. Other amendments change a particular principle or requirement for measuring fair value or for disclosing information about fair value measurements such as specifying that, in the absence of a Level 1 input (refer to Note 11 for additional information), a reporting entity should apply premiums or discounts when market participants would do so when pricing the asset or liability. The Company adopted this amendment on the first day of the fourth quarter of Fiscal 2012 and this adoption did not have an impact on the Company's financial statements.

In December 2010, the FASB issued an amendment to the disclosure requirements for Business Combinations. This amendment clarifies that if a public entity is required to disclose pro forma information for business combinations, the entity should disclose such pro forma information as though the business combination(s) that occurred during the current year had occurred as of the beginning of the comparable prior annual reporting period only. This amendment also expands the supplemental pro forma disclosures for business combinations to include a description of the nature and amount of material nonrecurring pro forma adjustments directly attributable to the business combination included in reported pro forma revenue and earnings. The Company adopted this amendment on the first day of Fiscal 2012 and will apply such amendment for any business combinations that are material on an individual or aggregate basis if and when they occur.

In December 2010, the FASB issued an amendment to the accounting requirements for Goodwill and Other Intangibles. This amendment modifies Step 1 of the goodwill impairment test for reporting units with zero or negative carrying amounts. For those reporting units, an entity is required to perform Step 2 of the goodwill impairment test if it is more likely than not that a goodwill impairment exists. In determining whether it is more likely than not that a goodwill impairment exists, an entity should consider whether there are any adverse qualitative factors indicating that impairment may exist. The Company adopted this amendment on the first day of Fiscal 2012. This adoption did not have an impact on the Company’s financial statements.

48

H. J. Heinz Company and Subsidiaries

Notes to Consolidated Financial Statements — (Continued)

3. Discontinued Operations

In the third quarter of Fiscal 2013, the Company's Board of Directors approved management's plan to sell Shanghai LongFong Foods ("LongFong"), a maker of frozen products in China which was previously reported in the Asia/Pacific segment. During the fourth quarter of Fiscal 2013, the Company secured an agreement with a buyer and expects the sale to close during the first quarter of Fiscal 2014. As a result, LongFong's net assets were classified as held for sale and the Company adjusted the carrying value to estimated fair value, recording a $36.0 million pre-tax and after-tax non-cash goodwill impairment charge to discontinued operations during the third quarter of Fiscal 2013. The net assets held for sale related to LongFong as of April 28, 2013 are reported in Other current assets, Other non-current assets, Other accrued liabilities and Other non-current liabilities on the consolidated balance sheet as of April 28, 2013 as they are not material for separate balance sheet presentation.

During the first quarter of Fiscal 2013, the Company completed the sale of its U.S. Foodservice frozen desserts business, resulting in a $32.7 million pre-tax ($21.1 million after-tax) loss which has been recorded in discontinued operations.

The operating results related to these businesses have been included in discontinued operations in the Company's consolidated statements of income for all periods presented. The following table presents summarized operating results for these discontinued operations:

	Fiscal Year Ended
	April 28, 2013 FY 2013	April 29, 2012 FY 2012	April 27, 2011 FY 2011
	(In millions)
Sales	$47.7	$141.5	$148.0
Net after-tax losses	$(17.6)	$(51.2)	$(39.6)
Tax benefit on losses	$0.6	$1.4	$2.6

4.    Fiscal 2012 Productivity Initiatives

On May 26, 2011, the Company announced that it would invest in productivity initiatives during Fiscal 2012 designed to increase manufacturing effectiveness and efficiency as well as accelerate overall productivity on a global scale. The Company recorded costs related to these productivity initiatives of $205.4 million pre-tax ($144.0 million after-tax or $0.45 per share) during Fiscal 2012, all of which were reported in the Non-Operating segment. These pre-tax costs were comprised of the following:

• $50.9 million relating to asset write-downs and accelerated depreciation for the closure of six factories, including two in Europe, three in the U.S. and one in Asia/Pacific,

• $81.7 million for severance and employee benefit costs relating to the reduction of the global workforce by approximately 1,400 positions, and

• $72.9 million associated with other implementation costs, primarily for professional fees, contract termination and relocation costs for the establishment of the European supply chain hub and to improve global manufacturing efficiencies.

Of the $205.4 million total pre-tax charges in Fiscal 2012, $129.9 million was recorded in cost of products sold and $75.5 million in selling, general and administrative expenses (“SG&A”). In addition, after-tax charges of $18.9 million were recorded in losses from discontinued operations for Fiscal 2012, for severance and employee benefit costs relating to workforce reductions by approximately 1,500 positions and the closure of two factories.

49

The Company does not include productivity charges in the results of its reportable segments. The pre-tax impact of allocating such charges to segment results would have been as follows:

	Fiscal 2012
	(In millions)
North American Consumer Products	$	25.6
Europe	56.4
Asia/Pacific	65.7
U.S. Foodservice	52.8
Rest of World	4.4
Non-Operating	0.6
Total productivity charges	$	205.4

(Totals may not add due to rounding)

Activity in other accrued liability balances for productivity charges were as follows:

	(In millions)
Fiscal 2012 total company productivity charges	$	165.6
Cash payments	(111.0		)
Reserve balance at April 29, 2012	$	54.6

Cash payments against the other accrued liabilities related to productivity initiatives of $44 million have been made during Fiscal 2013 and this Fiscal 2012 plan is now substantially complete.

5. Acquisitions

On April 1, 2011, the Company acquired an 80% stake in Coniexpress S.A. Industrias Alimenticias (“Coniexpress”), a leading Brazilian manufacturer of the Quero^® brand of tomato-based sauces, tomato paste, ketchup, condiments and vegetables for $493.5 million in cash, which included $10.6 million of acquired cash and $60.1 million of short-term investments. The Company also incurred $11.3 million of pre-tax costs related to the acquisition, consisting primarily of professional fees, which were recorded in selling, general and administrative expenses in the Fiscal 2011 consolidated statement of income. During Fiscal 2013, the Company acquired an additional 15% interest in Coniexpress for $80.1 million. See Note 18 for further details regarding this redeemable noncontrolling interest. The Coniexpress acquisition was accounted for as a business combination and, accordingly, the purchase price was allocated to the assets and liabilities based upon their estimated fair values as of the acquisition date. The allocations of the purchase price resulted in goodwill of $301.6 million, which was assigned to the Rest of World segment and is not deductible for tax purposes. In addition, $161.9 million of intangible assets were acquired, $142.0 million of which relate to trademarks which are not subject to amortization. The remaining $19.9 million represents customer-related assets which are being amortized over 15 years.

On November 2, 2010, the Company acquired Foodstar Holding Pte (“Foodstar”), a manufacturer of soy sauces and fermented bean curd in China for $165.4 million in cash, which included $30.0 million of acquired cash, as well as a potential earn-out payment in Fiscal 2014 contingent upon certain net sales and EBITDA (earnings before interest, taxes, depreciation and amortization) targets during Fiscals 2013 and 2014. In accordance with accounting principles generally accepted in the United States of America, a liability of $44.5 million was recognized for an estimate of the acquisition date fair value of the earn-out and is included in Other non-current liabilities. The fair value of the earn-out was estimated using a discounted cash flow model and was based on significant inputs not observed in the market and thus represented a Level 3 measurement. Key assumptions in determining the fair value of the earn-out included the discount rate, and revenue and EBITDA projections for Fiscals 2013 and 2014. The Foodstar acquisition has been accounted for as a business combination and, accordingly, the purchase price has been allocated to the assets and liabilities based upon their estimated fair values as of the acquisition date. The allocations of the purchase price resulted in goodwill of $77.3 million, which was assigned to the Asia/Pacific segment and is not deductible for tax purposes. In addition, $70.7 million of intangible assets were acquired, $42.4 million of which relate to trademarks and are not subject to amortization. The remaining $28.3 million are being amortized over a weighted average life of 31 years. During the third quarter of Fiscal 2013, the Company renegotiated the terms of the earn-out agreement in order to give the Company additional flexibility in the future for growing its business in China, one of its largest and most important emerging markets. This renegotiation resulted in the settlement of the earn-out for a cash payment of $60.0 million, of which $15.5 million was reported in cash from operating activities and $44.5 million was reported in cash from financing activities on the consolidated cash flow statement for the year ended April 28, 2013. In addition, the Company incurred a $12.1 million charge in the year ended April 28, 2013, which was recorded in SG&A on the consolidated income statement and in the Non-Operating segment, for the difference between the

50

H. J. Heinz Company and Subsidiaries

Notes to Consolidated Financial Statements — (Continued)

settlement amount and current carrying value of the earn-out as reported on the Company's balance sheet at the date of this transaction.

Operating results of the above-mentioned businesses acquired have been included in the consolidated statements of income from the respective acquisition dates forward. Pro forma results of the Company, assuming all of the acquisitions had occurred at the beginning of each period presented, would not be materially different from the results reported. There are no significant contingent payments, options or commitments associated with any of the acquisitions, except as disclosed above.

In Fiscal 2012, the Company acquired an additional 10% interest in P.T. Heinz ABC Indonesia for $54.8 million. P.T. Heinz ABC Indonesia is an Indonesian subsidiary of the Company that manufacturers Asian sauces and condiments as well as juices and syrups. Prior to the transaction, the Company owned 65% of this business. During Fiscal 2011, the Company acquired the remaining 21% interest in Heinz UFE Ltd., a Chinese subsidiary of the Company that manufactures infant feeding products, for $6.3 million. Prior to the transaction, the Company owned 79% of the business.

6. Goodwill and Other Intangible Assets

Changes in the carrying amount of goodwill for the fiscal year ended April 28, 2013, by reportable segment, are as follows:

	North American Consumer Products			Europe			Asia/ Pacific			U.S. Foodservice			Rest of World			Total
							(In thousands)
Balance at April 27, 2011	$	1,111,737		$	1,221,240		$	392,080		$	257,674		$	315,710		$	3,298,441
Purchase accounting adjustments	—			(600		)	—			—			1,380			780
Disposals	—			(1,532		)	—			—			—			(1,532		)
Translation adjustments	(4,662		)	(73,820		)	3,119			—			(36,799		)	(112,162		)
Balance at April 29, 2012	1,107,075			1,145,288			395,199			257,674			280,291			3,185,527
Disposals	—			(527		)	—			(899		)	—			(1,426		)
Impairment loss	—			—			(36,000		)	—			—			(36,000		)
Goodwill allocated to discontinued operations	—			—			(4,952		)	—			—			(4,952		)
Translation adjustments	(5,148		)	(39,300		)	5,595			—			(25,046		)	(63,899		)
Balance at April 28, 2013	$	1,101,927		$	1,105,461		$	359,842		$	256,775		$	255,245		$	3,079,250

As a result of classifying the LongFong business as held for sale, the Company took a non-cash impairment charge of $36.0 million to goodwill based on the fair value of the business based on the anticipated sale. During the second quarter of Fiscal 2013, the Company changed its annual goodwill impairment testing date from the fourth quarter to the third quarter of each year. As such, the Company completed its annual impairment assessment of goodwill during the third quarter of Fiscal 2013. No additional impairments were identified during the Company's annual assessment of goodwill. Total goodwill accumulated impairment losses for the Company since Fiscal 2003 were $120.6 million consisting of $54.5 million for Europe, $38.7 million for Asia/Pacific and $27.4 million for Rest of World as of April 28, 2013. Total goodwill accumulated impairment losses for the Company since Fiscal 2003 were $84.7 million consisting of $54.5 million for Europe, $2.7 million for Asia/Pacific and $27.4 million for Rest of World as of April 29, 2012 and April 27, 2011.

During the fourth quarter of Fiscal 2013, the Company completed its annual review of indefinite-lived intangible assets. No impairments were identified during the Company’s annual assessment of indefinite-lived intangible assets.

During the second quarter of Fiscal 2012, the Company finalized the purchase price allocation for the Coniexpress acquisition in Brazil resulting primarily in immaterial adjustments between goodwill, income taxes and non-pension postretirement benefits.

51

H. J. Heinz Company and Subsidiaries

Notes to Consolidated Financial Statements — (Continued)

Trademarks and other intangible assets at April 28, 2013 and April 29, 2012, subject to amortization expense, are as follows:

	April 28, 2013							April 29, 2012
	Gross		Accum Amort			Net		Gross		Accum Amort			Net
						(In thousands)
Trademarks	$	282,350	$	(91,923	)	$	190,427	$	282,937	$	(87,925	)	$	195,012
Licenses	208,186		(169,666		)	38,520		208,186		(163,945		)	44,241
Recipes/processes	86,686		(37,907		)	48,779		89,207		(35,811		)	53,396
Customer-related assets	209,428		(77,310		)	132,118		216,755		(69,244		)	147,511
Other	50,606		(26,202		)	24,404		48,643		(25,442		)	23,201
	$	837,256	$	(403,008	)	$	434,248	$	845,728	$	(382,367	)	$	463,361

Amortization expense for trademarks and other intangible assets was $30.9 million, $31.8 million and $29.0 million for the fiscal years ended April 28, 2013, April 29, 2012 and April 27, 2011, respectively. Based upon the amortizable intangible assets recorded on the balance sheet as of April 28, 2013, amortization expense for each of the next five fiscal years is estimated to be approximately $31 million.

Intangible assets not subject to amortization at April 28, 2013 totaled $981.3 million and consisted of $846.9 million of trademarks, $115.0 million of recipes/processes, and $19.4 million of licenses. Intangible assets not subject to amortization at April 29, 2012 totaled $1,035.3 million and consisted of $895.9 million of trademarks, $119.3 million of recipes/processes, and $20.1 million of licenses. The reduction in intangible assets, not subject to amortization expense, since April 29, 2012 is primarily due to translation adjustments and $14.6 million of intangible assets allocated to discontinued operations.

7. Income Taxes

The following table summarizes the provision/(benefit) for U.S. federal, state and foreign taxes on income from continuing operations.

	2013			2012			2011
	(In thousands)
Current:
U.S. federal	$	126,878		$	112,064		$	41,673
State	14,622			12,326			14,992
Foreign	187,363			216,076			161,355
	328,863			340,466			218,020
Deferred:
U.S. federal	(13,589		)	(16,884		)	122,757
State	894			4,124			(4,402		)
Foreign	(74,570		)	(82,740		)	34,442
	(87,265		)	(95,500		)	152,797
Provision for income taxes	$	241,598		$	244,966		$	370,817

Tax benefits related to stock options and other equity instruments recorded directly to additional capital totaled $20.8 million in Fiscal 2013, $16.8 million in Fiscal 2012 and $21.4 million in Fiscal 2011.

The components of income from continuing operations before income taxes consist of the following:

	2013		2012		2011
	(In thousands)
Domestic	$	378,283	$	315,741	$	470,646
Foreign	965,360		920,348		945,676
From continuing operations	$	1,343,643	$	1,236,089	$	1,416,322

52

H. J. Heinz Company and Subsidiaries

Notes to Consolidated Financial Statements — (Continued)

The differences between the U.S. federal statutory tax rate and the Company’s consolidated effective tax rate on continuing operations are as follows:

	2013		2012		2011
U.S. federal statutory tax rate	35.0	%	35.0	%	35.0	%
Tax on income of foreign subsidiaries	(7.7	)	(8.7	)	(5.6	)
Changes in valuation allowances	0.9		1.5		(0.8	)
Earnings repatriation	0.9		2.0		2.9
Tax free interest	(4.7	)	(5.4	)	(4.1	)
Effects of revaluation of tax basis of foreign assets	(6.2	)	(3.2	)	(1.6	)
Audit settlements and changes in uncertain tax positions	(0.3	)	(2.0	)	—
Other	0.1		0.6		0.4
Effective tax rate	18.0	%	19.8	%	26.2	%

The decrease in the effective tax rate is primarily the result of increased benefits from the revaluation of the tax basis of certain foreign assets, which includes our Fiscal 2013 reorganization, and reduced charges for the repatriation of current year foreign earnings. See below for further explanation of the revaluation. These amounts were partially offset by lower current year benefits from tax free interest and tax on income of foreign subsidiaries. The prior year also contained a benefit from the resolution of a foreign tax case. Both periods contained a benefit of approximately $15 million from the reversal of an uncertain tax position liability due to the expiration of the statute of limitations in a foreign tax jurisdiction as well as benefits in each year related to 200 basis point statutory tax rate reductions in the United Kingdom. The decrease in the effective tax rate in Fiscal 2012 was primarily the result of increased benefits from the revaluation of the tax basis of foreign assets, the reversal of an uncertain tax position liability due to the expiration of the statute of limitations in a foreign jurisdiction, the beneficial resolution of a foreign tax case, and lower tax on the income of foreign subsidiaries primarily resulting from a statutory tax rate reduction in the U.K. These benefits were partially offset by changes in valuation allowances. The effective tax rate in Fiscal 2011 was impacted by lower benefits from foreign tax planning and higher costs for repatriation of earnings, partially offset by a net benefit related to changes in valuation allowances.

During the second quarter of Fiscal 2013, the Company completed a tax-free reorganization in a foreign jurisdiction which resulted in an increase in the tax basis of both fixed and intangible assets. The increased tax basis resulted in a $63.0 million discrete tax benefit fully recognized in the second quarter and is expected to provide cash flow benefits of approximately $91 million over the next 10 years as a result of the tax deductions of the assets over their amortization periods.

During the first quarter of Fiscal 2013, a foreign subsidiary of the Company exercised a tax option under local law to revalue certain of its intangible assets, increasing the local tax basis by $82.1 million. This revaluation resulted in a reduction of tax expense in Fiscal 2013, fully recognized in the first quarter, of $12.9 million, reflecting the deferred tax benefit from the higher tax basis partially offset by the tax liability arising from this revaluation of $13.1 million.

During the second quarter of Fiscal 2012, a foreign subsidiary of the Company exercised a tax option under local law to revalue certain of its intangible assets, increasing the local tax basis by approximately $220.2 million. This revaluation resulted in a reduction in Fiscal 2012 tax expense, fully recognized in the second quarter of Fiscal 2012, of $34.9 million reflecting the deferred tax benefit from the higher tax basis partially offset by the current tax liability arising from this revaluation of $34.8 million.

The tax benefit from the higher basis amortization of both revaluations above will result in a reduction in cash taxes over the 20 year tax amortization period of approximately $95 million. Also, as a result of these taxable revaluations, the subsidiary made tax payments of $17.9 million and $10.4 million during the second quarters Fiscal 2013 and Fiscal 2012, respectively, and is expected to make additional payments of approximately $16 million and $4 million during Fiscals 2014 and 2015, respectively.

53

H. J. Heinz Company and Subsidiaries

Notes to Consolidated Financial Statements — (Continued)

The following table and note summarize deferred tax (assets) and deferred tax liabilities as of April 28, 2013 and April 29, 2012.

	2013			2012
	(In thousands)
Depreciation/amortization	$	833,008		$	910,987
Benefit plans	41,354			59,647
Deferred income	97,482			96,472
Financing costs	117,161			117,670
Other	46,510			48,371
Deferred tax liabilities	1,135,515			1,233,147
Operating loss carryforwards	(90,790		)	(141,358		)
Benefit plans	(211,658		)	(195,697		)
Depreciation/amortization	(158,194		)	(147,745		)
Tax credit carryforwards	(111,431		)	(81,703		)
Deferred income	(18,596		)	(20,286		)
Other	(97,894		)	(96,502		)
Deferred tax assets	(688,563		)	(683,291		)
Valuation allowance	46,069			90,553
Net deferred tax liabilities	$	493,021		$	640,409

The Company also has foreign deferred tax assets and valuation allowances of $117.9 million as of April 28, 2013, each related to statutory increases in the capital tax bases of certain internally generated intangible assets for which the probability of realization is remote. The table above excludes foreign deferred tax assets of $55.1 million, deferred tax liabilities of $5.2 million and a valuation allowance of $54.3 million related to a business classified as held for sale as of April 28, 2013.  

The Company records valuation allowances to reduce deferred tax assets to the amount that is more likely than not to be realized. When assessing the need for valuation allowances, the Company considers future taxable income and ongoing prudent and feasible tax planning strategies. Should a change in circumstances lead to a change in judgment about the realizability of deferred tax assets in future years, the Company would adjust related valuation allowances in the period that the change in circumstances occurs, along with a corresponding increase or charge to income.

The resolution of tax reserves and changes in valuation allowances could be material to the Company’s results of operations for any period, but is not expected to be material to the Company’s financial position.

At the end of Fiscal 2013, foreign operating loss carryforwards totaled $309.5 million. Of that amount, $86.6 million expire between 2014 and 2031; the other $222.9 million do not expire. Deferred tax assets of $75.3 million have been recorded for foreign tax credit carryforwards. These credit carryforwards expire between 2020 and 2023. Deferred tax assets of $9.7 million have been recorded for state operating loss carryforwards. These losses expire between 2014 and 2033. Additionally, the Company has incurred losses in a foreign jurisdiction where the realization of a tax benefit is considered remote and, as a result, the Company has no deferred tax asset recognized for such losses.  

The net change in the Fiscal 2013 valuation allowance shown above is a decrease of $44.5 million. The decrease was primarily due to the classification of a foreign business as held for sale. The net change in the Fiscal 2012 valuation allowance was an increase of $26.2 million. The increase was primarily due to the recording of additional valuation allowance for foreign loss carryforwards that are not expected to be utilized, partially offset by the release of valuation allowance related to state tax loss and credit carryforwards that are now expected to be utilized. The net change in the Fiscal 2011 valuation allowance was an increase of $1.9 million. The increase was primarily due to the recording of additional valuation allowance for foreign loss carryforwards that are not expected to be utilized prior to their expiration date, partially offset by a reduction in unrealizable net state deferred tax assets.

54

H. J. Heinz Company and Subsidiaries

Notes to Consolidated Financial Statements — (Continued)

A reconciliation of the beginning and ending amount of gross unrecognized tax benefits is as follows:

	2013			2012			2011
	(In millions)
Balance at the beginning of the fiscal year	$	52.7		$	70.7		$	57.1
Increases for tax positions of prior years	1.9			5.2			13.5
Decreases for tax positions of prior years	(8.6		)	(18.0		)	(26.0		)
Increases based on tax positions related to the current year	13.9			3.7			10.8
Increases due to business combinations	—			—			26.9
Decreases due to settlements with taxing authorities	(4.1		)	(2.2		)	(5.4		)
Decreases due to lapse of statute of limitations	(10.4		)	(6.7		)	(6.2		)
Balance at the end of the fiscal year	$	45.4		$	52.7		$	70.7

The amount of unrecognized tax benefits that, if recognized, would impact the effective tax rate was $38.3 million and $38.9 million, on April 28, 2013 and April 29, 2012, respectively.

The Company classifies interest and penalties on tax uncertainties as a component of the provision for income taxes. For Fiscal 2013, the total amount of net interest and penalty expense included in the provision for income taxes was a benefit of $4.2 million and $6.3 million, respectively. For Fiscal 2012, the total amount of net interest and penalty expense included in the provision for income taxes was a benefit of $9.5 million and $4.7 million, respectively. For Fiscal 2011, the total amount of net interest and penalty expense included in the provision for income taxes was a benefit of $1.3 million and $0.1 million, respectively. The total amount of interest and penalties accrued as of April 28, 2013 was $8.5 million and $6.9 million, respectively. The corresponding amounts of accrued interest and penalties at April 29, 2012 were $16.0 million and $13.8 million, respectively.

It is reasonably possible that the amount of unrecognized tax benefits will decrease by as much as $16.9 million in the next 12 months primarily due to the expiration of statutes in various foreign jurisdictions along with the progression of state and foreign audits in process.

The provision for income taxes consists of provisions for federal, state and foreign income taxes. The Company operates in an international environment with significant operations in various locations outside the U.S. Accordingly, the consolidated income tax rate is a composite rate reflecting the earnings in various locations and the applicable tax rates. In the normal course of business the Company is subject to examination by taxing authorities throughout the world, including such major jurisdictions as Australia, Canada, Italy, the United Kingdom and the United States. The Company has substantially concluded all national income tax matters for years through Fiscal 2010 for the U.S. and United Kingdom, through Fiscal 2009 for Italy, and through Fiscal 2008 for Australia and Canada.

Undistributed earnings of foreign subsidiaries considered to be indefinitely reinvested or which may be remitted tax free in certain situations, amounted to $5.7 billion at April 28, 2013. The Company has not determined the deferred tax liability associated with these undistributed earnings, as such determination is not practicable. See Note 21 for a discussion of the Merger Agreement consummated on June 7, 2013.  The Company's provision for income taxes for the year ended April 28, 2013 does not include any effects of the Merger including the effects of any related changes in plans for the reinvestment of undistributed earnings of foreign subsidiaries.  

8.Debt and Financing Arrangements

Short-term debt consisted of bank debt and other borrowings of $1.14 billion and $46.5 million as of April 28, 2013 and April 29, 2012, respectively. The weighted average interest rate was 1.4% and 5.1% for Fiscal 2013 and Fiscal 2012, respectively. See below for further discussion of a short-term credit agreement entered into in April 2013.

55

H. J. Heinz Company and Subsidiaries

Notes to Consolidated Financial Statements — (Continued)

Long-term debt was comprised of the following as of April 28, 2013 and April 29, 2012:

	2013			2012
	(In thousands)
Japanese Yen Credit Agreement due October 2012 (variable rate)	—			186,869
Other U.S. Dollar Debt due May 2013 — November 2034 (0.94%—7.96%)	25,688			43,164
Other Non-U.S. Dollar Debt due May 2013 — May 2023 (3.50%—11.00%)	56,293			64,060
5.35% U.S. Dollar Notes due July 2013	499,993			499,958
8.0% Heinz Finance Preferred Stock due July 2013	350,000			350,000
Japanese Yen Credit Agreement due December 2013 (variable rate)	163,182			199,327
U.S. Dollar Private Placement Notes due May 2014 — May 2021 (2.11% - 4.23%)	500,000			500,000
Japanese Yen Credit Agreement due October 2015 (variable rate)	152,983			—
U.S. Dollar Private Placement Notes due July 2016 — July 2018 (2.86% - 3.55%)	100,000			100,000
2.00% U.S. Dollar Notes due September 2016	299,933			299,913
1.50% U.S. Dollar Notes due March 2017	299,648			299,556
U.S. Dollar Remarketable Securities due December 2020	119,000			119,000
3.125% U.S. Dollar Notes due September 2021	395,772			395,268
2.85% U.S. Dollar Notes due March 2022	299,565			299,516
6.375% U.S. Dollar Debentures due July 2028	231,396			231,137
6.25% British Pound Notes due February 2030	192,376			202,158
6.75% U.S. Dollar Notes due March 2032	435,185			435,112
7.125% U.S. Dollar Notes due August 2039	628,082			626,747
	4,749,096			4,851,785
Hedge Accounting Adjustments (See Note 13)	122,455			128,444
Less portion due within one year	(1,023,212		)	(200,248		)
Total long-term debt	$	3,848,339		$	4,779,981
Weighted-average interest rate on long-term debt, including the impact of applicable interest rate swaps	4.07		%	4.28		%

During the first quarter of Fiscal 2013, the Company terminated its variable rate three year 15 billion Japanese yen denominated credit agreement that was due October 2012, and settled the associated swap, which had an immaterial impact to the Company's consolidated statement of income. In addition, the Company entered into a new variable rate three year 15 billion Japanese yen denominated credit agreement. The proceeds were swapped to $188.5 million U.S. dollars and the interest rate was fixed at 2.22%.

At April 28, 2013, the Company had a $1.5 billion credit agreement which expires in June 2016. This credit agreement supported the Company's commercial paper borrowings. In April 2013, the Company entered into a new $1.5 billion1.28% credit agreement under which it borrowed $1.1 billion primarily to pay off all of the outstanding commercial paper. Both credit agreements were terminated on June 7, 2013 in conjunction with the closing of the Merger Agreement. See Note 21 for further explanation of the financing implications on the Company's indebtedness as a result of this Merger Agreement. In addition, the Company has $438 million of foreign lines of credit available at April 28, 2013.

During the fourth quarter of Fiscal 2012, the Company issued $300 million1.50% Notes due 2017 and $300 million2.85% Notes due 2022. During the second quarter of Fiscal 2012, the Company issued $300 million2.00% Notes due 2016 and $400 million3.125% Notes due 2021. During the first quarter of Fiscal 2012, the Company issued $500 million of private placement notes at an average interest rate of 3.48% with maturities of three, five, seven and ten years. Additionally, during the first quarter of Fiscal 2012, the Company issued $100 million of private placement notes at an average interest rate of 3.38% with maturities of five and seven years. The prior year proceeds were used for the repayment of commercial paper and to pay off the Company's $750 million of notes which matured on July 15, 2011 and $600 million notes which matured on March 15, 2012.

Certain of the Company's debt agreements contain customary covenants, including a leverage ratio covenant. The Company was in compliance with all of its covenants as of April 28, 2013 and April 29, 2012.

56

H. J. Heinz Company and Subsidiaries

Notes to Consolidated Financial Statements — (Continued)

During the third quarter of Fiscal 2012, the Company remarketed the remaining $119 million remarketable securities at a rate of 6.049%. The next remarketing is scheduled for December 1, 2014. On the same date, the Company entered into a total rate of return swap with a notional amount of $119 million as an economic hedge to reduce the interest cost related to these remarketable securities. See Note 13 for further details. If these securities are not remarketed, then the Company is required to repurchase all of the remaining securities at 100% of the principal amount plus accrued interest. If the Company purchases or otherwise acquires these securities from the holders, the Company is required to pay to the holder of the remaining remarketing option the option settlement amount. This value fluctuates based on market conditions.

HFC’s 3,500 mandatorily redeemable preferred shares are classified as long-term debt. Each share of preferred stock is entitled to annual cash dividends at a rate of 8% or $8,000 per share. On July 15, 2013, each share will be redeemed for $100,000 in cash for a total redemption price of $350 million.

Annual maturities of long-term debt during the next five fiscal years are $1.02 billion in 2014, $73.7 million in 2015, $163.1 million in 2016, $738.2 million in 2017 and $2.6 million in 2018.

During the first quarter of Fiscal 2013, the Company entered into an amendment of its $175 million accounts receivable securitization program that extended the term until June 7, 2013. For the sale of receivables under the program, the Company receives cash consideration of up to $175 million and a receivable for the remainder of the purchase price (the "Deferred Purchase Price"). The cash consideration and the carrying amount of receivables removed from the consolidated balance sheets were $158.7 million and $161.8 million as of April 28, 2013 and April 29, 2012, respectively, resulting in a decrease of $3.1 million in cash for sales under this program for Fiscal 2013 and an increase in cash of $132.8 million for Fiscal 2012. The fair value of the Deferred Purchase Price was $53.6 million and $56.8 million as of April 28, 2013 and April 29, 2012, respectively. The increase in cash proceeds related to the Deferred Purchase Price was $3.2 million and $117.1 million as of April 28, 2013 and April 29, 2012, respectively. This Deferred Purchase Price is included as a trade receivable on the consolidated balance sheets and has a carrying value which approximates fair value as of April 28, 2013 and April 29, 2012, due to the nature of the short-term underlying financial assets. On May 31, 2013, subsequent to the Fiscal 2013 year end, the Company entered into an amendment of the $175 million accounts receivables securitization program that extended the term until May 30, 2014. Prior to this amendment, the Company accounted for transfers of receivables pursuant to this program as a sale and removed them from the consolidated balance sheet. This amendment results in the transfers no longer qualifying for sale treatment under U.S. GAAP. As a result, all transfers will be accounted for subsequent to this amendment as secured borrowings and the receivables sold pursuant to this program will be included on the balance sheet as trade receivables, along with the Deferred Purchase Price.

9. Supplemental Cash Flows Information

	2013		2012			2011
	(In thousands)
Cash Paid During the Year For:
Interest	$	285,324	$	277,954		$	268,131
Income taxes	$	327,046	$	265,547		$	154,527
Details of Acquisitions:
Fair value of assets	$	—	$	—		$	1,057,870
Liabilities(1)	—		(3,250		)	274,294
Redeemable noncontrolling interest(2)	—		—			124,669
Cash paid	—		3,250			658,907
Less cash acquired	—		—			40,605
Net cash paid for acquisitions	$	—	$	3,250		$	618,302

_______________________________________

(1) Includes contingent obligations to sellers of $44.5 million in 2011.

(2) See Note 18 for additional information.

In addition, the Company acted as servicer for approximately $184.3 million and $205.6 million of trade receivables which were sold to unrelated third parties without recourse as of April 28, 2013 and April 29, 2012, respectively. These trade receivables are short-term in nature. The proceeds from these sales are also recognized on the statements of cash flows as a component of operating activities.

The Company has not recorded any servicing assets or liabilities as of April 28, 2013 or April 29, 2012 for the arrangements discussed above because the fair value of these servicing agreements as well as the fees earned were not material to the financial statements.

57

10. Employees' Stock Incentive Plans and Management Incentive Plans

As of April 28, 2013, the Company had outstanding stock option awards, restricted stock units and restricted stock awards issued pursuant to various shareholder-approved plans and a shareholder-authorized employee stock purchase plan. The compensation cost related to these plans primarily recognized in SG&A and the related tax benefit are as follows:

	Fiscal Year Ended
	April 28, 2013		April 29, 2012		April 27, 2011
	(In millions)
Pre-tax compensation cost	$	33.7	$	36.5	$	32.7
Tax benefit	10.8		12.0		10.4
After-tax compensation cost	$	22.9	$	24.5	$	22.3

During Fiscals 2013 and 2012, the Company's plan from which it issued equity-based awards was the Fiscal Year 2003 Stock Incentive Plan (the “2003 Plan”), which was approved by shareholders on September 12, 2002. During Fiscal 2011, the Company issued equity-based awards from the 2003 Plan and the 2000 Stock Option Plan (the “2000 Plan”).  The 2000 Plan was approved by Shareholders on September 12, 2000 and expired on September 12, 2010. Pursuant to the 2003 Plan, the Management Development & Compensation Committee ("MD&CC") was authorized to grant a maximum of 9.4 million shares for issuance as restricted stock units or restricted stock. Any available shares may have been issued as stock options. The maximum number of shares that may have been granted under this plan was 18.9 million shares. Shares issued under these plans were sourced from available treasury shares. The 2003 Plan was originally scheduled to continue to be used until there were no more outstanding shares to award.  Effective August 28, 2012, the MD&CC approved the 2013 Plan with a term of ten years.  The MD&CC was authorized to grant a maximum of 10 million shares for issuance as restricted stock units, restricted stock, or stock options.

On June 7, 2013, subsequent to the Fiscal 2013 year end and in connection with the Merger, all outstanding stock option awards, restricted stock units (except for certain retention RSUs which continue on their original terms) and restricted stock awards issued pursuant to various shareholder-approved plans and a shareholder-authorized employee stock purchase plan were automatically canceled and converted into the right to receive certain cash consideration.

In the Merger, (i) each outstanding share of Company common stock (other than shares owned by the Company, Parent, Merger Sub or any other direct or indirect wholly owned subsidiary of Parent, and in each case not held on behalf of third parties) was cancelled and automatically converted into the right to receive $72.50 in cash, without interest and less applicable withholding taxes thereon (the “Merger Consideration”), (ii) each outstanding stock option, whether vested or unvested, was cancelled and automatically converted into the right to receive, with respect to each share subject to the option, the Merger Consideration less the exercise price per share, (iii) each outstanding Company phantom unit, whether vested or unvested, was cancelled and automatically converted into the right to receive the Merger Consideration, and (iv) each outstanding Company restricted stock unit (other than retention restricted stock units, which will remain subject to the vesting schedule pursuant to the existing terms of the applicable award agreements and that the general timing of payment would be in accordance with such terms), whether vested or unvested, was cancelled and automatically converted into the right to receive, with respect to each share subject to the restricted stock unit, the Merger Consideration plus any accrued and unpaid dividend equivalents, except that payment in respect of Company restricted stock units that have been deferred will be made in accordance with the terms of the award and the applicable deferral election made by the holder.

There are currently no outstanding stock option awards, restricted stock units and restricted stock awards, other than the retention RSUs described above.

Stock Options:

Stock options generally vest over a period of four years after the date of grant. Awards granted prior to Fiscal 2006 generally had a maximum term of ten years. Awards granted between Fiscal 2006 and Fiscal 2012 have a maximum term of seven years. Beginning in Fiscal 2013, awards have a maximum term of ten years.

In accordance with their respective plans, stock option awards are forfeited if a holder voluntarily terminates employment prior to the vesting date. The Company estimates forfeitures based on an analysis of historical trends updated as discrete new

58

H. J. Heinz Company and Subsidiaries

Notes to Consolidated Financial Statements — (Continued)

information becomes available and will be re-evaluated on an annual basis. Compensation cost in any period is at least equal to the grant-date fair value of the vested portion of an award on that date.

The Company presents all benefits of tax deductions resulting from the exercise of stock-based compensation as operating cash flows in the consolidated statements of cash flows, except the benefit of tax deductions in excess of the compensation cost recognized for those options (“excess tax benefits”) which are classified as financing cash flows. For the fiscal year ended April 28, 2013, $8.1 million of cash tax benefits was reported as an operating cash inflow and $10.3 million of excess tax benefits as a financing cash inflow. For the fiscal year ended April 29, 2012, $7.5 million of cash tax benefits was reported as an operating cash inflow and $7.6 million of excess tax benefits as a financing cash inflow. For the fiscal year ended April 27, 2011, $12.4 million of cash tax benefits was reported as an operating cash inflow and $8.6 million of excess tax benefits as a financing cash inflow.

A summary of the Company’s 2003 Plan at April 28, 2013 is as follows:

	2003 Plan
	(In thousands)
Number of shares authorized	18,869
Number of stock option shares granted	(11,533	)
Number of stock option shares cancelled/forfeited and returned to the plan	1,113
Number of restricted stock units and restricted stock issued	(5,063	)
Shares available for grant as stock options	3,386

During Fiscal 2013, the Company granted 1,540,340 option awards to employees sourced from the 2003 Plan. The weighted average fair value per share of the options granted during the fiscal years ended April 28, 2013, April 29, 2012, and April 27, 2011 as computed using the Black-Scholes pricing model was $5.79, $5.80, and $5.36, respectively. The weighted average assumptions used to estimate these fair values are as follows:

	Fiscal Year Ended
	April 28, 2013		April 29, 2012		April 27, 2011
Dividend yield	3.7	%	3.7	%	3.9	%
Expected volatility	19.4	%	20.9	%	20.5	%
Expected term (years)	7.0		5.0		5.5
Risk-free interest rate	1.0	%	1.0	%	1.7	%

The dividend yield assumption is based on the current fiscal year dividend payouts. The expected volatility of the Company’s common stock at the date of grant is estimated based on a historic daily volatility rate over a period equal to the average life of an option. The weighted average expected life of options is based on consideration of historical exercise patterns adjusted for changes in the contractual term and exercise periods of current awards. The risk-free interest rate is based on the U.S. Treasury (constant maturity) rate in effect at the date of grant for periods corresponding with the expected term of the options.

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Notes to Consolidated Financial Statements — (Continued)

A summary of the Company’s stock option activity and related information is as follows:

	Number of Options		Weighted Average Exercise Price (per share)		Aggregate Intrinsic Value
	(In thousands, except per share data)
Options outstanding at April 28, 2010	12,921		$	39.36	$	508,611
Options granted	1,733		46.42		80,460
Options exercised	(4,813	)	35.73		(171,980		)
Options cancelled/forfeited and returned to the plan	(73	)	42.81		(3,147		)
Options outstanding at April 27, 2011	9,768		42.38		413,944
Options granted	1,649		52.19		86,068
Options exercised	(2,798	)	37.99		(106,287		)
Options cancelled/forfeited and returned to the plan	(11	)	38.38		(435		)
Options outstanding at April 29, 2012	8,608		45.69		393,290
Options granted	1,540		55.72		85,828
Options exercised	(3,504	)	42.35		(148,376		)
Options cancelled/forfeited and returned to the plan	(110	)	50.67		(5,616		)
Options outstanding at April 28, 2013	6,534		$	49.76	$	325,126
Options vested and exercisable at April 27, 2011	5,744		$	40.65	$	233,507
Options vested and exercisable at April 29, 2012	4,418		$	43.90	$	193,942
Options vested and exercisable at April 28, 2013	2,573		$	48.01	$	123,502

The following summarizes information about shares under option in the respective exercise price ranges at April 28, 2013:

	Options Outstanding				Options Exercisable
		Weighted- Average Remaining	Weighted- Average Remaining			Weighted- Average Remaining	Weighted- Average
Range of Exercise	Number	Life	Exercise Price		Number	Life	Exercise Price
Price Per Share	Outstanding	(Years)	Per Share		Exercisable	(Years)	Per Share
	(Options in thousands)
$31.95-$34.00	64	0.50	$	33.86	64	0.50	$	33.86
$34.01-$42.42	716	3.15	38.98		290	2.96	38.85
$42.43-$55.72	5,754	5.45	51.28		2,219	3.40	49.61
	6,534	5.15	$	49.76	2,573	3.28	$	48.01

The Company received proceeds of $113.5 million, $82.7 million, and $154.8 million from the exercise of stock options during the fiscal years ended April 28, 2013, April 29, 2012 and April 27, 2011, respectively. The tax benefit recognized as a result of stock option exercises was $18.3 million, $15.1 million and $21.0 million for the fiscal years ended April 28, 2013, April 29, 2012, and April 27, 2011, respectively.

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Notes to Consolidated Financial Statements — (Continued)

A summary of the status of the Company’s unvested stock options is as follows:

	Number of Options		Weighted Average Grant Date Fair Value (per share)
	(In thousands, except per share data)
Unvested options at April 29, 2012	4,190		$	5.43
Options granted	1,540		5.79
Options vested	(1,662	)	5.39
Options forfeited	(107	)	$	5.61
Unvested options at April 28, 2013	3,961		$	5.59

Unrecognized compensation cost related to unvested option awards under the 2000 and 2003 Plans totaled $4.6 million and $6.4 million as of April 28, 2013 and April 29, 2012, respectively. This cost is expected to be recognized over a weighted-average period of 1.5 years.

Restricted Stock Units and Restricted Shares:

The 2003 Plan authorizes up to 9.4 million shares for issuance as restricted stock units (“RSUs”) or restricted stock with vesting periods from the first to the fifth anniversary of the grant date as set forth in the award agreements. Upon vesting, the RSUs are converted into shares of the Company’s stock on a one-for-one basis and issued to employees, subject to any deferral elections made by a recipient or required by the plan. Restricted stock is reserved in the recipients’ name at the grant date and issued upon vesting. The Company is entitled to an income tax deduction in an amount equal to the taxable income reported by the holder upon vesting of the award. RSUs generally vest over a period of one to four years after the date of grant.

Total compensation expense relating to RSUs and restricted stock was $23.6 million, $25.7 million and $23.2 million for the fiscal years ended April 28, 2013, April 29, 2012, and April 27, 2011, respectively. Unrecognized compensation cost in connection with RSU and restricted stock grants totaled $24.9 million, $27.6 million, and $29.4 million at April 28, 2013, April 29, 2012, and April 27, 2011, respectively. The cost is expected to be recognized over a weighted-average period of 1.7 years.

A summary of the Company’s RSU and restricted stock awards at April 28, 2013 is as follows:

	2003 Plan
	(In thousands)
Number of shares authorized	9,440
Number of shares reserved for issuance	(6,842	)
Number of shares returned to the plan	1,779
Shares available for grant	4,377

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H. J. Heinz Company and Subsidiaries

Notes to Consolidated Financial Statements — (Continued)

A summary of the activity of unvested RSU and restricted stock awards and related information is as follows:

	Number of Units		Weighted Average Grant Date Fair Value (Per Share)
	(In thousands, except per share data)
Unvested units and stock at April 28, 2010	1,496		$	44.13
Units and stock granted	574		46.74
Units and stock vested	(725	)	44.96
Units and stock cancelled/forfeited and returned to the plan	(49	)	43.47
Unvested units and stock at April 27, 2011	1,296		44.84
Units and stock granted	526		52.31
Units and stock vested	(520	)	45.27
Units and stock cancelled/forfeited and returned to the plan	(32	)	45.90
Unvested units and stock at April 29, 2012	1,270		47.75
Units and stock granted	464		55.88
Units and stock vested	(567	)	47.33
Units and stock cancelled/forfeited and returned to the plan	(53	)	50.01
Unvested units and stock at April 28, 2013	1,114		$	51.24

Upon share option exercise or vesting of restricted stock and RSUs, the Company uses available treasury shares and maintains a repurchase program that anticipates exercises and vesting of awards so that shares are available for issuance. The Company records forfeitures of restricted stock as treasury share repurchases.

Global Stock Purchase Plan:

The Company had a shareholder-approved employee global stock purchase plan (the “GSPP”) that permitted substantially all employees to purchase shares of the Company’s common stock at a discounted price through payroll deductions at the end of two six-month offering periods. The offering periods were February 16 to August 15 and August 16 to February 15. The purchase price of the option was equal to 95% of the fair market value of the Company’s common stock on the last day of the offering period. The number of shares available for issuance under the GSPP was a total of five million shares. During the two offering periods from February 16, 2012 to February 15, 2013, employees purchased 121,460 shares under the plan. During the two offering periods from February 16, 2011 to February 15, 2012, employees purchased 165,635 shares under the plan.

As a result of the Merger Agreement, the Company's GSPP was terminated immediately following the scheduled purchases on the February 15, 2013 purchase date for the purchase period August 16, 2012 to February 15, 2013.

Annual Incentive Bonus:

The Company’s management incentive plans cover officers and other key employees. Participants may elect to be paid on a current or deferred basis. The aggregate amount of all awards may not exceed certain limits in any year. Compensation under the management incentive plans was approximately $32 million, $34 million, and $45 million in Fiscals 2013, 2012 and 2011, respectively.

Long-Term Performance Program:

In Fiscal 2013, the Company granted performance awards as permitted in the 2003 Plan, subject to the achievement of certain performance goals. These performance awards are tied to the Company’s relative Total Shareholder Return (“Relative TSR”) Ranking within the defined Long-term Performance Program (“LTPP”) peer group and the 2-year average after-tax Return on Invested Capital (“ROIC”) metrics. The Relative TSR metric is based on the two-year cumulative return to shareholders from the change in stock price and dividends paid between the starting and ending dates. The starting value was based on the average of each LTPP peer group company stock price for the 60 trading days prior to and including April 29, 2012. The ending value will be based on the average stock price for the 60 trading days prior to and including the close of the Fiscal 2014 year end, plus dividends paid over the 2 year performance period. The Company also granted performance awards in Fiscal 2012 under the

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H. J. Heinz Company and Subsidiaries

Notes to Consolidated Financial Statements — (Continued)

2012-2013 LTPP and in Fiscal 2011 under the 2011-2012 LTPP. The compensation cost related to LTPP awards primarily recognized in SG&A and the related tax benefit are as follows:

	Fiscal Year Ended
	April 28, 2013		April 29, 2012		April 27, 2011
	(In millions)
Pre-tax compensation cost	$	17.3	$	18.4	$	21.5
Tax benefit	6.1		6.5		7.4
After-tax compensation cost	$	11.2	$	11.9	$	14.1

11. Fair Value Measurements

Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. The fair value hierarchy consists of three levels to prioritize the inputs used in valuations, as defined below:

Level 1: Observable inputs that reflect unadjusted quoted prices for identical assets or liabilities in active markets.

Level 2: Inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly or indirectly.

Level 3: Unobservable inputs for the asset or liability.

As of April 28, 2013 and April 29, 2012, the fair values of the Company’s assets and liabilities measured on a recurring basis are categorized as follows:

	April 28, 2013								April 29, 2012
	Level 1		Level 2		Level 3		Total		Level 1		Level 2		Level 3		Total
	(In thousands)
Assets:
Derivatives(a)	$	—	$	68,892	$	—	$	68,892	$	—	$	90,221	$	—	$	90,221
Total assets at fair value	$	—	$	68,892	$	—	$	68,892	$	—	$	90,221	$	—	$	90,221
Liabilities:
Derivatives(a)	$	—	$	79,871	$	—	$	79,871	$	—	$	15,379	$	—	$	15,379
Earn-out(b)	$	—	$	—	$	—	$	—	$	—	$	—	$	46,881	$	46,881
Total liabilities at fair value	$	—	$	79,871	$	—	$	79,871	$	—	$	15,379	$	46,881	$	62,260

(a) Foreign currency derivative contracts are valued based on observable market spot and forward rates, and are classified within Level 2 of the fair value hierarchy. Interest rate swaps are valued based on observable market swap rates, and are classified within Level 2 of the fair value hierarchy. Cross-currency interest rate swaps are valued based on observable market spot and swap rates, and are classified within Level 2 of the fair value hierarchy. The total rate of return swap is valued based on observable market swap rates and the Company's credit spread, and is classified within Level 2 of the fair value hierarchy.

(b) The Company acquired Foodstar in China in Fiscal 2011. Consideration for this acquisition included a potential earn-out payment in Fiscal 2014 contingent upon certain net sales and EBITDA (earnings before interest, taxes, depreciation and amortization) targets during Fiscals 2013 and 2014. The fair value of the earn-out was estimated using a discounted cash flow model and is based on significant inputs not observed in the market and thus represents a Level 3 measurement. Key assumptions in determining the fair value of the earn-out include the discount rate, and revenue and EBITDA projections for Fiscals 2013 and 2014. As of April 29, 2012 there were no significant changes to the fair value of the earn-out recorded for Foodstar at the acquisition date. During the third quarter of Fiscal 2013, the Company renegotiated the terms of the earn-out agreement in order to give the Company additional flexibility in the future for growing its business in China, one of its largest and most important emerging markets. This renegotiation resulted in the settlement of the earn-out for a cash payment of $60.0 million (see Note 5 for additional information).

There have been no transfers between Levels 1, 2 and 3 in Fiscals 2013 and 2012.

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H. J. Heinz Company and Subsidiaries

Notes to Consolidated Financial Statements — (Continued)

As a result of classifying the LongFong business as held for sale, the Company took a non-cash impairment charge of $36.0 million to goodwill during the third quarter Fiscal 2013. This charge reduced the Company's carrying value to the estimated fair value of the anticipated sale, which is based on unobservable inputs and thus represents a Level 3 measurement. The remaining carrying value is not material. See Note 3 for further information.

The Company recognized $50.9 million of non-cash asset write-downs during Fiscal 2012 related to six factory closures. These factory closures are directly linked to the Company's Fiscal 2012 productivity initiatives (see Note 4). These charges reduced the Company's carrying value in the assets to the estimated fair value, the remainder of which is not material.

The aggregate fair value of the Company's long-term debt, including the current portion, was $5.35 billion as compared with the carrying value of $4.87 billion at April 28, 2013, and $5.70 billion as compared with the carrying value of $4.98 billion at April 29, 2012. The Company's debt obligations are valued based on market quotes and are classified within Level 2 of the fair value hierarchy.

12. Pension and Other Postretirement Benefit Plans

Pension Plans:

The Company maintains retirement plans for the majority of its employees. Current defined benefit plans are provided primarily for domestic union and foreign employees. Defined contribution plans are provided for the majority of its domestic non-union hourly and salaried employees as well as certain employees in foreign locations.

Other Postretirement Benefit Plans:

The Company provides health care and life insurance benefits for retired employees and their eligible dependents. Certain of the Company’s U.S. and Canadian employees may become eligible for such benefits. The Company currently does not fund these benefit arrangements until claims occur and may modify plan provisions or terminate plans at its discretion.

Measurement Date:

The Company uses the last day of its fiscal year as the measurement date for all of its defined benefit plans and other postretirement benefit plans.

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H. J. Heinz Company and Subsidiaries

Notes to Consolidated Financial Statements — (Continued)

Obligations and Funded Status:

The following table sets forth the changes in benefit obligation, plan assets and funded status of the Company’s principal defined benefit plans and other postretirement benefit plans at April 28, 2013 and April 29, 2012.

	Pension Benefits						Other Retiree Benefits
	2013			2012			2013			2012
	(In thousands)
Change in Benefit Obligation:
Benefit obligation at the beginning of the year	$	2,930,347		$	2,765,316		$	249,017		$	234,431
Service cost	31,580			33,719			6,486			5,967
Interest cost	132,110			139,525			9,923			11,457
Participants’ contributions	2,294			2,281			659			712
Amendments	(145		)	3,396			—			735
Actuarial loss	428,881			196,606			9,153			17,278
Settlement	(11,971		)	(1,854		)	—			—
Benefits paid	(157,672		)	(152,342		)	(15,760		)	(19,574		)
Exchange/other	(83,858		)	(56,300		)	(2,161		)	(1,989		)
Benefit obligation at the end of the year	$	3,271,566		$	2,930,347		$	257,317		$	249,017
Change in Plan Assets:
Fair value of plan assets at the beginning of the year	$	3,140,834		$	3,261,881		$	—		$	—
Actual return on plan assets	429,011			84,004			—			—
Settlement	(11,971		)	(1,854		)	—			—
Employer contribution	69,388			23,469			15,101			18,862
Participants’ contributions	2,294			2,281			659			712
Benefits paid	(157,672		)	(152,342		)	(15,760		)	(19,574		)
Exchange/other	(92,741		)	(76,605		)	—			—
Fair value of plan assets at the end of the year	3,379,143			3,140,834			—			—
Funded status	$	107,577		$	210,487		$	(257,317	)	$	(249,017	)

Amounts recognized in the consolidated balance sheets consist of the following:

	Pension Benefits						Other Retiree Benefits
	2013			2012			2013			2012
	(In thousands)
Other non-current assets	$	287,467		$	399,868		$	—		$	—
Other accrued liabilities	(32,271		)	(15,943		)	(16,998		)	(17,565		)
Other non-current liabilities	(147,619		)	(173,438		)	(240,319		)	(231,452		)
Net asset/(liabilities) recognized	$	107,577		$	210,487		$	(257,317	)	$	(249,017	)

The accumulated benefit obligation for all defined benefit pension plans was $3.11 billion at April 28, 2013 and $2.79 billion at April 29, 2012.

Certain of the Company’s pension plans have accumulated benefit obligations in excess of the fair value of plan assets. For these plans, the accumulated benefit obligations, projected benefit obligations and the fair value of plan assets at April 28, 2013 were $631.7 million, $640.8 million, and $460.9 million, respectively. For pension plans having accumulated benefit obligations in excess of the fair value of plan assets at April 29, 2012, the accumulated benefit obligations, projected benefit obligations and the fair value of plan assets were $630.3 million, $642.3 million and $452.9 million, respectively.

Certain of the Company's pension plans have projected benefit obligations in excess of the fair value of plan assets. For these plans, the projected benefit obligations and the fair value of the plan assets at April 28, 2013 were $900.3 million and $720.5 million, respectively. For pension plans having projected benefit obligations in excess of the fair value of plan assets at April 29, 2012, the projected benefit obligations and the fair value of plan assets were $642.3 million and $452.9 million, respectively.

65

H. J. Heinz Company and Subsidiaries

Notes to Consolidated Financial Statements — (Continued)

Components of Net Periodic Benefit Cost and Defined Contribution Plan Expense:

Total pension cost of the Company’s principal pension plans and postretirement plans consisted of the following:

	Pension Benefits									Other Retiree Benefits
	2013			2012			2011			2013			2012			2011
	(In thousands)
Components of defined benefit net periodic benefit cost:
Service cost	$	31,580		$	33,719		$	32,329		$	6,486		$	5,967		$	6,311
Interest cost	132,110			139,525			142,133			9,923			11,457			12,712
Expected return on assets	(250,660		)	(234,717		)	(229,258		)	—			—			—
Amortization of:
Prior service cost/(credit)	2,495			1,995			2,455			(6,178		)	(6,127		)	(5,155		)
Net actuarial loss	75,897			83,800			77,687			1,803			1,095			1,604
Loss due to curtailment, settlement and special termination benefits	4,524			1,120			2,039			—			—			—
Net periodic benefit (income)/cost	(4,054		)	25,442			27,385			12,034			12,392			15,472
Defined contribution plans	47,382			46,572			49,089			—			—			—
Total cost	$	43,328		$	72,014		$	76,474		$	12,034		$	12,392		$	15,472

Accumulated Other Comprehensive Income:

Amounts recognized in accumulated other comprehensive loss, before tax, consist of the following:

	Pension Benefits				Other Retiree Benefits
	2013		2012		2013			2012
	(In thousands)
Net actuarial loss	$	1,349,614	$	1,174,199	$	35,349		$	28,000
Prior service cost/(credit)	27,410		30,051		(7,296		)	(13,474		)
Net amount recognized	$	1,377,024	$	1,204,250	$	28,053		$	14,526

The change in other comprehensive loss related to pension benefit losses arising during the period was $255.7 million and $353.1 million at April 28, 2013 and April 29, 2012, respectively. The change in other comprehensive loss related to the reclassification of pension benefit losses to net income was $82.9 million and $87.3 million at April 28, 2013 and April 29, 2012, respectively.

The change in other comprehensive loss related to postretirement benefit losses arising during the period is $9.1 million and $18.0 million at April 28, 2013 and at April 29, 2012, respectively. The change in other comprehensive loss related to the reclassification of postretirement benefit gains to net income is $4.4 million and $5.0 million at April 28, 2013 and at April 29, 2012, respectively.

Amounts in accumulated other comprehensive loss (income) expected to be recognized as components of net periodic benefit cost/(credit) in the following fiscal year are as follows:

	Pension Benefits				Other Retiree Benefits
	2013		2012		2013			2012
	(In thousands)
Net actuarial loss	$	95,772	$	77,238	$	2,030		$	1,803
Prior service cost/(credit)	2,253		2,569		(6,180		)	(6,174		)
Net amount recognized	$	98,025	$	79,807	$	(4,150	)	$	(4,371	)

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Notes to Consolidated Financial Statements — (Continued)

Assumptions:

The weighted-average rates used for the fiscal years ended April 28, 2013 and April 29, 2012 in determining the projected benefit obligations for defined benefit pension plans and the accumulated postretirement benefit obligation for other postretirement plans were as follows:

	Pension Benefits				Other Retiree Benefits
	2013		2012		2013		2012
Discount rate	4.0	%	4.8	%	3.4	%	4.1	%
Compensation increase rate	3.5	%	3.4	%	—	%	—	%

The weighted-average rates used for the fiscal years ended April 28, 2013, April 29, 2012, and April 27, 2011 in determining the defined benefit plans’ net pension costs and net postretirement benefit costs were as follows:

	Pension Benefits						Other Retiree Benefits
	2013		2012		2011		2013		2012		2011
Expected rate of return	8.1	%	8.2	%	8.2	%	—	%	—	%	—	%
Discount rate	4.0	%	4.8	%	5.6	%	3.4	%	4.1	%	5.5	%
Compensation increase rate	3.5	%	3.4	%	4.0	%	—	%	—	%	—	%

The Company’s expected rate of return is determined based on a methodology that considers investment returns for certain asset classes over historic periods of various durations, in conjunction with the long-term outlook for inflation (i.e. “building block” approach). This methodology is applied to the actual asset allocation, which is in line with the investment policy guidelines for each plan. The Company also considers long-term rates of return for each asset class based on projections from consultants and investment advisors regarding the expectations of future investment performance of capital markets.

The weighted-average assumed annual composite rate of increase in the per capita cost of company-provided health care benefits begins at 6.3% for 2014, gradually decreases to 4.8% by 2021 and remains at that level thereafter. Assumed health care cost trend rates have a significant effect on the amounts reported for postretirement medical benefits. A one-percentage-point change in assumed health care cost trend rates would have the following effects:

	1% Increase		1% Decrease
	(In thousands)
Effect on total service and interest cost components	$	1,551	$	1,389
Effect on postretirement benefit obligations	$	18,881	$	16,978

Pension Plan Assets:

The underlying basis of the investment strategy of the Company’s defined benefit plans is to ensure that pension funds are available to meet the plans’ benefit obligations when they are due. The Company’s investment objectives include: investing plan assets in a high-quality, diversified manner in order to maintain the security of the funds; achieving an optimal return on plan assets within specified risk tolerances; and investing according to local regulations and requirements specific to each country in which a defined benefit plan operates. The investment strategy expects equity investments to yield a higher return over the long term than fixed income securities, while fixed income securities are expected to provide certain matching characteristics to the plans’ benefit payment cash flow requirements. Company common stock held as part of the equity securities amounted to less than one percent of plan assets at April 28, 2013 and April 29, 2012. The Company’s investment policy specifies the type of investment vehicles appropriate for the applicable plan, asset allocation guidelines, criteria for the selection of investment managers, procedures to monitor overall investment performance as well as investment manager performance. It also provides guidelines enabling the applicable plan fiduciaries to fulfill their responsibilities.

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Notes to Consolidated Financial Statements — (Continued)

The Company’s defined benefit pension plans’ weighted average actual and target asset allocation at April 28, 2013 and April 29, 2012 were as follows:

					Target
	Plan Assets at				Allocation at
Asset Category	2013		2012		2013		2012
Equity securities	62	%	61	%	58	%	59	%
Debt securities	29	%	31	%	33	%	32	%
Real estate	8	%	7	%	8	%	8	%
Other	1	%	1	%	1	%	1	%
	100	%	100	%	100	%	100	%

The following section describes the valuation methodologies used to measure the fair value of pension plan assets, including an indication of the level in the fair value hierarchy in which each type of asset is generally classified.

Equity Securities.  These securities consist of direct investments in the stock of publicly traded companies. Such investments are valued based on the closing price reported in an active market on which the individual securities are traded. As such, the direct investments are classified as Level 1.

Equity Securities (mutual and pooled funds).  Mutual funds are valued at the net asset value of shares held by the applicable plan at year end. As such, these mutual fund investments are classified as Level 1. Pooled funds are similar in nature to retail mutual funds, but are more efficient for institutional investors than retail mutual funds. As pooled funds are only accessible by institutional investors, the net asset value is not readily observable by non-institutional investors; therefore, pooled funds are classified as Level 2.

Fixed Income Securities.  These securities consist of publicly traded U.S. and non-U.S. fixed interest obligations (principally corporate bonds and debentures). Such investments are valued through consultation and evaluation with brokers in the institutional market using quoted prices and other observable market data. As such, a portion of these securities are included in Levels 1, 2, and 3.

Other Investments.  Primarily consist of real estate and private equity holdings. Direct investments of real estate and private equity are valued by investment managers based on the most recent financial information available, which typically represents significant observable data. As such, these investments are generally classified as Level 3.

Cash and Cash Equivalents.  This consists of direct cash holdings and institutional short-term investment vehicles. Direct cash holdings are valued based on cost, which approximates fair value and are classified as Level 1. Institutional short-term investment vehicles are valued daily and are classified as Level 2.

	April 28, 2013
Asset Category	Level 1		Level 2		Level 3		Total
	(In thousands)
Equity Securities	$	882,081	$	—	$	—	$	882,081
Equity Securities (mutual and pooled funds)	182,723		1,057,111		—		1,239,834
Fixed Income Securities	49,577		919,383		11,336		980,296
Other Investments	—		—		256,781		256,781
Cash and Cash Equivalents	6,787		13,364		—		20,151
Total	$	1,121,168	$	1,989,858	$	268,117	$	3,379,143

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	April 29, 2012
Asset Category	Level 1		Level 2		Level 3		Total
	(In thousands)
Equity Securities	$	822,184	$	—	$	—	$	822,184
Equity Securities (mutual and pooled funds)	147,865		943,745		—		1,091,610
Fixed Income Securities	76,032		894,978		10,486		981,496
Other Investments	—		—		216,234		216,234
Cash and Cash Equivalents	10,335		18,975		—		29,310
Total	$	1,056,416	$	1,857,698	$	226,720	$	3,140,834

Level 3 Gains and Losses:

Changes in the fair value of the Plan’s Level 3 assets are summarized as follows:

	Fair Value April 29, 2012		Acquisitions		Transfers Out			Dispositions			Realized Gain/(Loss)			Unrealized Gain/(Loss)		Fair Value April 28, 2013
	(In thousands)
Fixed Income Securities	$	10,486	$	—	$	—		$	—		$	—		$	850	$	11,336
Other Investments	216,234		58,701		(10,498		)	(3,605		)	(6,637		)	2,586		256,781
Total	$	226,720	$	58,701	$	(10,498	)	$	(3,605	)	$	(6,637	)	$	3,436	$	268,117

	Fair Value April 27, 2011		Acquisitions		Transfers In		Dispositions			Realized Gain/(Loss)		Unrealized Gain/(Loss)			Fair Value April 29, 2012
	(In thousands)
Fixed Income Securities	$	9,649	$	—	$	—	$	—		$	—	$	837		$	10,486
Other Investments	131,095		96,938		10,138		(21,262		)	753		(1,428		)	216,234
Total	$	140,744	$	96,938	$	10,138	$	(21,262	)	$	753	$	(591	)	$	226,720

Cash Flows:

The Company contributed $69.4 million to the defined benefit plans in Fiscal 2013, $33.1 million of which was discretionary. The Company funds its U.S. defined benefit plans in accordance with IRS regulations, while foreign defined benefit plans are funded in accordance with local laws and regulations in each respective country. Discretionary contributions to the pension funds may also be made by the Company from time to time. Defined benefit plan contributions for the next fiscal year are expected to be approximately $100 million; however, actual contributions may be affected by pension asset and liability valuation changes during the year.

The Company paid $15.1 million for benefits in the postretirement medical plans in Fiscal 2013. The Company makes payments on claims as they occur during the fiscal year. Payments for the next fiscal year are expected to be approximately $17.1 million. The medical subsidy received in Fiscal 2013 was $0.5 million. The Patient Protection and Affordable Care Act (PPACA) was signed into law on March 23, 2010, and on March 30, 2010, the Health Care and Education Reconciliation Act of 2010 (HCERA) was signed into law, which amends certain aspects of the PPACA. The PPACA and HCERA will have both immediate and long-term ramifications for many employers, including the Company, that provide retiree health benefits.

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Benefit payments expected in future years are as follows:

	Pension Benefits		Other Retiree Benefits
	(In thousands)
2014	$	190,917	$	17,143
2015	$	172,992	$	17,675
2016	$	174,486	$	18,325
2017	$	175,665	$	19,095
2018	$	174,844	$	19,655
Years 2019-2023	$	893,504	$	97,337

Hawk Acquisition Holding Corporation has agreed that for purposes of eligibility, vesting, level of benefits and benefit accrual under employee benefit plans in which the Company's employees are eligible to participate, it will recognize service with the Company and its subsidiaries to the same extent that service was recognized under comparable Company employee benefit plans prior to the merger. See Note 21 for additional information.

13. Derivative Financial Instruments and Hedging Activities

The Company operates internationally, with manufacturing and sales facilities in various locations around the world, and utilizes certain derivative financial instruments to manage its foreign currency, debt and interest rate exposures. At April 28, 2013, the Company had outstanding currency exchange, interest rate, and cross-currency interest rate derivative contracts with notional amounts of $873 million, $160 million and $316 million, respectively. At April 29, 2012, the Company had outstanding currency exchange, interest rate, and cross-currency interest rate derivative contracts with notional amounts of $1.91 billion, $160 million and $386 million, respectively. The fair value of derivative financial instruments was a net liability of $11.0 million and a net asset of $74.8 million at April 28, 2013 and April 29, 2012, respectively.

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The following table presents the fair values and corresponding balance sheet captions of the Company’s derivative instruments as of April 28, 2013 and April 29, 2012:

	April 28, 2013						April 29, 2012
	Foreign Exchange Contracts		Interest Rate Contracts		Cross- Currency Interest Rate Swap Contracts		Foreign Exchange Contracts		Interest Rate Contracts		Cross- Currency Interest Rate Swap Contracts
	(In thousands)
Assets:
Derivatives designated as hedging instruments:
Other receivables, net	$	23,240	$	4,226	$	—	$	17,318	$	6,851	$	18,222
Other non-current assets	11,498		29,103		—		8,188		29,393		4,974
	34,738		33,329		—		25,506		36,244		23,196
Derivatives not designated as hedging instruments:
Other receivables, net	825		—		—		5,041		—		—
Other non-current assets	—		—		—		—		234		—
	825		—		—		5,041		234		—
Total assets	$	35,563	$	33,329	$	—	$	30,547	$	36,478	$	23,196
Liabilities:
Derivatives designated as hedging instruments:
Other payables	$	1,508	$	—	$	34,805	$	10,653	$	—	$	2,760
Other non-current liabilities	217		—		37,520		14		—		—
	1,725		—		72,325		10,667		—		2,760
Derivatives not designated as hedging instruments:
Other payables	4,860		—		—		1,952		—		—
Other non-current liabilities	—		960		—		—		—		—
	4,860		960		—		1,952		—		—
Total liabilities	$	6,585	$	960	$	72,325	$	12,619	$	—	$	2,760

Refer to Note 11 for further information on how fair value is determined for the Company’s derivatives.

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The following table presents the pre-tax effect of derivative instruments on the statement of income for the fiscal year ended April 28, 2013:

	Fiscal Year Ended
	April 28, 2013
	Foreign Exchange Contracts			Interest Rate Contracts			Cross-Currency Interest Rate Swap Contracts
	(In thousands)
Cash flow hedges:
Net gains/(losses) recognized in other comprehensive loss (effective portion)	$	47,623		$	—		$	(77,080	)
Net gains/(losses) reclassified from other comprehensive loss into earnings (effective portion):
Sales	$	10,940		$	—		$	—
Cost of products sold	(4,584		)	—			—
Selling, general and administrative expenses	(102		)	—			—
Other income/(expense), net	13,924			—			(70,135		)
Interest income/(expense)	29			(236		)	(5,389		)
	20,207			(236		)	(75,524		)
Fair value hedges:
Net losses recognized in other expense, net	—			(2,915		)	70,135
Derivatives not designated as hedging instruments:
Net losses recognized in other expense, net	(7,976		)	—			—
Net losses recognized in interest income	—			(1,193		)	—
	(7,976		)	(1,193		)	—
Total amount recognized in statement of income	$	12,231		$	(4,344	)	$	(5,389	)

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Notes to Consolidated Financial Statements — (Continued)

The following table presents the pre-tax effect of derivative instruments on the statement of income for the fiscal year ended April 29, 2012:

	Fiscal Year Ended
	April 29, 2012
	Foreign Exchange Contracts			Interest Rate Contracts			Cross-Currency Interest Rate Swap Contracts
	(In thousands)
Cash flow hedges:
Net gains/(losses) recognized in other comprehensive loss (effective portion)	$	45,658		$	(2,341	)	$	5,725
Net gains/(losses) reclassified from other comprehensive loss into earnings (effective portion):
Sales	$	8,033		$	—		$	—
Cost of products sold	(19,880		)	—			—
Selling, general and administrative expenses	(62		)	—			—
Other income, net	33,401			—			8,901
Interest income/(expense)	199			(146		)	(5,966		)
	21,691			(146		)	2,935
Fair value hedges:
Net losses recognized in other expense, net	—			(19,181		)	—
Derivatives not designated as hedging instruments:
Net losses recognized in other expense, net	(2,183		)	—			—
Net gains recognized in interest income	—			$	234		—
	$	(2,183	)	$	234		$	—
Total amount recognized in statement of income	$	19,508		$	(19,093	)	$	2,935

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Notes to Consolidated Financial Statements — (Continued)

The following table presents the pre-tax effect of derivative instruments on the statement of income for the fiscal year ended April 27, 2011:

	Fiscal Year Ended
	April 27, 2011
	Foreign Exchange Contracts			Interest Rate Contracts			Cross-Currency Interest Rate Swap Contracts
	(In thousands)
Cash flow hedges:
Net gains recognized in other comprehensive loss (effective portion)	$	3,626		$	—		$	16,649
Net gains/(losses) reclassified from other comprehensive loss into earnings (effective portion):
Sales	$	3,375		$	—		$	—
Cost of products sold	(23,372		)	—			—
Selling, general and administrative expenses	(141		)	—			—
Other income, net	35,744			—			24,644
Interest income/(expense)	226			—			(4,484		)
	15,832			—			20,160
Fair value hedges:
Net losses recognized in other expense, net	—			(51,125		)	—
Net losses recognized in interest expense, net	—			(351		)	—
	—			(51,476		)	—
Derivatives not designated as hedging instruments:
Net gains recognized in other expense, net	3,351			—			—
Total amount recognized in statement of income	$	19,183		$	(51,476	)	$	20,160

Foreign Currency Hedging:

The Company uses forward contracts and to a lesser extent, option contracts to mitigate its foreign currency exchange rate exposure due to forecasted purchases of raw materials and sales of finished goods, and future settlement of foreign currency denominated assets and liabilities. The Company’s principal foreign currency exposures that are hedged include the Australian dollar, British pound sterling, Canadian dollar, Euro, and the New Zealand dollar. Derivatives used to hedge forecasted transactions and specific cash flows associated with foreign currency denominated financial assets and liabilities that meet the criteria for hedge accounting are designated as cash flow hedges. Consequently, the effective portion of gains and losses is deferred as a component of accumulated other comprehensive loss and is recognized in earnings at the time the hedged item affects earnings, in the same line item as the underlying hedged item.

During the first quarter of Fiscal 2011, the Company early terminated certain foreign currency forward contracts, receiving cash proceeds of $11.6 million, and will release the gain in accumulated other comprehensive loss to earnings when the underlying transactions occur. The underlying transactions are scheduled to occur at various points in time through 2014.

Interest Rate Hedging:

The Company uses interest rate swaps to manage debt and interest rate exposures. The Company is exposed to interest rate volatility with regard to existing and future issuances of fixed and floating rate debt. Primary exposures include U.S. Treasury rates, London Interbank Offered Rates (LIBOR), and commercial paper rates in the United States. Derivatives used to hedge risk associated with changes in the fair value of certain fixed-rate debt obligations are primarily designated as fair value hedges. Consequently, changes in the fair value of these derivatives, along with changes in the fair value of the hedged debt obligations that are attributable to the hedged risk, are recognized in current period earnings.

The Company also enters into cross-currency interest rate swaps which were designated as cash flow hedges of the future payments of loan principal and interest associated with certain foreign denominated variable rate debt obligations. As a result of exchange rate movement between the Japanese Yen and the U.S. Dollar throughout the fiscal year, net losses of $70.1 million on the cross-currency derivatives were reclassified from other comprehensive loss to other expense, net during Fiscal 2013. This net

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Notes to Consolidated Financial Statements — (Continued)

loss on the derivative was offset by a currency gain on the principal balance of the underlying debt obligation. These contracts are scheduled to mature in Fiscals 2014 and 2016.

Hedge accounting adjustments related to debt obligations totaled $122.5 million and $128.4 million as of April 28, 2013 and April 29, 2012, respectively. See Note 8 for further information.

Deferred Hedging Gains and Losses:

As of April 28, 2013, the Company is hedging forecasted transactions for periods not exceeding 2 years. During the next 12 months, the Company expects $17.0 million of net deferred gains reported in accumulated other comprehensive loss to be reclassified to earnings, assuming market rates remain constant through contract maturities. Hedge ineffectiveness related to cash flow hedges, which is reported in current period earnings as other expense, net, was not significant for the years ended April 28, 2013, April 29, 2012 and April 27, 2011. Amounts reclassified to earnings because the hedged transaction was no longer expected to occur were not significant for the years ended April 28, 2013, April 29, 2012 and April 27, 2011.

Other Activities:

The Company enters into certain derivative contracts in accordance with its risk management strategy that do not meet the criteria for hedge accounting but which have the economic impact of largely mitigating foreign currency or interest rate exposures. The Company maintained foreign currency forward contracts with a total notional amount of $369.9 million and $445.5 million that did not meet the criteria for hedge accounting as of April 28, 2013 and April 29, 2012, respectively. These forward contracts are accounted for on a full mark-to-market basis through current earnings, with gains and losses recorded as a component of other expense, net. Net unrealized (losses)/gains related to outstanding contracts totaled $(4.0) million and $3.1 million as of April 28, 2013 and April 29, 2012, respectively. These contracts are scheduled to mature within one year.

Forward contracts that were put in place to help mitigate the unfavorable impact of translation associated with key foreign currencies resulted in gains/(losses) of $3.6 million, $8.8 million and $(16.9) million for the years ended April 28, 2013, April 29, 2012 and April 27, 2011, respectively.

The Company entered into a three-year total rate of return swap with an unaffiliated international financial institution during the third quarter of Fiscal 2012 with a notional amount of $119 million. This instrument is being used as an economic hedge to reduce the interest cost related to the Company's $119 million remarketable securities. The swap is being accounted for on a full mark-to-market basis through current earnings, with gains and losses recorded as a component of interest income. During the fiscal year ended April 28, 2013, the Company recorded a $1.8 million reduction in interest income, representing changes in the fair value of the swap and interest on the arrangement. Net unrealized losses totaled $1.0 million as of April 28, 2013. In connection with this swap, the Company is required to maintain a restricted cash collateral balance of $34.1 million with the counterparty for the term of the swap which is reported in Other non-current assets on the consolidated balance sheets.

Concentration of Credit Risk:

Counterparties to currency exchange and interest rate derivatives consist of major international financial institutions. The Company continually monitors its positions and the credit ratings of the counterparties involved and, by policy, limits the amount of credit exposure to any one party. While the Company may be exposed to potential losses due to the credit risk of non-performance by these counterparties, losses are not anticipated. During Fiscal 2013 and 2012, one customer represented approximately 10% of the Company’s sales. The Company closely monitors the credit risk associated with its counterparties and customers and to date has not experienced material losses.

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14. Income Per Common Share

The following are reconciliations of income from continuing operations to income from continuing operations applicable to common stock and the number of common shares outstanding used to calculate basic earnings per share to those shares used to calculate diluted earnings per share:

	Fiscal Year Ended
	April 28, 2013		April 29, 2012		April 27, 2011
	(52 Weeks)		(52 1/2 Weeks)		(52 Weeks)
	(In thousands)
Income from continuing operations attributable to H.J. Heinz Company	$	1,087,615	$	974,374	$	1,029,067
Allocation to participating securities(a)	—		1,991		1,816
Preferred dividends	8		9		12
Income from continuing operations applicable to common stock	$	1,087,607	$	972,374	$	1,027,239
Average common shares outstanding-basic	320,662		320,686		320,118
Effect of dilutive securities:
Convertible preferred stock	92		104		105
Stock options, restricted stock and the global stock purchase plan	2,418		2,531		2,819
Average common shares outstanding-diluted	323,172		323,321		323,042

(a) Represents unvested share-based payment awards that contain certain non-forfeitable rights to dividends or dividend equivalents (whether paid or unpaid).

Diluted earnings per share is based upon the average shares of common stock and dilutive common stock equivalents outstanding during the periods presented. Common stock equivalents arising from dilutive stock options, restricted stock units, and the global stock purchase plan are computed using the treasury stock method.

Options to purchase an aggregate of 0.3 million, 0.8 million and 2.4 million shares of common stock as of April 28, 2013, April 29, 2012 and April 27, 2011 respectively, were not included in the computation of diluted earnings per share because inclusion of these options would be anti-dilutive. These options expire at various points in time through 2018.

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15. Other Comprehensive Income/(Loss)

The following table summarizes the allocation of total other comprehensive income/(loss) between H. J. Heinz Company and the noncontrolling interest:

	H. J. Heinz Company			Noncontrolling Interest			Total
	(In thousands)
April 28, 2013
Net income	$	1,012,903		$	14,430		$	1,027,333
Other comprehensive income/loss, net of tax:
Foreign currency translation adjustments	(213,259		)	(15,721		)	(228,980		)
Net pension and post-retirement benefit losses	(189,294		)	(8		)	(189,302		)
Reclassification of net pension and post-retirement benefit losses to net income	54,833			—			54,833
Net deferred losses on derivatives from periodic revaluations	(11,736		)	(7		)	(11,743		)
Net deferred losses on derivatives reclassified to earnings	29,646			(38		)	29,608
Total comprehensive income/(loss)	$	683,093		$	(1,344	)	$	681,749
April 29, 2012
Net income	$	923,159		$	16,749		$	939,908
Other comprehensive income/loss, net of tax:
Foreign currency translation adjustments	(359,771		)	(17,720		)	(377,491		)
Net pension and post-retirement benefit losses	(258,067		)	(12		)	(258,079		)
Reclassification of net pension and post-retirement benefit losses to net income	56,813			—			56,813
Net deferred gains/(losses) on derivatives from periodic revaluations	30,405			(28		)	30,377
Net deferred (gains)/losses on derivatives reclassified to earnings	(14,088		)	277			(13,811		)
Total comprehensive income/(loss)	$	378,451		$	(734	)	$	377,717
April 27, 2011
Net income	$	989,510		$	16,438		$	1,005,948
Other comprehensive income/loss, net of tax:
Foreign currency translation adjustments	563,060			4,816			567,876
Net pension and post-retirement benefit gains/(losses)	77,355			(57		)	77,298
Reclassification of net pension and post-retirement benefit losses to net income	53,353			—			53,353
Net deferred gains/(losses) on derivatives from periodic revaluations	9,790			(395		)	9,395
Net deferred (gains)/losses on derivatives reclassified to earnings	(21,365		)	571			(20,794		)
Total comprehensive income	$	1,671,703		$	21,373		$	1,693,076

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Notes to Consolidated Financial Statements — (Continued)

The tax (expense)/benefit associated with each component of other comprehensive income/(loss) are as follows:

	H. J. Heinz Company			Noncontrolling Interest			Total
	(In thousands)
April 28, 2013
Foreign currency translation adjustments	$	(115	)	$	—		$	(115	)
Net pension and post-retirement benefit losses	$	(75,526	)	$	—		$	(75,526	)
Reclassification of net pension and post-retirement benefit losses to net income	$	23,694		$	—		$	23,694
Net change in fair value of cash flow hedges	$	17,712		$	2		$	17,714
Net hedging gains/losses reclassified into earnings	$	25,954		$	(13	)	$	25,941
April 29, 2012
Foreign currency translation adjustments	$	180		$	—		$	180
Net pension and post-retirement benefit losses	$	112,665		$	9		$	112,674
Reclassification of net pension and post-retirement benefit losses to net income	$	25,070		$	—		$	25,070
Net change in fair value of cash flow hedges	$	(17,770	)	$	9		$	(17,761	)
Net hedging gains/losses reclassified into earnings	$	(10,756	)	$	92		$	(10,664	)
April 27, 2011
Foreign currency translation adjustments	$	(1,158	)	$	—		$	(1,158	)
Net pension and post-retirement benefit gains	$	(25,670	)	$	14		$	(25,656	)
Reclassification of net pension and post-retirement benefit losses to net income	$	25,276		$	—		$	25,276
Net change in fair value of cash flow hedges	$	(10,348	)	$	132		$	(10,216	)
Net hedging gains/losses reclassified into earnings	$	(15,149	)	$	191		$	(14,958	)

16. Segment Information

The Company’s segments are primarily organized by geographical area. The composition of segments and measure of segment profitability are consistent with that used by the Company’s management.

Descriptions of the Company’s reportable segments are as follows:

• North American Consumer Products—This segment primarily manufactures, markets and sells ketchup, condiments, sauces, pasta meals, and frozen potatoes, entrees, snacks, and appetizers to the grocery channels in the United States of America and includes our Canadian business.

• Europe—This segment includes the Company’s operations in Europe and sells products in all of the Company’s categories.

• Asia/Pacific—This segment includes the Company’s operations in Australia, New Zealand, India, Japan, China, Papua New Guinea, South Korea, Indonesia, Vietnam and Singapore. This segment’s operations include products in all of the Company’s categories.

• U.S. Foodservice—This segment primarily manufactures, markets and sells branded and customized products to commercial and non-commercial food outlets and distributors in the United States of America including ketchup, condiments, sauces and frozen soups.

• Rest of World—This segment includes the Company’s operations in Africa, Latin America, and the Middle East that sell products in all of the Company’s categories.

The Company’s management evaluates performance based on several factors including net sales, operating income, and the use of capital resources. Inter-segment revenues, items below the operating income line of the consolidated statements of income, the Fiscal 2013 special items, including transaction-related costs associated with the proposed merger (see Note 21), a charge for

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the closure of a factory in South Africa and a charge for the settlement of the Foodstar earn-out (see Note 11), and costs associated with the Fiscal 2012 corporation-wide productivity initiatives (see Note 4) are not presented by segment, since they are not reflected in the measure of segment profitability reviewed by the Company’s management.

The following table presents information about the Company’s reportable segments:

	Fiscal Year Ended
	April 28, 2013		April 29, 2012		April 27, 2011		April 28, 2013			April 29, 2012			April 27, 2011
	(52 Weeks)		(52 1/2 Weeks)		(52 Weeks)		(52 Weeks)			(52 1/2 Weeks)			(52 Weeks)
	(In thousands)
	Net External Sales						Operating Income (Loss)
North American Consumer Products	$	3,195,099	$	3,241,533	$	3,265,857	$	790,939		$	812,056		$	832,719
Europe	3,314,523		3,441,282		3,236,800		593,044			608,829			581,148
Asia/Pacific	2,533,334		2,500,411		2,247,193		265,879			234,671			253,524
U.S. Foodservice	1,370,779		1,345,768		1,339,100		186,155			169,843			183,425
Rest of World	1,115,151		978,578		469,686		112,660			105,080			53,371
Non-Operating(a)	—		—		—		(226,588		)	(222,754		)	(216,549		)
Fiscal 2013 special items(b)	—		—		—		(60,438		)	—			—
Productivity initiatives(c)	—		—		—		—			(205,418		)	—
Consolidated Totals	$	11,528,886	$	11,507,572	$	10,558,636	$	1,661,651		$	1,502,307		$	1,687,638
	Depreciation and Amortization Expenses						Capital Expenditures(d)
Total North America	$	126,859	$	131,023	$	121,480	$	107,207		$	103,958		$	101,001
Europe	98,806		98,384		91,222		96,112			113,420			97,964
Asia/Pacific	62,233		59,796		49,802		91,361			99,912			71,419
Rest of World	22,836		19,290		6,324		48,747			38,539			12,829
Non-Operating(a)	35,898		28,428		23,971		55,671			62,905			52,433
Consolidated Totals	$	346,632	$	336,921	$	292,799	$	399,098		$	418,734		$	335,646
	Identifiable Assets
Total North America	$	3,289,900	$	3,394,387	$	3,633,276
Europe	5,129,880		4,158,349		4,398,944
Asia/Pacific	2,670,376		2,544,332		2,424,739
Rest of World	1,123,407		1,145,696		1,149,802
Non-Operating(e)	725,444		740,529		623,884
Consolidated Totals	$	12,939,007	$	11,983,293	$	12,230,645

(a) Includes corporate overhead, intercompany eliminations and charges not directly attributable to operating segments.

(b) See Note 17 for further details on Fiscal 2013 special items.

(c) See Note 4 for further details on Fiscal 2012 productivity initiatives.

(d) Excludes property, plant and equipment obtained through acquisitions.

(e) Includes identifiable assets not directly attributable to operating segments.

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H. J. Heinz Company and Subsidiaries

Notes to Consolidated Financial Statements — (Continued)

The Company’s revenues are generated via the sale of products in the following categories:

	Fiscal Year Ended
	April 28, 2013		April 29, 2012		April 27, 2011
	(52 Weeks)		(52 1/2 Weeks)		(52 Weeks)
	(In thousands)
Ketchup and Sauces	$	5,375,788	$	5,232,607	$	4,607,326
Meals and Snacks	4,240,808		4,337,995		4,134,836
Infant/Nutrition	1,189,015		1,232,248		1,175,438
Other	723,275		704,722		641,036
Total	$	11,528,886	$	11,507,572	$	10,558,636

The Company has significant sales and long-lived assets in the following geographic areas. Sales are based on the location in which the sale originated. Long-lived assets include property, plant and equipment, goodwill, trademarks and other intangibles, net of related depreciation and amortization.

	Fiscal Year Ended
	Net External Sales						Long-Lived Assets
	April 28, 2013		April 29, 2012		April 27, 2011
	(52 Weeks)		(52 1/2 Weeks)		(52 Weeks)		April 28, 2013		April 29, 2012		April 27, 2011
	(In thousands)
United States	$	3,857,247	$	3,885,057	$	3,916,988	$	2,383,136	$	2,419,518	$	2,425,446
United Kingdom	1,597,755		1,611,177		1,506,607		1,133,086		1,207,918		1,245,047
Other	6,073,884		6,011,338		5,135,041		3,437,299		3,540,923		3,731,815
Total	$	11,528,886	$	11,507,572	$	10,558,636	$	6,953,521	$	7,168,359	$	7,402,308

17. Quarterly Results

	2013
	First (13 Weeks)		Second (13 Weeks)		Third (13 Weeks)		Fourth (13 Weeks)		Total (52 Weeks)
	(Unaudited) (In thousands, except per share amounts)
Sales	$	2,783,451	$	2,821,533	$	2,933,331	$	2,990,571	$	11,528,886
Gross profit	1,001,944		1,013,016		1,106,515		1,073,995		4,195,470
Income from continuing operations attributable to H.J. Heinz Company common shareholders, net of tax	286,177		294,705		308,214		198,519		1,087,615
Net income attributable to H.J. Heinz Company	258,027		289,444		269,546		195,886		1,012,903
Per Share Amounts:
Net income from continuing operations—diluted	$	0.89	$	0.91	$	0.95	$	0.61	$	3.37
Net income from continuing operations—basic	0.89		0.92		0.96		0.62		3.39
Cash dividends	0.515		0.515		0.515		0.515		2.06

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H. J. Heinz Company and Subsidiaries

Notes to Consolidated Financial Statements — (Continued)

	2012
	First (13 Weeks)		Second (13 Weeks)		Third (13 Weeks)		Fourth (13 1/2 Weeks)		Total (52 1/2 Weeks)
	(Unaudited) (In thousands, except per share amounts)
Sales	$	2,817,706	$	2,803,271	$	2,874,927	$	3,011,668	$	11,507,572
Gross profit	983,620		966,890		1,033,598		1,010,681		3,994,789
Income from continuing operations attributable to H.J. Heinz Company common shareholders, net of tax	234,493		244,934		288,283		206,664		974,374
Net income attributable to H.J. Heinz Company	226,114		237,009		284,694		175,342		923,159
Per Share Amounts:
Net income from continuing operations—diluted	$	0.72	$	0.76	$	0.89	$	0.64	$	3.01
Net income from continuing operations—basic	0.73		0.76		0.90		0.65		3.03
Cash dividends	0.48		0.48		0.48		0.48		1.92

During Fiscal 2013, the Company's results included the following special items:

•As a result of the proposed merger, the Company incurred $44.8 million pre-tax in SG&A ($27.8 million after-tax or $0.09 per share) of transaction-related costs, including legal, accounting and other professional fees, during the fourth quarter of Fiscal 2013. See Note 21 for further explanation.

•Also during the fourth quarter of Fiscal 2013, the Company closed a factory in South Africa resulting in a $3.5 million pre-tax charge in costs of products sold ($2.6 million after-tax or $0.01 per share) primarily related to asset write-downs.

•On February 8, 2013, the Venezuelan government announced the devaluation of its currency relative to the U.S. dollar, changing the official exchange rate from 4.30 to 6.30, resulting in a $42.7 million pre-tax ($39.1 million after-tax or $0.12 per share) currency translation loss in other expense, net, during the fourth quarter of Fiscal 2013. See Note 20 for further explanation.

•During the third quarter of Fiscal 2013, the Company renegotiated the terms of the Foodstar Holdings Pte earn-out that was due in Fiscal 2014 resulting in a $12.1 million pre-tax and after-tax charge ($0.04 per share) in SG&A. See Note 11 for further explanation.

During Fiscal 2012 the Company invested in productivity initiatives designed to increase manufacturing effectiveness and efficiency as well as accelerate overall productivity on a global scale (see Note 4). The pre-tax and after-tax charges as well as the EPS impact of these productivity initiatives on the Company's Fiscal 2012 quarterly results are as follows:

	2012
	Pre-tax charges		After-tax charges		EPS impact
	(Unaudited) (In millions, except per share amounts)
First Quarter	$	40.2	$	28.1	$	0.09
Second Quarter	37.3		25.6		0.08
Third Quarter	33.7		22.6		0.07
Fourth Quarter	94.3		67.7		0.21
Total	$	205.4	$	144.0	$	0.45
(Totals may not add due to rounding)

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H. J. Heinz Company and Subsidiaries

Notes to Consolidated Financial Statements — (Continued)

18. Commitments and Contingencies

Legal Matters:

Certain suits and claims have been filed against the Company and have not been finally adjudicated. In the opinion of management, based upon the information that it presently possesses, the final conclusion and determination of these suits and claims would not be expected to individually and in the aggregate have a material adverse effect on the Company’s consolidated financial position, results of operations or liquidity.

Lease Commitments:

Operating lease rentals for warehouse, production and office facilities and equipment amounted to approximately $145.4 million in 2013, $155.2 million in 2012 and $112.4 million in 2011. Future lease payments for non-cancellable operating leases as of April 28, 2013 totaled $526.2 million (2014-$92.0 million, 2015-$71.6 million, 2016-$63.7 million, 2017-$52.7 million, 2018-$50.0 million and thereafter-$196.2 million).

As of April 28, 2013, the Company was a party to two operating leases for buildings and equipment, one of which also includes land, under which the Company has guaranteed supplemental payment obligations of approximately $150 million at the termination of these leases. On June 3, 2013, the Company paid $88.7 million to buy-out one of these leases and recorded them within Property, plant and equipment on the balance sheet as of that date. No significant credit guarantees existed between the Company and third parties as of April 28, 2013.

Redeemable Noncontrolling Interest:

The minority partner in Coniexpress has the right, at any time, to exercise a put option to require the Company to purchase their equity interest at a redemption value determinable from a specified formula based on a multiple of EBITDA (subject to a fixed minimum linked to the original acquisition date value). The Company also has a call right on this noncontrolling interest exercisable at any time and subject to the same redemption price. The put and call options cannot be separated from the noncontrolling interest and the combination of a noncontrolling interest and the redemption feature require classification of the minority partner’s interest as a redeemable noncontrolling interest in the consolidated balance sheet. In the first quarter of Fiscal 2013, the minority partner exercised their put option for 15% of their initial 20% equity interest, retaining 5%. An adjustment was made to retained earnings to record the carrying value at the maximum redemption value immediately prior to this transaction. As this exercise did not result in a change in control of Coniexpress, it was accounted for as an equity transaction. In addition, the amount of cumulative translation adjustment previously allocated to the redeemable noncontrolling interest was adjusted to reflect the change in ownership. The carrying amount of the redeemable noncontrolling interest approximates its maximum redemption value of the remaining 5% equity interest. Any subsequent change in maximum redemption value would be adjusted through retained earnings. We do not currently believe the exercise of the put option would materially impact our results of operations or financial condition.

19. Advertising Costs

Advertising expenses (including production and communication costs) for fiscal years 2013, 2012 and 2011 were $465.0 million, $440.5 million and $368.6 million, respectively. For fiscal years 2013, 2012 and 2011, $151.1 million, $151.5 million and $119.0 million, respectively, were recorded as a reduction of revenue and $313.8 million, $289.1 million and $249.6 million, respectively, were recorded as a component of SG&A.

20. Venezuela- Foreign Currency and Inflation

The Company applies highly inflationary accounting to its business in Venezuela. Under highly inflationary accounting, the financial statements of our Venezuelan subsidiary are remeasured into the Company's reporting currency (U.S. dollars) and exchange gains and losses from the remeasurement of monetary assets and liabilities are reflected in current earnings, rather than accumulated other comprehensive loss on the balance sheet, until such time as the economy is no longer considered highly inflationary. The impact of applying highly inflationary accounting for Venezuela on our consolidated financial statements is dependent upon movements in the official exchange rate between the Venezuelan bolivar fuerte and the U.S. dollar and the amount of net monetary assets and liabilities included in our subsidiary's balance sheet.

On February 8, 2013, the Venezuelan government announced the devaluation of its currency relative to the U.S. dollar, changing the official exchange rate from 4.30 to 6.30. As a result, the Company recorded a $42.7 million pre-tax currency translation loss, which was reflected within other expense, net, on the consolidated statement of income during the fourth quarter of Fiscal 2013 ($39.1 million after-tax loss). The monetary net asset position of our Venezuelan subsidiary was also reduced as a result of the devaluation to $98.8 million at April 28, 2013.

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21.     Subsequent Event

Merger Agreement with Berkshire Hathaway and 3G Capital

On February 13, 2013, the Company entered into the Merger Agreement with Parent and Merger Subsidiary. The terms of the Merger Agreement were unanimously approved by the Company's Board of Directors on February 13, 2013 and by the majority of votes cast at a special shareholder meeting on April 30, 2013. In addition, all required regulatory approvals were obtained in the U.S. and all applicable non-U.S. jurisdictions. The acquisition was consummated on June 7, 2013, and as a result, Merger Subsidiary merged with and into the Company, with the Company surviving as a wholly owned subsidiary of Parent. Parent is controlled by the Sponsors. Upon the completion of the Merger, the Company's shareholders received $72.50 in cash for each share of common stock. The total aggregate value of the acquisition consideration was approximately $28.75 billion, including the assumption of the Company's outstanding debt.

The cash consideration was funded from equity contributions from the Sponsors and cash of the Company, as well as proceeds received by Merger Subsidiary in connection with debt financing provided by JPMorgan Chase Bank, N.A., Wells Fargo Bank, National Association and a syndicate of other lenders pursuant to a new senior secured credit facility (the “Senior Credit Facilities”).

• $9.5 billion in senior secured term loans, with tranches of 6 and 7 year maturities and fluctuating interest rates based on, at the Company's election, base rate or LIBOR plus a spread on each of the tranches, with respective spreads ranging from 125-150 basis points for base rate loans with a 2% base rate floor and 225-250 basis points for LIBOR loans with a 1% LIBOR floor,

• $2.0 billion senior secured revolving credit facility with a 5 year maturity and a fluctuating interest rate based on, at the Company's election, base rate or LIBOR, with respective spreads ranging from 50-100 basis points for base rate loans and 150-200 basis points for LIBOR loans, on which nothing is currently drawn, and

• $3.1 billion of 4.25% secured second lien notes with a 7.5 year maturity which are required to be exchanged within one year of consummation of the Merger Agreement for registered notes.

On June 7, 2013, this indebtedness was assumed by the Company, substantially increasing the Company's overall level of debt.

In the Merger, (i) each outstanding share of Company common stock (other than shares owned by the Company, Parent, Merger Sub or any other direct or indirect wholly owned subsidiary of Parent, and in each case not held on behalf of third parties) was cancelled and automatically converted into the right to receive $72.50 in cash, without interest and less applicable withholding taxes thereon (the “Merger Consideration”), (ii) each outstanding stock option, whether vested or unvested, was cancelled and automatically converted into the right to receive, with respect to each share subject to the option, the Merger Consideration less the exercise price per share, (iii) each outstanding Company phantom unit, whether vested or unvested, was cancelled and automatically converted into the right to receive the Merger Consideration, and (iv) each outstanding Company restricted stock unit (other than retention restricted stock units, which will remain subject to the vesting schedule pursuant to the existing terms of the applicable award agreements and that the general timing of payment would be in accordance with such terms), whether vested or unvested, was cancelled and automatically converted into the right to receive, with respect to each share subject to the restricted stock unit, the Merger Consideration plus any accrued and unpaid dividend equivalents, except that payment in respect of Company restricted stock units that have been deferred will be made in accordance with the terms of the award and the applicable deferral election made by the holder.

At the effective time of the Merger, each holder of a certificate formerly representing any shares of Company common stock or of book-entry shares no longer had any rights with respect to the shares, except for the right to receive the Merger Consideration upon surrender thereof.

The Company may take any action it deems necessary or appropriate to cause, in accordance with the terms of the Merger Agreement, the vesting of any unvested amounts under the Supplemental Executive Retirement Plan and the Employees Retirement and Savings Excess Plan.  The Company intends to terminate and payout these two plans, as well as the Executive Deferred Compensation Plan , the Deferred Compensation Plan for Directors, the Deferred Compensation Plan for Non-Employee Directors and certain non-US non-qualified deferred compensation plans, within one year following the closing of the merger.

The acquisition will be accounted for as a purchase business combination.  The application of purchase accounting as of the closing date is expected to have a material effect on the Company's results of operations for periods after the acquisition.   The Company has begun the process to determine the purchase accounting allocation to the Company's assets and liabilities including

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estimating fair values of the Company's intangible and tangible assets.  While these estimates have not been completed, management expects that a substantial portion of the purchase price will be allocated to indefinite-lived intangible assets (principally brands) and goodwill.

Financing implications of the acquisition on our existing debt

A substantial portion of the Company's indebtedness was subject to acceleration upon a change of control or required the Company to offer holders the option to repurchase such indebtedness from such holders (assuming such change of control triggered certain downgrades in the ratings of the Company's debt).  Certain of the Company's outstanding indebtedness at April 28, 2013 that was not subject to acceleration upon a change of control and that either did not contain change of control repurchase obligations or where the holders did not elect to have such indebtedness repurchased in a change of control offer remain outstanding. 

On March 13, 2013, the Company launched a consent solicitation relating to the 7.125% Notes due 2039 seeking a waiver of the change of control provisions as applicable to the Merger Agreement. As of March 21, 2013, the Company received the required consents to waive such provisions and as a result those notes remain outstanding.

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Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure.

There is nothing to be reported under this item.

Item 9A. Controls and Procedures.

(a) Evaluation of Disclosure Controls and Procedures

The Company’s management, with the participation of the Company’s Chief Executive Officer and Chief Financial Officer, evaluated the effectiveness of the Company’s disclosure controls and procedures as of the end of the period covered by this report. Based on that evaluation, the Chief Executive Officer and Chief Financial Officer concluded that the Company’s disclosure controls and procedures, as of the end of the period covered by this report, were effective and provided reasonable assurance that the information required to be disclosed by the Company in reports filed under the Securities Exchange Act of 1934 is (i) recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms, and (ii) accumulated and communicated to our management, including the Chief Executive Officer and Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosure. See also “Report of Management on Internal Control over Financial Reporting.”

(b) Management’s Report on Internal Control Over Financial Reporting

Our management’s report on Internal Control Over Financial Reporting is set forth in Item 8 and incorporated herein by reference.

PricewaterhouseCoopers LLP, an independent registered public accounting firm, audited the effectiveness of the Company’s internal control over financial reporting as of April 28, 2013, as stated in their report as set forth in Item 8.

(c) Changes in Internal Control over Financial Reporting

During the fourth quarter of Fiscal 2013, the Company continued its implementation of SAP software across operations in the countries of Spain, Germany and Canada. As appropriate, the Company is modifying the design and documentation of internal control processes and procedures relating to the new systems to simplify and harmonize existing internal control over financial reporting. There were no additional changes in the Company's internal control over financial reporting during the Company's most recent fiscal year that have materially affected, or are reasonably likely to materially affect, the Company's internal control over financial reporting.

Item 9B. Other Information.

There is nothing to be reported under this item.

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PART III

Item 10. Directors, Executive Officers and Corporate Governance.

Information relating to this item will be set forth in an amendment to Form 10-K to be filed within 120 days of the Company's fiscal year ended April 28, 2013.

Item 11. Executive Compensation.

Information relating to this item will be set forth in an amendment to Form 10-K to be filed within 120 days of the Company's fiscal year ended April 28, 2013.

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters.

Information relating to this item will be set forth in an amendment to Form 10-K to be filed within 120 days of the Company's fiscal year ended April 28, 2013.

Item 13. Certain Relationships and Related Transactions, and Director Independence.

Information relating to this item will be set forth in an amendment to Form 10-K to be filed within 120 days of the Company's fiscal year ended April 28, 2013.

Information relating to director independence is set forth under the caption “Director Independence Standards” in the Company's Amendment to Form 10-K to be filed within 120 days of the Company's fiscal year ended April 28, 2013.

Item 14. Principal Accountant Fees and Services.

Information relating to this item will be set forth in an amendment to Form 10-K to be filed within 120 days of the Company's fiscal year ended April 28, 2013.

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PART IV

Item 15. Exhibits and Financial Statement Schedules.

(a)(1)	The following financial statements and reports are filed as part of this report under Item 8—“Financial Statements and Supplementary Data”:
		Consolidated Balance Sheets as of April 28, 2013 and April 29, 2012
		Consolidated Statements of Income for the fiscal years ended April 28, 2013, April 29, 2012 and April 27, 2011
		Consolidated Statements of Comprehensive Income for the fiscal years ended April 28, 2013, April 29, 2012 and April 27, 2011
		Consolidated Statements of Equity for the fiscal years ended April 28, 2013, April 29, 2012 and April 27, 2011
		Consolidated Statements of Cash Flows for the fiscal years ended April 28, 2013, April 29, 2012 and April 27, 2011
		Notes to Consolidated Financial Statements
		Report of Independent Registered Public Accounting Firm of PricewaterhouseCoopers LLP dated June 14, 2013, on the Company’s consolidated financial statements and financial statement schedule filed as a part hereof for the fiscal years ended April 28, 2013, April 29, 2012 and April 27, 2011
(2)	The following report and schedule is filed herewith as a part hereof:
		Schedule II (Valuation and Qualifying Accounts and Reserves) for the three fiscal years ended April 28, 2013, April 29, 2012 and April 27, 2011
		All other schedules are omitted because they are not applicable or the required information is included herein or is shown in the consolidated financial statements or notes thereto filed as part of this report incorporated herein by reference.
(3)	Exhibits required to be filed by Item 601 of Regulation S-K are listed below. Documents not designated as being incorporated herein by reference are filed herewith. The paragraph numbers correspond to the exhibit numbers designated in Item 601 of Regulation S-K.
	2(a)		Agreement and Plan of Merger, dated as of February 13, 2013, by and among H.J. Heinz Company, H.J. Heinz Holding Corporation (formerly known as Hawk Acquisition Holding Corporation) and Hawk Acquisition Sub, Inc. is incorporated herein by reference to Exhibit 2.1 of the Company's Current Report on Form 8-K dated February 15, 2013.
	2(b)		Amendment to Agreement and Plan of Merger, dated as of March 4, 2013, by and among H. J. Heinz Company, H.J. Heinz Holding Corporation (formerly known as Hawk Acquisition Holding Corporation) and Hawk Acquisition Sub, Inc. is incorporated herein by reference to Exhibit 2.1 of the Company's Current Report on Form 8-K dated March 6, 2013.
	3(i)		Amended and Restated Articles of Incorporation of H. J. Heinz Company dated June 7, 2013, are incorporated herein by reference to Exhibit 3.1 of the Company's Current Report on Form 8-K dated June 13, 2013.
	3(ii)		The Company's By-Laws, as amended effective June 7, 2013, are incorporated herein by reference to Exhibit 3.2 of the Company's Current Report on Form 8-K dated June 13, 2013.
	4		Except as set forth below, there are no instruments with respect to long-term unregistered debt of the Company that involve indebtedness or securities authorized thereunder in amounts that exceed 10 percent of the total assets of the Company on a consolidated basis. The Company agrees to furnish a copy of any instrument or agreement defining the rights of holders of long-term debt of the Company upon request of the Securities and Exchange Commission.
			(a)	Indenture among the Company, H. J. Heinz Finance Company, and Bank One, National Association dated as of July 6, 2001 relating to H. J. Heinz Finance Company's $550,000,000 6.75% Guaranteed Notes due 2032 and $250,000,000 7.125% Guaranteed Notes due 2039 is incorporated herein by reference to Exhibit 4 of the Company's Annual Report on Form 10-K for the fiscal year ended May 1, 2002.

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(b)	Indenture among H. J. Heinz Company and Union Bank of California, N.A. dated as of July 15, 2008 relating to the Company's $500,000,000 5.35% Notes due 2013, $300,000,000 2.000% Notes due 2016, $400,000,000 3.125% Notes due 2021, $300,000,000 1.50% Notes due 2017, $300,000,000 2.85% Notes due 2022 is incorporated herein by reference to Exhibit 4(d) of the Company's Annual Report on Form 10-K for the fiscal year ended April 29, 2009.
(c)	Five-Year Credit Agreement dated June 30, 2011 among H.J. Heinz Company, H.J. Heinz Finance Company, the banks listed on the signature pages thereto and J.P. Morgan Chase Bank, N.A. as Administrative Agent is incorporated by reference to Exhibit 10.1 of the Company's Current Report on Form 8-K dated July 7, 2011.
(d)	First Supplemental Indenture, dated as of March 21, 2013, to the Indenture, dated as of July 6, 2001, by and among H. J. Heinz Finance Company, H. J. Heinz Company and The Bank of New York Mellon is incorporated herein by reference to Exhibit 4.1 of the Company's Current Report on Form 8-K dated March 21, 2013.
(e)	Credit Agreement, dated as of June 7, 2013, by and among H. J. Heinz Company, Hawk Acquisition Sub, Inc., Hawk Acquisition Intermediate Corporation II, JPMorgan Chase Bank, N.A., as administrative agent and collateral agent, the other agents party thereto, and the lenders party thereto from time to time, is incorporated by reference to Exhibit 10.1 of the Company's Current Report on Form 8-K dated June 13, 2013.
(f)	Security Agreement, dated as of June 7, 2013, by and among H. J. Heinz Company, Hawk Acquisition Intermediate Corporation II, Hawk Acquisition Sub, Inc., the subsidiary guarantors from time to time party thereto, and JPMorgan Chase Bank, N.A., as collateral agent, is incorporated by reference to Exhibit 10.2 of the Company's Current Report on Form 8-K dated June 13, 2013.
(g)	Indenture dated as of April 1, 2013, by and among Hawk Acquisition Sub, Inc., as Issuer to be merged with and into H.J. Heinz Company, the Guarantors party thereto and Wells Fargo Bank, National Association, as Trustee and Collateral Agent, is incorporated by reference to Exhibit 4.1 of the Company's Current Report on Form 8-K dated June 13, 2013.
(h)	Supplemental Indenture dated as of June 7, 2013, by and among H.J. Heinz Company, the parties signatories thereto as Guarantors and Wells Fargo Bank, National Association as Trustee and Collateral Agent, is incorporated by reference to Exhibit 4.2 of the Company's current Report on Form 8-K dated June 13, 2013.
(i)	Form of 4.25% Second Lien Senior Secured Notes due 2020, is incorporated by reference to Exhibit 4.3 of the Company's Current Report on Form 8-K dated June 13, 2013.
(j)	Purchase Agreement, dated March 22, 2013, by and among Hawk Acquisition Sub, Inc., Hawk Acquisition Intermediate Corporation II and the several initial purchasers named in the schedule thereto, is incorporated by reference to Exhibit 10.4 of the Company's Current Report on Form 8-K dated June 13, 2013.
(k)	Joinder Agreement, dated June 7, 2013, by and among H.J. Heinz Company and certain of its wholly owned subsidiaries, is incorporated by reference to Exhibit 10.5 of the Company's Current Report on Form 8-K dated June 13, 2013.
(l)	Second Lien Security Agreement, dated as of June 7, 2013, by and among Hawk Acquisition Intermediate Corporation II, and certain of its subsidiaries, collectively, as the Initial Grantors, and Wells Fargo Bank, National Association, as Collateral Agent, is incorporated by reference to Exhibit 10.6 of the Company's Current Report on Form 8-K dated June 13, 2013.
(m)	Second Lien Intellectual Property Security Agreement, dated June 7, 2013 by the persons listed on the signature pages thereof (collectively, the “Grantors”) in favor of Wells Fargo Bank, National Association, as collateral agent for the Secured Parties, is incorporated by reference to Exhibit 10.7 of the Company's Current Report on Form 8-K dated June 13, 2013.
(n)	Registration Rights Agreement, dated as of April 1, 2013 by and among Hawk Acquisition Sub, Inc., Hawk Acquisition Intermediate Corporation II, as a guarantor and Wells Fargo Securities, LLC for itself and on behalf of J.P. Morgan Securities LLC, Barclays Capital Inc., Citigroup Global Markets Inc. and the other Initial Purchasers, is incorporated by reference to Exhibit 10.8 of the Company's Current Report on Form 8-K dated June 13, 2013.

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	(o)	Registration Rights Agreement Joinder dated as of June 7, 2013, by and among H.J. Heinz Company and each of the subsidiaries listed on Schedule 1 thereto, and Wells Fargo Securities, LLC and J.P. Morgan Securities LLC, as Representatives of the several Initial Purchasers listed in Schedule 1 thereto, is incorporated by reference to Exhibit 10.9 of the Company's Current Reporton Form 8-K dated June 13, 2013.
10(a)	Management contracts and compensatory plans:
	(i)	1986 Deferred Compensation Program for H.J. Heinz Company and affiliated companies, as amended and restated in its entirety effective January 1, 2005, is incorporated herein by reference to the Exhibit 10(a)(xi) to the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 30, 2008.
	(ii)	H. J. Heinz Company Supplemental Executive Retirement Plan, as amended and restated effective November 12, 2008, is incorporated herein by reference to Exhibit 10(a)(ii) to the Company's Quarterly Report on Form 10-Q for the quarterly period ended October 29, 2008.
	(iii)	H. J. Heinz Company Executive Deferred Compensation Plan, as amended and restated effective January 1, 2005, is incorporated herein by reference to Exhibit 10(a)(xii) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 30, 2008.
	(iv)	H. J. Heinz Company Stock Compensation Plan for Non-Employee Directors is incorporated herein by reference to Appendix A to the Company's Proxy Statement dated August 3, 1995.
	(v)	H. J. Heinz Company 1996 Stock Option Plan, as amended and restated effective August 13, 2008, is incorporated herein by reference to Exhibit 10(a)(vii) to the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 30, 2008.
	(vi)	H. J. Heinz Company Deferred Compensation Plan for Directors is incorporated herein by reference to Exhibit 10(a)(xiii) to the Company's Annual Report on Form 10-K for the fiscal year ended April 29, 1998.
	(vii)	H. J. Heinz Company 2000 Stock Option Plan, as amended and restated effective August 13, 2008, is incorporated herein by reference to Exhibit 10(a)(viii) to the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 30, 2008.
	(viii)	H. J. Heinz Company Executive Estate Life Insurance Program is incorporated herein by reference to Exhibit 10(a)(xv) to the Company's Annual Report on Form 10-K for the fiscal year ended May 1, 2002.
	(ix)	H. J. Heinz Company Senior Executive Incentive Compensation Plan, as amended and restated effective January 1, 2008, is incorporated herein by reference to Exhibit 10(a)(xiii) to the Company's Quarterly Report on Form 10-Q for the quarterly period ending July 30, 2008.
	(x)	Deferred Compensation Plan for Non-Employee Directors of H. J. Heinz Company, as amended and restated effective January 1, 2005, is incorporated herein by reference to Exhibit 10(a)(x) to the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 30, 2008.
	(xi)	Form of Stock Option Award and Agreement for U.S. Employees is incorporated herein by reference to Exhibit 10(a) to the Company's Quarterly Report on Form 10-Q for the quarterly period ended January 26, 2005.
	(xii)	Named Executive Officer and Director Compensation.
	(xiii)	Form of Revised Severance Protection Agreement is incorporated herein by reference to Exhibit 10(a)(i) to the Company's Quarterly Report on Form 10-Q for the quarterly period ended October 29, 2008.
	(xiv)	Form of Fiscal Year 2007 Restricted Stock Unit Award and Agreement is incorporated herein by reference to the Company's Quarterly Report on Form 10-Q for the quarterly period ended November 1, 2006.
	(xv)	Form of Fiscal Year 2008 Stock Option Award and Agreement (U.S. Employees) is incorporated herein by reference to the Company's Quarterly Report on Form 10-Q for the quarterly period ended August 1, 2007.
	(xvi)	Form of Stock Option Award and Agreement is incorporated herein by reference to the Company's Quarterly Report on Form 10-Q for the quarterly period ended August 1, 2007.

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(xvii)	Form of Restricted Stock Unit Award and Agreement is incorporated herein by reference to the Company's Quarterly Report on Form 10-Q for the quarterly period ended August 1, 2007.
(xviii)	Form of Revised Fiscal Year 2008 Restricted Stock Unit Award and Agreement is incorporated herein by reference to the Company's Quarterly Report on Form 10-Q for the quarterly period ended August 1, 2007.
(xix)	Form of Restricted Stock Award and Agreement (U.S. Employees Retention) is incorporated herein by reference to the Company's Quarterly Report on Form 10-Q for the quarterly period ended August 1, 2007.
(xx)	Third Amended and Restated Fiscal Year 2003 Stock Incentive Plan is incorporated herein by reference to Exhibit 10(a)(ix) to the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 30, 2008.
(xxi)	Third Amended and Restated Global Stock Purchase Plan is incorporated herein by reference to Exhibit 10(a)(xiv) to the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 30, 2008.
(xxii)	Time Sharing Agreement dated as of September 14, 2007, between H. J. Heinz Company and William R. Johnson is incorporated herein by reference to Exhibit 10.1 of the Company's Form 8-K dated September 14, 2007.
(xxiii)	H. J. Heinz Company Annual Incentive Plan (as amended and restated effective January 1, 2008, as amended June 12, 2012) is incorporated herein by reference to Exhibit 10(a)(xxiii) of the Company's Annual Report on Form 10-K for the fiscal year ended April 29, 2012.
(xxiv)	Form of Stock Option Award and Agreement for U.K. Employees on International Assignment is incorporated herein by reference to Exhibit 10(a)(xvii) to the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 30, 2008.
(xxv)	Form of Fiscal Year 2008 Restricted Stock Unit Award and Agreement (U.S. Employees-Retention) is incorporated herein by reference to Exhibit 10(a)(xxx) to the Company's Annual Report on Form 10-K for the fiscal year ended April 29, 2009.
(xxvi)	Form of Fiscal Year 2009 Restricted Stock Unit Award and Agreement (U.S. Employees) is incorporated herein by reference to Exhibit 10(a)(i) to the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 30, 2008.
(xxvii)	Form of Fiscal Year 2010-11 Long-Term Performance Program Award Agreement (U.S. Employees) is incorporated herein by reference to Exhibit 10(a)(xxxiv) to the Company's Annual Report on Form 10-K for the fiscal year ended April 29, 2009.
(xxviii)	Form of Fiscal Year 2010 Restricted Stock Unit Award and Agreement (U.S. Employees) is incorporated herein by reference to Exhibit 10(a)(i) to the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 29, 2009.
(xxix)	Form of Fiscal Year 2010 Restricted Stock Unit Award and Agreement (Non-U.S. Employees) is incorporated herein by reference to Exhibit 10(a)(ii) to the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 29, 2009.
(xxx)	Form of Fiscal Year 2010 Restricted Stock Unit Award and Agreement (U.S. Employees-Time Based Vesting) is incorporated herein by reference to Exhibit 10(a)(i) to the Company's Quarterly Report on Form 10-Q for the quarterly period ended October 28, 2009.
(xxxi)	Form of Fiscal Year 2010-11 Long-Term Performance Program Award Agreement (Non-U.S. Employees) is incorporated herein by reference to the Exhibit 10(a)(xxxv) to the Company's Annual Report on Form 10-K for the fiscal year ended April 29, 2009.
(xxxii)	Form of Fiscal Year 2011 Restricted Stock Unit Award and Agreement (U.S. Employees) is incorporated herein by reference to the Exhibit 10(a)(i) to the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 28, 2010.
(xxxiii)	Form of Fiscal Year 2011 Restricted Stock Unit Award and Agreement (Non-U.S. Employees) is incorporated herein by reference to the Exhibit 10(a)(ii) to the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 28, 2010.

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(xxxiv)	Form of Fiscal Year 2011 Stock Option Award Agreement for U.S. Employees is incorporated herein by reference to the Exhibit 10(a)(iii) to the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 28, 2010.
(xxxv)	Form of Fiscal Year 2011 Stock Option Award and Agreement for U.K. Expatriates on International Assignment is incorporated herein by reference to the Exhibit 10(a)(iv) to the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 28, 2010.
(xxxvi)	Form of Fiscal Year 2012 Restricted Stock Unit Award and Agreement (U.S. Employees) is incorporated herein by reference to Exhibit 10(a)(xxxvii) to the Company's Annual Report on Form 10-K for the fiscal year ended April 27, 2011.
(xxxvii)	Form of Fiscal Year 2012 Restricted Stock Unit Award and Agreement (Non-U.S. Employees) is incorporated herein by reference to Exhibit 10(a)(xxxviii) to the Company's Annual Report on Form 10-K for the fiscal year ended April 27, 2011.
(xxxviii)	Form of Fiscal Year 2012 Restricted Stock Unit Award and Agreement (U.S. Employees - Time Based Vesting) is incorporated herein by reference to Exhibit 10(a)(xxxix) to the Company's Annual Report on Form 10-K for the fiscal year ended April 27, 2011.
(xxxix)	Form of Fiscal Year 2012 Restricted Stock Unit Award and Agreement (U.S. Employees - Retention) is incorporated herein by reference to Exhibit 10(a)(xl) to the Company's Annual Report on Form 10-K for the fiscal year ended April 27, 2011.
(xl)	Form of Fiscal Year 2012 Stock Option Award and Agreement for U.S. Employees is incorporated herein by reference to Exhibit 10(a)(xli) to the Company's Annual Report on Form 10-K for the fiscal year ended April 27, 2011.
(xli)	Form of Fiscal Year 2012 Stock Option Award and Agreement for U.K. Expatriates on International Assignment is incorporated herein by reference to Exhibit 10(a)(xlii) to the Company's Annual Report on Form 10-K for the fiscal year ended April 27, 2011.
(xlii)	Form of Fiscal Year 2012-13 Long-Term Performance Program Award Agreement (U.S. Employees) is incorporated herein by reference to Exhibit 10(a)(xliii) to the Company's Annual Report on Form 10-K for the fiscal year ended April 27, 2011.
(xliii)	Form of Fiscal Year 2012-13 Long-Term Performance Program Award Agreement (Non-U.S. Employees) is incorporated herein by reference to Exhibit 10(a)(xliv) to the Company's Annual Report on Form 10-K for the fiscal year ended April 27, 2011.
(xliv)	First Amendment to Third Amended and Restated Global Stock Purchase Plan-H.J. Heinz Company U.K. Sub-Plan is incorporated herein by reference to Exhibit 10(a)(xlv) to the Company's Annual Report on Form 10-K for the fiscal year ended April 27, 2011.
(xlv)	Form of Fiscal Year 2013-14 Long-Term Performance Program Award Agreement (U.S. Employees) is incorporated herein by reference to Exhibit 10(a)(xlv) of the Company's Annual Report on Form 10-K for the fiscal year ended April 29, 2012.
(xlvi)	Form of Fiscal Year 2013-14 Long-Term Performance Program Award Agreement (Non-U.S. Employees) is incorporated herein by reference to Exhibit 10(a)(xlvi) of the Company's Annual Report on Form 10-K for the fiscal year ended April 29, 2012.
(xlvii)	Separation Agreement and Release, dated as of July 24, 2012, between H. J. Heinz Company and C. Scott O'Hara is incorporated herein by reference to Exhibit 10(a)(i) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 29, 2012.
(xlviii)	Form of Fiscal Year 2013 Restricted Stock Unit Award and Agreement (U.S. Employees) (for awards under the Third Amended and Restated H.J. Heinz Company Fiscal Year 2003 Stock Incentive Plan (the “2003 Plan”)) is incorporated herein by reference to Exhibit 10(a)(ii) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 29, 2012.
(xlix)	Form of Fiscal Year 2013 Restricted Stock Unit Award and Agreement (Non-U.S. Employees) (for awards under the 2003 Plan) is incorporated herein by reference to Exhibit 10(a)(iii) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 29, 2012.

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	(l)	Form of Fiscal Year 2013 Restricted Stock Unit Award and Agreement (U.S. Employees - Time Based Vesting) (for awards under the 2003 Plan) is incorporated herein by reference to Exhibit 10(a)(iv) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 29, 2012.
	(li)	Form of Fiscal Year 2013 Restricted Stock Unit Award and Agreement (U.S. Employees - Retention) (for awards under the 2003 Plan) is incorporated herein by reference to Exhibit 10(a)(v) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 29, 2012.
	(lii)	Form of Fiscal Year 2013 Stock Option Award and Agreement (U.S. Employees) (for awards under the 2003 Plan) is incorporated herein by reference to Exhibit 10(a)(vi) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 29, 2012.
	(liii)	Form of Fiscal Year 2013 Stock Option Award and Agreement (Non-U.S. Employees) (for awards under the 2003 Plan) is incorporated herein by reference to Exhibit 10(a)(vii) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 29, 2012.
	(liv)	Form of Fiscal Year 2013 Restricted Stock Unit Award and Agreement (U.S. Employees) (for awards under the H.J. Heinz Company Fiscal Year 2013 Stock Incentive Plan (the “2013 Plan”)) is incorporated herein by reference to Exhibit 10(a)(i) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended October 28, 2012.
	(lv)	Form of Fiscal Year 2013 Restricted Stock Unit Award and Agreement (Non-U.S. Employees) (for awards under the 2013 Plan) is incorporated herein by reference to Exhibit 10(a)(ii) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended October 28, 2012.
	(lvi)	Form of Fiscal Year 2013 Restricted Stock Unit Award and Agreement (U.S. Employees - Time Based Vesting) (for awards under the 2013 Plan) is incorporated herein by reference to Exhibit 10(a)(iii) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended October 28, 2012.
	(lvii)	Form of Fiscal Year 2013 Restricted Stock Unit Award and Agreement (U.S. Employees - Retention) (for awards under the 2013 Plan) is incorporated herein by reference to Exhibit 10(a)(iv) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended October 28, 2012.
	(lviii)	Form of Fiscal Year 2013 Stock Option Award and Agreement (U.S. Employees) (for awards under the 2013 Plan) is incorporated herein by reference to Exhibit 10(a)(v) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended October 28, 2012.
	(lix)	Form of Fiscal Year 2013 Stock Option Award and Agreement (Non-U.S. Employees) (for awards under the 2013 Plan) is incorporated herein by reference to Exhibit 10(a)(vi) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended October 28, 2012.
	(lx)	Form of Amendment to Long-Term Performance Program Award Agreement (Fiscal Years 2012-2013).
	(lxi)	Form of Amendment to Long-Term Performance Program Award Agreement (Fiscal Years 2013-2014).
	(lxii)	Form of Long-Term Incentive Program Award and Agreement (Fiscal Year 2014).
	(lxiii)	Form of Long-Term Performance Program Award Agreement (Fiscal Years 2014-2015).
	(lxiv)	Amendment No. 1, effective May 31, 2013, to the H. J. Heinz Company Supplemental Executive Retirement Plan, as amended and restated effective November 12, 2008.
12	Computation of Ratios of Earnings to Fixed Charges.
21	Subsidiaries of the Registrant.
23	Consent of PricewaterhouseCoopers LLP.
24	Powers of attorney of the Company's directors.
31(a)	Rule 13a-14(a)/15d-14(a) Certification by Bernardo Hees.
31(b)	Rule 13a-14(a)/15d-14(a) Certification by Paulo Basilio.
32(a)	Certification by the Chief Executive Officer Relating to the Annual Report Containing Financial Statements.

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	32(b)	Certification by the Chief Financial Officer Relating to the Annual Report Containing Financial Statements.
	101.INS	XBRL	Instance Document
	101.SCH	XBRL	Schema Document
	101.CAL	XBRL	Calculation Linkbase Document
	101.LAB	XBRL	Labels Linkbase Document
	101.PRE	XBRL	Presentation Linkbase Document
	101.DEF	XBRL	Definition Linkbase Document
Copies of the exhibits listed above will be furnished upon request, subject to payment in advance of the cost of reproducing the exhibits requested.

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SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized, on July 9, 2013.

	H. J. HEINZ COMPANY
	(Registrant)
By:	/s/  Paulo Basilio
	Paulo Basilio
	Chief Financial Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the Registrant and in the capacities indicated and on the dates indicated. July 9, 2013.

Signature	Title	Date
/s/  Bernardo Hees	Chief Executive Officer	July 9, 2013
Bernardo Hees	(Principal Executive Officer)
/s/  Paulo Basilio	Chief Financial Officer	July 9, 2013
Paulo Basilio	(Principal Financial Officer)
/s/  John Mastalerz Jr.	Corporate Controller	July 9, 2013
John Mastalerz Jr.	(Principal Accounting Officer)
*	Director	July 9, 2013
Gregory Abel
*	Director	July 9, 2013
Alexandre Behring
*	Director	July 9, 2013
Tracy Britt
*	Director	July 9, 2013
Warren Buffett
*	Director	July 9, 2013
Jorge Paulo Lemann
*	Director	July 9, 2013
Marcel Herrmann Telles
* /s/  Paulo Basilio		July 9, 2013
Paulo Basilio Attorney-in-Fact

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Schedule II

H. J. Heinz Company and Subsidiaries

VALUATION AND QUALIFYING ACCOUNTS AND RESERVES

Fiscal Years Ended April 28, 2013, April 29, 2012 and April 27, 2011

(In thousands)

Description	Balance at beginning of period		Charged to costs and expenses			Deductions		Exchange			Balance at end of period
Fiscal year ended April 28, 2013:
Reserves deducted in the balance sheet from the assets to which they apply:
Trade receivables	$	10,680	$	1,937		$	4,484	$	(176	)	$	7,957
Other receivables	$	607	$	(183	)	$	64	$	—		$	360
Fiscal year ended April 29, 2012:
Reserves deducted in the balance sheet from the assets to which they apply:
Trade receivables	$	10,909	$	4,220		$	3,807	$	(642	)	$	10,680
Other receivables	$	503	$	108		$	8	$	4		$	607
Fiscal year ended April 27, 2011:
Reserves deducted in the balance sheet from the assets to which they apply:
Trade receivables	$	10,196	$	1,997		$	2,053	$	769		$	10,909
Other receivables	$	268	$	203		$	—	$	32		$	503

EXHIBIT INDEX

Exhibits required to be filed by Item 601 of Regulation S-K are listed below. Documents not designated as being incorporated herein by reference are filed herewith. The paragraph numbers correspond to the exhibit numbers designated in Item 601 of Regulation S-K.
2(a)	Agreement and Plan of Merger, dated as of February 13, 2013, by and among H.J. Heinz Company, H.J. Heinz Holding Corporation (formerly known as Hawk Acquisition Holding Corporation) and Hawk Acquisition Sub, Inc. is incorporated herein by reference to Exhibit 2.1 of the Company's Current Report on Form 8-K dated February 15, 2013.
2(b)	Amendment to Agreement and Plan of Merger, dated as of March 4, 2013, by and among H. J. Heinz Company, H.J. Heinz Holding Corporation (formerly known as Hawk Acquisition Holding Corporation) and Hawk Acquisition Sub, Inc. is incorporated herein by reference to Exhibit 2.1 of the Company's Current Report on Form 8-K dated March 6, 2013.
3(i)	Amended and Restated Articles of Incorporation of H. J. Heinz Company dated June 7, 2013, are incorporated herein by reference to Exhibit 3.1 of the Company's Current Report on Form 8-K dated June 13, 2013.
3(ii)	The Company's By-Laws, as amended effective June 7, 2013, are incorporated herein by reference to Exhibit 3.2 of the Company's Current Report on Form 8-K dated June 13, 2013.
4	Except as set forth below, there are no instruments with respect to long-term unregistered debt of the Company that involve indebtedness or securities authorized thereunder in amounts that exceed 10 percent of the total assets of the Company on a consolidated basis. The Company agrees to furnish a copy of any instrument or agreement defining the rights of holders of long-term debt of the Company upon request of the Securities and Exchange Commission.
	(a)	Indenture among the Company, H. J. Heinz Finance Company, and Bank One, National Association dated as of July 6, 2001 relating to H. J. Heinz Finance Company's $550,000,000 6.75% Guaranteed Notes due 2032 and $250,000,000 7.125% Guaranteed Notes due 2039 is incorporated herein by reference to Exhibit 4 of the Company's Annual Report on Form 10-K for the fiscal year ended May 1, 2002.
	(b)	Indenture among H. J. Heinz Company and Union Bank of California, N.A. dated as of July 15, 2008 relating to the Company's $500,000,000 5.35% Notes due 2013, $300,000,000 2.000% Notes due 2016, $400,000,000 3.125% Notes due 2021, $300,000,000 1.50% Notes due 2017, $300,000,000 2.85% Notes due 2022 is incorporated herein by reference to Exhibit 4(d) of the Company's Annual Report on Form 10-K for the fiscal year ended April 29, 2009.
	(c)	Five-Year Credit Agreement dated June 30, 2011 among H.J. Heinz Company, H.J. Heinz Finance Company, the banks listed on the signature pages thereto and J.P. Morgan Chase Bank, N.A. as Administrative Agent is incorporated by reference to Exhibit 10.1 of the Company's Current Report on Form 8-K dated July 7, 2011.
	(d)	First Supplemental Indenture, dated as of March 21, 2013, to the Indenture, dated as of July 6, 2001, by and among H. J. Heinz Finance Company, H. J. Heinz Company and The Bank of New York Mellon is incorporated herein by reference to Exhibit 4.1 of the Company's Current Report on Form 8-K dated March 21, 2013.
	(e)	Credit Agreement, dated as of June 7, 2013, by and among H. J. Heinz Company, Hawk Acquisition Sub, Inc., Hawk Acquisition Intermediate Corporation II, JPMorgan Chase Bank, N.A., as administrative agent and collateral agent, the other agents party thereto, and the lenders party thereto from time to time, is incorporated by reference to Exhibit 10.1 of the Company's Current Report on Form 8-K dated June 13, 2013.
	(f)	Security Agreement, dated as of June 7, 2013, by and among H. J. Heinz Company, Hawk Acquisition Intermediate Corporation II, Hawk Acquisition Sub, Inc., the subsidiary guarantors from time to time party thereto, and JPMorgan Chase Bank, N.A., as collateral agent, is incorporated by reference to Exhibit 10.2 of the Company's Current Report on Form 8-K dated June 13, 2013.
	(g)	Indenture dated as of April 1, 2013, by and among Hawk Acquisition Sub, Inc., as Issuer to be merged with and into H.J. Heinz Company, the Guarantors party thereto and Wells Fargo Bank, National Association, as Trustee and Collateral Agent, is incorporated by reference to Exhibit 4.1 of the Company's Current Report on Form 8-K dated June 13, 2013.
	(h)	Supplemental Indenture dated as of June 7, 2013, by and among H.J. Heinz Company, the parties signatories thereto as Guarantors and Wells Fargo Bank, National Association as Trustee and Collateral Agent, is incorporated by reference to Exhibit 4.2 of the Company's current Report on Form 8-K dated June 13, 2013.
	(i)	Form of 4.25% Second Lien Senior Secured Notes due 2020, is incorporated by reference to Exhibit 4.3 of the Company's Current Report on Form 8-K dated June 13, 2013.
	(j)	Purchase Agreement, dated March 22, 2013, by and among Hawk Acquisition Sub, Inc., Hawk Acquisition Intermediate Corporation II and the several initial purchasers named in the schedule thereto, is incorporated by reference to Exhibit 10.4 of the Company's Current Report on Form 8-K dated June 13, 2013.

	(k)	Joinder Agreement, dated June 7, 2013, by and among H.J. Heinz Company and certain of its wholly owned subsidiaries, is incorporated by reference to Exhibit 10.5 of the Company's Current Report on Form 8-K dated June 13, 2013.
	(l)	Second Lien Security Agreement, dated as of June 7, 2013, by and among Hawk Acquisition Intermediate Corporation II, and certain of its subsidiaries, collectively, as the Initial Grantors, and Wells Fargo Bank, National Association, as Collateral Agent, is incorporated by reference to Exhibit 10.6 of the Company's Current Report on Form 8-K dated June 13, 2013.
	(m)	Second Lien Intellectual Property Security Agreement, dated June 7, 2013 by the persons listed on the signature pages thereof (collectively, the “Grantors”) in favor of Wells Fargo Bank, National Association, as collateral agent for the Secured Parties, is incorporated by reference to Exhibit 10.7 of the Company's Current Report on Form 8-K dated June 13, 2013.
	(n)	Registration Rights Agreement, dated as of April 1, 2013 by and among Hawk Acquisition Sub, Inc., Hawk Acquisition Intermediate Corporation II, as a guarantor and Wells Fargo Securities, LLC for itself and on behalf of J.P. Morgan Securities LLC, Barclays Capital Inc., Citigroup Global Markets Inc. and the other Initial Purchasers, is incorporated by reference to Exhibit 10.8 of the Company's Current Report on Form 8-K dated June 13, 2013.
	(o)	Joinder to Registration Rights Agreement dated as of June 7, 2013, by and among H.J. Heinz Company and each of the subsidiaries listed on Schedule 1 thereto, and Wells Fargo Securities, LLC and J.P. Morgan Securities LLC, as Representatives of the several Initial Purchasers listed in Schedule 1 thereto, is incorporated by reference to Exhibit 10.9 of the Company's Current Reporton Form 8-K dated June 13, 2013.
10(a)	Management contracts and compensatory plans:
	(i)	1986 Deferred Compensation Program for H.J. Heinz Company and affiliated companies, as amended and restated in its entirety effective January 1, 2005, is incorporated herein by reference to the Exhibit 10(a)(xi) to the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 30, 2008.
	(ii)	H. J. Heinz Company Supplemental Executive Retirement Plan, as amended and restated effective November 12, 2008, is incorporated herein by reference to Exhibit 10(a)(ii) to the Company's Quarterly Report on Form 10-Q for the quarterly period ended October 29, 2008.
	(iii)	H. J. Heinz Company Executive Deferred Compensation Plan, as amended and restated effective January 1, 2005, is incorporated herein by reference to Exhibit 10(a)(xii) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 30, 2008.
	(iv)	H. J. Heinz Company Stock Compensation Plan for Non-Employee Directors is incorporated herein by reference to Appendix A to the Company's Proxy Statement dated August 3, 1995.
	(v)	H. J. Heinz Company 1996 Stock Option Plan, as amended and restated effective August 13, 2008, is incorporated herein by reference to Exhibit 10(a)(vii) to the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 30, 2008.
	(vi)	H. J. Heinz Company Deferred Compensation Plan for Directors is incorporated herein by reference to Exhibit 10(a)(xiii) to the Company's Annual Report on Form 10-K for the fiscal year ended April 29, 1998.
	(vii)	H. J. Heinz Company 2000 Stock Option Plan, as amended and restated effective August 13, 2008, is incorporated herein by reference to Exhibit 10(a)(viii) to the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 30, 2008.
	(viii)	H. J. Heinz Company Executive Estate Life Insurance Program is incorporated herein by reference to Exhibit 10(a)(xv) to the Company's Annual Report on Form 10-K for the fiscal year ended May 1, 2002.
	(ix)	H. J. Heinz Company Senior Executive Incentive Compensation Plan, as amended and restated effective January 1, 2008, is incorporated herein by reference to Exhibit 10(a)(xiii) to the Company's Quarterly Report on Form 10-Q for the quarterly period ending July 30, 2008.
	(x)	Deferred Compensation Plan for Non-Employee Directors of H. J. Heinz Company, as amended and restated effective January 1, 2005, is incorporated herein by reference to Exhibit 10(a)(x) to the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 30, 2008.
	(xi)	Form of Stock Option Award and Agreement for U.S. Employees is incorporated herein by reference to Exhibit 10(a) to the Company's Quarterly Report on Form 10-Q for the quarterly period ended January 26, 2005.
	(xii)	Named Executive Officer and Director Compensation.
	(xiii)	Form of Revised Severance Protection Agreement is incorporated herein by reference to Exhibit 10(a)(i) to the Company's Quarterly Report on Form 10-Q for the quarterly period ended October 29, 2008.
	(xiv)	Form of Fiscal Year 2007 Restricted Stock Unit Award and Agreement is incorporated herein by reference to the Company's Quarterly Report on Form 10-Q for the quarterly period ended November 1, 2006.

(xv)	Form of Fiscal Year 2008 Stock Option Award and Agreement (U.S. Employees) is incorporated herein by reference to the Company's Quarterly Report on Form 10-Q for the quarterly period ended August 1, 2007.
(xvi)	Form of Stock Option Award and Agreement is incorporated herein by reference to the Company's Quarterly Report on Form 10-Q for the quarterly period ended August 1, 2007.
(xvii)	Form of Restricted Stock Unit Award and Agreement is incorporated herein by reference to the Company's Quarterly Report on Form 10-Q for the quarterly period ended August 1, 2007.
(xviii)	Form of Revised Fiscal Year 2008 Restricted Stock Unit Award and Agreement is incorporated herein by reference to the Company's Quarterly Report on Form 10-Q for the quarterly period ended August 1, 2007.
(xix)	Form of Restricted Stock Award and Agreement (U.S. Employees Retention) is incorporated herein by reference to the Company's Quarterly Report on Form 10-Q for the quarterly period ended August 1, 2007.
(xx)	Third Amended and Restated Fiscal Year 2003 Stock Incentive Plan is incorporated herein by reference to Exhibit 10(a)(ix) to the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 30, 2008.
(xxi)	Third Amended and Restated Global Stock Purchase Plan is incorporated herein by reference to Exhibit 10(a)(xiv) to the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 30, 2008.
(xxii)	Time Sharing Agreement dated as of September 14, 2007, between H. J. Heinz Company and William R. Johnson is incorporated herein by reference to Exhibit 10.1 of the Company's Form 8-K dated September 14, 2007.
(xxiii)	H. J. Heinz Company Annual Incentive Plan (as amended and restated effective January 1, 2008, as amended June 12, 2012) is incorporated herein by reference to Exhibit 10(a)(xxiii) of the Company's Annual Report on Form 10-K for the fiscal year ended April 29, 2012.
(xxiv)	Form of Stock Option Award and Agreement for U.K. Employees on International Assignment is incorporated herein by reference to Exhibit 10(a)(xvii) to the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 30, 2008.
(xxv)	Form of Fiscal Year 2008 Restricted Stock Unit Award and Agreement (U.S. Employees-Retention) is incorporated herein by reference to Exhibit 10(a)(xxx) to the Company's Annual Report on Form 10-K for the fiscal year ended April 29, 2009.
(xxvi)	Form of Fiscal Year 2009 Restricted Stock Unit Award and Agreement (U.S. Employees) is incorporated herein by reference to Exhibit 10(a)(i) to the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 30, 2008.
(xxvii)	Form of Fiscal Year 2010-11 Long-Term Performance Program Award Agreement (U.S. Employees) is incorporated herein by reference to Exhibit 10(a)(xxxiv) to the Company's Annual Report on Form 10-K for the fiscal year ended April 29, 2009.
(xxviii)	Form of Fiscal Year 2010 Restricted Stock Unit Award and Agreement (U.S. Employees) is incorporated herein by reference to Exhibit 10(a)(i) to the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 29, 2009.
(xxix)	Form of Fiscal Year 2010 Restricted Stock Unit Award and Agreement (Non-U.S. Employees) is incorporated herein by reference to Exhibit 10(a)(ii) to the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 29, 2009.
(xxx)	Form of Fiscal Year 2010 Restricted Stock Unit Award and Agreement (U.S. Employees-Time Based Vesting) is incorporated herein by reference to Exhibit 10(a)(i) to the Company's Quarterly Report on Form 10-Q for the quarterly period ended October 28, 2009.
(xxxi)	Form of Fiscal Year 2010-11 Long-Term Performance Program Award Agreement (Non-U.S. Employees) is incorporated herein by reference to the Exhibit 10(a)(xxxv) to the Company's Annual Report on Form 10-K for the fiscal year ended April 29, 2009.
(xxxii)	Form of Fiscal Year 2011 Restricted Stock Unit Award and Agreement (U.S. Employees) is incorporated herein by reference to the Exhibit 10(a)(i) to the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 28, 2010.
(xxxiii)	Form of Fiscal Year 2011 Restricted Stock Unit Award and Agreement (Non-U.S. Employees) is incorporated herein by reference to the Exhibit 10(a)(ii) to the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 28, 2010.
(xxxiv)	Form of Fiscal Year 2011 Stock Option Award Agreement for U.S. Employees is incorporated herein by reference to the Exhibit 10(a)(iii) to the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 28, 2010.
(xxxv)	Form of Fiscal Year 2011 Stock Option Award and Agreement for U.K. Expatriates on International Assignment is incorporated herein by reference to the Exhibit 10(a)(iv) to the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 28, 2010.

(xxxvi)	Form of Fiscal Year 2012 Restricted Stock Unit Award and Agreement (U.S. Employees) is incorporated herein by reference to Exhibit 10(a)(xxxvii) to the Company's Annual Report on Form 10-K for the fiscal year ended April 27, 2011.
(xxxvii)	Form of Fiscal Year 2012 Restricted Stock Unit Award and Agreement (Non-U.S. Employees) is incorporated herein by reference to Exhibit 10(a)(xxxviii) to the Company's Annual Report on Form 10-K for the fiscal year ended April 27, 2011.
(xxxviii)	Form of Fiscal Year 2012 Restricted Stock Unit Award and Agreement (U.S. Employees - Time Based Vesting) is incorporated herein by reference to Exhibit 10(a)(xxxix) to the Company's Annual Report on Form 10-K for the fiscal year ended April 27, 2011.
(xxxix)	Form of Fiscal Year 2012 Restricted Stock Unit Award and Agreement (U.S. Employees - Retention) is incorporated herein by reference to Exhibit 10(a)(xl) to the Company's Annual Report on Form 10-K for the fiscal year ended April 27, 2011.
(xl)	Form of Fiscal Year 2012 Stock Option Award and Agreement for U.S. Employees is incorporated herein by reference to Exhibit 10(a)(xli) to the Company's Annual Report on Form 10-K for the fiscal year ended April 27, 2011.
(xli)	Form of Fiscal Year 2012 Stock Option Award and Agreement for U.K. Expatriates on International Assignment is incorporated herein by reference to Exhibit 10(a)(xlii) to the Company's Annual Report on Form 10-K for the fiscal year ended April 27, 2011.
(xlii)	Form of Fiscal Year 2012-13 Long-Term Performance Program Award Agreement (U.S. Employees) is incorporated herein by reference to Exhibit 10(a)(xliii) to the Company's Annual Report on Form 10-K for the fiscal year ended April 27, 2011.
(xliii)	Form of Fiscal Year 2012-13 Long-Term Performance Program Award Agreement (Non-U.S. Employees) is incorporated herein by reference to Exhibit 10(a)(xliv) to the Company's Annual Report on Form 10-K for the fiscal year ended April 27, 2011.
(xliv)	First Amendment to Third Amended and Restated Global Stock Purchase Plan-H.J. Heinz Company U.K. Sub-Plan is incorporated herein by reference to Exhibit 10(a)(xlv) to the Company's Annual Report on Form 10-K for the fiscal year ended April 27, 2011.
(xlv)	Form of Fiscal Year 2013-14 Long-Term Performance Program Award Agreement (U.S. Employees) is incorporated herein by reference to Exhibit 10(a)(xlv) of the Company's Annual Report on Form 10-K for the fiscal year ended April 29, 2012.
(xlvi)	Form of Fiscal Year 2013-14 Long-Term Performance Program Award Agreement (Non-U.S. Employees) is incorporated herein by reference to Exhibit 10(a)(xlvi) of the Company's Annual Report on Form 10-K for the fiscal year ended April 29, 2012.
(xlvii)	Separation Agreement and Release, dated as of July 24, 2012, between H. J. Heinz Company and C. Scott O'Hara is incorporated herein by reference to Exhibit 10(a)(i) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 29, 2012.
(xlviii)	Form of Fiscal Year 2013 Restricted Stock Unit Award and Agreement (U.S. Employees) (for awards under the Third Amended and Restated H.J. Heinz Company Fiscal Year 2003 Stock Incentive Plan (the “2003 Plan”)) is incorporated herein by reference to Exhibit 10(a)(ii) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 29, 2012.
(xlix)	Form of Fiscal Year 2013 Restricted Stock Unit Award and Agreement (Non-U.S. Employees) (for awards under the 2003 Plan) is incorporated herein by reference to Exhibit 10(a)(iii) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 29, 2012.
(l)	Form of Fiscal Year 2013 Restricted Stock Unit Award and Agreement (U.S. Employees - Time Based Vesting) (for awards under the 2003 Plan) is incorporated herein by reference to Exhibit 10(a)(iv) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 29, 2012.
(li)	Form of Fiscal Year 2013 Restricted Stock Unit Award and Agreement (U.S. Employees - Retention) (for awards under the 2003 Plan) is incorporated herein by reference to Exhibit 10(a)(v) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 29, 2012.
(lii)	Form of Fiscal Year 2013 Stock Option Award and Agreement (U.S. Employees) (for awards under the 2003 Plan) is incorporated herein by reference to Exhibit 10(a)(vi) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 29, 2012.
(liii)	Form of Fiscal Year 2013 Stock Option Award and Agreement (Non-U.S. Employees) (for awards under the 2003 Plan) is incorporated herein by reference to Exhibit 10(a)(vii) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended July 29, 2012.
(liv)	Form of Fiscal Year 2013 Restricted Stock Unit Award and Agreement (U.S. Employees) (for awards under the H.J. Heinz Company Fiscal Year 2013 Stock Incentive Plan (the “2013 Plan”)) is incorporated herein by reference to Exhibit 10(a)(i) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended October 28, 2012.
(lv)	Form of Fiscal Year 2013 Restricted Stock Unit Award and Agreement (Non-U.S. Employees) (for awards under the 2013 Plan) is incorporated herein by reference to Exhibit 10(a)(ii) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended October 28, 2012.

	(lvi)	Form of Fiscal Year 2013 Restricted Stock Unit Award and Agreement (U.S. Employees - Time Based Vesting) (for awards under the 2013 Plan) is incorporated herein by reference to Exhibit 10(a)(iii) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended October 28, 2012.
	(lvii)	Form of Fiscal Year 2013 Restricted Stock Unit Award and Agreement (U.S. Employees - Retention) (for awards under the 2013 Plan) is incorporated herein by reference to Exhibit 10(a)(iv) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended October 28, 2012.
	(lviii)	Form of Fiscal Year 2013 Stock Option Award and Agreement (U.S. Employees) (for awards under the 2013 Plan) is incorporated herein by reference to Exhibit 10(a)(v) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended October 28, 2012.
	(lix)	Form of Fiscal Year 2013 Stock Option Award and Agreement (Non-U.S. Employees) (for awards under the 2013 Plan) is incorporated herein by reference to Exhibit 10(a)(vi) of the Company's Quarterly Report on Form 10-Q for the quarterly period ended October 28, 2012.
	(lx)	Form of Amendment to Long-Term Performance Program Award Agreement (Fiscal Years 2012-2013).
	(lxi)	Form of Amendment to Long-Term Performance Program Award Agreement (Fiscal Years 2013-2014).
	(lxii)	Form of Long-Term Incentive Program Award and Agreement (Fiscal Year 2014).
	(lxiii)	Form of Long-Term Performance Program Award Agreement (Fiscal Years 2014-2015).
	(lxiv)	Amendment No. 1, effective May 31, 2013, to the H. J. Heinz Company Supplemental Executive Retirement Plan.
12	Computation of Ratios of Earnings to Fixed Charges.
21	Subsidiaries of the Registrant.
23	Consent of PricewaterhouseCoopers LLP.
24	Powers of attorney of the Company's directors.
31(a)	Rule 13a-14(a)/15d-14(a) Certification by Bernardo Hees.
31(b)	Rule 13a-14(a)/15d-14(a) Certification by Paulo Basilio.
32(a)	Certification by the Chief Executive Officer Relating to the Annual Report Containing Financial Statements.
32(b)	Certification by the Chief Financial Officer Relating to the Annual Report Containing Financial Statements.
101.INS	XBRL	Instance Document
101.SCH	XBRL	Schema Document
101.CAL	XBRL	Calculation Linkbase Document
101.LAB	XBRL	Labels Linkbase Document
101.PRE	XBRL	Presentation Linkbase Document
101.DEF	XBRL	Definition Linkbase Document

EX-10.AXII

Exhibit 10(a)(xii)

Named Executive Officer Salaries

Name	Amount (Effective May 1, 2013)(1)
William R. Johnson	$1,300,000
Chairman, President, and Chief Executive Officer
Arthur B. Winkleblack	$675,000
Executive Vice President and Chief Financial Officer
David C. Moran	$685,000
Executive Vice President, President and Chief Executive Officer of Heinz North America and Global Infant/Nutrition
Christopher J. Warmoth	$620,000
Executive Vice President, Heinz Asia Pacific
David C. Woodward	$600,000
Executive Vice President, President and Chief Executive Officer of Heinz Europe
Michael D. Milone(2)	N/A
Retired Executive Vice President, Rest of World, Global ERM & Global Infant/Nutrition

(1) The above salaries were not changed for Fiscal Year 2013.

(2) Mr. Milone retired from the Company in June 2012.

EX-10.ALX

Exhibit 10(a)(lx)

FORM OF AMENDMENT TO

LONG-TERM PERFORMANCE PROGRAM AWARD AGREEMENT

(FISCAL YEARS 2012-2013)

This Amendment (“Amendment”) to Long-Term Performance Program Award Agreement (Fiscal Years 2012-2013) is made effective as of __________, 2013, by and between [EMPLOYEE NAME], an individual (“Employee”), and H. J. HEINZ COMPANY, a Pennsylvania corporation (“Company”).

WITNESSETH:

WHEREAS, Employee and Company are parties to that certain Long-Term Performance Program Award Agreement (Fiscal Years 2012-2013) dated _______ (the “Award Agreement”); and

WHEREAS, pursuant to the Agreement and Plan of Merger, by and among the Company, Hawk Acquisition Holding Corporation, and Hawk Acquisition Sub, Inc., dated as of February 13, 2013, the MDCC has determined that the Award will be paid at 100% of the Target Award Opportunity, and the Award Agreement is amended accordingly.

NOW, THEREFORE, in consideration of the foregoing and the agreements and covenants contained herein:

1. Award. The Award Agreement is hereby amended to provide that the Company's performance against the ROIC Target metric and the TSR Value metric is deemed to be such that 100% of the Target Award Opportunity is earned for the Performance Period.

2.Payment. The Award will be payable in cash pursuant to Section 3 of the Award Agreement and will not be subject to the Company's Stock Ownership Guidelines.

3.Miscellaneous.

(a) Defined Terms. Unless otherwise defined herein, all capitalized terms used but not defined in this Amendment shall have the meanings given to them in the Award Agreement.

(b) No Other Modification. Except as amended herein, all other terms and conditions of the Award Agreement shall remain in full force and effect.

(c) Governing Law. This Amendment shall be governed by the laws of the Commonwealth of Pennsylvania.

H. J. HEINZ COMPANY

By:/s/ Randolph W. Keuch 

Vice President - Total Rewards

EX-10.ALXI

Exhibit 10(a)(lxi)

FORM OF AMENDMENT TO

LONG-TERM PERFORMANCE PROGRAM AWARD AGREEMENT

(FISCAL YEARS 2013-2014)

This Amendment (“Amendment”) to Long-Term Performance Program Award Agreement (Fiscal Years 2013-2014) is made effective as of __________, 2013, by and between [EMPLOYEE NAME], an individual (“Employee”), and H. J. HEINZ COMPANY, a Pennsylvania corporation (“Company”).

WITNESSETH:

WHEREAS, Employee and Company are parties to that certain Long-Term Performance Program Award Agreement (Fiscal Years 2013-2014) dated _______ (the “Award Agreement”); and

WHEREAS, pursuant to the Agreement and Plan of Merger, by and among the Company, Hawk Acquisition Holding Corporation, and Hawk Acquisition Sub, Inc., dated as of February 13, 2013, the MDCC has determined that the Award will be paid at 100% of the Target Award Opportunity, and the Award Agreement is amended accordingly.

NOW, THEREFORE, in consideration of the foregoing and the agreements and covenants contained herein:

1. Award. The Award Agreement is hereby amended to provide that the Company's performance against the ROIC Target metric and the TSR Value metric is deemed to be such that 100% of the Target Award Opportunity is earned for the Performance Period, subject to pro-ration and payment in accordance with Section 4(d) of the Award Agreement.

2.Miscellaneous.

(a) Defined Terms. Unless otherwise defined herein, all capitalized terms used but not defined in this Amendment shall have the meanings given to them in the Award Agreement.

(b) No Other Modification. Except as amended herein, all other terms and conditions of the Award Agreement shall remain in full force and effect.

c) Governing Law. This Amendment shall be governed by the laws of the Commonwealth of Pennsylvania.

H. J. HEINZ COMPANY

By:/s/ Randolph W. Keuch

Vice President - Total Rewards

EX-10.ALXII

Exhibit 10(a)(lxii)

Long-Term Incentive Program Award and Agreement

(Fiscal Year 2014)

[DATE]

Dear _____________________:

H. J. Heinz Company is pleased to confirm that, effective as of ______, 2013, you have been granted an Award under the Long-Term Incentive Program (“LTIP”) in accordance with the terms and conditions of the Third Amended and Restated H. J. Heinz Company Fiscal Year 2003 Stock Incentive Plan (the “Plan”). This Award is also made under and governed by the terms and conditions of this letter agreement (“Agreement”), which shall control in the event of a conflict with the terms and conditions of the Plan. For purposes of this Agreement, the “Company” shall refer to H. J. Heinz Company and its Subsidiaries. Unless otherwise defined in this Agreement, all capitalized terms used in this Agreement shall have the same meanings as the capitalized terms in the Plan, which are hereby incorporated by reference into this Agreement.

1. Award.

(a) The target value of the Award to you under this Agreement is equal to $______ (the “Target Award Opportunity”), based on a 36-month Award Period and subject to acceleration and proration pursuant to Section 3 below. The “Award Period” begins on May 1, 2013 and ends on the earlier of (a) the date of the closing of the acquisition between the Company and a subsidiary of Hawk Acquisition Holding Corporation (the “Closing Date”) and (b) May 1, 2016.

(b) In light of the impending acquisition, this Award replaces certain awards of Restricted Stock Units (“RSUs”) and stock options that you might have otherwise received in Fiscal Year 2014, in the following proportions:

$_________ replacement for RSUs (the “RSU Replacement Amount”)

$_________ replacement for stock options

2. Vesting. The Award will vest 100% on May 1, 2016, subject to acceleration in accordance with Section 3(a) below.

3. Acceleration, Proration, and Payment of Award.

(a) If the Award Period ends on the Closing Date, your Award will be accelerated and prorated and paid as soon as administratively possible following the Closing Date, subject to Sections 4, 5, 6 and 7 below. If the Award Period does not end on the Closing Date, the Award will be subject to the vesting requirement set forth in Section 2 above and will be paid as soon as administratively possible following vesting.

(b) Your Award will be prorated based upon the number of full and partial months of the Award Period completed. For example and for illustration purposes only, if the Closing Date occurred on July 10, 2013, your Award would equal:

Target Award Opportunity x 3/36(the portion of the 36-month Award Period completed)

If the Closing Date does not occur prior to May 1, 2016, your Award will equal 100% of your Target Award Opportunity, subject to the vesting requirement set forth in Section 2 above and the provisions of Sections 4, 5, 6 and 7 below.

(c) The Award will be paid in cash, subject to the limits set forth in the Plan.

4. Termination of Employment. In the event that your employment with the Company terminates for any reason prior to the completion of the Award Period, your entire Award will be forfeited.

5. Termination of the LTIP. If the LTIP is terminated prior to the completion of the Award Period, provided that you are an employee of the Company on the date of such termination, your Award will be prorated, pursuant to Section 2(b) above, based on the number of full and partial months of the Award Period completed prior to such termination, and will be paid in cash as soon as administratively possible following such termination.

6. Non-Solicitation. You agree that you shall not, during the term of your employment by the Company and for eighteen (18) months after the date of the termination of your employment with the Company, regardless of the reason for the termination, either directly or indirectly, solicit, take away or attempt to solicit or take away any employee of the Company, either for your own purpose or for any other person or entity. You further agree that you shall not, during the term of your employment by the Company or at any time thereafter, use or disclose Confidential Information (as defined in Section 7 below) except as directed by, and in furtherance of the business purposes of, the Company. You acknowledge (i) that the non-solicitation provision set forth in this Section 6 is essential for the proper protection of the business of the Company; (ii) that it is essential to the protection of the Company's goodwill and to the maintenance of the Company's competitive position that any Confidential Information be kept secret and not disclosed to others; and (iii) that the breach or threatened breach of this Section 6 will result in irreparable injury to the Company for which there is no adequate remedy at law because, among other things, it is not readily susceptible of proof as to the monetary damages that would result to the Company. You consent to the issuance of any restraining order or preliminary restraining order or injunction with respect to any conduct by you that is directly or indirectly a breach or a threatened breach of this Section 6. Any breach by you of the provisions of this Section 6 will, at the option of the Company (in its sole discretion) and in addition to all other rights and remedies available to the Company at law, in equity or under this Agreement, result in the forfeiture of all of your rights in any portion of the Award that remains unvested as of the date of such breach.

7. Non-Competition/Confidential Information. As used in this Section 7, the following terms shall have the respective indicated meanings:

“Affiliated Company or Companies” means any person, corporation, limited liability company, partnership, or other entity controlling, controlled by or under common control with the Company.

“Confidential Information” means technical or business information about or relating to the Company and/or its products, processes, methods, engineering, technology, purchasing, marketing, selling, and services not readily available to the public or generally known in the trade, including but not limited to: inventions; ideas; improvements; discoveries; developments; formulations; ingredients; recipes; specifications; designs; standards; financial data; sales, marketing and distribution plans, techniques and strategies; customer and supplier information; equipment; mechanisms; manufacturing plans; processing and packaging techniques; trade secrets and other confidential information, knowledge,

data and know-how of the Company, whether or not they originated with you or information which the Company received from third parties under an obligation of confidentiality.

“Conflicting Product” means any product or process of any person or organization, other than the Company, in existence or under development, (i) that competes with a product or process of the Company upon or with which you shall have worked during the two years prior to the termination of your employment with the Company or (ii) whose use or marketability could be enhanced by application to it of Confidential Information acquired by you in connection with your employment by the Company during such two-year period. For purposes of this definition, it shall be conclusively presumed that you have knowledge of information to which you have been directly exposed through actual receipt or review of memoranda or documents containing such information or through actual attendance at meetings at which such information was discussed or disclosed.

“Conflicting Organization” means any person or organization that is engaged in or about to become engaged in research on or the development, production, marketing, or selling of, or the use in production, marketing, or sale of, a Conflicting Product.

In partial consideration for the Award granted to you hereunder, you agree that, for a period of eighteen (18) months after the date of the termination of your employment with the Company, you shall not render services, directly or indirectly, as a director, officer, employee, agent, consultant or otherwise to any Conflicting Organization in any geographic area or territory in which such Conflicting Organization is engaged in or about to become engaged in the research on or the development, production, marketing, or sale of, or the use in production, marketing, or sale of, a Conflicting Product. The foregoing limitation does not apply to a Conflicting Organization whose business is diversified and that, as to that part of its business to which you render services, is not engaged in the development, production, marketing, use or, sale of a Conflicting Product, provided that the Company shall receive separate written assurances satisfactory to the Company from you and the Conflicting Organization that you shall not render services during such period with respect to a Conflicting Product or directly or indirectly provide or reveal Confidential Information to such organization.

You acknowledge and agree that the non-competitive restrictions set forth in this Section 7 are reasonable and necessary to protect the goodwill and legitimate business interests of the Company and to prevent the disclosure of the Company's Confidential Information and trade secrets and, further, that you have the business experience and abilities such that you would be able to obtain employment in a business other than with a Conflicting Organization.

Any breach by you of the provisions of this Section 7 will, at the option of the Company (in its sole discretion), and in addition to all other rights and remedies available to the Company at law, in equity, or under this Agreement, result in the forfeiture of all of your rights in any portion of the Award that remains unvested as of the date of such breach.

In addition to the remedies stated in the preceding paragraph, the Company shall, if it shall so elect, be entitled to institute legal proceedings to obtain damages for a breach by you of this Section 7, or to enforce the specific performance of the Agreement by you and to enjoin you from any further violation of this Section 7, or to exercise such remedies cumulatively or in conjunction with all other rights and remedies provided by law. You acknowledge, however, that the remedies at law for any breach by you of the provisions of this Section 7 may be inadequate and that the Company shall be entitled to obtain preliminary or permanent injunctive relief without the necessity of proving actual damages by reason of such breach or threatened breach and, to the extent permitted by applicable

law, a temporary restraining order (or similar procedural device) may be granted immediately upon the commencement of such action.

You agree that if any of the provisions herein shall for any reason be determined by a court of competent jurisdiction to be overly broad as to scope of activity, duration, or geography, such provision shall be limited or reduced so as to be enforceable to the extent compatible with existing law.

8. Impact on Benefits. The RSU Replacement Amount will be included as eligible compensation for the year of the grant pursuant to the H.J. Heinz Company Supplemental Executive Retirement Plan (as amended and restated effective September 1, 2007) and the H.J. Heinz Company Employees Retirement and Savings Excess Plan (as amended and restated effective January 1, 2005), regardless of whether or not the Award subsequently vests. The Award will not be included as eligible compensation pursuant to any other plan of the Company except as expressly set forth in such plan(s).

9. Tax Withholding. When your Award is paid, the Company will withhold the amount of money payable for the federal, state, local, and/or foreign income and/or employment taxes required to be collected or withheld with respect to the payment.

10. Non-Transferability. Your Award may not be sold, transferred, pledged, assigned, or otherwise encumbered except by will or the laws of descent and distribution.

11. Employment At-Will. You acknowledge and agree that nothing in this Agreement or the Plan shall confer upon you any right with respect to future awards or continuation of your employment, nor shall it constitute an employment agreement or interfere in any way with your right or the right of Company to terminate your employment at any time, with or without cause, and with or without notice.

12. Collection and Use of Personal Data.You consent to the collection, use, and processing of personal data (including name, home address and telephone number, and identification number) by the Company or a third party engaged by the Company for the purpose of implementing, administering, and managing the Plan and any other stock option or stock incentive plans of the Company (collectively, the “Plans”). You further consent to the release of personal data (a) to such a third party administrator, which, at the option of the Company, may be designated as the exclusive broker in connection with the Plans, or (b) to any Subsidiary of the Company, wherever located. You hereby waive any data privacy rights with respect to such data to the extent that receipt, possession, use, retention, or transfer of the data is authorized hereunder.

13. Future Awards. The Plan is discretionary in nature and the Company may modify, cancel or terminate it at any time without prior notice in accordance with the terms of the Plan. While Awards may be granted under the Plan on one or more occasions or even on a regular schedule, each grant is a one-time event, is not an entitlement to an award of cash or stock in the future, and does not create any contractual or other right to receive an award or other compensation or benefits in the future.

14. Governing Law. This Agreement shall be governed by and construed in accordance with the laws of the Commonwealth of Pennsylvania, without regard to its choice of law provisions.

15. Internal Revenue Code Section 409A. It is intended that this Award shall not constitute a “deferral of compensation” within the meaning of Section 409A of the Code and, as a result, shall not be subject to the requirements of Section 409A of the Code. The Plan and this Award Agreement are to be

interpreted in a manner consistent with this intention. Absent a deferral election satisfying the requirements of Section 409A of the Code and notwithstanding any other provision in the Plan, a new award may not be issued if such award would be subject to Section 409A of the Code at the time of grant, and the existing Award may not be modified in a manner that would cause such Award to become subject to Section 409A of the Code at the time of such modification.

This Award is subject to your acceptance of this Agreement by signing and dating it and returning it to the Company.

H. J. HEINZ COMPANY

By:________________________

Randolph W. Keuch

Vice President - Total Rewards

Accepted:

Date:

EX-10.ALXIII

Exhibit 10(a)(lxiii)

Long-Term Performance Program Award Agreement

(Fiscal Years 2014-2015)

[DATE]

Dear [RECIPIENT NAME]:

H. J. Heinz Company is pleased to confirm that, effective as of __________, 2013, you have been granted an Award under the Long-Term Performance Program in accordance with the terms and conditions of the Third Amended and Restated H. J. Heinz Company Fiscal Year 2003 Stock Incentive Plan, as amended from time to time (the “Plan”). This Award is also made under and pursuant to this letter agreement (“Agreement”), the terms and conditions of which shall govern and control in the event of a conflict with the terms and conditions of the Plan. For purposes of this Agreement, the “Company” shall refer to H. J. Heinz Company and its Subsidiaries. Unless otherwise defined in this Agreement, all capitalized terms used in this Agreement shall have the same defined meanings as in the Plan.

1. Award. The target value of the Award to you under this Agreement is equal to $______ (the “Target Award Opportunity”), based on a 24-month Award Period and subject to proration pursuant to Section 2 below. The “Award Period” begins on May 1, 2013 and ends on the earlier of (a) the date of the closing of the acquisition between the Company and a subsidiary of Hawk Acquisition Holding Corporation (the “Closing Date”) and (b) May 3, 2015.

2. Proration and Payment of Award.

(a) Your Award will be prorated based upon the number of full and partial months of the Award Period. For example and for illustration purposes only, if the Closing Date occurred on July 10, 2013, your Award payout would equal:

Target Award Opportunity x 3/24 (the portion of the 24-month Award

Period completed)

If the Closing Date does not occur prior to May 3, 2015, your Award payout will equal 100% of your Target Award Opportunity, subject to the provisions of Sections 3, 4 and 5 below.

(b) If your employment with the Company began after the commencement of the Award Period, your Target Award Opportunity set forth in Section 1 above has been prorated based upon the number of full and partial months that you are anticipated to be employed by the Company in an eligible position during the Award Period. The payment of your Award will be prorated as set forth in subsection (a) above.

(c) Your Award will be paid in cash as soon as administratively possible following the end of the Award Period, subject to Sections 3, 4 and 5 below.

3. Termination of Employment. In the event that your employment with the Company terminates for any reason prior to the completion of the Award Period, your entire Award will be forfeited.

4. Termination of the Plan. If the Plan is terminated prior to the completion of the Award Period, provided that you are an employee of the Company on the date of such termination, your Award will be prorated,

pursuant to Section 2(a) above, based on the number of full and partial months of the Award Period completed prior to such termination and will be paid in cash as soon as administratively practicable following such termination.

5. Non-Solicitation/Confidential Information. In partial consideration for the Award granted to you hereunder, you agree that you shall not, during the term of your employment by the Company and for 18 months after termination of your employment, regardless of the reason for the termination, either directly or indirectly, solicit, take away or attempt to solicit or take away any employee of the Company, either for your own purpose or for any other person or entity. You further agree that you shall not, during the term of your employment by the Company or at any time thereafter, use or disclose the Confidential Information (as defined below) except as directed by, and in furtherance of the business purposes of, the Company. You acknowledge (i) that the non-solicitation provision set forth in this Section 5 is essential for the proper protection of the business of the Company; (ii) that it is essential to the protection of the Company's goodwill and to the maintenance of the Company's competitive position that any Confidential Information be kept secret and not disclosed to others; and (iii) that the breach or threatened breach of this Section 5 will result in irreparable injury to the Company for which there is no adequate remedy at law because, among other things, it is not readily susceptible of proof as to the monetary damages that would result to the Company. You consent to the issuance of any restraining order or preliminary restraining order or injunction with respect to any conduct by you that is directly or indirectly a breach or a threatened breach of this Section 5. In addition, in the sole discretion of the Company, and in addition to all other rights and remedies available to the Company at law, in equity, or under this Agreement, any breach by you of the provisions of this Section 5 will result in the forfeiture of any unpaid portion of your Award to which you would otherwise be entitled pursuant to this Agreement.

“Confidential Information” means technical or business information about or relating to the Company and/or its products, processes, methods, engineering, technology, purchasing, marketing, selling, and services not readily available to the public or generally known in the trade, including but not limited to: inventions; ideas; improvements; discoveries; developments; formulations; ingredients; recipes; specifications; designs; standards; financial data; sales, marketing and distribution plans, techniques and strategies; customer and supplier information; equipment; mechanisms; manufacturing plans; processing and packaging techniques; trade secrets and other confidential information, knowledge, data and know-how of the Company, whether or not they originated with you or information which the Company received from third parties under an obligation of confidentiality.

6. Impact on Benefits. The Award will not be included as compensation under any of the Company's retirement and other benefit plans, including but not limited to the H. J. Heinz Company Supplemental Executive Retirement Plan, the H. J. Heinz Company Employees Retirement and Savings Excess Plan, and/or any other plan of the Company.

7. Tax Withholding. When your Award is paid, the Company will withhold the amount of money payable for the federal, state, local, and/or foreign income and/or employment taxes required to be collected or withheld with respect to the payment.

8. Non-Transferability.Your Award may not be sold, transferred, pledged, assigned, or otherwise encumbered except by will or the laws of descent and distribution.

9. Employment At-Will. You acknowledge and agree that nothing in this Agreement or the Plan shall confer upon you any right with respect to future awards or continuation of your employment, nor shall it constitute an employment agreement or interfere in any way with your right or the right of

the Company to terminate your employment at any time, with or without cause, and with or without notice.

10. Collection and Use of Personal Data.You consent to the collection, use, and processing of personal data (including name, home address and telephone number, identification number) by the Company or a third party engaged by the Company for the purpose of implementing, administering, and managing the Plan and any other stock option or stock or long-term incentive plans of the Company (collectively, the “Plans”). You further consent to the release of personal data to such a third party administrator, which, at the option of the Company, may be designated as the exclusive broker in connection with the Plans. You hereby waive any data privacy rights with respect to such data to the extent that receipt, possession, use, retention, or transfer of the data is authorized hereunder.

11. Future Awards. The Plan is discretionary in nature and the Company may modify, cancel or terminate it at any time without prior notice in accordance with the terms of the Plan. While Awards may be granted under the Plan on one or more occasions or even on a regular schedule, each grant is a one-time event, is not an entitlement to an award of cash or stock in the future, and does not create any contractual or other right to receive an award or other compensation or benefits in the future.

12. Governing Law. This Agreement shall be governed by and construed in accordance with the laws of the Commonwealth of Pennsylvania, without regard to its choice of law provisions.

13. Code Section 409A. It is intended that this Award shall not constitute a “deferral of compensation” within the meaning of Section 409A of the Code and, as a result, shall not be subject to the requirements of Section 409A of the Code. The Plan and this Award Agreement are to be interpreted in a manner consistent with this intention. Absent a deferral election satisfying the requirements of Section 409A of the Code and notwithstanding any other provision in the Plan, a new award may not be issued if such award would be subject to Section 409A of the Code at the time of grant, and the existing Award may not be modified in a manner that would cause such Award to become subject to Section 409A of the Code at the time of such modification.

This Award is subject to your acceptance of this Agreement by signing and dating it and returning it to the Company.

H. J. HEINZ COMPANY

By:

Randolph W. Keuch

Vice President - Total Rewards

Accepted:

Date:

EX-10.ALXIV

Exhibit 10(a)(lxiv)

AMENDMENT NUMBER 1 TO THE

H. J. HEINZ COMPANY SUPPLEMENTAL EXECUTIVE RETIREMENT PLAN

WHEREAS, H. J. Heinz Company (the “Company”) has established the H. J. Heinz Company Supplemental Executive Retirement Plan, as amended and restated effective November 12, 2008, (the “Plan”) for certain executive employees of the Company; and

WHEREAS, the Company has entered into an agreement to be acquired by an affiliate of Berkshire Hathaway and 3G Capital Partners Ltd. (the “Merger Agreement”); and

WHEREAS pursuant to Section 5.1 of the Plan, the Company reserved the right to terminate, modify, alter or amend the Plan from time to time to any extent that it may deem advisable pursuant to the terms thereof; and

WHEREAS on February 13, 2013, subject to the consummation of the transactions contemplated by the Merger Agreement, the Board took action to vest all accrued but vested benefits of each Member of the Plan effective as of immediately prior to such consummation; and

WHEREAS pursuant to the Merger Agreement the Company granted “replacement awards” under the Long-Term Incentive Plan for a 36‑month performance period, beginning on May 1, 2013;

NOW THEREFORE, BE IT RESOLVED THAT: Effective May 31, 2013, the Plan shall be amended as follows:

1.Section 1.7 of the Plan be, and hereby is, amended to add thereto a new Sub-Section 1.7(d) reading as follows:

“(d) Compensation shall include the Long-Term Incentive Program award (“LTIP Award”) granted in replacement of restricted stock units that may have otherwise been awarded in the Company's Fiscal Year 2014, pursuant to the documentation governing such LTIP Award.”

2.Section 2.2(a) of the Plan be, and hereby is, amended to add thereto a new Sub‑Section 2.2(a)(i) reading as follows:

“(i) Effective as of immediately prior to the consummation of the transactions contemplated by the Agreement and Plan of Merger dated as of February 13, 2013 by and among H.J. Heinz Company, Hawk Acquisition Holding Corporation and Hawk Acquisition Sub, Inc., each Member shall be fully vested in such Member's accrued benefits under the Plan without regards to such Member's current age or amount of Continuous Service under the Plan.

3.Section 3.1(a)(ii)(A) of the Plan be, and hereby is, amended in its entirety, to read as follows:

The multiple of the Member's Final Average Compensation (“FAC”) at the date of Separation from Service with the Employers and the Member's Continuous Service during periods before May 1, 2004 shall be determined according to the table attached hereto and made a part hereof as Exhibit A. If the Member would not have been entitled to benefits under the Plan but for the application of Section 2.2(a)(i), the amount provided in this Section 3.1(a)(ii)(A) will be reduced with interest only at a rate of 5% per annum for each month that Separation from Service or, if earlier, termination of the Plan, precedes the date a Member attains age 55, or age 60 if such Member was not age 45 on or before September 1, 2012.

EX-12

Exhibit 12

H. J. HEINZ COMPANY AND SUBSIDIARIES

COMPUTATION OF RATIOS OF EARNINGS TO FIXED CHARGES

	Fiscal Years Ended
	April 28, 2013		April 29, 2012		April 27, 2011		April 28, 2010		April 29, 2009
	(52 Weeks)		(52 1/2 Weeks)		(52 Weeks)		(52 Weeks)		(52 Weeks)
	(In thousands)
Fixed Charges:
Interest expense*	$	286,742	$	296,785	$	276,744	$	306,708	$	344,629
Capitalized interest	1,365		480		1,897		2,716		—
Interest component of rental expense	42,715		45,530		32,170		33,711		31,916
Total fixed charges	$	330,822	$	342,795	$	310,811	$	343,135	$	376,545
Earnings:
Income from continuing operations before income or loss from equity investees and income taxes	$	1,343,643	$	1,236,089	$	1,416,322	$	1,315,779	$	1,341,772
Add: Interest expense*	286,742		296,785		276,744		306,708		344,629
Add: Interest component of rental expense	42,715		45,530		32,170		33,711		31,916
Add: Amortization of capitalized interest	755		783		754		367		633
Earnings as adjusted	$	1,673,855	$	1,579,187	$	1,725,990	$	1,656,565	$	1,718,950
Ratio of earnings to fixed charges	5.06		4.61		5.55		4.83		4.57

* Interest expense includes amortization of debt expense and any discount or premium relating to indebtedness.

EX-21

Exhibit 21

H. J. Heinz Company and Subsidiaries

SUBSIDIARIES OF THE REGISTRANT

Following are the subsidiaries of H. J. Heinz Company (the “Company”), other than those which if considered in the aggregate as a single subsidiary would not constitute a significant subsidiary, and the state or country in which each subsidiary was incorporated or organized. The accounts of each of the listed subsidiaries are a part of the Company's consolidated financial statements.

Subsidiary	State or Country
Heinz Italia S.p.A.	Italy
Heinz Wattie's Limited	New Zealand
H. J. Heinz B.V.	Netherlands
H. J. Heinz Company Australia Limited	Australia
H. J. Heinz Company of Canada Ltd.	Canada
H. J. Heinz Company, L.P.	Delaware
H. J. Heinz Company Limited	United Kingdom
H. J. Heinz Finance Company	Delaware
Heinz Foreign Investment Company	Idaho
Heinz Investments Ltd.	Cyprus
Alimentos Heinz, C.A.	Venezuela
P.T. Heinz ABC Indonesia	Indonesia
Heinz India Private Limited	India
Sharpsburg Holdings Limited	Gibraltar
Heinz European Holding B.V.	Netherlands
Heinz Brazil S.A.	Brazil
H.J. Heinz Investment Cooperatief U.A.	Netherlands
Foodstar Holdings Pte Ltd.	Singapore
Heinz Management LLC	Delaware
H.J. Heinz Supply Chain Europe B.V.	Netherlands
Country Ford Development Limited	Hong Kong
Heinz Asean Pte. Ltd.	Singapore
Highview Atlantic Finance Company	Cayman Island

EX-23

Exhibit 23

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We hereby consent to the incorporation by reference in the Registration Statements on Form S-8 (Nos. 333-135612 and 333-100820) of H. J. Heinz Company of our report dated July 9, 2013 relating to the financial statements, financial statement schedule, and the effectiveness of internal control over financial reporting, which appears in this Form 10-K.

/s/ PricewaterhouseCoopers LLP

Pittsburgh, Pennsylvania

July 9, 2013

EX-24

Exhibit 24

POWER OF ATTORNEY

KNOW ALL MEN BY THESE PRESENTS, that each person whose signature appears below constitutes and appoints Bernardo Hees, Paulo Basilio, and Daniel Shaw, and each of them, such person's true and lawful attorney-in-fact and agent, with full power of substitution and resubstitution, for such person and in such person's name, place and stead, in any and all capacities, to sign H. J. Heinz Company's Annual Report on Form 10-K for the fiscal year ended April 28, 2013 and to sign any and all amendments to such Annual Report, and to file the same, with all exhibits thereto, and other documents in connection therewith, with the Securities and Exchange Commission, granting unto said attorneys-in-fact and agents, and each of them, full power and authority to do and perform each and every act and thing requisite and necessary to be done, as fully to all intents and purposes as such person might or could do in person, hereby ratifying and confirming all that said attorneys-in-fact and agents or any of them, or such persons' or person's substitute or substitutes, may lawfully do or cause to be done by virtue hereof.

This Power of Attorney has been signed below as of the 9th day of July, 2013 by the following persons in the capacities indicated.

Signature	Title
/s/ Gregory Abel	Director
Gregory Abel
/s/ Alexandre Behring	Director
Alexandre Behring
/s/ Tracy Britt	Director
Tracy Britt
/s/ Warren Buffett	Director
Warren Buffett
/s/ Jorge Paulo Lemann	Director
Jorge Paulo Lemann
/s/ Marcel Herrmann Telles	Director
Marcel Herrmann Telles
/s/ Bernardo Hees	Chief Executive Officer
Bernardo Hees	(Principal Executive Officer)
/s/ Paulo Basilio	Chief Financial Officer
Paulo Basilio	(Principal Financial Officer)
/s/ John Mastalerz Jr.	Corporate Controller
John Mastalerz Jr.	(Principal Accounting Officer)

EX-31.A

Exhibit 31(a)

I, Bernardo Hees, certify that:

1. I have reviewed this annual report on Form 10-K of H. J. Heinz Company;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant's fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons fulfilling the equivalent functions):

a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize, and report financial information; and

b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: July 9, 2013

By:	/s/  Bernardo Hees
Name:	Bernardo Hees
Title:	Chief Executive Officer

EX-31.B

Exhibit 31(b)

I, Paulo Basilio, certify that:

1. I have reviewed this annual report on Form 10-K of H. J. Heinz Company;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant's fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons fulfilling the equivalent functions):

a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize, and report financial information; and

b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: July 9, 2013

By:	/s/  Paulo Basilio
Name:	Paulo Basilio
Title:	Chief Financial Officer

EX-32.A

Exhibit 32(a)

Certification by the Chief Executive Officer Relating to

the Annual Report Containing Financial Statements

I, Bernardo Hees, Chairman, President and Chief Executive Officer, of H. J. Heinz Company, a Pennsylvania corporation (the “Company”), hereby certify that, to my knowledge:

1. The Company’s annual report on Form 10-K for the fiscal year ended April 28, 2013 (the “Form 10-K”) fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and

2. The information contained in the Form 10-K fairly presents, in all material respects, the financial condition and results of operations of the Company.

Date: July 9, 2013

By:	/s/  Bernardo Hees
Name:	Bernardo Hees
Title:	Chief Executive Officer

EX-32.B

Exhibit 32(b)

Certification by the Chief Executive Officer Relating to

the Annual Report Containing Financial Statements

I, Paulo Basilio, Executive Vice President and Chief Financial Officer, of H. J. Heinz Company, a Pennsylvania corporation (the “Company”), hereby certify that, to my knowledge:

1. The Company’s annual report on Form 10-K for the fiscal year ended April 28, 2013 (the “Form 10-K”) fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and

2. The information contained in the Form 10-K fairly presents, in all material respects, the financial condition and results of operations of the Company.

Date: July 9, 2013

By:	/s/  Paulo Basilio
Name:	Paulo Basilio
Title:	Chief Financial Officer

XML

Quarterly Results 1 (Details) (USD $) In Thousands, except Per Share data, unless otherwise specified	3 Months Ended								12 Months Ended
	Apr. 28, 2013	Jan. 27, 2013	Oct. 28, 2012	Jul. 29, 2012	Apr. 29, 2012	Jan. 25, 2012	Oct. 26, 2011	Jul. 27, 2011	Apr. 28, 2013	Apr. 29, 2012	Apr. 27, 2011
Quarterly Financial Information Disclosure [Abstract]
Sales	$ 2,990,571	$ 2,933,331	$ 2,821,533	$ 2,783,451	$ 3,011,668	$ 2,874,927	$ 2,803,271	$ 2,817,706	$ 11,528,886	$ 11,507,572	$ 10,558,636
Gross profit	1,073,995	1,106,515	1,013,016	1,001,944	1,010,681	1,033,598	966,890	983,620	4,195,470	3,994,789	3,944,377
Income (Loss) from Continuing Operations Attributable to Parent	198,519	308,214	294,705	286,177	206,664	288,283	244,934	234,493	1,087,615	974,374	1,029,067
Net income attributable to H. J. Heinz Company	$ 195,886	$ 269,546	$ 289,444	$ 258,027	$ 175,342	$ 284,694	$ 237,009	$ 226,114	$ 1,012,903	$ 923,159	$ 989,510
Net income from continuing operations- diluted	$ 0.61	$ 0.95	$ 0.91	$ 0.89	$ 0.64	$ 0.89	$ 0.76	$ 0.72	$ 3.37	$ 3.01	$ 3.18
Net income from continuing operations- basic	$ 0.62	$ 0.96	$ 0.92	$ 0.89	$ 0.65	$ 0.90	$ 0.76	$ 0.73	$ 3.39	$ 3.03	$ 3.21
Cash dividends	$ 0.515	$ 0.515	$ 0.515	$ 0.515	$ 0.48	$ 0.48	$ 0.48	$ 0.48	$ 2.06	$ 1.92	$ 1.80

XML

Pension and Other Postretirement Benefit Plans 6 (Details) (USD $) In Thousands, unless otherwise specified	12 Months Ended									12 Months Ended																																										12 Months Ended
	Apr. 28, 2013	Apr. 29, 2012	Apr. 28, 2013 Fair Value, Inputs, Level 1 [Member]	Apr. 29, 2012 Fair Value, Inputs, Level 1 [Member]	Apr. 28, 2013 Fair Value, Inputs, Level 2 [Member]	Apr. 29, 2012 Fair Value, Inputs, Level 2 [Member]	Apr. 28, 2013 Fair Value, Inputs, Level 3 [Member]	Apr. 29, 2012 Fair Value, Inputs, Level 3 [Member]	Apr. 27, 2011 Fair Value, Inputs, Level 3 [Member]	Apr. 28, 2013 Equity Securities [Member]	Apr. 29, 2012 Equity Securities [Member]	Apr. 28, 2013 Equity Securities [Member] Fair Value, Inputs, Level 1 [Member]	Apr. 29, 2012 Equity Securities [Member] Fair Value, Inputs, Level 1 [Member]	Apr. 28, 2013 Equity Securities [Member] Fair Value, Inputs, Level 2 [Member]	Apr. 29, 2012 Equity Securities [Member] Fair Value, Inputs, Level 2 [Member]	Apr. 28, 2013 Equity Securities [Member] Fair Value, Inputs, Level 3 [Member]	Apr. 29, 2012 Equity Securities [Member] Fair Value, Inputs, Level 3 [Member]	Apr. 28, 2013 Equity Funds [Member]	Apr. 29, 2012 Equity Funds [Member]	Apr. 28, 2013 Equity Funds [Member] Fair Value, Inputs, Level 1 [Member]	Apr. 29, 2012 Equity Funds [Member] Fair Value, Inputs, Level 1 [Member]	Apr. 28, 2013 Equity Funds [Member] Fair Value, Inputs, Level 2 [Member]	Apr. 29, 2012 Equity Funds [Member] Fair Value, Inputs, Level 2 [Member]	Apr. 28, 2013 Equity Funds [Member] Fair Value, Inputs, Level 3 [Member]	Apr. 29, 2012 Equity Funds [Member] Fair Value, Inputs, Level 3 [Member]	Apr. 28, 2013 Fixed Income Funds [Member]	Apr. 29, 2012 Fixed Income Funds [Member]	Apr. 28, 2013 Fixed Income Funds [Member] Fair Value, Inputs, Level 1 [Member]	Apr. 29, 2012 Fixed Income Funds [Member] Fair Value, Inputs, Level 1 [Member]	Apr. 28, 2013 Fixed Income Funds [Member] Fair Value, Inputs, Level 2 [Member]	Apr. 29, 2012 Fixed Income Funds [Member] Fair Value, Inputs, Level 2 [Member]	Apr. 28, 2013 Fixed Income Funds [Member] Fair Value, Inputs, Level 3 [Member]	Apr. 29, 2012 Fixed Income Funds [Member] Fair Value, Inputs, Level 3 [Member]	Apr. 27, 2011 Fixed Income Funds [Member] Fair Value, Inputs, Level 3 [Member]	Apr. 28, 2013 Other Investments [Member]	Apr. 29, 2012 Other Investments [Member]	Apr. 28, 2013 Other Investments [Member] Fair Value, Inputs, Level 1 [Member]	Apr. 29, 2012 Other Investments [Member] Fair Value, Inputs, Level 1 [Member]	Apr. 28, 2013 Other Investments [Member] Fair Value, Inputs, Level 2 [Member]	Apr. 29, 2012 Other Investments [Member] Fair Value, Inputs, Level 2 [Member]	Apr. 28, 2013 Other Investments [Member] Fair Value, Inputs, Level 3 [Member]	Apr. 29, 2012 Other Investments [Member] Fair Value, Inputs, Level 3 [Member]	Apr. 27, 2011 Other Investments [Member] Fair Value, Inputs, Level 3 [Member]	Apr. 28, 2013 Cash and Cash Equivalents [Member]	Apr. 29, 2012 Cash and Cash Equivalents [Member]	Apr. 28, 2013 Cash and Cash Equivalents [Member] Fair Value, Inputs, Level 1 [Member]	Apr. 29, 2012 Cash and Cash Equivalents [Member] Fair Value, Inputs, Level 1 [Member]	Apr. 28, 2013 Cash and Cash Equivalents [Member] Fair Value, Inputs, Level 2 [Member]	Apr. 29, 2012 Cash and Cash Equivalents [Member] Fair Value, Inputs, Level 2 [Member]	Apr. 28, 2013 Cash and Cash Equivalents [Member] Fair Value, Inputs, Level 3 [Member]	Apr. 29, 2012 Cash and Cash Equivalents [Member] Fair Value, Inputs, Level 3 [Member]	Apr. 28, 2013 Debt Securities [Member]	Apr. 29, 2012 Debt Securities [Member]	Apr. 28, 2013 Real Estate [Member]	Apr. 29, 2012 Real Estate [Member]	Apr. 28, 2013 Other Assets [Member]	Apr. 29, 2012 Other Assets [Member]	Apr. 28, 2013 Maximum [Member] Common Stock [Member]	Apr. 29, 2012 Maximum [Member] Common Stock [Member]
Defined Benefit Plan Disclosure [Line Items]
Equity securities	100.00%	100.00%								62.00%	61.00%																																									29.00%	31.00%	8.00%	7.00%	1.00%	1.00%	1.00%	1.00%
Equity securities, target allocation	100.00%	100.00%								58.00%	59.00%																																									33.00%	32.00%	8.00%	8.00%	1.00%	1.00%
Fair value of plan assets	$ 3,379,143	$ 3,140,834	$ 1,121,168	$ 1,056,416	$ 1,989,858	$ 1,857,698	$ 268,117	$ 226,720	$ 140,744	$ 882,081	$ 822,184	$ 882,081	$ 822,184	$ 0	$ 0	$ 0	$ 0	$ 1,239,834	$ 1,091,610	$ 182,723	$ 147,865	$ 1,057,111	$ 943,745	$ 0	$ 0	$ 980,296	$ 981,496	$ 49,577	$ 76,032	$ 919,383	$ 894,978	$ 11,336	$ 10,486	$ 9,649	$ 256,781	$ 216,234	$ 0	$ 0	$ 0	$ 0	$ 256,781	$ 216,234	$ 131,095	$ 20,151	$ 29,310	$ 6,787	$ 10,335	$ 13,364	$ 18,975	$ 0	$ 0

XML

Pension and Other Postretirement Benefit Plans 8 (Details) (USD $) In Thousands, unless otherwise specified	Apr. 28, 2013
Pension Plans, Defined Benefit [Member]
Defined Benefit Plan Disclosure [Line Items]
2014	$ 190,917
2015	172,992
2016	174,486
2017	175,665
2018	174,844
Years 2019-2023	893,504
Other Postretirement Benefit Plans, Defined Benefit [Member]
Defined Benefit Plan Disclosure [Line Items]
2014	17,143
2015	17,675
2016	18,325
2017	19,095
2018	19,655
Years 2019-2023	$ 97,337

XML

Schedule II - Valuation and Qualifying Accounts and Reserves (Details) (USD $) In Thousands, unless otherwise specified	12 Months Ended
	Apr. 28, 2013	Apr. 29, 2012	Apr. 27, 2011
Allowance for Trade Receivables [Member]
Movement in Valuation Allowances and Reserves [Roll Forward]
Valuation Reserves, Balance at beginning of period	$ 10,680	$ 10,909	$ 10,196
Charged to costs and expenses	1,937	4,220	1,997
Deductions	4,484	3,807	2,053
Exchange	(176)	(642)	769
Valuation Reserves, Balance at end of period	7,957	10,680	10,909
Allowance For Other Receivables [Member]
Movement in Valuation Allowances and Reserves [Roll Forward]
Valuation Reserves, Balance at beginning of period	607	503	268
Charged to costs and expenses	(183)	108	203
Deductions	64	8	0
Exchange	0	4	32
Valuation Reserves, Balance at end of period	$ 360	$ 607	$ 503

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Supplemental Cash Flows Information

12 Months Ended

Apr. 28, 2013

Supplemental Cash Flow Information [Abstract]

Supplemental Cash Flows Information

Supplemental Cash Flows Information

	2013		2012			2011
	(In thousands)
Cash Paid During the Year For:
Interest	$	285,324	$	277,954		$	268,131
Income taxes	$	327,046	$	265,547		$	154,527
Details of Acquisitions:
Fair value of assets	$	—	$	—		$	1,057,870
Liabilities(1)	—		(3,250		)	274,294
Redeemable noncontrolling interest(2)	—		—			124,669
Cash paid	—		3,250			658,907
Less cash acquired	—		—			40,605
Net cash paid for acquisitions	$	—	$	3,250		$	618,302

_______________________________________

(1) Includes contingent obligations to sellers of $44.5 million in 2011.

(2) See Note 18 for additional information.

In addition, the Company acted as servicer for approximately $184.3 million and $205.6 million of trade receivables which were sold to unrelated third parties without recourse as of April 28, 2013 and April 29, 2012, respectively. These trade receivables are short-term in nature. The proceeds from these sales are also recognized on the statements of cash flows as a component of operating activities.

The Company has not recorded any servicing assets or liabilities as of April 28, 2013 or April 29, 2012 for the arrangements discussed above because the fair value of these servicing agreements as well as the fees earned were not material to the financial statements.

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Goodwill and Other Intangible Assets 2 (Details) (USD $)	12 Months Ended
	Apr. 28, 2013	Apr. 29, 2012	Apr. 27, 2011
Finite Lived Intangible Assets [Line Items]
Gross	$ 837,256,000	$ 845,728,000
Accumulated Amortization	(403,008,000)	(382,367,000)
Net	434,248,000	463,361,000
Amortization expense for trademarks and other intangible assets	30,900,000	31,800,000	29,000,000
Future amortization expense for finite-lived intangible assets	31,000,000
Intangible assets not subject to amortization	981,300,000	1,035,300,000
Indefinite lived intangibles allocated to discontinued operations	14,600,000
Trademarks [Member]
Finite Lived Intangible Assets [Line Items]
Gross	282,350,000	282,937,000
Accumulated Amortization	(91,923,000)	(87,925,000)
Net	190,427,000	195,012,000
Intangible assets not subject to amortization	846,900,000	895,900,000
Licenses [Member]
Finite Lived Intangible Assets [Line Items]
Gross	208,186,000	208,186,000
Accumulated Amortization	(169,666,000)	(163,945,000)
Net	38,520,000	44,241,000
Intangible assets not subject to amortization	19,400,000	20,100,000
Recipes/processes [Member]
Finite Lived Intangible Assets [Line Items]
Gross	86,686,000	89,207,000
Accumulated Amortization	(37,907,000)	(35,811,000)
Net	48,779,000	53,396,000
Intangible assets not subject to amortization	115,000,000	119,300,000
Customer-related assets [Member]
Finite Lived Intangible Assets [Line Items]
Gross	209,428,000	216,755,000
Accumulated Amortization	(77,310,000)	(69,244,000)
Net	132,118,000	147,511,000
Other [Member]
Finite Lived Intangible Assets [Line Items]
Gross	50,606,000	48,643,000
Accumulated Amortization	(26,202,000)	(25,442,000)
Net	$ 24,404,000	$ 23,201,000

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Consolidated Balance Sheets (USD $) In Thousands, unless otherwise specified	Apr. 28, 2013		Apr. 29, 2012
Current Assets:
Cash and cash equivalents	$ 2,476,699		$ 1,330,441
Trade receivables (net of allowances: 2013—$7,957 and 2012—$10,680)	872,864		815,600
Other receivables (net of allowances: 2013—$360 and 2012—$607)	200,988		177,910
Inventories:
Finished goods and work-in-process	1,076,779		1,082,317
Packaging material and ingredients	255,918		247,034
Total inventories	1,332,697		1,329,351
Prepaid expenses	160,658		174,795
Other current assets	91,656		54,139
Total current assets	5,135,562		3,882,236
Property, plant and equipment:
Land	78,800		81,185
Buildings and leasehold improvements	996,719		1,009,379
Equipment, furniture and other	4,283,570		4,175,997
Property, plant and equipment	5,359,089		5,266,561
Less accumulated depreciation	2,900,288		2,782,423
Total property, plant and equipment, net	2,458,801		2,484,138
Other non-current assets:
Goodwill	3,079,250		3,185,527
Trademarks, net	1,037,283		1,090,892
Other intangibles, net	378,187		407,802
Other non-current assets	849,924		932,698
Total other non-current assets	5,344,644		5,616,919
Total assets	12,939,007		11,983,293
Current Liabilities:
Short-term debt	1,137,181		46,460
Portion of long-term debt due within one year	1,023,212		200,248
Trade payables	1,310,009		1,202,398
Other payables	182,828		146,414
Accrued marketing	313,930		303,132
Other accrued liabilities	705,482		647,769
Income taxes	114,230		101,540
Total current liabilities	4,786,872		2,647,961
Long-term debt and other non-current liabilities:
Long-term debt	3,848,339		4,779,981
Deferred income taxes	678,565		817,928
Non-pension post-retirement benefits	240,319		231,452
Other non-current liabilities	506,562		581,390
Total long-term debt and other non-current liabilities	5,273,785		6,410,751
Commitments and contingent liabilities (See Note 18)
Redeemable noncontrolling interest	29,529		113,759
Capital Stock:
Third cumulative preferred, $1.70 first series, $10 par value	0	[1]	61	[1]
Common stock, 431,096 shares issued, $0.25 par value	107,774		107,774
Capital stock	107,774		107,835
Additional capital	608,504		594,608
Retained earnings	7,907,033		7,567,278
Sum of capital stock, additional capital and retained earnings	8,623,311		8,269,721
Less:
Treasury shares, at cost (109,831 shares at April 28, 2013 and 110,870 shares at April 29, 2012)	4,647,242		4,666,404
Accumulated other comprehensive loss	1,174,538		844,728
Total H.J. Heinz Company shareholders’ equity	2,801,531		2,758,589
Noncontrolling interest	47,290		52,233
Total equity	2,848,821		2,810,822
Total liabilities and equity	$ 12,939,007		$ 11,983,293

[1]

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Recently Issued Accounting Standards

12 Months Ended

Apr. 28, 2013

Recently Issued Accounting Standards [Abstract]

Recently Issued Accounting Standards

Recently Issued Accounting Standards

In February 2013, the FASB issued an amendment to the comprehensive income standard to improve the transparency of reporting reclassifications out of accumulated other comprehensive income/loss. Other comprehensive income/loss includes gains and losses that are initially excluded from net income for an accounting period. Those gains and losses are later reclassified out of accumulated other comprehensive income/loss into net income. The amendments do not change the current requirements for reporting net income or other comprehensive income/loss in financial statements. The new amendments will require the Company to present the effects on income statement line items of certain significant amounts reclassified out of accumulated other comprehensive income/loss, and cross-reference to other disclosures currently required under U.S. generally accepted accounting principles for certain other reclassification items. The Company will adopt this revised standard in the first quarter of Fiscal 2014. The adoption of this revised standard will not impact our results of operations or financial position.

In July 2012, the FASB issued an amendment to the indefinite-lived intangibles impairment standard. This revised standard is intended to reduce the cost and complexity of testing indefinite-lived intangible assets other than goodwill for impairment by providing entities with the option to first assess qualitatively whether it is more likely than not that an indefinite-lived intangible asset is impaired. An entity is not required to calculate the fair value of an indefinite-lived intangible asset and perform the quantitative impairment test unless the entity determines that it is more likely than not that the asset is impaired. An entity can choose to perform the qualitative assessment on none, some, or all of its indefinite-lived intangible assets. Moreover, an entity can by-pass the qualitative assessment and perform the quantitative impairment test for any indefinite-lived intangible asset in any period. The Company early adopted this amendment in the fourth quarter of Fiscal 2013 for use in the Fiscal 2013 annual impairment testing. The adoption of this revised standard did not impact our results of operations or financial position.

In December 2011, the FASB issued an amendment on disclosures about offsetting assets and liabilities.  The new disclosure requirements mandate that entities disclose both gross and net information about instruments and transactions eligible for offset in the statement of financial position as well as instruments and transactions subject to an agreement similar to a master netting arrangement. The Company is required to adopt this amendment on the first day of Fiscal 2014, and this adoption will only impact the notes to the financial statements and not the financial results. The Company did not expect a significant impact to its disclosure requirements from this amendment.

In September 2011, the FASB issued an amendment to the disclosure requirements for multiemployer pension plans. This amendment requires an employer who participates in multiemployer pension plans to provide additional quantitative and qualitative disclosures to help financial statement users better understand the plans in which an employer participates, the level of the employer's participation in the plans, and the financial health of significant plans. The disclosures also will enable users of financial information to obtain additional information outside of the financial statements. The amendment does not change the current recognition and measurement guidance for an employer's participation in a multiemployer plan. The Company adopted this amendment in the fourth quarter of Fiscal 2012 and applied the provisions of this amendment retrospectively. The adoption of this amendment did not impact the notes to the consolidated financial statements or the financial results.

In September 2011, the FASB issued an amendment to the goodwill impairment standard. This amendment is intended to reduce the cost and complexity of the annual impairment test by providing entities with the option of performing a qualitative assessment to determine whether further impairment testing is necessary. An entity can choose to perform the qualitative assessment on none, some, or all of its reporting units. Moreover, an entity can bypass the qualitative assessment for any reporting unit in any period and proceed directly to step one of the impairment test, and then perform a qualitative assessment in any subsequent period. The Company adopted this amendment in Fiscal 2012. This amendment does not impact our results of operations or financial position.

In June 2011, the FASB issued an amendment on the presentation of comprehensive income. This amendment is intended to improve comparability, consistency, and transparency of financial reporting and to increase the prominence of items reported in other comprehensive income. This amendment eliminates the current option to report other comprehensive income and its components in the statement of changes in equity. Under this amendment, an entity can elect to present items of net income and other comprehensive income in one continuous statement or in two separate, but consecutive, statements. The statement(s) would need to be presented with equal prominence as the other primary financial statements. While the options for presenting other comprehensive income change under this amendment, many items will not change. Those items remaining the same include the items that constitute net income and other comprehensive income; when an item of other comprehensive income must be reclassified to net income; and the earnings-per-share computation. The Company adopted this amendment retrospectively on the first day of Fiscal 2013 by presenting other comprehensive income and its components as a separate financial statement. This adoption only impacted the presentation of the Company's financial statements, not the financial results.

In May 2011, the FASB issued an amendment to revise the wording used to describe the requirements for measuring fair value and for disclosing information about fair value measurements. For many of the requirements, the FASB does not intend for the amendments to result in a change in the application of the current requirements. Some of the amendments clarify the FASB’s intent about the application of existing fair value measurement requirements, such as specifying that the concepts of highest and best use and valuation premise in a fair value measurement are relevant only when measuring the fair value of nonfinancial assets. Other amendments change a particular principle or requirement for measuring fair value or for disclosing information about fair value measurements such as specifying that, in the absence of a Level 1 input (refer to Note 11 for additional information), a reporting entity should apply premiums or discounts when market participants would do so when pricing the asset or liability. The Company adopted this amendment on the first day of the fourth quarter of Fiscal 2012 and this adoption did not have an impact on the Company's financial statements.

In December 2010, the FASB issued an amendment to the disclosure requirements for Business Combinations. This amendment clarifies that if a public entity is required to disclose pro forma information for business combinations, the entity should disclose such pro forma information as though the business combination(s) that occurred during the current year had occurred as of the beginning of the comparable prior annual reporting period only. This amendment also expands the supplemental pro forma disclosures for business combinations to include a description of the nature and amount of material nonrecurring pro forma adjustments directly attributable to the business combination included in reported pro forma revenue and earnings. The Company adopted this amendment on the first day of Fiscal 2012 and will apply such amendment for any business combinations that are material on an individual or aggregate basis if and when they occur.

In December 2010, the FASB issued an amendment to the accounting requirements for Goodwill and Other Intangibles. This amendment modifies Step 1 of the goodwill impairment test for reporting units with zero or negative carrying amounts. For those reporting units, an entity is required to perform Step 2 of the goodwill impairment test if it is more likely than not that a goodwill impairment exists. In determining whether it is more likely than not that a goodwill impairment exists, an entity should consider whether there are any adverse qualitative factors indicating that impairment may exist. The Company adopted this amendment on the first day of Fiscal 2012. This adoption did not have an impact on the Company’s financial statements.

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Segment Information

12 Months Ended

Apr. 28, 2013

Segment Reporting [Abstract]

Segment Information

Segment Information

The Company’s segments are primarily organized by geographical area. The composition of segments and measure of segment profitability are consistent with that used by the Company’s management.

Descriptions of the Company’s reportable segments are as follows:

• North American Consumer Products—This segment primarily manufactures, markets and sells ketchup, condiments, sauces, pasta meals, and frozen potatoes, entrees, snacks, and appetizers to the grocery channels in the United States of America and includes our Canadian business.

• Europe—This segment includes the Company’s operations in Europe and sells products in all of the Company’s categories.

• Asia/Pacific—This segment includes the Company’s operations in Australia, New Zealand, India, Japan, China, Papua New Guinea, South Korea, Indonesia, Vietnam and Singapore. This segment’s operations include products in all of the Company’s categories.

• U.S. Foodservice—This segment primarily manufactures, markets and sells branded and customized products to commercial and non-commercial food outlets and distributors in the United States of America including ketchup, condiments, sauces and frozen soups.

• Rest of World—This segment includes the Company’s operations in Africa, Latin America, and the Middle East that sell products in all of the Company’s categories.

The Company’s management evaluates performance based on several factors including net sales, operating income, and the use of capital resources. Inter-segment revenues, items below the operating income line of the consolidated statements of income, the Fiscal 2013 special items, including transaction-related costs associated with the proposed merger (see Note 21), a charge for the closure of a factory in South Africa and a charge for the settlement of the Foodstar earn-out (see Note 11), and costs associated with the Fiscal 2012 corporation-wide productivity initiatives (see Note 4) are not presented by segment, since they are not reflected in the measure of segment profitability reviewed by the Company’s management.

The following table presents information about the Company’s reportable segments:

	Fiscal Year Ended
	April 28, 2013		April 29, 2012		April 27, 2011		April 28, 2013			April 29, 2012			April 27, 2011
	(52 Weeks)		(52 1/2 Weeks)		(52 Weeks)		(52 Weeks)			(52 1/2 Weeks)			(52 Weeks)
	(In thousands)
	Net External Sales						Operating Income (Loss)
North American Consumer Products	$	3,195,099	$	3,241,533	$	3,265,857	$	790,939		$	812,056		$	832,719
Europe	3,314,523		3,441,282		3,236,800		593,044			608,829			581,148
Asia/Pacific	2,533,334		2,500,411		2,247,193		265,879			234,671			253,524
U.S. Foodservice	1,370,779		1,345,768		1,339,100		186,155			169,843			183,425
Rest of World	1,115,151		978,578		469,686		112,660			105,080			53,371
Non-Operating(a)	—		—		—		(226,588		)	(222,754		)	(216,549		)
Fiscal 2013 special items(b)	—		—		—		(60,438		)	—			—
Productivity initiatives(c)	—		—		—		—			(205,418		)	—
Consolidated Totals	$	11,528,886	$	11,507,572	$	10,558,636	$	1,661,651		$	1,502,307		$	1,687,638
	Depreciation and Amortization Expenses						Capital Expenditures(d)
Total North America	$	126,859	$	131,023	$	121,480	$	107,207		$	103,958		$	101,001
Europe	98,806		98,384		91,222		96,112			113,420			97,964
Asia/Pacific	62,233		59,796		49,802		91,361			99,912			71,419
Rest of World	22,836		19,290		6,324		48,747			38,539			12,829
Non-Operating(a)	35,898		28,428		23,971		55,671			62,905			52,433
Consolidated Totals	$	346,632	$	336,921	$	292,799	$	399,098		$	418,734		$	335,646
	Identifiable Assets
Total North America	$	3,289,900	$	3,394,387	$	3,633,276
Europe	5,129,880		4,158,349		4,398,944
Asia/Pacific	2,670,376		2,544,332		2,424,739
Rest of World	1,123,407		1,145,696		1,149,802
Non-Operating(e)	725,444		740,529		623,884
Consolidated Totals	$	12,939,007	$	11,983,293	$	12,230,645

(a) Includes corporate overhead, intercompany eliminations and charges not directly attributable to operating segments.

(b) See Note 17 for further details on Fiscal 2013 special items.

(c) See Note 4 for further details on Fiscal 2012 productivity initiatives.

(d) Excludes property, plant and equipment obtained through acquisitions.

(e) Includes identifiable assets not directly attributable to operating segments.

The Company’s revenues are generated via the sale of products in the following categories:

	Fiscal Year Ended
	April 28, 2013		April 29, 2012		April 27, 2011
	(52 Weeks)		(52 1/2 Weeks)		(52 Weeks)
	(In thousands)
Ketchup and Sauces	$	5,375,788	$	5,232,607	$	4,607,326
Meals and Snacks	4,240,808		4,337,995		4,134,836
Infant/Nutrition	1,189,015		1,232,248		1,175,438
Other	723,275		704,722		641,036
Total	$	11,528,886	$	11,507,572	$	10,558,636

The Company has significant sales and long-lived assets in the following geographic areas. Sales are based on the location in which the sale originated. Long-lived assets include property, plant and equipment, goodwill, trademarks and other intangibles, net of related depreciation and amortization.

	Fiscal Year Ended
	Net External Sales						Long-Lived Assets
	April 28, 2013		April 29, 2012		April 27, 2011
	(52 Weeks)		(52 1/2 Weeks)		(52 Weeks)		April 28, 2013		April 29, 2012		April 27, 2011
	(In thousands)
United States	$	3,857,247	$	3,885,057	$	3,916,988	$	2,383,136	$	2,419,518	$	2,425,446
United Kingdom	1,597,755		1,611,177		1,506,607		1,133,086		1,207,918		1,245,047
Other	6,073,884		6,011,338		5,135,041		3,437,299		3,540,923		3,731,815
Total	$	11,528,886	$	11,507,572	$	10,558,636	$	6,953,521	$	7,168,359	$	7,402,308

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Employees' Stock Incentive Plans and Management Incentive Plans 5 (Details) (USD $) In Millions, except Share data in Thousands, unless otherwise specified	12 Months Ended
	Apr. 28, 2013	Apr. 29, 2012	Apr. 27, 2011
Share-based Compensation Arrangement by Share-based Payment Award, Options, Nonvested, Number of Shares [Roll Forward]
Unvested options at April 29, 2012	4,190
Options granted, Number of Options	1,540	1,649	1,733
Options vested, number of options	(1,662)
Options forfeited, number of options	(107)
Unvested options at April 28, 2013	3,961	4,190
Share-based Compensation Arrangement by Share-based Payment Award, Options, Nonvested, Weighted Average Grant Date Fair Value [Roll Forward]
Unvested options, Weighted Grant Date Fair Value, Beginning Balance	$ 5.43
Options granted, Weighted Grant Date Fair Value, Beginning Balance	$ 5.79
Options vested, Weighted Grant Date Fair Value	$ 5.39
Options forfeited, Weighted Average Grant Date Fair Value	$ 5.61
Unvested options, Weighted Grant Date Fair Value, Ending Balance	$ 5.59	$ 5.43
Unrecognized compensation costs	$ 4.6	$ 6.4
Weighted average period of recognition for unrecognized compensation costs	1 year 6 months

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Income Taxes 3 (Details)	12 Months Ended
	Apr. 28, 2013	Apr. 29, 2012	Apr. 27, 2011
Income Tax Disclosure [Abstract]
U.S. federal statutory tax rate	35.00%	35.00%	35.00%
Tax on income of foreign subsidiaries	(7.70%)	(8.70%)	(5.60%)
Changes in valuation allowances	0.90%	1.50%	(0.80%)
Earnings repatriation	0.90%	2.00%	2.90%
Tax free interest	(4.70%)	(5.40%)	(4.10%)
Effects of revaluation of tax basis of foreign assets	(6.20%)	(3.20%)	(1.60%)
Effective Income Tax Rate Reconciliation, Tax Settlements	(0.30%)	(2.00%)	0.00%
Other	0.10%	0.60%	0.40%
Effective tax rate	18.00%	19.80%	26.20%

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Employees' Stock Incentive Plans and Management Incentive Plans

12 Months Ended

Apr. 28, 2013

Disclosure of Compensation Related Costs, Share-based Payments [Abstract]

Employees' Stock Incentive Plans and Management Incentive Plans

Employees' Stock Incentive Plans and Management Incentive Plans

As of April 28, 2013, the Company had outstanding stock option awards, restricted stock units and restricted stock awards issued pursuant to various shareholder-approved plans and a shareholder-authorized employee stock purchase plan. The compensation cost related to these plans primarily recognized in SG&A and the related tax benefit are as follows:

	Fiscal Year Ended
	April 28, 2013		April 29, 2012		April 27, 2011
	(In millions)
Pre-tax compensation cost	$	33.7	$	36.5	$	32.7
Tax benefit	10.8		12.0		10.4
After-tax compensation cost	$	22.9	$	24.5	$	22.3

During Fiscals 2013 and 2012, the Company's plan from which it issued equity-based awards was the Fiscal Year 2003 Stock Incentive Plan (the “2003 Plan”), which was approved by shareholders on September 12, 2002. During Fiscal 2011, the Company issued equity-based awards from the 2003 Plan and the 2000 Stock Option Plan (the “2000 Plan”).  The 2000 Plan was approved by Shareholders on September 12, 2000 and expired on September 12, 2010. Pursuant to the 2003 Plan, the Management Development & Compensation Committee ("MD&CC") was authorized to grant a maximum of 9.4 million shares for issuance as restricted stock units or restricted stock. Any available shares may have been issued as stock options. The maximum number of shares that may have been granted under this plan was 18.9 million shares. Shares issued under these plans were sourced from available treasury shares. The 2003 Plan was originally scheduled to continue to be used until there were no more outstanding shares to award.  Effective August 28, 2012, the MD&CC approved the 2013 Plan with a term of ten years.  The MD&CC was authorized to grant a maximum of 10 million shares for issuance as restricted stock units, restricted stock, or stock options.

On June 7, 2013, subsequent to the Fiscal 2013 year end and in connection with the Merger, all outstanding stock option awards, restricted stock units (except for certain retention RSUs which continue on their original terms) and restricted stock awards issued pursuant to various shareholder-approved plans and a shareholder-authorized employee stock purchase plan were automatically canceled and converted into the right to receive certain cash consideration.

In the Merger, (i) each outstanding share of Company common stock (other than shares owned by the Company, Parent, Merger Sub or any other direct or indirect wholly owned subsidiary of Parent, and in each case not held on behalf of third parties) was cancelled and automatically converted into the right to receive $72.50 in cash, without interest and less applicable withholding taxes thereon (the “Merger Consideration”), (ii) each outstanding stock option, whether vested or unvested, was cancelled and automatically converted into the right to receive, with respect to each share subject to the option, the Merger Consideration less the exercise price per share, (iii) each outstanding Company phantom unit, whether vested or unvested, was cancelled and automatically converted into the right to receive the Merger Consideration, and (iv) each outstanding Company restricted stock unit (other than retention restricted stock units, which will remain subject to the vesting schedule pursuant to the existing terms of the applicable award agreements and that the general timing of payment would be in accordance with such terms), whether vested or unvested, was cancelled and automatically converted into the right to receive, with respect to each share subject to the restricted stock unit, the Merger Consideration plus any accrued and unpaid dividend equivalents, except that payment in respect of Company restricted stock units that have been deferred will be made in accordance with the terms of the award and the applicable deferral election made by the holder.

There are currently no outstanding stock option awards, restricted stock units and restricted stock awards, other than the retention RSUs described above.

Stock Options:

Stock options generally vest over a period of four years after the date of grant. Awards granted prior to Fiscal 2006 generally had a maximum term of ten years. Awards granted between Fiscal 2006 and Fiscal 2012 have a maximum term of seven years. Beginning in Fiscal 2013, awards have a maximum term of ten years.

In accordance with their respective plans, stock option awards are forfeited if a holder voluntarily terminates employment prior to the vesting date. The Company estimates forfeitures based on an analysis of historical trends updated as discrete new information becomes available and will be re-evaluated on an annual basis. Compensation cost in any period is at least equal to the grant-date fair value of the vested portion of an award on that date.

The Company presents all benefits of tax deductions resulting from the exercise of stock-based compensation as operating cash flows in the consolidated statements of cash flows, except the benefit of tax deductions in excess of the compensation cost recognized for those options (“excess tax benefits”) which are classified as financing cash flows. For the fiscal year ended April 28, 2013, $8.1 million of cash tax benefits was reported as an operating cash inflow and $10.3 million of excess tax benefits as a financing cash inflow. For the fiscal year ended April 29, 2012, $7.5 million of cash tax benefits was reported as an operating cash inflow and $7.6 million of excess tax benefits as a financing cash inflow. For the fiscal year ended April 27, 2011, $12.4 million of cash tax benefits was reported as an operating cash inflow and $8.6 million of excess tax benefits as a financing cash inflow.

A summary of the Company’s 2003 Plan at April 28, 2013 is as follows:

	2003 Plan
	(In thousands)
Number of shares authorized	18,869
Number of stock option shares granted	(11,533	)
Number of stock option shares cancelled/forfeited and returned to the plan	1,113
Number of restricted stock units and restricted stock issued	(5,063	)
Shares available for grant as stock options	3,386

During Fiscal 2013, the Company granted 1,540,340 option awards to employees sourced from the 2003 Plan. The weighted average fair value per share of the options granted during the fiscal years ended April 28, 2013, April 29, 2012, and April 27, 2011 as computed using the Black-Scholes pricing model was $5.79, $5.80, and $5.36, respectively. The weighted average assumptions used to estimate these fair values are as follows:

	Fiscal Year Ended
	April 28, 2013		April 29, 2012		April 27, 2011
Dividend yield	3.7	%	3.7	%	3.9	%
Expected volatility	19.4	%	20.9	%	20.5	%
Expected term (years)	7.0		5.0		5.5
Risk-free interest rate	1.0	%	1.0	%	1.7	%

The dividend yield assumption is based on the current fiscal year dividend payouts. The expected volatility of the Company’s common stock at the date of grant is estimated based on a historic daily volatility rate over a period equal to the average life of an option. The weighted average expected life of options is based on consideration of historical exercise patterns adjusted for changes in the contractual term and exercise periods of current awards. The risk-free interest rate is based on the U.S. Treasury (constant maturity) rate in effect at the date of grant for periods corresponding with the expected term of the options.

A summary of the Company’s stock option activity and related information is as follows:

	Number of Options		Weighted Average Exercise Price (per share)		Aggregate Intrinsic Value
	(In thousands, except per share data)
Options outstanding at April 28, 2010	12,921		$	39.36	$	508,611
Options granted	1,733		46.42		80,460
Options exercised	(4,813	)	35.73		(171,980		)
Options cancelled/forfeited and returned to the plan	(73	)	42.81		(3,147		)
Options outstanding at April 27, 2011	9,768		42.38		413,944
Options granted	1,649		52.19		86,068
Options exercised	(2,798	)	37.99		(106,287		)
Options cancelled/forfeited and returned to the plan	(11	)	38.38		(435		)
Options outstanding at April 29, 2012	8,608		45.69		393,290
Options granted	1,540		55.72		85,828
Options exercised	(3,504	)	42.35		(148,376		)
Options cancelled/forfeited and returned to the plan	(110	)	50.67		(5,616		)
Options outstanding at April 28, 2013	6,534		$	49.76	$	325,126
Options vested and exercisable at April 27, 2011	5,744		$	40.65	$	233,507
Options vested and exercisable at April 29, 2012	4,418		$	43.90	$	193,942
Options vested and exercisable at April 28, 2013	2,573		$	48.01	$	123,502

The following summarizes information about shares under option in the respective exercise price ranges at April 28, 2013:

	Options Outstanding				Options Exercisable
		Weighted- Average Remaining	Weighted- Average Remaining			Weighted- Average Remaining	Weighted- Average
Range of Exercise	Number	Life	Exercise Price		Number	Life	Exercise Price
Price Per Share	Outstanding	(Years)	Per Share		Exercisable	(Years)	Per Share
	(Options in thousands)
$31.95-$34.00	64	0.50	$	33.86	64	0.50	$	33.86
$34.01-$42.42	716	3.15	38.98		290	2.96	38.85
$42.43-$55.72	5,754	5.45	51.28		2,219	3.40	49.61
	6,534	5.15	$	49.76	2,573	3.28	$	48.01

The Company received proceeds of $113.5 million, $82.7 million, and $154.8 million from the exercise of stock options during the fiscal years ended April 28, 2013, April 29, 2012 and April 27, 2011, respectively. The tax benefit recognized as a result of stock option exercises was $18.3 million, $15.1 million and $21.0 million for the fiscal years ended April 28, 2013, April 29, 2012, and April 27, 2011, respectively.

A summary of the status of the Company’s unvested stock options is as follows:

	Number of Options		Weighted Average Grant Date Fair Value (per share)
	(In thousands, except per share data)
Unvested options at April 29, 2012	4,190		$	5.43
Options granted	1,540		5.79
Options vested	(1,662	)	5.39
Options forfeited	(107	)	$	5.61
Unvested options at April 28, 2013	3,961		$	5.59

Unrecognized compensation cost related to unvested option awards under the 2000 and 2003 Plans totaled $4.6 million and $6.4 million as of April 28, 2013 and April 29, 2012, respectively. This cost is expected to be recognized over a weighted-average period of 1.5 years.

Restricted Stock Units and Restricted Shares:

The 2003 Plan authorizes up to 9.4 million shares for issuance as restricted stock units (“RSUs”) or restricted stock with vesting periods from the first to the fifth anniversary of the grant date as set forth in the award agreements. Upon vesting, the RSUs are converted into shares of the Company’s stock on a one-for-one basis and issued to employees, subject to any deferral elections made by a recipient or required by the plan. Restricted stock is reserved in the recipients’ name at the grant date and issued upon vesting. The Company is entitled to an income tax deduction in an amount equal to the taxable income reported by the holder upon vesting of the award. RSUs generally vest over a period of one to four years after the date of grant.

Total compensation expense relating to RSUs and restricted stock was $23.6 million, $25.7 million and $23.2 million for the fiscal years ended April 28, 2013, April 29, 2012, and April 27, 2011, respectively. Unrecognized compensation cost in connection with RSU and restricted stock grants totaled $24.9 million, $27.6 million, and $29.4 million at April 28, 2013, April 29, 2012, and April 27, 2011, respectively. The cost is expected to be recognized over a weighted-average period of 1.7 years.

A summary of the Company’s RSU and restricted stock awards at April 28, 2013 is as follows:

	2003 Plan
	(In thousands)
Number of shares authorized	9,440
Number of shares reserved for issuance	(6,842	)
Number of shares returned to the plan	1,779
Shares available for grant	4,377

A summary of the activity of unvested RSU and restricted stock awards and related information is as follows:

	Number of Units		Weighted Average Grant Date Fair Value (Per Share)
	(In thousands, except per share data)
Unvested units and stock at April 28, 2010	1,496		$	44.13
Units and stock granted	574		46.74
Units and stock vested	(725	)	44.96
Units and stock cancelled/forfeited and returned to the plan	(49	)	43.47
Unvested units and stock at April 27, 2011	1,296		44.84
Units and stock granted	526		52.31
Units and stock vested	(520	)	45.27
Units and stock cancelled/forfeited and returned to the plan	(32	)	45.90
Unvested units and stock at April 29, 2012	1,270		47.75
Units and stock granted	464		55.88
Units and stock vested	(567	)	47.33
Units and stock cancelled/forfeited and returned to the plan	(53	)	50.01
Unvested units and stock at April 28, 2013	1,114		$	51.24

Upon share option exercise or vesting of restricted stock and RSUs, the Company uses available treasury shares and maintains a repurchase program that anticipates exercises and vesting of awards so that shares are available for issuance. The Company records forfeitures of restricted stock as treasury share repurchases.

Global Stock Purchase Plan:

The Company had a shareholder-approved employee global stock purchase plan (the “GSPP”) that permitted substantially all employees to purchase shares of the Company’s common stock at a discounted price through payroll deductions at the end of two six-month offering periods. The offering periods were February 16 to August 15 and August 16 to February 15. The purchase price of the option was equal to 95% of the fair market value of the Company’s common stock on the last day of the offering period. The number of shares available for issuance under the GSPP was a total of five million shares. During the two offering periods from February 16, 2012 to February 15, 2013, employees purchased 121,460 shares under the plan. During the two offering periods from February 16, 2011 to February 15, 2012, employees purchased 165,635 shares under the plan.

As a result of the Merger Agreement, the Company's GSPP was terminated immediately following the scheduled purchases on the February 15, 2013 purchase date for the purchase period August 16, 2012 to February 15, 2013.

Annual Incentive Bonus:

The Company’s management incentive plans cover officers and other key employees. Participants may elect to be paid on a current or deferred basis. The aggregate amount of all awards may not exceed certain limits in any year. Compensation under the management incentive plans was approximately $32 million, $34 million, and $45 million in Fiscals 2013, 2012 and 2011, respectively.

Long-Term Performance Program:

In Fiscal 2013, the Company granted performance awards as permitted in the 2003 Plan, subject to the achievement of certain performance goals. These performance awards are tied to the Company’s relative Total Shareholder Return (“Relative TSR”) Ranking within the defined Long-term Performance Program (“LTPP”) peer group and the 2-year average after-tax Return on Invested Capital (“ROIC”) metrics. The Relative TSR metric is based on the two-year cumulative return to shareholders from the change in stock price and dividends paid between the starting and ending dates. The starting value was based on the average of each LTPP peer group company stock price for the 60 trading days prior to and including April 29, 2012. The ending value will be based on the average stock price for the 60 trading days prior to and including the close of the Fiscal 2014 year end, plus dividends paid over the 2 year performance period. The Company also granted performance awards in Fiscal 2012 under the 2012-2013 LTPP and in Fiscal 2011 under the 2011-2012 LTPP. The compensation cost related to LTPP awards primarily recognized in SG&A and the related tax benefit are as follows:

	Fiscal Year Ended
	April 28, 2013		April 29, 2012		April 27, 2011
	(In millions)
Pre-tax compensation cost	$	17.3	$	18.4	$	21.5
Tax benefit	6.1		6.5		7.4
After-tax compensation cost	$	11.2	$	11.9	$	14.1

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Quarterly Results 2 (Details)	3 Months Ended								12 Months Ended					3 Months Ended
	Apr. 28, 2013 USD ($)	Jan. 27, 2013 USD ($)	Oct. 28, 2012 USD ($)	Jul. 29, 2012 USD ($)	Apr. 29, 2012 USD ($)	Jan. 25, 2012 USD ($)	Oct. 26, 2011 USD ($)	Jul. 27, 2011 USD ($)	Apr. 28, 2013 USD ($)	Apr. 29, 2012 USD ($)	Apr. 27, 2011 USD ($)	Feb. 13, 2013 VEF	Feb. 12, 2013 VEF	Apr. 28, 2013 VENEZUELA USD ($)
Net income from continuing operations- diluted	$ 0.61	$ 0.95	$ 0.91	$ 0.89	$ 0.64	$ 0.89	$ 0.76	$ 0.72	$ 3.37	$ 3.01	$ 3.18
Net income from continuing operations- basic	$ 0.62	$ 0.96	$ 0.92	$ 0.89	$ 0.65	$ 0.90	$ 0.76	$ 0.73	$ 3.39	$ 3.03	$ 3.21
Business combination contingent consideration arrangements, settlement charge		$ 12,100,000
Foreign Currency Transaction Gain (Loss), Realized														(42,700,000)
Foreign Currency Transaction Gain (Loss), Realized, Net of Tax														(39,100,000)
Foreign Currency Transaction Gain (Loss), Realized, Per Share														$ (0.12)
Income (Loss) from Continuing Operations Attributable to Parent	198,519,000	308,214,000	294,705,000	286,177,000	206,664,000	288,283,000	244,934,000	234,493,000	1,087,615,000	974,374,000	1,029,067,000
Business Combination, Acquisition Related Costs	44,800,000
Business Combination, Acquisition Related Costs, Net of Tax	27,800,000
Business combination related costs per share	$ 0.09
Business Exit Costs									3,500,000
Factory closure related charges, net of tax									2,600,000
Business exit costs per share									$ 0.01
Foreign Currency Exchange Rate, Remeasurement												6.30	4.30
business combination contingent consideration settlement charge per share		$ 0.04
Pre-tax charges					94,300,000	33,700,000	37,300,000	40,200,000		205,400,000
After-tax changes					$ 67,700,000	$ 22,600,000	$ 25,600,000	$ 28,100,000		$ 144,000,000
EPS impact					$ 0.21	$ 0.07	$ 0.08	$ 0.09		$ 0.45

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Fiscal 2012 Productivity Initiatives 1 (Details) (USD $) In Thousands, unless otherwise specified	3 Months Ended				12 Months Ended
	Apr. 29, 2012	Jan. 25, 2012	Oct. 26, 2011	Jul. 27, 2011	Apr. 29, 2012	Apr. 29, 2012 Productivity Initatives [Member]	Apr. 29, 2012 North American Consumer Products [Member] Productivity Initatives [Member]	Apr. 29, 2012 Europe [Member] Productivity Initatives [Member]	Apr. 29, 2012 Asia Pacific [Member] Productivity Initatives [Member]	Apr. 29, 2012 U.S. Foodservice [Member] Productivity Initatives [Member]	Apr. 29, 2012 Rest of World [Member] Productivity Initatives [Member]	Apr. 28, 2013 Non-Operating [Member]		Apr. 29, 2012 Non-Operating [Member]		Apr. 27, 2011 Non-Operating [Member]		Apr. 29, 2012 Non-Operating [Member] Productivity Initatives [Member]
Restructuring Cost and Reserve [Line Items]
Pre-tax charges	$ 94,300	$ 33,700	$ 37,300	$ 40,200	$ 205,400	$ 205,400	$ 25,600	$ 56,400	$ 65,700	$ 52,800	$ 4,400	$ 0	[1]	$ 205,418	[1]	$ 0	[1]	$ 600

[1] See Note 4 for further details on Fiscal 2012 productivity initiatives.

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Derivative Financial Instruments and Hedging Activities 1 (Details) (USD $) In Thousands, unless otherwise specified	Apr. 28, 2013	Apr. 29, 2012
Foreign Exchange Contract [Member]
Assets:
Total assets	$ 35,563	$ 30,547
Liabilities:
Total liabilities	6,585	12,619
Foreign Exchange Contract [Member] | Designated as Hedging Instrument [Member]
Assets:
Total assets	34,738	25,506
Liabilities:
Total liabilities	1,725	10,667
Foreign Exchange Contract [Member] | Designated as Hedging Instrument [Member] | Other Receivables, Net [Member]
Assets:
Total assets	23,240	17,318
Foreign Exchange Contract [Member] | Designated as Hedging Instrument [Member] | Other Non-Current Assets [Member]
Assets:
Total assets	11,498	8,188
Foreign Exchange Contract [Member] | Designated as Hedging Instrument [Member] | Other Payables [Member]
Liabilities:
Total liabilities	1,508	10,653
Foreign Exchange Contract [Member] | Designated as Hedging Instrument [Member] | Other Non-Current Liabilities [Member]
Liabilities:
Total liabilities	217	14
Foreign Exchange Contract [Member] | Not Designated as Hedging Instrument [Member]
Assets:
Total assets	825	5,041
Liabilities:
Total liabilities	4,860	1,952
Foreign Exchange Contract [Member] | Not Designated as Hedging Instrument [Member] | Other Receivables, Net [Member]
Assets:
Total assets	825	5,041
Foreign Exchange Contract [Member] | Not Designated as Hedging Instrument [Member] | Other Non-Current Assets [Member]
Assets:
Total assets	0	0
Foreign Exchange Contract [Member] | Not Designated as Hedging Instrument [Member] | Other Payables [Member]
Liabilities:
Total liabilities	4,860	1,952
Foreign Exchange Contract [Member] | Not Designated as Hedging Instrument [Member] | Other Non-Current Liabilities [Member]
Liabilities:
Total liabilities	0	0
Interest Rate Contract [Member]
Assets:
Total assets	33,329	36,478
Liabilities:
Total liabilities	960	0
Interest Rate Contract [Member] | Designated as Hedging Instrument [Member]
Assets:
Total assets	33,329	36,244
Liabilities:
Total liabilities	0	0
Interest Rate Contract [Member] | Designated as Hedging Instrument [Member] | Other Receivables, Net [Member]
Assets:
Total assets	4,226	6,851
Interest Rate Contract [Member] | Designated as Hedging Instrument [Member] | Other Non-Current Assets [Member]
Assets:
Total assets	29,103	29,393
Interest Rate Contract [Member] | Designated as Hedging Instrument [Member] | Other Payables [Member]
Liabilities:
Total liabilities	0	0
Interest Rate Contract [Member] | Designated as Hedging Instrument [Member] | Other Non-Current Liabilities [Member]
Liabilities:
Total liabilities	0	0
Interest Rate Contract [Member] | Not Designated as Hedging Instrument [Member]
Assets:
Total assets	0	234
Liabilities:
Total liabilities	960	0
Interest Rate Contract [Member] | Not Designated as Hedging Instrument [Member] | Other Receivables, Net [Member]
Assets:
Total assets	0	0
Interest Rate Contract [Member] | Not Designated as Hedging Instrument [Member] | Other Non-Current Assets [Member]
Assets:
Total assets	0	234
Interest Rate Contract [Member] | Not Designated as Hedging Instrument [Member] | Other Payables [Member]
Liabilities:
Total liabilities	0	0
Interest Rate Contract [Member] | Not Designated as Hedging Instrument [Member] | Other Non-Current Liabilities [Member]
Liabilities:
Total liabilities	960	0
Cross Currency Interest Rate Contract [Member]
Assets:
Total assets	0	23,196
Liabilities:
Total liabilities	72,325	2,760
Cross Currency Interest Rate Contract [Member] | Designated as Hedging Instrument [Member]
Assets:
Total assets	0	23,196
Liabilities:
Total liabilities	72,325	2,760
Cross Currency Interest Rate Contract [Member] | Designated as Hedging Instrument [Member] | Other Receivables, Net [Member]
Assets:
Total assets	0	18,222
Cross Currency Interest Rate Contract [Member] | Designated as Hedging Instrument [Member] | Other Non-Current Assets [Member]
Assets:
Total assets	0	4,974
Cross Currency Interest Rate Contract [Member] | Designated as Hedging Instrument [Member] | Other Payables [Member]
Liabilities:
Total liabilities	34,805	2,760
Cross Currency Interest Rate Contract [Member] | Designated as Hedging Instrument [Member] | Other Non-Current Liabilities [Member]
Liabilities:
Total liabilities	37,520	0
Cross Currency Interest Rate Contract [Member] | Not Designated as Hedging Instrument [Member]
Assets:
Total assets	0	0
Liabilities:
Total liabilities	0	0
Cross Currency Interest Rate Contract [Member] | Not Designated as Hedging Instrument [Member] | Other Receivables, Net [Member]
Assets:
Total assets	0	0
Cross Currency Interest Rate Contract [Member] | Not Designated as Hedging Instrument [Member] | Other Non-Current Assets [Member]
Assets:
Total assets	0	0
Cross Currency Interest Rate Contract [Member] | Not Designated as Hedging Instrument [Member] | Other Payables [Member]
Liabilities:
Total liabilities	0	0
Cross Currency Interest Rate Contract [Member] | Not Designated as Hedging Instrument [Member] | Other Non-Current Liabilities [Member]
Liabilities:
Total liabilities	$ 0	$ 0

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Income Taxes 4 (Details) (USD $) In Thousands, unless otherwise specified	Apr. 28, 2013	Apr. 29, 2012
Income Tax Disclosure [Abstract]
Depreciation/amortization	$ 833,008	$ 910,987
Benefit plans	41,354	59,647
Deferred income	97,482	96,472
Deferred Tax Liabilities, Deferred Expense, Deferred Financing Costs	117,161	117,670
Other	46,510	48,371
Deferred tax liabilities	1,135,515	1,233,147
Operating loss carryforwards	(90,790)	(141,358)
Benefit plans	(211,658)	(195,697)
Depreciation/amortization	(158,194)	(147,745)
Tax credit carryforwards	(111,431)	(81,703)
Deferred income	(18,596)	(20,286)
Other	(97,894)	(96,502)
Deferred tax assets	(688,563)	(683,291)
Valuation allowance	46,069	90,553
Net deferred tax liabilities	$ 493,021	$ 640,409

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Employees' Stock Incentive Plans and Management Incentive Plans (Tables)

12 Months Ended

Apr. 28, 2013

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Disclosure of Share-based Compensation Arrangements by Share-based Payment Award

A summary of the Company’s 2003 Plan at April 28, 2013 is as follows:

	2003 Plan
	(In thousands)
Number of shares authorized	18,869
Number of stock option shares granted	(11,533	)
Number of stock option shares cancelled/forfeited and returned to the plan	1,113
Number of restricted stock units and restricted stock issued	(5,063	)
Shares available for grant as stock options	3,386

Share Based Compensation Arrangement By Share Based Payment Award Fair Value Assumptions

The weighted average assumptions used to estimate these fair values are as follows:

	Fiscal Year Ended
	April 28, 2013		April 29, 2012		April 27, 2011
Dividend yield	3.7	%	3.7	%	3.9	%
Expected volatility	19.4	%	20.9	%	20.5	%
Expected term (years)	7.0		5.0		5.5
Risk-free interest rate	1.0	%	1.0	%	1.7	%

Stock option activity and related information

A summary of the Company’s stock option activity and related information is as follows:

	Number of Options		Weighted Average Exercise Price (per share)		Aggregate Intrinsic Value
	(In thousands, except per share data)
Options outstanding at April 28, 2010	12,921		$	39.36	$	508,611
Options granted	1,733		46.42		80,460
Options exercised	(4,813	)	35.73		(171,980		)
Options cancelled/forfeited and returned to the plan	(73	)	42.81		(3,147		)
Options outstanding at April 27, 2011	9,768		42.38		413,944
Options granted	1,649		52.19		86,068
Options exercised	(2,798	)	37.99		(106,287		)
Options cancelled/forfeited and returned to the plan	(11	)	38.38		(435		)
Options outstanding at April 29, 2012	8,608		45.69		393,290
Options granted	1,540		55.72		85,828
Options exercised	(3,504	)	42.35		(148,376		)
Options cancelled/forfeited and returned to the plan	(110	)	50.67		(5,616		)
Options outstanding at April 28, 2013	6,534		$	49.76	$	325,126
Options vested and exercisable at April 27, 2011	5,744		$	40.65	$	233,507
Options vested and exercisable at April 29, 2012	4,418		$	43.90	$	193,942
Options vested and exercisable at April 28, 2013	2,573		$	48.01	$	123,502

Schedule of Share-based Compensation, Shares Authorized under Stock Option Plans, by Exercise Price Range

The following summarizes information about shares under option in the respective exercise price ranges at April 28, 2013:

	Options Outstanding				Options Exercisable
		Weighted- Average Remaining	Weighted- Average Remaining			Weighted- Average Remaining	Weighted- Average
Range of Exercise	Number	Life	Exercise Price		Number	Life	Exercise Price
Price Per Share	Outstanding	(Years)	Per Share		Exercisable	(Years)	Per Share
	(Options in thousands)
$31.95-$34.00	64	0.50	$	33.86	64	0.50	$	33.86
$34.01-$42.42	716	3.15	38.98		290	2.96	38.85
$42.43-$55.72	5,754	5.45	51.28		2,219	3.40	49.61
	6,534	5.15	$	49.76	2,573	3.28	$	48.01

Unvested Stock Options

A summary of the status of the Company’s unvested stock options is as follows:

	Number of Options		Weighted Average Grant Date Fair Value (per share)
	(In thousands, except per share data)
Unvested options at April 29, 2012	4,190		$	5.43
Options granted	1,540		5.79
Options vested	(1,662	)	5.39
Options forfeited	(107	)	$	5.61
Unvested options at April 28, 2013	3,961		$	5.59

Restricted Stock Awards

A summary of the Company’s RSU and restricted stock awards at April 28, 2013 is as follows:

	2003 Plan
	(In thousands)
Number of shares authorized	9,440
Number of shares reserved for issuance	(6,842	)
Number of shares returned to the plan	1,779
Shares available for grant	4,377

Activity Of Unvested Restricted Stock Unit And Restricted Stock Awards

A summary of the activity of unvested RSU and restricted stock awards and related information is as follows:

	Number of Units		Weighted Average Grant Date Fair Value (Per Share)
	(In thousands, except per share data)
Unvested units and stock at April 28, 2010	1,496		$	44.13
Units and stock granted	574		46.74
Units and stock vested	(725	)	44.96
Units and stock cancelled/forfeited and returned to the plan	(49	)	43.47
Unvested units and stock at April 27, 2011	1,296		44.84
Units and stock granted	526		52.31
Units and stock vested	(520	)	45.27
Units and stock cancelled/forfeited and returned to the plan	(32	)	45.90
Unvested units and stock at April 29, 2012	1,270		47.75
Units and stock granted	464		55.88
Units and stock vested	(567	)	47.33
Units and stock cancelled/forfeited and returned to the plan	(53	)	50.01
Unvested units and stock at April 28, 2013	1,114		$	51.24

Long-term Performance Program [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Compensation cost recognized in SG&A

. The compensation cost related to LTPP awards primarily recognized in SG&A and the related tax benefit are as follows:

	Fiscal Year Ended
	April 28, 2013		April 29, 2012		April 27, 2011
	(In millions)
Pre-tax compensation cost	$	17.3	$	18.4	$	21.5
Tax benefit	6.1		6.5		7.4
After-tax compensation cost	$	11.2	$	11.9	$	14.1

Stock Option and Restricted Stock Plans [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Compensation cost recognized in SG&A

The compensation cost related to these plans primarily recognized in SG&A and the related tax benefit are as follows:

	Fiscal Year Ended
	April 28, 2013		April 29, 2012		April 27, 2011
	(In millions)
Pre-tax compensation cost	$	33.7	$	36.5	$	32.7
Tax benefit	10.8		12.0		10.4
After-tax compensation cost	$	22.9	$	24.5	$	22.3

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Advertising Costs

12 Months Ended

Apr. 28, 2013

Advertising Costs [Abstract]

Advertising Costs

Advertising Costs

Advertising expenses (including production and communication costs) for fiscal years 2013, 2012 and 2011 were $465.0 million, $440.5 million and $368.6 million, respectively. For fiscal years 2013, 2012 and 2011, $151.1 million, $151.5 million and $119.0 million, respectively, were recorded as a reduction of revenue and $313.8 million, $289.1 million and $249.6 million, respectively, were recorded as a component of SG&A.

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Commitments and Contingencies

12 Months Ended

Apr. 28, 2013

Commitments and Contingencies Disclosure [Abstract]

Commitments and Contingencies

Commitments and Contingencies

Legal Matters:

Certain suits and claims have been filed against the Company and have not been finally adjudicated. In the opinion of management, based upon the information that it presently possesses, the final conclusion and determination of these suits and claims would not be expected to individually and in the aggregate have a material adverse effect on the Company’s consolidated financial position, results of operations or liquidity.

Lease Commitments:

Operating lease rentals for warehouse, production and office facilities and equipment amounted to approximately $145.4 million in 2013, $155.2 million in 2012 and $112.4 million in 2011. Future lease payments for non-cancellable operating leases as of April 28, 2013 totaled $526.2 million (2014-$92.0 million, 2015-$71.6 million, 2016-$63.7 million, 2017-$52.7 million, 2018-$50.0 million and thereafter-$196.2 million).

As of April 28, 2013, the Company was a party to two operating leases for buildings and equipment, one of which also includes land, under which the Company has guaranteed supplemental payment obligations of approximately $150 million at the termination of these leases. On June 3, 2013, the Company paid $88.7 million to buy-out one of these leases and recorded them within Property, plant and equipment on the balance sheet as of that date. No significant credit guarantees existed between the Company and third parties as of April 28, 2013.

Redeemable Noncontrolling Interest:

The minority partner in Coniexpress has the right, at any time, to exercise a put option to require the Company to purchase their equity interest at a redemption value determinable from a specified formula based on a multiple of EBITDA (subject to a fixed minimum linked to the original acquisition date value). The Company also has a call right on this noncontrolling interest exercisable at any time and subject to the same redemption price. The put and call options cannot be separated from the noncontrolling interest and the combination of a noncontrolling interest and the redemption feature require classification of the minority partner’s interest as a redeemable noncontrolling interest in the consolidated balance sheet. In the first quarter of Fiscal 2013, the minority partner exercised their put option for 15% of their initial 20% equity interest, retaining 5%. An adjustment was made to retained earnings to record the carrying value at the maximum redemption value immediately prior to this transaction. As this exercise did not result in a change in control of Coniexpress, it was accounted for as an equity transaction. In addition, the amount of cumulative translation adjustment previously allocated to the redeemable noncontrolling interest was adjusted to reflect the change in ownership. The carrying amount of the redeemable noncontrolling interest approximates its maximum redemption value of the remaining 5% equity interest. Any subsequent change in maximum redemption value would be adjusted through retained earnings. We do not currently believe the exercise of the put option would materially impact our results of operations or financial condition.

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Significant Accounting Policies (Details) (USD $) In Billions, except Per Share data, unless otherwise specified	2 Months Ended	11 Months Ended	12 Months Ended								0 Months Ended
	Apr. 29, 2012	Mar. 13, 2012	Apr. 28, 2013	Apr. 28, 2013 Building [Member]	Apr. 28, 2013 Machinery and Equipment [Member]	Apr. 28, 2013 Leasehold Improvements [Member]	Apr. 28, 2013 Minimum [Member]	Apr. 28, 2013 Minimum [Member] Software [Member]	Apr. 28, 2013 Maximum [Member]	Apr. 28, 2013 Maximum [Member] Software [Member]	Jun. 08, 2013 Subsequent Event [Member]
Property, Plant and Equipment [Line Items]
Business Acquisition per share price 2											$ 72.50
Business acquisition transaction value											$ 28.75
Weeks in Fiscal Year	52 1/2 week	P52WK					P52WK		P53WK
Cumulative inflation rate in an economy for applying Highly inflationary accounting			three-year period meets or exceeds 100 percent
Highly Inflationary Accounting, Cumulative Inflation Rate In Economy, Period			3 years
Highly Inflationary Accounting, Cumulative Inflation Rate In Economy, Rate							100.00%
Estimated useful lives for computer software, miniumum, in years				40 years	15 years	15 years		3 years		7 years
Original Maturities Of Cash Equivalents Defined As Highly Liquid Investments									90 days

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Goodwill and Other Intangible Assets (Tables)

12 Months Ended

Apr. 28, 2013

Goodwill and Intangible Assets Disclosure [Abstract]

Changes in the carrying amount of goodwill

Changes in the carrying amount of goodwill for the fiscal year ended April 28, 2013, by reportable segment, are as follows:

	North American Consumer Products			Europe			Asia/ Pacific			U.S. Foodservice			Rest of World			Total
							(In thousands)
Balance at April 27, 2011	$	1,111,737		$	1,221,240		$	392,080		$	257,674		$	315,710		$	3,298,441
Purchase accounting adjustments	—			(600		)	—			—			1,380			780
Disposals	—			(1,532		)	—			—			—			(1,532		)
Translation adjustments	(4,662		)	(73,820		)	3,119			—			(36,799		)	(112,162		)
Balance at April 29, 2012	1,107,075			1,145,288			395,199			257,674			280,291			3,185,527
Disposals	—			(527		)	—			(899		)	—			(1,426		)
Impairment loss	—			—			(36,000		)	—			—			(36,000		)
Goodwill allocated to discontinued operations	—			—			(4,952		)	—			—			(4,952		)
Translation adjustments	(5,148		)	(39,300		)	5,595			—			(25,046		)	(63,899		)
Balance at April 28, 2013	$	1,101,927		$	1,105,461		$	359,842		$	256,775		$	255,245		$	3,079,250

Finite-Lived Trademarks and other intangible assets

Trademarks and other intangible assets at April 28, 2013 and April 29, 2012, subject to amortization expense, are as follows:

	April 28, 2013							April 29, 2012
	Gross		Accum Amort			Net		Gross		Accum Amort			Net
						(In thousands)
Trademarks	$	282,350	$	(91,923	)	$	190,427	$	282,937	$	(87,925	)	$	195,012
Licenses	208,186		(169,666		)	38,520		208,186		(163,945		)	44,241
Recipes/processes	86,686		(37,907		)	48,779		89,207		(35,811		)	53,396
Customer-related assets	209,428		(77,310		)	132,118		216,755		(69,244		)	147,511
Other	50,606		(26,202		)	24,404		48,643		(25,442		)	23,201
	$	837,256	$	(403,008	)	$	434,248	$	845,728	$	(382,367	)	$	463,361

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Pension and Other Postretirement Benefit Plans (Tables)

12 Months Ended

Apr. 28, 2013

Compensation and Retirement Disclosure [Abstract]

Change in Benefit Obligation and Plan Assets

The following table sets forth the changes in benefit obligation, plan assets and funded status of the Company’s principal defined benefit plans and other postretirement benefit plans at April 28, 2013 and April 29, 2012.

	Pension Benefits						Other Retiree Benefits
	2013			2012			2013			2012
	(In thousands)
Change in Benefit Obligation:
Benefit obligation at the beginning of the year	$	2,930,347		$	2,765,316		$	249,017		$	234,431
Service cost	31,580			33,719			6,486			5,967
Interest cost	132,110			139,525			9,923			11,457
Participants’ contributions	2,294			2,281			659			712
Amendments	(145		)	3,396			—			735
Actuarial loss	428,881			196,606			9,153			17,278
Settlement	(11,971		)	(1,854		)	—			—
Benefits paid	(157,672		)	(152,342		)	(15,760		)	(19,574		)
Exchange/other	(83,858		)	(56,300		)	(2,161		)	(1,989		)
Benefit obligation at the end of the year	$	3,271,566		$	2,930,347		$	257,317		$	249,017
Change in Plan Assets:
Fair value of plan assets at the beginning of the year	$	3,140,834		$	3,261,881		$	—		$	—
Actual return on plan assets	429,011			84,004			—			—
Settlement	(11,971		)	(1,854		)	—			—
Employer contribution	69,388			23,469			15,101			18,862
Participants’ contributions	2,294			2,281			659			712
Benefits paid	(157,672		)	(152,342		)	(15,760		)	(19,574		)
Exchange/other	(92,741		)	(76,605		)	—			—
Fair value of plan assets at the end of the year	3,379,143			3,140,834			—			—
Funded status	$	107,577		$	210,487		$	(257,317	)	$	(249,017	)

Benefit obligation recognized in consolidated balance sheet

Amounts recognized in the consolidated balance sheets consist of the following:

	Pension Benefits						Other Retiree Benefits
	2013			2012			2013			2012
	(In thousands)
Other non-current assets	$	287,467		$	399,868		$	—		$	—
Other accrued liabilities	(32,271		)	(15,943		)	(16,998		)	(17,565		)
Other non-current liabilities	(147,619		)	(173,438		)	(240,319		)	(231,452		)
Net asset/(liabilities) recognized	$	107,577		$	210,487		$	(257,317	)	$	(249,017	)

Components of net periodic benefit cost

Total pension cost of the Company’s principal pension plans and postretirement plans consisted of the following:

	Pension Benefits									Other Retiree Benefits
	2013			2012			2011			2013			2012			2011
	(In thousands)
Components of defined benefit net periodic benefit cost:
Service cost	$	31,580		$	33,719		$	32,329		$	6,486		$	5,967		$	6,311
Interest cost	132,110			139,525			142,133			9,923			11,457			12,712
Expected return on assets	(250,660		)	(234,717		)	(229,258		)	—			—			—
Amortization of:
Prior service cost/(credit)	2,495			1,995			2,455			(6,178		)	(6,127		)	(5,155		)
Net actuarial loss	75,897			83,800			77,687			1,803			1,095			1,604
Loss due to curtailment, settlement and special termination benefits	4,524			1,120			2,039			—			—			—
Net periodic benefit (income)/cost	(4,054		)	25,442			27,385			12,034			12,392			15,472
Defined contribution plans	47,382			46,572			49,089			—			—			—
Total cost	$	43,328		$	72,014		$	76,474		$	12,034		$	12,392		$	15,472

Accumulated other comprehensive loss before tax

Amounts recognized in accumulated other comprehensive loss, before tax, consist of the following:

	Pension Benefits				Other Retiree Benefits
	2013		2012		2013			2012
	(In thousands)
Net actuarial loss	$	1,349,614	$	1,174,199	$	35,349		$	28,000
Prior service cost/(credit)	27,410		30,051		(7,296		)	(13,474		)
Net amount recognized	$	1,377,024	$	1,204,250	$	28,053		$	14,526

Accumulated other comprehensive loss income expected to be recognized as components of net periodic benefit costs credits

Amounts in accumulated other comprehensive loss (income) expected to be recognized as components of net periodic benefit cost/(credit) in the following fiscal year are as follows:

	Pension Benefits				Other Retiree Benefits
	2013		2012		2013			2012
	(In thousands)
Net actuarial loss	$	95,772	$	77,238	$	2,030		$	1,803
Prior service cost/(credit)	2,253		2,569		(6,180		)	(6,174		)
Net amount recognized	$	98,025	$	79,807	$	(4,150	)	$	(4,371	)

Weighted average rates used for determining the projected benefit obligations

The weighted-average rates used for the fiscal years ended April 28, 2013 and April 29, 2012 in determining the projected benefit obligations for defined benefit pension plans and the accumulated postretirement benefit obligation for other postretirement plans were as follows:

	Pension Benefits				Other Retiree Benefits
	2013		2012		2013		2012
Discount rate	4.0	%	4.8	%	3.4	%	4.1	%
Compensation increase rate	3.5	%	3.4	%	—	%	—	%

Weighted average rates used for determining the defined benefit plans

The weighted-average rates used for the fiscal years ended April 28, 2013, April 29, 2012, and April 27, 2011 in determining the defined benefit plans’ net pension costs and net postretirement benefit costs were as follows:

	Pension Benefits						Other Retiree Benefits
	2013		2012		2011		2013		2012		2011
Expected rate of return	8.1	%	8.2	%	8.2	%	—	%	—	%	—	%
Discount rate	4.0	%	4.8	%	5.6	%	3.4	%	4.1	%	5.5	%
Compensation increase rate	3.5	%	3.4	%	4.0	%	—	%	—	%	—	%

One percentage point change

A one-percentage-point change in assumed health care cost trend rates would have the following effects:

	1% Increase		1% Decrease
	(In thousands)
Effect on total service and interest cost components	$	1,551	$	1,389
Effect on postretirement benefit obligations	$	18,881	$	16,978

Weighted average asset allocation

The Company’s defined benefit pension plans’ weighted average actual and target asset allocation at April 28, 2013 and April 29, 2012 were as follows:

					Target
	Plan Assets at				Allocation at
Asset Category	2013		2012		2013		2012
Equity securities	62	%	61	%	58	%	59	%
Debt securities	29	%	31	%	33	%	32	%
Real estate	8	%	7	%	8	%	8	%
Other	1	%	1	%	1	%	1	%
	100	%	100	%	100	%	100	%

Direct Cash Holdings And Institutional Short Term Investment Vehicles

	April 28, 2013
Asset Category	Level 1		Level 2		Level 3		Total
	(In thousands)
Equity Securities	$	882,081	$	—	$	—	$	882,081
Equity Securities (mutual and pooled funds)	182,723		1,057,111		—		1,239,834
Fixed Income Securities	49,577		919,383		11,336		980,296
Other Investments	—		—		256,781		256,781
Cash and Cash Equivalents	6,787		13,364		—		20,151
Total	$	1,121,168	$	1,989,858	$	268,117	$	3,379,143

	April 29, 2012
Asset Category	Level 1		Level 2		Level 3		Total
	(In thousands)
Equity Securities	$	822,184	$	—	$	—	$	822,184
Equity Securities (mutual and pooled funds)	147,865		943,745		—		1,091,610
Fixed Income Securities	76,032		894,978		10,486		981,496
Other Investments	—		—		216,234		216,234
Cash and Cash Equivalents	10,335		18,975		—		29,310
Total	$	1,056,416	$	1,857,698	$	226,720	$	3,140,834

Changes in fair value of Pension plan level 3 assets

Changes in the fair value of the Plan’s Level 3 assets are summarized as follows:

	Fair Value April 29, 2012		Acquisitions		Transfers Out			Dispositions			Realized Gain/(Loss)			Unrealized Gain/(Loss)		Fair Value April 28, 2013
	(In thousands)
Fixed Income Securities	$	10,486	$	—	$	—		$	—		$	—		$	850	$	11,336
Other Investments	216,234		58,701		(10,498		)	(3,605		)	(6,637		)	2,586		256,781
Total	$	226,720	$	58,701	$	(10,498	)	$	(3,605	)	$	(6,637	)	$	3,436	$	268,117

	Fair Value April 27, 2011		Acquisitions		Transfers In		Dispositions			Realized Gain/(Loss)		Unrealized Gain/(Loss)			Fair Value April 29, 2012
	(In thousands)
Fixed Income Securities	$	9,649	$	—	$	—	$	—		$	—	$	837		$	10,486
Other Investments	131,095		96,938		10,138		(21,262		)	753		(1,428		)	216,234
Total	$	140,744	$	96,938	$	10,138	$	(21,262	)	$	753	$	(591	)	$	226,720

Benefit payment expected in future years

Benefit payments expected in future years are as follows:

	Pension Benefits		Other Retiree Benefits
	(In thousands)
2014	$	190,917	$	17,143
2015	$	172,992	$	17,675
2016	$	174,486	$	18,325
2017	$	175,665	$	19,095
2018	$	174,844	$	19,655
Years 2019-2023	$	893,504	$	97,337

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Fiscal 2012 Productivity Initiatives 2 (Details) (USD $) In Millions, unless otherwise specified	12 Months Ended
	Apr. 29, 2012
Restructuring Costs by Reportable Segment [Line Items]
Cash payments	$ (111.0)
Reserve balance at April 29, 2012	54.6
Productivity Initatives [Member]
Restructuring Costs by Reportable Segment [Line Items]
Fiscal 2012 total company productivity charges	$ 165.6

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Significant Accounting Policies (Policies)

12 Months Ended

Apr. 28, 2013

Accounting Policies [Abstract]

Fiscal Year

Fiscal Year:

The Company operates on a 52-week or 53-week fiscal year end. On March 14, 2012, the Board of Directors of the Company authorized a change in the Company's fiscal year end from the Wednesday nearest April 30 to the Sunday nearest April 30. The change in the fiscal year end resulted in Fiscal 2012 changing from a 53 week year to a 52 1/2 week year and was intended to better align the Company's financial reporting period with its business partners and production schedules. This change did not have a material impact on the Company's financial statements. Certain foreign subsidiaries have closing dates earlier than the Sunday nearest April 30 to facilitate timely reporting. Fiscal years for the financial statements included herein ended April 28, 2013, April 29, 2012, and April 27, 2011.

Principles of Consolidation

Principles of Consolidation:

The consolidated financial statements include the accounts of the Company, all wholly-owned and majority-owned subsidiaries, and any variable interest entities for which we are the primary beneficiary. All intercompany accounts and transactions are eliminated. Certain prior year amounts have been reclassified to conform with the Fiscal 2013 presentation.

Use Of Estimates

Use of Estimates:

The preparation of financial statements, in conformity with accounting principles generally accepted in the United States of America, requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from these estimates.

Translation of Foreign Currencies

Translation of Foreign Currencies:

For all significant foreign operations, the functional currency is the local currency. Assets and liabilities of these operations are translated at the exchange rate in effect at each year end. Income statement accounts are translated at the average rate of exchange prevailing during the year. Translation adjustments arising from the use of differing exchange rates from period to period are included as a component of other comprehensive income/(loss) within shareholders’ equity. Gains and losses from foreign currency transactions are included in net income for the period.

Highly Inflationary Accounting

Highly Inflationary Accounting:

The Company applies highly inflationary accounting if the cumulative inflation rate in an economy for a three-year period meets or exceeds 100 percent. Under highly inflationary accounting, the financial statements of a subsidiary are remeasured into the Company’s reporting currency (U.S. dollars) and exchange gains and losses from the remeasurement of monetary assets and liabilities are reflected in current earnings, rather than accumulated other comprehensive loss on the balance sheet, until such time as the economy is no longer considered highly inflationary. See Note 20 for additional information.

Cash Equivalents

Cash Equivalents:

Cash equivalents are defined as highly liquid investments with original maturities of 90 days or less.

Inventories

Inventories:

Inventories are stated at the lower of cost or market. Cost is determined principally under the average cost method.

Property, Plant and Equipment

Property, Plant and Equipment:

Land, buildings and equipment are recorded at cost. For financial reporting purposes, depreciation is provided on the straight-line method over the estimated useful lives of the assets, which generally have the following ranges: buildings—40 years or less, machinery and equipment—15 years or less, computer software—3 to 7 years, and leasehold improvements—over the life of the lease, not to exceed 15 years. Accelerated depreciation methods are generally used for income tax purposes. Expenditures for new facilities and improvements that substantially extend the capacity or useful life of an asset are capitalized. Ordinary repairs and maintenance are expensed as incurred. When property is retired or otherwise disposed, the cost and related accumulated depreciation are removed from the accounts and any related gains or losses are included in income. The Company reviews property, plant and equipment, whenever circumstances change such that the recorded value of an asset may not be recoverable. Factors that may affect recoverability include changes in planned use of the asset and the closing of facilities. The Company’s impairment review is based on an undiscounted cash flow analysis at the lowest level for which identifiable cash flows exist and are largely independent. When the carrying value of the asset exceeds the future undiscounted cash flows, an impairment is indicated and the asset is written down to its fair value.

Goodwill and Intangibles

Goodwill and Intangibles:

Intangible assets with finite useful lives are amortized on a straight-line basis over the estimated periods benefited, and are reviewed when appropriate for possible impairment, similar to property, plant and equipment. Goodwill and intangible assets with indefinite useful lives are not amortized. The carrying values of goodwill and other intangible assets with indefinite useful lives are tested at least annually for impairment, or when circumstances indicate that a possible impairment may exist. Indefinite-lived intangible assets are tested annually during the fourth quarter of each fiscal year, while the annual impairment tests of goodwill are performed during the third quarter of each fiscal year. All goodwill is assigned to reporting units, which are primarily one level below our operating segments. The Company performs its impairment tests of goodwill at the reporting unit level.   The Company tests goodwill for impairment by either performing a qualitative evaluation or a two-step quantitative test.   The qualitative evaluation is an assessment of factors to determine whether it is more likely than not that the fair values of a reporting unit is less than its carrying amount, including goodwill.  Factors considered as part of the qualitative assessment include entity-specific industry, market and general economic conditions.  The Company may elect to bypass this qualitative assessment for some or all of its reporting units and perform a two-step quantitative test. This quantitative test involves estimating a reporting units fair value.

Indefinite-lived intangible assets are tested for impairment by either performing a qualitative evaluation or a quantitative calculation of fair value and comparison to carrying amount. The qualitative evaluation is an assessment of factors including, but not limited to, changes in management, overall financial performance, and other entity-specific events. The objective of the qualitative evaluation is to determine whether it is more likely than not that the fair value of an indefinite-lived intangible asset is less than its carrying amount. The Company can choose to perform the qualitative assessment on none, some, or all of its indefinite-lived intangible assets.

The Company's estimates of fair value when testing quantitatively for impairment of both goodwill and intangible assets with indefinite lives is based on a discounted cash flow model, using a market participant approach, that requires significant judgment and requires assumptions about future volume trends, revenue and expense growth rates, terminal growth rates, discount rates, tax rates, working capital changes and macroeconomic factors.

Revenue Recognition

Revenue Recognition:

The Company recognizes revenue when title, ownership and risk of loss pass to the customer. This primarily occurs upon delivery of the product to the customer. For the most part, customers do not have the right to return products unless damaged or defective. Revenue is recorded, net of sales incentives, and includes shipping and handling charges billed to customers. Shipping and handling costs are primarily classified as part of selling, general and administrative expenses.

Marketing Costs

Marketing Costs:

The Company promotes its products with advertising, consumer incentives and trade promotions. Such programs include, but are not limited to, discounts, coupons, rebates, in-store display incentives and volume-based incentives. Advertising costs are expensed as incurred. Consumer incentive and trade promotion activities are recorded as a reduction of revenue or as a component of cost of products sold based on amounts estimated as being due to customers and consumers at the end of a period, based principally on historical utilization and redemption rates. Advertising costs are recognized as an expense within selling, general and administrative expenses if the Company determines that it will receive an identifiable, separable benefit in return for the consideration paid and it can reasonably estimate the fair value of the benefit identified. Accruals for trade promotions are initially recorded at the time of sale of product to the customer based on an estimate of the expected levels of performance of the trade promotion, which is dependent upon factors such as historical trends with similar promotions, expectations regarding customer participation, and sales and payment trends with similar previously offered programs. The Company performs monthly evaluations of its outstanding trade promotions, making adjustments where appropriate to reflect changes in estimates. Settlement of these liabilities typically occurs in subsequent periods primarily through an authorization process for deductions taken by a customer from amounts otherwise due to the Company. Coupon redemption costs are accrued in the period in which the coupons are offered. The initial estimates made for each coupon offering are based upon historical redemption experience rates for similar products or coupon amounts. The Company performs monthly evaluations of outstanding coupon accruals that compare actual redemption rates to the original estimates. For interim reporting purposes, advertising, consumer incentive and product placement expenses are charged to operations as a percentage of volume, based on estimated volume and related expense for the full year.

Income Taxes

Income Taxes:

Deferred income taxes result primarily from temporary differences between financial and tax reporting. If it is more likely than not that some portion or all of a deferred tax asset will not be realized, a valuation allowance is recognized. When assessing the need for valuation allowances, the Company considers future taxable income and ongoing prudent and feasible tax planning strategies. Should a change in circumstances lead to a change in judgment about the realizability of deferred tax assets in future years, the Company would adjust related valuation allowances in the period that the change in circumstances occurs, along with a corresponding increase or charge to income.

The Company has not provided for possible U.S. taxes on the undistributed earnings of foreign subsidiaries that are considered to be reinvested indefinitely. Calculation of the unrecognized deferred tax liability for temporary differences related to these earnings is not practicable.

Stock-Based Employee Compensation Plans

Stock-Based Employee Compensation Plans:

The Company recognizes the cost of all stock-based awards to employees, including grants of employee stock options, on a straight-line basis over their respective requisite service periods (generally equal to an award’s vesting period). A stock-based award is considered vested for expense attribution purposes when the employee’s retention of the award is no longer contingent on providing subsequent service. Accordingly, the Company recognizes compensation cost immediately for awards granted to retirement-eligible individuals or over the period from the grant date to the date retirement eligibility is achieved, if less than the stated vesting period. The vesting approach used does not affect the overall amount of compensation expense recognized, but could accelerate the recognition of expense. The Company follows its previous vesting approach for the remaining portion of those outstanding awards that were unvested and granted prior to May 4, 2006, and accordingly, will recognize expense from the grant date to the earlier of the actual date of retirement or the vesting date. Judgment is required in estimating the amount of stock-based awards expected to be forfeited prior to vesting. If actual forfeitures differ significantly from these estimates, stock-based compensation expense could be materially impacted.

Compensation cost related to all stock-based awards is determined using the grant date fair value. Determining the fair value of employee stock options at the grant date requires judgment in estimating the expected term that the stock options will be outstanding prior to exercise as well as the volatility and dividends over the expected term. Compensation cost for restricted stock units is determined based on the fair value of the Company’s stock at the grant date. The Company applies the modified-prospective transition method for stock options granted on or prior to, but not vested as of, May 3, 2006. Compensation cost related to these stock options is determined using the grant date fair value originally estimated and disclosed in a pro-forma manner in prior period financial statements in accordance with the original provisions of the Financial Accounting Standards Board’s (“FASB’s”) guidance for stock compensation.

Stock-based compensation expense is primarily recognized as a component of selling, general and administrative expenses in the Consolidated Statements of Income.

Financial Instruments

Financial Instruments:

The Company’s financial instruments consist primarily of cash and cash equivalents, receivables, accounts payable, short-term and long-term debt, swaps, forward contracts, and option contracts. The carrying values for the Company’s financial instruments approximate fair value, except as disclosed in Note 11. As a policy, the Company does not engage in speculative or leveraged transactions, nor does the Company hold or issue financial instruments for trading purposes.

The Company uses derivative financial instruments for the purpose of hedging foreign currency, debt and interest rate exposures, which exist as part of ongoing business operations. The Company carries derivative instruments on the balance sheet at fair value, determined using observable market data. Derivatives with scheduled maturities of less than one year are included in other receivables or other payables, based on the instrument’s fair value. Derivatives with scheduled maturities beyond one year are classified between current and long-term based on the timing of anticipated future cash flows. The current portion of these instruments is included in other receivables or other payables and the long-term portion is presented as a component of other non-current assets or other non-current liabilities, based on the instrument’s fair value.

The accounting for changes in the fair value of a derivative instrument depends on whether it has been designated and qualifies as part of a hedging relationship and, if so, the reason for holding it. Gains and losses on fair value hedges are recognized in current period earnings in the same line item as the underlying hedged item. The effective portion of gains and losses on cash flow hedges are deferred as a component of accumulated other comprehensive loss and are recognized in earnings at the time the hedged item affects earnings, in the same line item as the underlying hedged item. Hedge ineffectiveness related to cash flow hedges is reported in current period earnings within other income and expense. The income statement classification of gains and losses related to derivative contracts that do not qualify for hedge accounting is determined based on the underlying intent of the contracts. Cash flows related to the settlement of derivative instruments designated as net investment hedges of foreign operations are classified in the consolidated statements of cash flows within investing activities. Cash flows related to the termination of derivative instruments designated as fair value hedges of fixed rate debt obligations are classified in the consolidated statements of cash flows within financing activities. All other cash flows related to derivative instruments are generally classified in the consolidated statements of cash flows within operating activities.

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Employees' Stock Incentive Plans and Management Incentive Plans 2 (Details) (USD $)	12 Months Ended
	Apr. 28, 2013	Apr. 29, 2012	Apr. 27, 2011
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of stock option shares granted	(1,540,000)	(1,649,000)	(1,733,000)
Number of stock option shares cancelled/forfeited and returned to the plan	110,000	11,000	73,000
Weighted average fair value per share of the options granted	$ 5.79
Fiscal Year 2003 Stock Incentive Plan [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of shares authorized	18,869,000	18,900,000
Number of stock option shares granted	(11,533,000)
Number of stock option shares cancelled/forfeited and returned to the plan	1,113,000
Number of restricted stock units and restricted stock issued	(5,063,000)
Shares available for grant as stock options	3,386,000
Options, grants in period	1,540,340
Weighted average fair value per share of the options granted	$ 5.79	$ 5.80	$ 5.36

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Pension and Other Postretirement Benefit Plans 2 (Details) (USD $) In Thousands, unless otherwise specified	Apr. 28, 2013	Apr. 29, 2012
Pension Plans, Defined Benefit [Member]
Defined Benefit Plan Disclosure [Line Items]
Other non-current assets	$ 287,467	$ 399,868
Other accrued liabilities	(32,271)	(15,943)
Other non-current liabilities	(147,619)	(173,438)
Net asset/(liabilities) recognized	107,577	210,487
Other Postretirement Benefit Plans, Defined Benefit [Member]
Defined Benefit Plan Disclosure [Line Items]
Other non-current assets	0	0
Other accrued liabilities	(16,998)	(17,565)
Other non-current liabilities	(240,319)	(231,452)
Net asset/(liabilities) recognized	$ (257,317)	$ (249,017)

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Employees' Stock Incentive Plans and Management Incentive Plans 1 (Details) (USD $) In Millions, except Share data in Thousands, unless otherwise specified	12 Months Ended
	Apr. 28, 2013	Apr. 29, 2012	Apr. 27, 2011
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Expected term (years)	7 years	5 years	5 years 6 months
Excess tax benefits reported as operating cash inflow	$ 8.1	$ 7.5	$ 12.4
Excess tax benefits reported as financing cash inflow	10.3	7.6	8.6
Stock Option Awards Granted Fiscal 2004 Through 2006 [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period	1 year
Expected term (years)	10 years
Stock Option Awards Granted Fiscal 2006 Through Current [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period	4 years
Expected term (years)	7 years
Stock Option and Restricted Stock Plans [Member] | Selling, General and Administrative Expenses [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Allocated Share-based Compensation Expense	33.7	36.5	32.7
Tax benefit from compensation cost related to Employees' Stock Incentive Plans and Management Incentive Plans	10.8	12.0	10.4
Allocated Share-based Compensation Expense, Net of Tax	$ 22.9	$ 24.5	$ 22.3
Restricted Stock [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of shares authorized	9,440	9,400
Fiscal Year 2003 Stock Incentive Plan [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of shares authorized	18,869	18,900

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Other Comprehensive Income/(Loss) (Tables)

12 Months Ended

Apr. 28, 2013

Other Comprehensive Income (Loss), Net of Tax [Abstract]

Schedule of Comprehensive Income (Loss)

The following table summarizes the allocation of total other comprehensive income/(loss) between H. J. Heinz Company and the noncontrolling interest:

	H. J. Heinz Company			Noncontrolling Interest			Total
	(In thousands)
April 28, 2013
Net income	$	1,012,903		$	14,430		$	1,027,333
Other comprehensive income/loss, net of tax:
Foreign currency translation adjustments	(213,259		)	(15,721		)	(228,980		)
Net pension and post-retirement benefit losses	(189,294		)	(8		)	(189,302		)
Reclassification of net pension and post-retirement benefit losses to net income	54,833			—			54,833
Net deferred losses on derivatives from periodic revaluations	(11,736		)	(7		)	(11,743		)
Net deferred losses on derivatives reclassified to earnings	29,646			(38		)	29,608
Total comprehensive income/(loss)	$	683,093		$	(1,344	)	$	681,749
April 29, 2012
Net income	$	923,159		$	16,749		$	939,908
Other comprehensive income/loss, net of tax:
Foreign currency translation adjustments	(359,771		)	(17,720		)	(377,491		)
Net pension and post-retirement benefit losses	(258,067		)	(12		)	(258,079		)
Reclassification of net pension and post-retirement benefit losses to net income	56,813			—			56,813
Net deferred gains/(losses) on derivatives from periodic revaluations	30,405			(28		)	30,377
Net deferred (gains)/losses on derivatives reclassified to earnings	(14,088		)	277			(13,811		)
Total comprehensive income/(loss)	$	378,451		$	(734	)	$	377,717
April 27, 2011
Net income	$	989,510		$	16,438		$	1,005,948
Other comprehensive income/loss, net of tax:
Foreign currency translation adjustments	563,060			4,816			567,876
Net pension and post-retirement benefit gains/(losses)	77,355			(57		)	77,298
Reclassification of net pension and post-retirement benefit losses to net income	53,353			—			53,353
Net deferred gains/(losses) on derivatives from periodic revaluations	9,790			(395		)	9,395
Net deferred (gains)/losses on derivatives reclassified to earnings	(21,365		)	571			(20,794		)
Total comprehensive income	$	1,671,703		$	21,373		$	1,693,076

Tax Expenses Benefits Associated With Components Of Other Comprehensive Income

The tax (expense)/benefit associated with each component of other comprehensive income/(loss) are as follows:

	H. J. Heinz Company			Noncontrolling Interest			Total
	(In thousands)
April 28, 2013
Foreign currency translation adjustments	$	(115	)	$	—		$	(115	)
Net pension and post-retirement benefit losses	$	(75,526	)	$	—		$	(75,526	)
Reclassification of net pension and post-retirement benefit losses to net income	$	23,694		$	—		$	23,694
Net change in fair value of cash flow hedges	$	17,712		$	2		$	17,714
Net hedging gains/losses reclassified into earnings	$	25,954		$	(13	)	$	25,941
April 29, 2012
Foreign currency translation adjustments	$	180		$	—		$	180
Net pension and post-retirement benefit losses	$	112,665		$	9		$	112,674
Reclassification of net pension and post-retirement benefit losses to net income	$	25,070		$	—		$	25,070
Net change in fair value of cash flow hedges	$	(17,770	)	$	9		$	(17,761	)
Net hedging gains/losses reclassified into earnings	$	(10,756	)	$	92		$	(10,664	)
April 27, 2011
Foreign currency translation adjustments	$	(1,158	)	$	—		$	(1,158	)
Net pension and post-retirement benefit gains	$	(25,670	)	$	14		$	(25,656	)
Reclassification of net pension and post-retirement benefit losses to net income	$	25,276		$	—		$	25,276
Net change in fair value of cash flow hedges	$	(10,348	)	$	132		$	(10,216	)
Net hedging gains/losses reclassified into earnings	$	(15,149	)	$	191		$	(14,958	)

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Employees' Stock Incentive Plans and Management Incentive Plans 7 (Details) (USD $) In Millions, except Share data, unless otherwise specified	12 Months Ended					38 Months Ended	12 Months Ended			0 Months Ended
	Apr. 28, 2013	Apr. 29, 2012	Feb. 15, 2012	Apr. 27, 2011	Feb. 15, 2011	Apr. 29, 2012	Apr. 28, 2013 Selling, General and Administrative Expenses [Member] Long-term Performance Program [Member]	Apr. 29, 2012 Selling, General and Administrative Expenses [Member] Long-term Performance Program [Member]	Apr. 27, 2011 Selling, General and Administrative Expenses [Member] Long-term Performance Program [Member]	Jun. 08, 2013 Subsequent Event [Member]
Employee Service Share-based Compensation, Allocation of Recognized Period Costs [Line Items]
Business Acquisition per share price 2										$ 72.50
Share-based Compensation Arrangement by Share-based Payment Award, Discount from Market Price, Offering Date						95.00%
Stock Issued During Period, Shares, Employee Stock Purchase Plans	5,000,000		121,460		165,635
Other Labor-related Expenses	$ 32	$ 34		$ 45
Performance Period In Years For Dividends Paid	2 years
Number Of Trading Days For L T T P Peer Group Company Stock Price	60 days
Compensation cost recognized in SG&A
Pre-tax compensation cost							17.3	18.4	21.5
Tax benefit							6.1	6.5	7.4
After-tax compensation cost							$ 11.2	$ 11.9	$ 14.1

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Quarterly Results

12 Months Ended

Apr. 28, 2013

Quarterly Financial Information Disclosure [Abstract]

Quarterly Results

Quarterly Results

	2013
	First (13 Weeks)		Second (13 Weeks)		Third (13 Weeks)		Fourth (13 Weeks)		Total (52 Weeks)
	(Unaudited) (In thousands, except per share amounts)
Sales	$	2,783,451	$	2,821,533	$	2,933,331	$	2,990,571	$	11,528,886
Gross profit	1,001,944		1,013,016		1,106,515		1,073,995		4,195,470
Income from continuing operations attributable to H.J. Heinz Company common shareholders, net of tax	286,177		294,705		308,214		198,519		1,087,615
Net income attributable to H.J. Heinz Company	258,027		289,444		269,546		195,886		1,012,903
Per Share Amounts:
Net income from continuing operations—diluted	$	0.89	$	0.91	$	0.95	$	0.61	$	3.37
Net income from continuing operations—basic	0.89		0.92		0.96		0.62		3.39
Cash dividends	0.515		0.515		0.515		0.515		2.06

	2012
	First (13 Weeks)		Second (13 Weeks)		Third (13 Weeks)		Fourth (13 1/2 Weeks)		Total (52 1/2 Weeks)
	(Unaudited) (In thousands, except per share amounts)
Sales	$	2,817,706	$	2,803,271	$	2,874,927	$	3,011,668	$	11,507,572
Gross profit	983,620		966,890		1,033,598		1,010,681		3,994,789
Income from continuing operations attributable to H.J. Heinz Company common shareholders, net of tax	234,493		244,934		288,283		206,664		974,374
Net income attributable to H.J. Heinz Company	226,114		237,009		284,694		175,342		923,159
Per Share Amounts:
Net income from continuing operations—diluted	$	0.72	$	0.76	$	0.89	$	0.64	$	3.01
Net income from continuing operations—basic	0.73		0.76		0.90		0.65		3.03
Cash dividends	0.48		0.48		0.48		0.48		1.92

During Fiscal 2013, the Company's results included the following special items:

•As a result of the proposed merger, the Company incurred $44.8 million pre-tax in SG&A ($27.8 million after-tax or $0.09 per share) of transaction-related costs, including legal, accounting and other professional fees, during the fourth quarter of Fiscal 2013. See Note 21 for further explanation.

•Also during the fourth quarter of Fiscal 2013, the Company closed a factory in South Africa resulting in a $3.5 million pre-tax charge in costs of products sold ($2.6 million after-tax or $0.01 per share) primarily related to asset write-downs.

•On February 8, 2013, the Venezuelan government announced the devaluation of its currency relative to the U.S. dollar, changing the official exchange rate from 4.30 to 6.30, resulting in a $42.7 million pre-tax ($39.1 million after-tax or $0.12 per share) currency translation loss in other expense, net, during the fourth quarter of Fiscal 2013. See Note 20 for further explanation.

•During the third quarter of Fiscal 2013, the Company renegotiated the terms of the Foodstar Holdings Pte earn-out that was due in Fiscal 2014 resulting in a $12.1 million pre-tax and after-tax charge ($0.04 per share) in SG&A. See Note 11 for further explanation.

During Fiscal 2012 the Company invested in productivity initiatives designed to increase manufacturing effectiveness and efficiency as well as accelerate overall productivity on a global scale (see Note 4). The pre-tax and after-tax charges as well as the EPS impact of these productivity initiatives on the Company's Fiscal 2012 quarterly results are as follows:

	2012
	Pre-tax charges		After-tax charges		EPS impact
	(Unaudited) (In millions, except per share amounts)
First Quarter	$	40.2	$	28.1	$	0.09
Second Quarter	37.3		25.6		0.08
Third Quarter	33.7		22.6		0.07
Fourth Quarter	94.3		67.7		0.21
Total	$	205.4	$	144.0	$	0.45
(Totals may not add due to rounding)

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Consolidated Statements of Equity (USD $) In Thousands, unless otherwise specified		Total	Parent [Member]	Preferred Stock [Member]	Common Stock [Member]	Additional Paid-in Capital [Member]		Retained Earnings [Member]		Treasury Stock [Member]		Other Comprehensive Income (Loss) [Member]		Noncontrolling Interest [Member]
Balance at beginning of year at Apr. 28, 2010				$ 70	$ 107,774	$ 657,596		$ 6,856,033		$ (4,750,547)		$ (979,581)		$ 57,151
Balance at beginning of year, shares at Apr. 28, 2010				7	431,096					(113,404)
Conversion of preferred into common stock, shares				0						1
Conversion of preferred into common stock				(1)		(39)				40
Stock options exercised, net of shares tendered for payment, shares										4,495
Stock options exercised, net of shares tendered for payment						(26,482)	[1]			203,196
Stock option expense						9,447
Restricted stock unit activity, shares										296
Restricted stock unit activity						(8,119)				13,756
Purchase of subsidiary shares from noncontrolling interests						(2,411)	[2]	0				(2,176)	[2]	(1,750)	[2]
Other, net						(625)	[3]	(1,247)	[4]	10,196	[3]
Other, net, shares	[3]									218
Net income attributable to H. J. Heinz Company		989,510						989,510
Cash dividends:
Preferred (per share $1.70 per share in 2013, 2012 and 2011)								(12)
Common (per share $1.92, $1.80, and $1.68 in 2013, 2012 and 2011, respectively)								(579,606)
Shares reaquired, shares										(1,425)
Shares reacquired										(70,003)
Net income attributable to the noncontrolling interest		16,438												16,438
Net pension and post-retirement benefit (losses)/gains		77,298	77,355									77,355		(57)
Reclassification of net pension and postretirement benefit (gains)/losses to net income		53,353	53,353									53,353
Foreign currency translation adjustments		567,876	563,060									563,060		4,816
Net deferred gains/(losses) on derivatives from periodic revaluations		9,395	9,790									9,790		(395)
Net deferred losses/(gains) on derivatives reclassified to earnings		(20,794)	(21,365)									(21,365)		571
Dividends paid to noncontrolling interest														(3,270)
Balance at end of year at Apr. 27, 2011		3,182,466	3,108,962	69	107,774	629,367		7,264,678		(4,593,362)		(299,564)		73,504
Balance at end of year, shares at Apr. 27, 2011				7	431,096					(109,819)
Conversion of preferred into common stock, shares				(1)						12
Conversion of preferred into common stock				(8)		(539)				547
Stock options exercised, net of shares tendered for payment, shares										2,298
Stock options exercised, net of shares tendered for payment						(15,220)	[1]			105,144
Stock option expense						10,864
Restricted stock unit activity, shares										303
Restricted stock unit activity						4,305				14,087
Purchase of subsidiary shares from noncontrolling interests						(34,483)	[2]	0				(456)	[2]	(19,885)	[2]
Other, net						314	[3]	(1,455)	[4]	9,084	[3]
Other, net, shares	[3]									195
Net income attributable to H. J. Heinz Company		923,159						923,159
Cash dividends:
Preferred (per share $1.70 per share in 2013, 2012 and 2011)								(9)
Common (per share $1.92, $1.80, and $1.68 in 2013, 2012 and 2011, respectively)								(619,095)
Shares reaquired, shares										(3,860)
Shares reacquired										(201,904)
Net income attributable to the noncontrolling interest		16,749												15,884
Net pension and post-retirement benefit (losses)/gains		(258,079)	(258,067)									(258,067)		(12)
Reclassification of net pension and postretirement benefit (gains)/losses to net income		56,813	56,813									56,813
Foreign currency translation adjustments		(377,491)	(359,771)									(359,771)		(5,945)
Net deferred gains/(losses) on derivatives from periodic revaluations		30,377	30,405									30,405		(28)
Net deferred losses/(gains) on derivatives reclassified to earnings		(13,811)	(14,088)									(14,088)		277
Dividends paid to noncontrolling interest														(11,562)
Balance at end of year at Apr. 29, 2012		2,810,822	2,758,589	61	107,774	594,608		7,567,278		(4,666,404)		(844,728)		52,233
Balance at end of year, shares at Apr. 29, 2012				6	431,096					(110,871)
Conversion of preferred into common stock, shares				(6)						79
Conversion of preferred into common stock				(61)		(3,600)				3,661
Authorized shares - April 28, 2013				0
Authorized shares - April 28, 2013					600,000
Stock options exercised, net of shares tendered for payment, shares										2,802
Stock options exercised, net of shares tendered for payment						(7,204)	[1]			127,084
Stock option expense						10,088
Restricted stock unit activity, shares										443
Restricted stock unit activity						(5,837)				20,618
Purchase of subsidiary shares from noncontrolling interests						18,956	[2]	(7,703)				(16,133)	[2]	0	[2]
Other, net						1,493	[3]	246	[4]	6,868	[3]
Other, net, shares	[3]									148
Net income attributable to H. J. Heinz Company		1,012,903						1,012,903
Cash dividends:
Preferred (per share $1.70 per share in 2013, 2012 and 2011)								(8)
Common (per share $1.92, $1.80, and $1.68 in 2013, 2012 and 2011, respectively)								(665,683)
Shares reaquired, shares										(2,431)
Shares reacquired										(139,069)
Net income attributable to the noncontrolling interest		14,430												12,925
Net pension and post-retirement benefit (losses)/gains		(189,302)	(189,294)									(189,294)		(8)
Reclassification of net pension and postretirement benefit (gains)/losses to net income		54,833	54,833									54,833
Foreign currency translation adjustments		(228,980)	(213,259)									(197,126)		(5,232)
Net deferred gains/(losses) on derivatives from periodic revaluations		(11,743)	(11,736)									(11,736)		(7)
Net deferred losses/(gains) on derivatives reclassified to earnings		29,608	29,646									29,646		(38)
Dividends paid to noncontrolling interest														(12,583)
Balance at end of year at Apr. 28, 2013		2,848,821	2,801,531	0	107,774	608,504		7,907,033		(4,647,242)		(1,174,538)	[5]	47,290
Balance at end of year, shares at Apr. 28, 2013				0	431,096					(109,830)
Balance at beginning of year at Jan. 27, 2013
Authorized shares - April 28, 2013					600,000
Net income attributable to H. J. Heinz Company		195,886
Balance at end of year at Apr. 28, 2013		$ 2,848,821			$ 107,774
Balance at end of year, shares at Apr. 28, 2013					431,096

[1] Includes income tax benefit resulting from exercised stock options.

[2] See Note No. 5 for further details.

[3] Includes activity of the Global Stock Purchase Plan.

[4] Includes unpaid dividend equivalents on restricted stock units.

[5] Comprised of unrealized translation adjustment of $(236,411), pension and post-retirement benefits net prior service cost of $(10,077) and net losses of $(952,578), and deferred net losses on derivative financial instruments of $24,528.

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Consolidated Statements of Cash Flows (USD $) In Thousands, unless otherwise specified	12 Months Ended
	Apr. 28, 2013		Apr. 29, 2012		Apr. 27, 2011
Operating Activities:
Net income	$ 1,027,333		$ 939,908		$ 1,005,948
Adjustments to reconcile net income to cash provided by operating activities:
Depreciation	302,057		295,718		255,227
Amortization	46,853		47,075		43,433
Deferred tax (benefit)/provision	(87,265)		(94,816)		153,725
Net losses on divestitures	19,532		0		0
Impairment on assets held for sale	36,000		0		0
Pension contributions	(69,388)		(23,469)		(22,411)
Asset write-downs from Fiscal 2012 productivity initiatives	0		58,736		0
Other items, net	84,834		75,375		98,172
Changes in current assets and liabilities, excluding effects of acquisitions and divestitures:
Receivables (includes proceeds from securitization)	(166,239)		171,832		(91,057)
Inventories	(49,468)		60,919		(80,841)
Prepaid expenses and other current assets	14,111		(11,584)		(1,682)
Accounts payable	168,898		(72,352)		233,339
Accrued liabilities	71,846		(20,008)		(60,862)
Income taxes	(9,141)		65,783		50,652
Cash provided by operating activities	1,389,963		1,493,117		1,583,643
Investing Activities:
Capital expenditures	(399,098)	[1]	(418,734)	[1]	(335,646)	[1]
Proceeds from disposals of property, plant and equipment	18,986		9,817		13,158
Acquisitions, net of cash acquired	0		(3,250)		(618,302)
Proceeds from divestitures	16,787		3,828		1,939
Sale of short-term investments	0		56,780		0
Change in restricted cash	3,994		(39,052)		(5,000)
Other items, net	(13,789)		(11,394)		(5,781)
Cash used for investing activities	(373,120)		(402,005)		(949,632)
Financing Activities:
Payments on long-term debt	(224,079)		(1,440,962)		(45,766)
Proceeds from long-term debt	205,350		1,912,467		229,851
Net proceds/(payments) on commercial paper and short-term debt	1,089,882		(42,543)		(193,200)
Dividends	(665,691)		(619,104)		(579,618)
Purchase of treasury stock	(139,069)		(201,904)		(70,003)
Exercise of stock options	113,477		82,714		154,774
Acquisition of subsidiary shares from noncontrolling interests	(80,132)		(54,824)		(6,338)
Earn-out settlement	(44,547)		0		0
Other items, net	1,736		1,321		27,791
Cash provided by/(used for) financing activities	256,927		(362,835)		(482,509)
Effect of exchange rate changes on cash and cash equivalents	(127,512)		(122,147)		89,556
Net increase in cash and cash equivalents	1,146,258		606,130		241,058
Cash and cash equivalents at beginning of year	1,330,441		724,311		483,253
Cash and cash equivalents at end of year	$ 2,476,699		$ 1,330,441		$ 724,311

[1] Excludes property, plant and equipment obtained through acquisitions.

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Discontinued Operations

12 Months Ended

Apr. 28, 2013

Discontinued Operations and Disposal Groups [Abstract]

Discontinued Operations

Discontinued Operations

In the third quarter of Fiscal 2013, the Company's Board of Directors approved management's plan to sell Shanghai LongFong Foods ("LongFong"), a maker of frozen products in China which was previously reported in the Asia/Pacific segment. During the fourth quarter of Fiscal 2013, the Company secured an agreement with a buyer and expects the sale to close during the first quarter of Fiscal 2014. As a result, LongFong's net assets were classified as held for sale and the Company adjusted the carrying value to estimated fair value, recording a $36.0 million pre-tax and after-tax non-cash goodwill impairment charge to discontinued operations during the third quarter of Fiscal 2013. The net assets held for sale related to LongFong as of April 28, 2013 are reported in Other current assets, Other non-current assets, Other accrued liabilities and Other non-current liabilities on the consolidated balance sheet as of April 28, 2013 as they are not material for separate balance sheet presentation.

During the first quarter of Fiscal 2013, the Company completed the sale of its U.S. Foodservice frozen desserts business, resulting in a $32.7 million pre-tax ($21.1 million after-tax) loss which has been recorded in discontinued operations.

The operating results related to these businesses have been included in discontinued operations in the Company's consolidated statements of income for all periods presented. The following table presents summarized operating results for these discontinued operations:

	Fiscal Year Ended
	April 28, 2013 FY 2013	April 29, 2012 FY 2012	April 27, 2011 FY 2011
	(In millions)
Sales	$47.7	$141.5	$148.0
Net after-tax losses	$(17.6)	$(51.2)	$(39.6)
Tax benefit on losses	$0.6	$1.4	$2.6

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Pension and Other Postretirement Benefit Plans 3 (Details) (USD $) In Thousands, unless otherwise specified	12 Months Ended
	Apr. 28, 2013	Apr. 29, 2012	Apr. 27, 2011
Pension Plans, Defined Benefit [Member]
Defined Benefit Plan Disclosure [Line Items]
Service cost	$ 31,580	$ 33,719	$ 32,329
Interest cost	132,110	139,525	142,133
Expected return on assets	(250,660)	(234,717)	(229,258)
Prior service cost/(credit)	2,495	1,995	2,455
Net actuarial loss	75,897	83,800	77,687
Loss due to curtailment, settlement and special termination benefits	4,524	1,120	2,039
Net periodic benefit (income)/cost	(4,054)	25,442	27,385
Defined contribution plans	47,382	46,572	49,089
Total cost	43,328	72,014	76,474
Other Postretirement Benefit Plans, Defined Benefit [Member]
Defined Benefit Plan Disclosure [Line Items]
Service cost	6,486	5,967	6,311
Interest cost	9,923	11,457	12,712
Expected return on assets	0	0	0
Prior service cost/(credit)	(6,178)	(6,127)	(5,155)
Net actuarial loss	1,803	1,095	1,604
Loss due to curtailment, settlement and special termination benefits	0	0	0
Net periodic benefit (income)/cost	12,034	12,392	15,472
Defined contribution plans	0	0	0
Total cost	$ 12,034	$ 12,392	$ 15,472

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Significant Accounting Policies

12 Months Ended

Apr. 28, 2013

Accounting Policies [Abstract]

Significant Accounting Policies

Significant Accounting Policies

Merger Agreement with Berkshire Hathaway and 3G Capital:

On June 7, 2013, the Company was acquired by H.J. Heinz Holding Corporation (formerly known as Hawk Acquisition Holding Corporation) (“Parent”), a Delaware corporation controlled by 3G Special Situations Fund III, L.P. and Berkshire Hathaway, (together the “Sponsors”), pursuant to the Agreement and Plan of Merger, dated February 13, 2013 ("Merger Agreement"), as amended by the Amendment, by and among the Company, Parent and Hawk Acquisition Sub, Inc. ("Merger Subsidiary"), in a transaction hereinafter referred to as the “Merger.” As a result of the Merger, all issued and outstanding shares of our common stock outstanding immediately prior to the effective time of the Merger was converted into the right to receive $72.50 in cash, without interest and less applicable withholding taxes thereon, and the Company continued as the surviving corporation in the Merger, becoming an indirect wholly owned subsidiary of Parent. The total aggregate value of the acquisition consideration was approximately $28.75 billion, including the assumption of the Company's outstanding debt. See Note 21, “Subsequent Events” in Item 8 – “Financial Statements and Supplementary Data” for additional information.

Fiscal Year:

The Company operates on a 52-week or 53-week fiscal year end. On March 14, 2012, the Board of Directors of the Company authorized a change in the Company's fiscal year end from the Wednesday nearest April 30 to the Sunday nearest April 30. The change in the fiscal year end resulted in Fiscal 2012 changing from a 53 week year to a 52 1/2 week year and was intended to better align the Company's financial reporting period with its business partners and production schedules. This change did not have a material impact on the Company's financial statements. Certain foreign subsidiaries have closing dates earlier than the Sunday nearest April 30 to facilitate timely reporting. Fiscal years for the financial statements included herein ended April 28, 2013, April 29, 2012, and April 27, 2011.

Principles of Consolidation:

The consolidated financial statements include the accounts of the Company, all wholly-owned and majority-owned subsidiaries, and any variable interest entities for which we are the primary beneficiary. All intercompany accounts and transactions are eliminated. Certain prior year amounts have been reclassified to conform with the Fiscal 2013 presentation.

Use of Estimates:

The preparation of financial statements, in conformity with accounting principles generally accepted in the United States of America, requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from these estimates.

Translation of Foreign Currencies:

For all significant foreign operations, the functional currency is the local currency. Assets and liabilities of these operations are translated at the exchange rate in effect at each year end. Income statement accounts are translated at the average rate of exchange prevailing during the year. Translation adjustments arising from the use of differing exchange rates from period to period are included as a component of other comprehensive income/(loss) within shareholders’ equity. Gains and losses from foreign currency transactions are included in net income for the period.

Highly Inflationary Accounting:

The Company applies highly inflationary accounting if the cumulative inflation rate in an economy for a three-year period meets or exceeds 100 percent. Under highly inflationary accounting, the financial statements of a subsidiary are remeasured into the Company’s reporting currency (U.S. dollars) and exchange gains and losses from the remeasurement of monetary assets and liabilities are reflected in current earnings, rather than accumulated other comprehensive loss on the balance sheet, until such time as the economy is no longer considered highly inflationary. See Note 20 for additional information.

Cash Equivalents:

Cash equivalents are defined as highly liquid investments with original maturities of 90 days or less.

Inventories:

Inventories are stated at the lower of cost or market. Cost is determined principally under the average cost method.

Property, Plant and Equipment:

Land, buildings and equipment are recorded at cost. For financial reporting purposes, depreciation is provided on the straight-line method over the estimated useful lives of the assets, which generally have the following ranges: buildings—40 years or less, machinery and equipment—15 years or less, computer software—3 to 7 years, and leasehold improvements—over the life of the lease, not to exceed 15 years. Accelerated depreciation methods are generally used for income tax purposes. Expenditures for new facilities and improvements that substantially extend the capacity or useful life of an asset are capitalized. Ordinary repairs and maintenance are expensed as incurred. When property is retired or otherwise disposed, the cost and related accumulated depreciation are removed from the accounts and any related gains or losses are included in income. The Company reviews property, plant and equipment, whenever circumstances change such that the recorded value of an asset may not be recoverable. Factors that may affect recoverability include changes in planned use of the asset and the closing of facilities. The Company’s impairment review is based on an undiscounted cash flow analysis at the lowest level for which identifiable cash flows exist and are largely independent. When the carrying value of the asset exceeds the future undiscounted cash flows, an impairment is indicated and the asset is written down to its fair value.

Goodwill and Intangibles:

Intangible assets with finite useful lives are amortized on a straight-line basis over the estimated periods benefited, and are reviewed when appropriate for possible impairment, similar to property, plant and equipment. Goodwill and intangible assets with indefinite useful lives are not amortized. The carrying values of goodwill and other intangible assets with indefinite useful lives are tested at least annually for impairment, or when circumstances indicate that a possible impairment may exist. Indefinite-lived intangible assets are tested annually during the fourth quarter of each fiscal year, while the annual impairment tests of goodwill are performed during the third quarter of each fiscal year. All goodwill is assigned to reporting units, which are primarily one level below our operating segments. The Company performs its impairment tests of goodwill at the reporting unit level.   The Company tests goodwill for impairment by either performing a qualitative evaluation or a two-step quantitative test.   The qualitative evaluation is an assessment of factors to determine whether it is more likely than not that the fair values of a reporting unit is less than its carrying amount, including goodwill.  Factors considered as part of the qualitative assessment include entity-specific industry, market and general economic conditions.  The Company may elect to bypass this qualitative assessment for some or all of its reporting units and perform a two-step quantitative test. This quantitative test involves estimating a reporting units fair value.

Indefinite-lived intangible assets are tested for impairment by either performing a qualitative evaluation or a quantitative calculation of fair value and comparison to carrying amount. The qualitative evaluation is an assessment of factors including, but not limited to, changes in management, overall financial performance, and other entity-specific events. The objective of the qualitative evaluation is to determine whether it is more likely than not that the fair value of an indefinite-lived intangible asset is less than its carrying amount. The Company can choose to perform the qualitative assessment on none, some, or all of its indefinite-lived intangible assets.

The Company's estimates of fair value when testing quantitatively for impairment of both goodwill and intangible assets with indefinite lives is based on a discounted cash flow model, using a market participant approach, that requires significant judgment and requires assumptions about future volume trends, revenue and expense growth rates, terminal growth rates, discount rates, tax rates, working capital changes and macroeconomic factors.

Revenue Recognition:

The Company recognizes revenue when title, ownership and risk of loss pass to the customer. This primarily occurs upon delivery of the product to the customer. For the most part, customers do not have the right to return products unless damaged or defective. Revenue is recorded, net of sales incentives, and includes shipping and handling charges billed to customers. Shipping and handling costs are primarily classified as part of selling, general and administrative expenses.

Marketing Costs:

The Company promotes its products with advertising, consumer incentives and trade promotions. Such programs include, but are not limited to, discounts, coupons, rebates, in-store display incentives and volume-based incentives. Advertising costs are expensed as incurred. Consumer incentive and trade promotion activities are recorded as a reduction of revenue or as a component of cost of products sold based on amounts estimated as being due to customers and consumers at the end of a period, based principally on historical utilization and redemption rates. Advertising costs are recognized as an expense within selling, general and administrative expenses if the Company determines that it will receive an identifiable, separable benefit in return for the consideration paid and it can reasonably estimate the fair value of the benefit identified. Accruals for trade promotions are initially recorded at the time of sale of product to the customer based on an estimate of the expected levels of performance of the trade promotion, which is dependent upon factors such as historical trends with similar promotions, expectations regarding customer participation, and sales and payment trends with similar previously offered programs. The Company performs monthly evaluations of its outstanding trade promotions, making adjustments where appropriate to reflect changes in estimates. Settlement of these liabilities typically occurs in subsequent periods primarily through an authorization process for deductions taken by a customer from amounts otherwise due to the Company. Coupon redemption costs are accrued in the period in which the coupons are offered. The initial estimates made for each coupon offering are based upon historical redemption experience rates for similar products or coupon amounts. The Company performs monthly evaluations of outstanding coupon accruals that compare actual redemption rates to the original estimates. For interim reporting purposes, advertising, consumer incentive and product placement expenses are charged to operations as a percentage of volume, based on estimated volume and related expense for the full year.

Income Taxes:

Deferred income taxes result primarily from temporary differences between financial and tax reporting. If it is more likely than not that some portion or all of a deferred tax asset will not be realized, a valuation allowance is recognized. When assessing the need for valuation allowances, the Company considers future taxable income and ongoing prudent and feasible tax planning strategies. Should a change in circumstances lead to a change in judgment about the realizability of deferred tax assets in future years, the Company would adjust related valuation allowances in the period that the change in circumstances occurs, along with a corresponding increase or charge to income.

The Company has not provided for possible U.S. taxes on the undistributed earnings of foreign subsidiaries that are considered to be reinvested indefinitely. Calculation of the unrecognized deferred tax liability for temporary differences related to these earnings is not practicable.

Stock-Based Employee Compensation Plans:

The Company recognizes the cost of all stock-based awards to employees, including grants of employee stock options, on a straight-line basis over their respective requisite service periods (generally equal to an award’s vesting period). A stock-based award is considered vested for expense attribution purposes when the employee’s retention of the award is no longer contingent on providing subsequent service. Accordingly, the Company recognizes compensation cost immediately for awards granted to retirement-eligible individuals or over the period from the grant date to the date retirement eligibility is achieved, if less than the stated vesting period. The vesting approach used does not affect the overall amount of compensation expense recognized, but could accelerate the recognition of expense. The Company follows its previous vesting approach for the remaining portion of those outstanding awards that were unvested and granted prior to May 4, 2006, and accordingly, will recognize expense from the grant date to the earlier of the actual date of retirement or the vesting date. Judgment is required in estimating the amount of stock-based awards expected to be forfeited prior to vesting. If actual forfeitures differ significantly from these estimates, stock-based compensation expense could be materially impacted.

Compensation cost related to all stock-based awards is determined using the grant date fair value. Determining the fair value of employee stock options at the grant date requires judgment in estimating the expected term that the stock options will be outstanding prior to exercise as well as the volatility and dividends over the expected term. Compensation cost for restricted stock units is determined based on the fair value of the Company’s stock at the grant date. The Company applies the modified-prospective transition method for stock options granted on or prior to, but not vested as of, May 3, 2006. Compensation cost related to these stock options is determined using the grant date fair value originally estimated and disclosed in a pro-forma manner in prior period financial statements in accordance with the original provisions of the Financial Accounting Standards Board’s (“FASB’s”) guidance for stock compensation.

Stock-based compensation expense is primarily recognized as a component of selling, general and administrative expenses in the Consolidated Statements of Income.

Financial Instruments:

The Company’s financial instruments consist primarily of cash and cash equivalents, receivables, accounts payable, short-term and long-term debt, swaps, forward contracts, and option contracts. The carrying values for the Company’s financial instruments approximate fair value, except as disclosed in Note 11. As a policy, the Company does not engage in speculative or leveraged transactions, nor does the Company hold or issue financial instruments for trading purposes.

The Company uses derivative financial instruments for the purpose of hedging foreign currency, debt and interest rate exposures, which exist as part of ongoing business operations. The Company carries derivative instruments on the balance sheet at fair value, determined using observable market data. Derivatives with scheduled maturities of less than one year are included in other receivables or other payables, based on the instrument’s fair value. Derivatives with scheduled maturities beyond one year are classified between current and long-term based on the timing of anticipated future cash flows. The current portion of these instruments is included in other receivables or other payables and the long-term portion is presented as a component of other non-current assets or other non-current liabilities, based on the instrument’s fair value.

The accounting for changes in the fair value of a derivative instrument depends on whether it has been designated and qualifies as part of a hedging relationship and, if so, the reason for holding it. Gains and losses on fair value hedges are recognized in current period earnings in the same line item as the underlying hedged item. The effective portion of gains and losses on cash flow hedges are deferred as a component of accumulated other comprehensive loss and are recognized in earnings at the time the hedged item affects earnings, in the same line item as the underlying hedged item. Hedge ineffectiveness related to cash flow hedges is reported in current period earnings within other income and expense. The income statement classification of gains and losses related to derivative contracts that do not qualify for hedge accounting is determined based on the underlying intent of the contracts. Cash flows related to the settlement of derivative instruments designated as net investment hedges of foreign operations are classified in the consolidated statements of cash flows within investing activities. Cash flows related to the termination of derivative instruments designated as fair value hedges of fixed rate debt obligations are classified in the consolidated statements of cash flows within financing activities. All other cash flows related to derivative instruments are generally classified in the consolidated statements of cash flows within operating activities.

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Derivative Financial Instruments and Hedging Activities (Tables)

12 Months Ended

Apr. 28, 2013

Derivative Instruments and Hedging Activities Disclosure [Abstract]

Fair values and corresponding balance sheet captions of the Company's derivative instruments

The following table presents the fair values and corresponding balance sheet captions of the Company’s derivative instruments as of April 28, 2013 and April 29, 2012:

	April 28, 2013						April 29, 2012
	Foreign Exchange Contracts		Interest Rate Contracts		Cross- Currency Interest Rate Swap Contracts		Foreign Exchange Contracts		Interest Rate Contracts		Cross- Currency Interest Rate Swap Contracts
	(In thousands)
Assets:
Derivatives designated as hedging instruments:
Other receivables, net	$	23,240	$	4,226	$	—	$	17,318	$	6,851	$	18,222
Other non-current assets	11,498		29,103		—		8,188		29,393		4,974
	34,738		33,329		—		25,506		36,244		23,196
Derivatives not designated as hedging instruments:
Other receivables, net	825		—		—		5,041		—		—
Other non-current assets	—		—		—		—		234		—
	825		—		—		5,041		234		—
Total assets	$	35,563	$	33,329	$	—	$	30,547	$	36,478	$	23,196
Liabilities:
Derivatives designated as hedging instruments:
Other payables	$	1,508	$	—	$	34,805	$	10,653	$	—	$	2,760
Other non-current liabilities	217		—		37,520		14		—		—
	1,725		—		72,325		10,667		—		2,760
Derivatives not designated as hedging instruments:
Other payables	4,860		—		—		1,952		—		—
Other non-current liabilities	—		960		—		—		—		—
	4,860		960		—		1,952		—		—
Total liabilities	$	6,585	$	960	$	72,325	$	12,619	$	—	$	2,760

Effect of derivative instruments on the statement of income

The following table presents the pre-tax effect of derivative instruments on the statement of income for the fiscal year ended April 28, 2013:

	Fiscal Year Ended
	April 28, 2013
	Foreign Exchange Contracts			Interest Rate Contracts			Cross-Currency Interest Rate Swap Contracts
	(In thousands)
Cash flow hedges:
Net gains/(losses) recognized in other comprehensive loss (effective portion)	$	47,623		$	—		$	(77,080	)
Net gains/(losses) reclassified from other comprehensive loss into earnings (effective portion):
Sales	$	10,940		$	—		$	—
Cost of products sold	(4,584		)	—			—
Selling, general and administrative expenses	(102		)	—			—
Other income/(expense), net	13,924			—			(70,135		)
Interest income/(expense)	29			(236		)	(5,389		)
	20,207			(236		)	(75,524		)
Fair value hedges:
Net losses recognized in other expense, net	—			(2,915		)	70,135
Derivatives not designated as hedging instruments:
Net losses recognized in other expense, net	(7,976		)	—			—
Net losses recognized in interest income	—			(1,193		)	—
	(7,976		)	(1,193		)	—
Total amount recognized in statement of income	$	12,231		$	(4,344	)	$	(5,389	)

The following table presents the pre-tax effect of derivative instruments on the statement of income for the fiscal year ended April 29, 2012:

	Fiscal Year Ended
	April 29, 2012
	Foreign Exchange Contracts			Interest Rate Contracts			Cross-Currency Interest Rate Swap Contracts
	(In thousands)
Cash flow hedges:
Net gains/(losses) recognized in other comprehensive loss (effective portion)	$	45,658		$	(2,341	)	$	5,725
Net gains/(losses) reclassified from other comprehensive loss into earnings (effective portion):
Sales	$	8,033		$	—		$	—
Cost of products sold	(19,880		)	—			—
Selling, general and administrative expenses	(62		)	—			—
Other income, net	33,401			—			8,901
Interest income/(expense)	199			(146		)	(5,966		)
	21,691			(146		)	2,935
Fair value hedges:
Net losses recognized in other expense, net	—			(19,181		)	—
Derivatives not designated as hedging instruments:
Net losses recognized in other expense, net	(2,183		)	—			—
Net gains recognized in interest income	—			$	234		—
	$	(2,183	)	$	234		$	—
Total amount recognized in statement of income	$	19,508		$	(19,093	)	$	2,935

The following table presents the pre-tax effect of derivative instruments on the statement of income for the fiscal year ended April 27, 2011:

	Fiscal Year Ended
	April 27, 2011
	Foreign Exchange Contracts			Interest Rate Contracts			Cross-Currency Interest Rate Swap Contracts
	(In thousands)
Cash flow hedges:
Net gains recognized in other comprehensive loss (effective portion)	$	3,626		$	—		$	16,649
Net gains/(losses) reclassified from other comprehensive loss into earnings (effective portion):
Sales	$	3,375		$	—		$	—
Cost of products sold	(23,372		)	—			—
Selling, general and administrative expenses	(141		)	—			—
Other income, net	35,744			—			24,644
Interest income/(expense)	226			—			(4,484		)
	15,832			—			20,160
Fair value hedges:
Net losses recognized in other expense, net	—			(51,125		)	—
Net losses recognized in interest expense, net	—			(351		)	—
	—			(51,476		)	—
Derivatives not designated as hedging instruments:
Net gains recognized in other expense, net	3,351			—			—
Total amount recognized in statement of income	$	19,183		$	(51,476	)	$	20,160

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Venezuela - Foreign Currency and Inflation

12 Months Ended

Apr. 28, 2013

Foreign Currency [Abstract]

Venezuela - Foreign Currency and Inflation

Venezuela- Foreign Currency and Inflation

The Company applies highly inflationary accounting to its business in Venezuela. Under highly inflationary accounting, the financial statements of our Venezuelan subsidiary are remeasured into the Company's reporting currency (U.S. dollars) and exchange gains and losses from the remeasurement of monetary assets and liabilities are reflected in current earnings, rather than accumulated other comprehensive loss on the balance sheet, until such time as the economy is no longer considered highly inflationary. The impact of applying highly inflationary accounting for Venezuela on our consolidated financial statements is dependent upon movements in the official exchange rate between the Venezuelan bolivar fuerte and the U.S. dollar and the amount of net monetary assets and liabilities included in our subsidiary's balance sheet.

On February 8, 2013, the Venezuelan government announced the devaluation of its currency relative to the U.S. dollar, changing the official exchange rate from 4.30 to 6.30. As a result, the Company recorded a $42.7 million pre-tax currency translation loss, which was reflected within other expense, net, on the consolidated statement of income during the fourth quarter of Fiscal 2013 ($39.1 million after-tax loss). The monetary net asset position of our Venezuelan subsidiary was also reduced as a result of the devaluation to $98.8 million at April 28, 2013.

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Discontinued Operations (Tables)

12 Months Ended

Apr. 28, 2013

Discontinued Operations and Disposal Groups [Abstract]

Schedule of Disposal Groups, Including Discontinued Operations, Income Statement, Balance Sheet and Additional Disclosures

The following table presents summarized operating results for these discontinued operations:

	Fiscal Year Ended
	April 28, 2013 FY 2013	April 29, 2012 FY 2012	April 27, 2011 FY 2011
	(In millions)
Sales	$47.7	$141.5	$148.0
Net after-tax losses	$(17.6)	$(51.2)	$(39.6)
Tax benefit on losses	$0.6	$1.4	$2.6

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Pension and Other Postretirement Benefit Plans 1 (Details) (USD $) In Thousands, unless otherwise specified	12 Months Ended
	Apr. 28, 2013	Apr. 29, 2012	Apr. 27, 2011
Change in Plan Assets:
Fair value of plan assets at the beginning of the year	$ 3,140,834
Employer contribution	69,400
Fair value of plan assets at the end of the year	3,379,143
Pension Plans, Defined Benefit [Member]
Change in Benefit Obligation:
Benefit obligation at the beginning of the year	2,930,347	2,765,316
Service cost	31,580	33,719	32,329
Interest cost	132,110	139,525	142,133
Participants’ contributions	2,294	2,281
Amendments	(145)	3,396
Actuarial loss	428,881	196,606
Settlement	(11,971)	(1,854)
Benefits paid	(157,672)	(152,342)
Exchange/other	(83,858)	(56,300)
Benefit obligation at the end of the year	3,271,566	2,930,347	2,765,316
Change in Plan Assets:
Fair value of plan assets at the beginning of the year	3,140,834	3,261,881
Actual return on plan assets	429,011	84,004
Settlement	(11,971)	(1,854)
Employer contribution	69,388	23,469
Participants’ contributions	2,294	2,281
Benefits paid	(157,672)	(152,342)
Exchange/other	(92,741)	(76,605)
Fair value of plan assets at the end of the year	3,379,143	3,140,834	3,261,881
Funded status	107,577	210,487
Other Postretirement Benefit Plans, Defined Benefit [Member]
Change in Benefit Obligation:
Benefit obligation at the beginning of the year	249,017	234,431
Service cost	6,486	5,967	6,311
Interest cost	9,923	11,457	12,712
Participants’ contributions	659	712
Amendments	0	735
Actuarial loss	9,153	17,278
Settlement	0	0
Benefits paid	(15,760)	(19,574)
Exchange/other	(2,161)	(1,989)
Benefit obligation at the end of the year	257,317	249,017	234,431
Change in Plan Assets:
Fair value of plan assets at the beginning of the year	0	0
Actual return on plan assets	0	0
Settlement	0	0
Employer contribution	15,101	18,862
Participants’ contributions	659	712
Benefits paid	(15,760)	(19,574)
Exchange/other	0	0
Fair value of plan assets at the end of the year	0	0	0
Funded status	$ (257,317)	$ (249,017)

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Supplemental Cash Flows Information (Tables)

12 Months Ended

Apr. 28, 2013

Supplemental Cash Flow Information [Abstract]

Supplemental Cash Flows Information

	2013		2012			2011
	(In thousands)
Cash Paid During the Year For:
Interest	$	285,324	$	277,954		$	268,131
Income taxes	$	327,046	$	265,547		$	154,527
Details of Acquisitions:
Fair value of assets	$	—	$	—		$	1,057,870
Liabilities(1)	—		(3,250		)	274,294
Redeemable noncontrolling interest(2)	—		—			124,669
Cash paid	—		3,250			658,907
Less cash acquired	—		—			40,605
Net cash paid for acquisitions	$	—	$	3,250		$	618,302

_______________________________________

(1) Includes contingent obligations to sellers of $44.5 million in 2011.

(2) See Note 18 for additional information.

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Fair Value Measurements (Details) (USD $)	12 Months Ended
	Apr. 28, 2013		Apr. 29, 2012		Apr. 27, 2011
Liabilities:
Business aquisition contingent consideration cash payment	$ 60,000,000
Impairment on assets held for sale	36,000,000		0		0
Fair Value, Measurements, Recurring [Member]
Assets:
Derivatives	68,892,000	[1]	90,221,000	[1]
Total assets at fair value	68,892,000		90,221,000
Liabilities:
Derivatives	79,871,000	[1]	15,379,000	[1]
Earn-out	0	[2]	46,881,000	[2]
Total liabilities at fair value	79,871,000		62,260,000
Level 1 [Member] | Fair Value, Measurements, Recurring [Member]
Assets:
Derivatives	0	[1]	0	[1]
Total assets at fair value	0		0
Liabilities:
Derivatives	0	[1]	0	[1]
Earn-out	0	[2]	0	[2]
Total liabilities at fair value	0		0
Level 2 [Member] | Fair Value, Measurements, Recurring [Member]
Assets:
Derivatives	68,892,000	[1]	90,221,000	[1]
Total assets at fair value	68,892,000		90,221,000
Liabilities:
Derivatives	79,871,000	[1]	15,379,000	[1]
Earn-out	0	[2]	0	[2]
Total liabilities at fair value	79,871,000		15,379,000
Level 3 [Member] | Fair Value, Measurements, Recurring [Member]
Assets:
Derivatives	0	[1]	0	[1]
Total assets at fair value	0		0
Liabilities:
Derivatives	0	[1]	0	[1]
Earn-out	0	[2]	46,881,000	[2]
Total liabilities at fair value	0		46,881,000
Productivity Initatives [Member]
Liabilities:
Asset impairment charges			50,900,000
Productivity Initatives [Member] | Facility Closing [Member]
Liabilities:
Number of factories			6
Estimate of Fair Value, Fair Value Disclosure [Member] | Level 2 [Member]
Liabilities:
Long-term Debt, Fair Value	5,350,000,000		5,700,000,000
Carrying (Reported) Amount, Fair Value Disclosure [Member]
Liabilities:
Long-term Debt, Fair Value	4,870,000,000		4,980,000,000
Asia/Pacific [Member]
Liabilities:
Impairment on assets held for sale	$ 36,000,000

[1] Foreign currency derivative contracts are valued based on observable market spot and forward rates, and are classified within Level 2 of the fair value hierarchy. Interest rate swaps are valued based on observable market swap rates, and are classified within Level 2 of the fair value hierarchy. Cross-currency interest rate swaps are valued based on observable market spot and swap rates, and are classified within Level 2 of the fair value hierarchy. The total rate of return swap is valued based on observable market swap rates and the Company's credit spread, and is classified within Level 2 of the fair value hierarchy.

[2] The Company acquired Foodstar in China in Fiscal 2011. Consideration for this acquisition included a potential earn-out payment in Fiscal 2014 contingent upon certain net sales and EBITDA (earnings before interest, taxes, depreciation and amortization) targets during Fiscals 2013 and 2014. The fair value of the earn-out was estimated using a discounted cash flow model and is based on significant inputs not observed in the market and thus represents a Level 3 measurement. Key assumptions in determining the fair value of the earn-out include the discount rate, and revenue and EBITDA projections for Fiscals 2013 and 2014. As of April 29, 2012 there were no significant changes to the fair value of the earn-out recorded for Foodstar at the acquisition date. During the third quarter of Fiscal 2013, the Company renegotiated the terms of the earn-out agreement in order to give the Company additional flexibility in the future for growing its business in China, one of its largest and most important emerging markets. This renegotiation resulted in the settlement of the earn-out for a cash payment of $60.0 million (see Note 5 for additional information).

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Income Taxes 2 (Details) (USD $) In Thousands, unless otherwise specified	12 Months Ended
	Apr. 28, 2013	Apr. 29, 2012	Apr. 27, 2011
Income Tax Disclosure [Abstract]
Domestic	$ 378,283	$ 315,741	$ 470,646
Foreign	965,360	920,348	945,676
Loss from continuing operations before income tax	$ 1,343,643	$ 1,236,089	$ 1,416,322

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Fiscal 2012 Productivity Initiatives 3 (Details) (USD $)	3 Months Ended				12 Months Ended
	Apr. 29, 2012	Jan. 25, 2012	Oct. 26, 2011	Jul. 27, 2011	Apr. 29, 2012	Apr. 28, 2013 Productivity Initatives [Member]	Apr. 29, 2012 Productivity Initatives [Member] positions	Apr. 29, 2012 Productivity Initatives [Member] Loss from discontinued operations [Member]	Apr. 29, 2012 Productivity Initatives [Member] Facility Closing [Member] positions factories	Apr. 29, 2012 Europe [Member] Productivity Initatives [Member] Facility Closing [Member] factories	Apr. 29, 2012 United States [Member] Productivity Initatives [Member] Facility Closing [Member] factories	Apr. 29, 2012 Asia Pacific [Member] Productivity Initatives [Member] Facility Closing [Member] factories	Apr. 29, 2012 Shanghai LongFong Foods [Member] Productivity Initatives [Member] Facility Closing [Member] factories
Restructuring Cost and Reserve [Line Items]
Pre-tax charges	$ 94,300,000	$ 33,700,000	$ 37,300,000	$ 40,200,000	$ 205,400,000		$ 205,400,000
After-tax changes	67,700,000	22,600,000	25,600,000	28,100,000	144,000,000		144,000,000	18,900,000
EPS impact	$ 0.21	$ 0.07	$ 0.08	$ 0.09	$ 0.45		$ 0.45
Asset impairment charges							50,900,000
Number of factories									6	2	3	1	2
Severance costs							81,700,000
Number of positions eliminated							1,400		1,500
Other restructuring costs							72,900,000
Restructuring charges, cost of products sold							129,900,000
Restructuring charges, incurred cost, selling general and administrative expense							75,500,000
Payments for restructuring						$ (44,000,000)

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Quarterly Results (Tables)

12 Months Ended

Apr. 28, 2013

Quarterly Financial Information Disclosure [Abstract]

Quarterly Financial Information

	2013
	First (13 Weeks)		Second (13 Weeks)		Third (13 Weeks)		Fourth (13 Weeks)		Total (52 Weeks)
	(Unaudited) (In thousands, except per share amounts)
Sales	$	2,783,451	$	2,821,533	$	2,933,331	$	2,990,571	$	11,528,886
Gross profit	1,001,944		1,013,016		1,106,515		1,073,995		4,195,470
Income from continuing operations attributable to H.J. Heinz Company common shareholders, net of tax	286,177		294,705		308,214		198,519		1,087,615
Net income attributable to H.J. Heinz Company	258,027		289,444		269,546		195,886		1,012,903
Per Share Amounts:
Net income from continuing operations—diluted	$	0.89	$	0.91	$	0.95	$	0.61	$	3.37
Net income from continuing operations—basic	0.89		0.92		0.96		0.62		3.39
Cash dividends	0.515		0.515		0.515		0.515		2.06

	2012
	First (13 Weeks)		Second (13 Weeks)		Third (13 Weeks)		Fourth (13 1/2 Weeks)		Total (52 1/2 Weeks)
	(Unaudited) (In thousands, except per share amounts)
Sales	$	2,817,706	$	2,803,271	$	2,874,927	$	3,011,668	$	11,507,572
Gross profit	983,620		966,890		1,033,598		1,010,681		3,994,789
Income from continuing operations attributable to H.J. Heinz Company common shareholders, net of tax	234,493		244,934		288,283		206,664		974,374
Net income attributable to H.J. Heinz Company	226,114		237,009		284,694		175,342		923,159
Per Share Amounts:
Net income from continuing operations—diluted	$	0.72	$	0.76	$	0.89	$	0.64	$	3.01
Net income from continuing operations—basic	0.73		0.76		0.90		0.65		3.03
Cash dividends	0.48		0.48		0.48		0.48		1.92

Quarterly Financial Information, Restructuring Charges

During Fiscal 2012 the Company invested in productivity initiatives designed to increase manufacturing effectiveness and efficiency as well as accelerate overall productivity on a global scale (see Note 4). The pre-tax and after-tax charges as well as the EPS impact of these productivity initiatives on the Company's Fiscal 2012 quarterly results are as follows:

	2012
	Pre-tax charges		After-tax charges		EPS impact
	(Unaudited) (In millions, except per share amounts)
First Quarter	$	40.2	$	28.1	$	0.09
Second Quarter	37.3		25.6		0.08
Third Quarter	33.7		22.6		0.07
Fourth Quarter	94.3		67.7		0.21
Total	$	205.4	$	144.0	$	0.45
(Totals may not add due to rounding)

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Consolidated Statements of Comprehensive Income (USD $) In Thousands, unless otherwise specified	12 Months Ended
	Apr. 28, 2013	Apr. 29, 2012	Apr. 27, 2011
Net income	$ 1,027,333	$ 939,908	$ 1,005,948
Other comprehensive income/(loss), net of tax:
Foreign currency translation adjustments	(228,980)	(377,491)	567,876
Net pension and post-retirement benefit (losses)/gains	(189,302)	(258,079)	77,298
Reclassification of net pension and post-retirement benefit losses to net income	54,833	56,813	53,353
Net deferred (losses)/gains on derivatives from periodic revaluations	(11,743)	30,377	9,395
Net deferred losses/(gains) on derivatives reclassified to earnings	29,608	(13,811)	(20,794)
Total comprehensive income	681,749	377,717	1,693,076
Comprehensive loss/(income) attributable to the noncontrolling interest	(1,344)	(734)	21,373
Comprehensive income attributable to H.J. Heinz Company	$ 683,093	$ 378,451	$ 1,671,703

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Goodwill and Other Intangible Assets

12 Months Ended

Apr. 28, 2013

Goodwill and Intangible Assets Disclosure [Abstract]

Goodwill and Other Intangible Assets

Goodwill and Other Intangible Assets

Changes in the carrying amount of goodwill for the fiscal year ended April 28, 2013, by reportable segment, are as follows:

	North American Consumer Products			Europe			Asia/ Pacific			U.S. Foodservice			Rest of World			Total
							(In thousands)
Balance at April 27, 2011	$	1,111,737		$	1,221,240		$	392,080		$	257,674		$	315,710		$	3,298,441
Purchase accounting adjustments	—			(600		)	—			—			1,380			780
Disposals	—			(1,532		)	—			—			—			(1,532		)
Translation adjustments	(4,662		)	(73,820		)	3,119			—			(36,799		)	(112,162		)
Balance at April 29, 2012	1,107,075			1,145,288			395,199			257,674			280,291			3,185,527
Disposals	—			(527		)	—			(899		)	—			(1,426		)
Impairment loss	—			—			(36,000		)	—			—			(36,000		)
Goodwill allocated to discontinued operations	—			—			(4,952		)	—			—			(4,952		)
Translation adjustments	(5,148		)	(39,300		)	5,595			—			(25,046		)	(63,899		)
Balance at April 28, 2013	$	1,101,927		$	1,105,461		$	359,842		$	256,775		$	255,245		$	3,079,250

As a result of classifying the LongFong business as held for sale, the Company took a non-cash impairment charge of $36.0 million to goodwill based on the fair value of the business based on the anticipated sale. During the second quarter of Fiscal 2013, the Company changed its annual goodwill impairment testing date from the fourth quarter to the third quarter of each year. As such, the Company completed its annual impairment assessment of goodwill during the third quarter of Fiscal 2013. No additional impairments were identified during the Company's annual assessment of goodwill. Total goodwill accumulated impairment losses for the Company since Fiscal 2003 were $120.6 million consisting of $54.5 million for Europe, $38.7 million for Asia/Pacific and $27.4 million for Rest of World as of April 28, 2013. Total goodwill accumulated impairment losses for the Company since Fiscal 2003 were $84.7 million consisting of $54.5 million for Europe, $2.7 million for Asia/Pacific and $27.4 million for Rest of World as of April 29, 2012 and April 27, 2011.

During the fourth quarter of Fiscal 2013, the Company completed its annual review of indefinite-lived intangible assets. No impairments were identified during the Company’s annual assessment of indefinite-lived intangible assets.

During the second quarter of Fiscal 2012, the Company finalized the purchase price allocation for the Coniexpress acquisition in Brazil resulting primarily in immaterial adjustments between goodwill, income taxes and non-pension postretirement benefits.

Trademarks and other intangible assets at April 28, 2013 and April 29, 2012, subject to amortization expense, are as follows:

	April 28, 2013							April 29, 2012
	Gross		Accum Amort			Net		Gross		Accum Amort			Net
						(In thousands)
Trademarks	$	282,350	$	(91,923	)	$	190,427	$	282,937	$	(87,925	)	$	195,012
Licenses	208,186		(169,666		)	38,520		208,186		(163,945		)	44,241
Recipes/processes	86,686		(37,907		)	48,779		89,207		(35,811		)	53,396
Customer-related assets	209,428		(77,310		)	132,118		216,755		(69,244		)	147,511
Other	50,606		(26,202		)	24,404		48,643		(25,442		)	23,201
	$	837,256	$	(403,008	)	$	434,248	$	845,728	$	(382,367	)	$	463,361

Amortization expense for trademarks and other intangible assets was $30.9 million, $31.8 million and $29.0 million for the fiscal years ended April 28, 2013, April 29, 2012 and April 27, 2011, respectively. Based upon the amortizable intangible assets recorded on the balance sheet as of April 28, 2013, amortization expense for each of the next five fiscal years is estimated to be approximately $31 million.

Intangible assets not subject to amortization at April 28, 2013 totaled $981.3 million and consisted of $846.9 million of trademarks, $115.0 million of recipes/processes, and $19.4 million of licenses. Intangible assets not subject to amortization at April 29, 2012 totaled $1,035.3 million and consisted of $895.9 million of trademarks, $119.3 million of recipes/processes, and $20.1 million of licenses. The reduction in intangible assets, not subject to amortization expense, since April 29, 2012 is primarily due to translation adjustments and $14.6 million of intangible assets allocated to discontinued operations.

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Consolidated Balance Sheets (Parenthetical) (USD $) In Thousands, except Per Share data, unless otherwise specified	12 Months Ended
	Apr. 28, 2013	Apr. 29, 2012
Current Assets:
Allowance for trade receivables	$ 7,957	$ 10,680
Allowance for other receivables	$ 360	$ 607
Capital Stock:
Cumulative preferred stock, dividend per share	$ 1.70	$ 1.70
Cumulative preferred stock, par value	$ 10	$ 10
Common stock, shares issued	431,096	431,096
Common stock, par value	$ 0.25	$ 0.25
Equity (Less):
Treasury stock, shares	109,831	110,870

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Income Taxes 5 (Details) (USD $) In Millions, unless otherwise specified	12 Months Ended
	Apr. 28, 2013	Apr. 29, 2012	Apr. 27, 2011
Income Tax Disclosure [Abstract]
Balance at the beginning of the fiscal year	$ 52.7	$ 70.7	$ 57.1
Increases for tax positions of prior years	1.9	5.2	13.5
Decreases for tax positions of prior years	(8.6)	(18.0)	(26.0)
Increases based on tax positions related to the current year	13.9	3.7	10.8
Unrecognized Tax Benefits, Increases Resulting from Acquisition	0	0	26.9
Decreases due to settlements with taxing authorities	(4.1)	(2.2)	(5.4)
Decreases due to lapse of statute of limitations	(10.4)	(6.7)	(6.2)
Balance at the end of the fiscal year	$ 45.4	$ 52.7	$ 70.7

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Consolidated Statements of Income (USD $) In Thousands, except Per Share data, unless otherwise specified	12 Months Ended
	Apr. 28, 2013	Apr. 29, 2012	Apr. 27, 2011
Sales	$ 11,528,886	$ 11,507,572	$ 10,558,636
Cost of products sold	7,333,416	7,512,783	6,614,259
Gross profit	4,195,470	3,994,789	3,944,377
Selling, general and administrative expenses	2,533,819	2,492,482	2,256,739
Operating income	1,661,651	1,502,307	1,687,638
Interest income	27,795	34,547	22,548
Interest expense	283,607	293,009	272,660
Other expense, net	(62,196)	(7,756)	(21,204)
Loss from continuing operations before income tax	1,343,643	1,236,089	1,416,322
Provision for income taxes	241,598	244,966	370,817
Income from continuing operations	1,102,045	991,123	1,045,505
Net after-tax losses	(74,712)	(51,215)	(39,557)
Net income	1,027,333	939,908	1,005,948
Less: Net income attributable to the noncontrolling interest	14,430	16,749	16,438
Net income attributable to H. J. Heinz Company	1,012,903	923,159	989,510
Diluted
Continuing operations attributable to H. J. Heinz Company common shareholders	$ 3.37	$ 3.01	$ 3.18
Discontinued operations attributable to H. J. Heinz Company common shareholders	$ (0.23)	$ (0.16)	$ (0.12)
Net income attributable to H. J. Heinz Company common shareholders	$ 3.14	$ 2.85	$ 3.06
Average common shares outstanding-diluted	323,172	323,321	323,042
Basic
Continuing operations attributable to H. J. Heinz Company common shareholders	$ 3.39	$ 3.03	$ 3.21
Discontinued operations attributable to H. J. Heinz Company common shareholders	$ (0.23)	$ (0.16)	$ (0.12)
Net income attributable to H. J. Heinz Company common shareholders	$ 3.16	$ 2.87	$ 3.09
Average common shares outstanding-basic	320,662	320,686	320,118
Cash dividends	$ 2.06	$ 1.92	$ 1.80
Amounts attributable to H. J. Heinz Company common shareholders:
Income from continuing operations, net of tax	1,087,615	974,374	1,029,067
Loss from discontinued operations, net of tax	(74,712)	(51,215)	(39,557)
Net income attributable to H. J. Heinz Company	$ 1,012,903	$ 923,159	$ 989,510

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Acquisitions (Details) (USD $)	3 Months Ended	12 Months Ended				0 Months Ended	12 Months Ended		12 Months Ended				3 Months Ended
	Jan. 27, 2013	Apr. 28, 2013	Apr. 29, 2012	Apr. 27, 2011	Apr. 01, 2011 Coniexpress S.A. Industrias Alimenticias [Member]	Apr. 01, 2011 Coniexpress S.A. Industrias Alimenticias [Member] Customer-related assets [Member]	Apr. 29, 2012 Foodstar Holding Pte [Member]	Nov. 02, 2010 Foodstar Holding Pte [Member]	Apr. 29, 2012 P.T. Heinz ABC Indonesia [Member]	Apr. 27, 2011 Heinz UFE Ltd [Member]	Apr. 01, 2011 Trademarks [Member] Coniexpress S.A. Industrias Alimenticias [Member]	Apr. 01, 2011 Rest of World [Member] Coniexpress S.A. Industrias Alimenticias [Member]	Jul. 29, 2012 Coniexpress Sa Industrias Alimenticias [Member]	Apr. 01, 2011 Coniexpress Sa Industrias Alimenticias [Member]
Business Acquisition [Line Items]
Noncontrolling Interest, Ownerhsip interest by Parent					80.00%				65.00%	79.00%
Cash paid for acquisition					$ 493,500,000			$ 165,400,000
Acquisition including acquired cash					10,600,000			30,000,000
Acquisition including short-term investment					60,100,000
Pre-tax cost incurred related to acquisition					11,300,000
Acquisition of remaining interest in subsidiary										21.00%				20.00%
Preliminary allocations of the purchase price resulted in goodwill								77,300,000				301,600,000
Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Intangible Assets Other than Goodiwll					161,900,000
Business acquisition purchase price allocation intangible assets total excluding goodwill								70,700,000
Assets related to trademarks and recipes which are not subject to amortization								42,400,000			142,000,000
Business acquisition purchase price allocation intangible assets which are subject to amortization						19,900,000		28,300,000
Business acquisition purchase price allocation intangible assets which are subject to amortization, useful life						15 years	31 years
Estimate of the acquisition date fair value				44,500,000			44,500,000
Noncontrolling Interest, Decrease from Purchase of Interests									10.00%				15.00%
Acquisition of subsidiary shares from noncontrolling interests		(80,132,000)	(54,824,000)	(6,338,000)					(54,800,000)	(6,300,000)			(80,100,000)
Business aquisition contingent consideration cash payment		60,000,000
Business aquisition contingent consideration cash payment, operating activity		15,500,000
Earn-out settlement		44,547,000	0	0
Business combination contingent consideration arrangements, settlement charge	$ 12,100,000

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Pension and Other Postretirement Benefit Plans 9 (Details) (USD $)	12 Months Ended
	Apr. 28, 2013	Apr. 29, 2012
Defined Benefit Plan Disclosure [Line Items]
Defined Benefit Plan, Accumulated Benefit Obligation	$ 3,110,000,000	$ 2,790,000,000
Defined Benefit Plan, Pension Plans with Accumulated Benefit Obligations in Excess of Plan Assets, Aggregate Accumulated Benefit Obligation	631,700,000	630,300,000
Defined Benefit Plan, Pension Plans with Accumulated Benefit Obligations in Excess of Plan Assets, Aggregate Projected Benefit Obligation	640,800,000	642,300,000
Defined Benefit Plan, Pension Plans with Accumulated Benefit Obligations in Excess of Plan Assets, Aggregate Fair Value of Plan Assets	460,900,000	452,900,000
Defined Benefit Plan, Contributions by Employer	69,400,000
Defined benefit plan, employer discretioinary contribution amount	33,100,000
Defined Benefit Plan, Plans with Benefit Obligations in Excess of Plan Assets, Aggregate Benefit Obligation	900,300,000	642,300,000
Defined Benefit Plan, Plans with Benefit Obligations in Excess of Plan Assets, Aggregate Fair Value of Plan Assets	720,500,000	452,900,000
Pension Plans, Defined Benefit [Member]
Defined Benefit Plan Disclosure [Line Items]
Other Comprehensive Income (Loss), Pension and Other Postretirement Benefit Plans, Net Unamortized Gain (Loss) Arising During Period, before Tax	(255,700,000)	(353,100,000)
Other Comprehensive Income (Loss), Reclassification, Pension and Other Postretirement Benefit Plans, Net Gain (Loss) Recognized in Net Periodic Benefit Cost, before Tax	(82,900,000)	(87,300,000)
Defined Benefit Plan, Contributions by Employer	69,388,000	23,469,000
Defined Benefit Plan, Estimated Future Employer Contributions in Next Fiscal Year	100,000,000
Other Postretirement Benefit Plans, Defined Benefit [Member]
Defined Benefit Plan Disclosure [Line Items]
Other Comprehensive Income (Loss), Pension and Other Postretirement Benefit Plans, Net Unamortized Gain (Loss) Arising During Period, before Tax	(9,100,000)	(18,000,000)
Other Comprehensive Income (Loss), Reclassification, Pension and Other Postretirement Benefit Plans, Net Gain (Loss) Recognized in Net Periodic Benefit Cost, before Tax	4,400,000	5,000,000
Defined Benefit Plan, Health Care Cost Trend Rate Assumed for Next Fiscal Year	6.30%
Defined Benefit Plan, Ultimate Health Care Cost Trend Rate	4.80%
Defined Benefit Plan, Contributions by Employer	15,101,000	18,862,000
Defined Benefit Plan, Estimated Future Employer Contributions in Next Fiscal Year	17,100,000
Defined Benefit Plan, Gross Prescription Drug Subsidy Receipts Received	$ 500,000

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Pension and Other Postretirement Benefit Plans 5 (Details) (USD $) In Thousands, unless otherwise specified	12 Months Ended
	Apr. 28, 2013	Apr. 29, 2012	Apr. 27, 2011
Pension Plans, Defined Benefit [Member]
Weighted-average rates used for determining the projected benefit obligations
Discount rate	4.00%	4.80%
Compensation increase rate	3.50%	3.40%
Weighted-average rates used for determining the defined benefit plans
Expected rate of return	8.10%	8.20%	8.20%
Discount rate	4.00%	4.80%	5.60%
Compensation increase rate	3.50%	3.40%	4.00%
Other Postretirement Benefit Plans, Defined Benefit [Member]
Weighted-average rates used for determining the projected benefit obligations
Discount rate	3.40%	4.10%
Compensation increase rate	0.00%	0.00%
Weighted-average rates used for determining the defined benefit plans
Expected rate of return	0.00%	0.00%	0.00%
Discount rate	3.40%	4.10%	5.50%
Compensation increase rate	0.00%	0.00%	0.00%
One-percentage-point-change
Effect on total service and interest cost components, 1% Increase	$ 1,551
Effect on total service and interest cost components, 1% Decrease	1,389
Effect on postretirement benefit obligations, 1% Increase	18,881
Effect on postretirement benefit obligations, 1% Decrease	$ 16,978

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Subsequent Events

12 Months Ended

Apr. 28, 2013

Subsequent Events [Abstract]

Subsequent Event

Subsequent Event

Merger Agreement with Berkshire Hathaway and 3G Capital

On February 13, 2013, the Company entered into the Merger Agreement with Parent and Merger Subsidiary. The terms of the Merger Agreement were unanimously approved by the Company's Board of Directors on February 13, 2013 and by the majority of votes cast at a special shareholder meeting on April 30, 2013. In addition, all required regulatory approvals were obtained in the U.S. and all applicable non-U.S. jurisdictions. The acquisition was consummated on June 7, 2013, and as a result, Merger Subsidiary merged with and into the Company, with the Company surviving as a wholly owned subsidiary of Parent. Parent is controlled by the Sponsors. Upon the completion of the Merger, the Company's shareholders received $72.50 in cash for each share of common stock. The total aggregate value of the acquisition consideration was approximately $28.75 billion, including the assumption of the Company's outstanding debt.

The cash consideration was funded from equity contributions from the Sponsors and cash of the Company, as well as proceeds received by Merger Subsidiary in connection with debt financing provided by JPMorgan Chase Bank, N.A., Wells Fargo Bank, National Association and a syndicate of other lenders pursuant to a new senior secured credit facility (the “Senior Credit Facilities”).

• $9.5 billion in senior secured term loans, with tranches of 6 and 7 year maturities and fluctuating interest rates based on, at the Company's election, base rate or LIBOR plus a spread on each of the tranches, with respective spreads ranging from 125-150 basis points for base rate loans with a 2% base rate floor and 225-250 basis points for LIBOR loans with a 1% LIBOR floor,

• $2.0 billion senior secured revolving credit facility with a 5 year maturity and a fluctuating interest rate based on, at the Company's election, base rate or LIBOR, with respective spreads ranging from 50-100 basis points for base rate loans and 150-200 basis points for LIBOR loans, on which nothing is currently drawn, and

• $3.1 billion of 4.25% secured second lien notes with a 7.5 year maturity which are required to be exchanged within one year of consummation of the Merger Agreement for registered notes.

On June 7, 2013, this indebtedness was assumed by the Company, substantially increasing the Company's overall level of debt.

In the Merger, (i) each outstanding share of Company common stock (other than shares owned by the Company, Parent, Merger Sub or any other direct or indirect wholly owned subsidiary of Parent, and in each case not held on behalf of third parties) was cancelled and automatically converted into the right to receive $72.50 in cash, without interest and less applicable withholding taxes thereon (the “Merger Consideration”), (ii) each outstanding stock option, whether vested or unvested, was cancelled and automatically converted into the right to receive, with respect to each share subject to the option, the Merger Consideration less the exercise price per share, (iii) each outstanding Company phantom unit, whether vested or unvested, was cancelled and automatically converted into the right to receive the Merger Consideration, and (iv) each outstanding Company restricted stock unit (other than retention restricted stock units, which will remain subject to the vesting schedule pursuant to the existing terms of the applicable award agreements and that the general timing of payment would be in accordance with such terms), whether vested or unvested, was cancelled and automatically converted into the right to receive, with respect to each share subject to the restricted stock unit, the Merger Consideration plus any accrued and unpaid dividend equivalents, except that payment in respect of Company restricted stock units that have been deferred will be made in accordance with the terms of the award and the applicable deferral election made by the holder.

At the effective time of the Merger, each holder of a certificate formerly representing any shares of Company common stock or of book-entry shares no longer had any rights with respect to the shares, except for the right to receive the Merger Consideration upon surrender thereof.

The Company may take any action it deems necessary or appropriate to cause, in accordance with the terms of the Merger Agreement, the vesting of any unvested amounts under the Supplemental Executive Retirement Plan and the Employees Retirement and Savings Excess Plan.  The Company intends to terminate and payout these two plans, as well as the Executive Deferred Compensation Plan , the Deferred Compensation Plan for Directors, the Deferred Compensation Plan for Non-Employee Directors and certain non-US non-qualified deferred compensation plans, within one year following the closing of the merger.

The acquisition will be accounted for as a purchase business combination.  The application of purchase accounting as of the closing date is expected to have a material effect on the Company's results of operations for periods after the acquisition.   The Company has begun the process to determine the purchase accounting allocation to the Company's assets and liabilities including estimating fair values of the Company's intangible and tangible assets.  While these estimates have not been completed, management expects that a substantial portion of the purchase price will be allocated to indefinite-lived intangible assets (principally brands) and goodwill.

Financing implications of the acquisition on our existing debt

A substantial portion of the Company's indebtedness was subject to acceleration upon a change of control or required the Company to offer holders the option to repurchase such indebtedness from such holders (assuming such change of control triggered certain downgrades in the ratings of the Company's debt).  Certain of the Company's outstanding indebtedness at April 28, 2013 that was not subject to acceleration upon a change of control and that either did not contain change of control repurchase obligations or where the holders did not elect to have such indebtedness repurchased in a change of control offer remain outstanding. 

On March 13, 2013, the Company launched a consent solicitation relating to the 7.125% Notes due 2039 seeking a waiver of the change of control provisions as applicable to the Merger Agreement. As of March 21, 2013, the Company received the required consents to waive such provisions and as a result those notes remain outstanding.

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Other Comprehensive Income/(Loss)

12 Months Ended

Apr. 28, 2013

Other Comprehensive Income/(Loss) [Abstract]

Other Comprehensive Income/(Loss)

Other Comprehensive Income/(Loss)

The following table summarizes the allocation of total other comprehensive income/(loss) between H. J. Heinz Company and the noncontrolling interest:

	H. J. Heinz Company			Noncontrolling Interest			Total
	(In thousands)
April 28, 2013
Net income	$	1,012,903		$	14,430		$	1,027,333
Other comprehensive income/loss, net of tax:
Foreign currency translation adjustments	(213,259		)	(15,721		)	(228,980		)
Net pension and post-retirement benefit losses	(189,294		)	(8		)	(189,302		)
Reclassification of net pension and post-retirement benefit losses to net income	54,833			—			54,833
Net deferred losses on derivatives from periodic revaluations	(11,736		)	(7		)	(11,743		)
Net deferred losses on derivatives reclassified to earnings	29,646			(38		)	29,608
Total comprehensive income/(loss)	$	683,093		$	(1,344	)	$	681,749
April 29, 2012
Net income	$	923,159		$	16,749		$	939,908
Other comprehensive income/loss, net of tax:
Foreign currency translation adjustments	(359,771		)	(17,720		)	(377,491		)
Net pension and post-retirement benefit losses	(258,067		)	(12		)	(258,079		)
Reclassification of net pension and post-retirement benefit losses to net income	56,813			—			56,813
Net deferred gains/(losses) on derivatives from periodic revaluations	30,405			(28		)	30,377
Net deferred (gains)/losses on derivatives reclassified to earnings	(14,088		)	277			(13,811		)
Total comprehensive income/(loss)	$	378,451		$	(734	)	$	377,717
April 27, 2011
Net income	$	989,510		$	16,438		$	1,005,948
Other comprehensive income/loss, net of tax:
Foreign currency translation adjustments	563,060			4,816			567,876
Net pension and post-retirement benefit gains/(losses)	77,355			(57		)	77,298
Reclassification of net pension and post-retirement benefit losses to net income	53,353			—			53,353
Net deferred gains/(losses) on derivatives from periodic revaluations	9,790			(395		)	9,395
Net deferred (gains)/losses on derivatives reclassified to earnings	(21,365		)	571			(20,794		)
Total comprehensive income	$	1,671,703		$	21,373		$	1,693,076

The tax (expense)/benefit associated with each component of other comprehensive income/(loss) are as follows:

	H. J. Heinz Company			Noncontrolling Interest			Total
	(In thousands)
April 28, 2013
Foreign currency translation adjustments	$	(115	)	$	—		$	(115	)
Net pension and post-retirement benefit losses	$	(75,526	)	$	—		$	(75,526	)
Reclassification of net pension and post-retirement benefit losses to net income	$	23,694		$	—		$	23,694
Net change in fair value of cash flow hedges	$	17,712		$	2		$	17,714
Net hedging gains/losses reclassified into earnings	$	25,954		$	(13	)	$	25,941
April 29, 2012
Foreign currency translation adjustments	$	180		$	—		$	180
Net pension and post-retirement benefit losses	$	112,665		$	9		$	112,674
Reclassification of net pension and post-retirement benefit losses to net income	$	25,070		$	—		$	25,070
Net change in fair value of cash flow hedges	$	(17,770	)	$	9		$	(17,761	)
Net hedging gains/losses reclassified into earnings	$	(10,756	)	$	92		$	(10,664	)
April 27, 2011
Foreign currency translation adjustments	$	(1,158	)	$	—		$	(1,158	)
Net pension and post-retirement benefit gains	$	(25,670	)	$	14		$	(25,656	)
Reclassification of net pension and post-retirement benefit losses to net income	$	25,276		$	—		$	25,276
Net change in fair value of cash flow hedges	$	(10,348	)	$	132		$	(10,216	)
Net hedging gains/losses reclassified into earnings	$	(15,149	)	$	191		$	(14,958	)

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Segment Information (Tables)

12 Months Ended

Apr. 28, 2013

Segment Reporting [Abstract]

Segments

The following table presents information about the Company’s reportable segments:

	Fiscal Year Ended
	April 28, 2013		April 29, 2012		April 27, 2011		April 28, 2013			April 29, 2012			April 27, 2011
	(52 Weeks)		(52 1/2 Weeks)		(52 Weeks)		(52 Weeks)			(52 1/2 Weeks)			(52 Weeks)
	(In thousands)
	Net External Sales						Operating Income (Loss)
North American Consumer Products	$	3,195,099	$	3,241,533	$	3,265,857	$	790,939		$	812,056		$	832,719
Europe	3,314,523		3,441,282		3,236,800		593,044			608,829			581,148
Asia/Pacific	2,533,334		2,500,411		2,247,193		265,879			234,671			253,524
U.S. Foodservice	1,370,779		1,345,768		1,339,100		186,155			169,843			183,425
Rest of World	1,115,151		978,578		469,686		112,660			105,080			53,371
Non-Operating(a)	—		—		—		(226,588		)	(222,754		)	(216,549		)
Fiscal 2013 special items(b)	—		—		—		(60,438		)	—			—
Productivity initiatives(c)	—		—		—		—			(205,418		)	—
Consolidated Totals	$	11,528,886	$	11,507,572	$	10,558,636	$	1,661,651		$	1,502,307		$	1,687,638
	Depreciation and Amortization Expenses						Capital Expenditures(d)
Total North America	$	126,859	$	131,023	$	121,480	$	107,207		$	103,958		$	101,001
Europe	98,806		98,384		91,222		96,112			113,420			97,964
Asia/Pacific	62,233		59,796		49,802		91,361			99,912			71,419
Rest of World	22,836		19,290		6,324		48,747			38,539			12,829
Non-Operating(a)	35,898		28,428		23,971		55,671			62,905			52,433
Consolidated Totals	$	346,632	$	336,921	$	292,799	$	399,098		$	418,734		$	335,646
	Identifiable Assets
Total North America	$	3,289,900	$	3,394,387	$	3,633,276
Europe	5,129,880		4,158,349		4,398,944
Asia/Pacific	2,670,376		2,544,332		2,424,739
Rest of World	1,123,407		1,145,696		1,149,802
Non-Operating(e)	725,444		740,529		623,884
Consolidated Totals	$	12,939,007	$	11,983,293	$	12,230,645

(a) Includes corporate overhead, intercompany eliminations and charges not directly attributable to operating segments.

(b) See Note 17 for further details on Fiscal 2013 special items.

(c) See Note 4 for further details on Fiscal 2012 productivity initiatives.

(d) Excludes property, plant and equipment obtained through acquisitions.

(e) Includes identifiable assets not directly attributable to operating segments.

Revenue from External Customers by Products and Services

The Company’s revenues are generated via the sale of products in the following categories:

	Fiscal Year Ended
	April 28, 2013		April 29, 2012		April 27, 2011
	(52 Weeks)		(52 1/2 Weeks)		(52 Weeks)
	(In thousands)
Ketchup and Sauces	$	5,375,788	$	5,232,607	$	4,607,326
Meals and Snacks	4,240,808		4,337,995		4,134,836
Infant/Nutrition	1,189,015		1,232,248		1,175,438
Other	723,275		704,722		641,036
Total	$	11,528,886	$	11,507,572	$	10,558,636

Schedule of Revenue from External Customers and Long-Lived Assets, by Geographical Areas

The Company has significant sales and long-lived assets in the following geographic areas. Sales are based on the location in which the sale originated. Long-lived assets include property, plant and equipment, goodwill, trademarks and other intangibles, net of related depreciation and amortization.

	Fiscal Year Ended
	Net External Sales						Long-Lived Assets
	April 28, 2013		April 29, 2012		April 27, 2011
	(52 Weeks)		(52 1/2 Weeks)		(52 Weeks)		April 28, 2013		April 29, 2012		April 27, 2011
	(In thousands)
United States	$	3,857,247	$	3,885,057	$	3,916,988	$	2,383,136	$	2,419,518	$	2,425,446
United Kingdom	1,597,755		1,611,177		1,506,607		1,133,086		1,207,918		1,245,047
Other	6,073,884		6,011,338		5,135,041		3,437,299		3,540,923		3,731,815
Total	$	11,528,886	$	11,507,572	$	10,558,636	$	6,953,521	$	7,168,359	$	7,402,308

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Pension and Other Postretirement Benefit Plans 7 (Details) (USD $) In Thousands, unless otherwise specified	12 Months Ended
	Apr. 28, 2013	Apr. 29, 2012
Defined Benefit Plan Disclosure [Line Items]
Fair value of plan assets at the end of the year	$ 3,379,143	$ 3,140,834
Fair Value, Inputs, Level 3 [Member]
Defined Benefit Plan Disclosure [Line Items]
Defined Benefit Plan, Business Combinations and Acquisitions, Plan Assets	58,701	96,938
Fair value of plan assets at the beginning of the year	226,720	140,744
Transfers In	(10,498)	10,138
Dispositions	(3,605)	(21,262)
Realized Gain /(Loss)	(6,637)	753
Unrealized Gain /(Loss)	3,436	(591)
Fair value of plan assets at the end of the year	268,117	226,720
Fixed Income Funds [Member]
Defined Benefit Plan Disclosure [Line Items]
Fair value of plan assets at the end of the year	980,296	981,496
Fixed Income Funds [Member] | Fair Value, Inputs, Level 3 [Member]
Defined Benefit Plan Disclosure [Line Items]
Defined Benefit Plan, Business Combinations and Acquisitions, Plan Assets	0	0
Fair value of plan assets at the beginning of the year	10,486	9,649
Transfers In	0	0
Dispositions	0	0
Realized Gain /(Loss)	0	0
Unrealized Gain /(Loss)	850	837
Fair value of plan assets at the end of the year	11,336	10,486
Other Investments [Member]
Defined Benefit Plan Disclosure [Line Items]
Fair value of plan assets at the end of the year	256,781	216,234
Other Investments [Member] | Fair Value, Inputs, Level 3 [Member]
Defined Benefit Plan Disclosure [Line Items]
Defined Benefit Plan, Business Combinations and Acquisitions, Plan Assets	58,701	96,938
Fair value of plan assets at the beginning of the year	216,234	131,095
Transfers In	(10,498)	10,138
Dispositions	(3,605)	(21,262)
Realized Gain /(Loss)	(6,637)	753
Unrealized Gain /(Loss)	2,586	(1,428)
Fair value of plan assets at the end of the year	$ 256,781	$ 216,234

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Income Taxes 1 (Details) (USD $) In Thousands, unless otherwise specified	12 Months Ended
	Apr. 28, 2013	Apr. 29, 2012	Apr. 27, 2011
Current:
U.S. federal	$ 126,878	$ 112,064	$ 41,673
State	14,622	12,326	14,992
Foreign	187,363	216,076	161,355
Current Income Tax Expense (Benefit)	328,863	340,466	218,020
Deferred:
U.S. federal	(13,589)	(16,884)	122,757
State	894	4,124	(4,402)
Foreign	(74,570)	(82,740)	34,442
Deferred Income Tax Expense (Benefit)	(87,265)	(95,500)	152,797
Provision for income taxes	$ 241,598	$ 244,966	$ 370,817

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Employees' Stock Incentive Plans and Management Incentive Plans 3 (Details) (USD $) In Thousands, except Per Share data, unless otherwise specified	12 Months Ended
	Apr. 28, 2013	Apr. 29, 2012	Apr. 27, 2011
Weighted average assumptions used to estimate the fair value of stock options
Dividend yield	3.70%	3.70%	3.90%
Expected volatility	19.40%	20.90%	20.50%
Expected term (years)	7 years	5 years	5 years 6 months
Risk-free interest rate	1.00%	1.00%	1.70%
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding [Roll Forward]
Beginning Balance, Number of Options	8,608	9,768	12,921
Options granted, Number of Options	1,540	1,649	1,733
Options exercised, Number of Options	(3,504)	(2,798)	(4,813)
Options cancelled/forfeited and returned to the plan, Number of Options	(110)	(11)	(73)
Ending Balance, Number of Options	6,534	8,608	9,768
Options vested and exercisable, Number of Options	2,573	4,418	5,744
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price [Abstract]
Beginning of Period, Weighted Average Exercise Price	$ 45.69	$ 42.38	$ 39.36
Options granted, Weighted Average Exercise Price	$ 55.72	$ 52.19	$ 46.42
Options exercised, Weighted Average Exercise Price	$ 42.35	$ 37.99	$ 35.73
Options cancelled/forfeited and returned to the plan, Weighted Average Exercise Price	$ 50.67	$ 38.38	$ 42.81
End of Period, Weighted Average Exercise Price	$ 49.76	$ 45.69	$ 42.38
Options vested and exercisable, Weighted Average Exercise Price	$ 48.01	$ 43.90	$ 40.65
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Intrinsic Value [Roll Forward]
Beginning of Period, Aggregate Intrinsic Value	$ 393,290	$ 413,944	$ 508,611
Options granted, Aggregate Intrinsic Value	85,828	86,068	80,460
Options exercised, Aggregate Intrinsic Value	(148,376)	(106,287)	(171,980)
Options cancelled/forfeited and returned to the plan, Aggregate Intrinsic Value	(5,616)	(435)	(3,147)
Options vested and exercisable, Aggregate Intrinsic Value	123,502	193,942	233,507
End of Period, Aggregate Intrinsic Value	$ 325,126	$ 393,290	$ 413,944

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Fair Value Measurements (Tables)

12 Months Ended

Apr. 28, 2013

Fair Value Disclosures [Abstract]

Fair value assets and liabilities measured on recurring basis

As of April 28, 2013 and April 29, 2012, the fair values of the Company’s assets and liabilities measured on a recurring basis are categorized as follows:

	April 28, 2013								April 29, 2012
	Level 1		Level 2		Level 3		Total		Level 1		Level 2		Level 3		Total
	(In thousands)
Assets:
Derivatives(a)	$	—	$	68,892	$	—	$	68,892	$	—	$	90,221	$	—	$	90,221
Total assets at fair value	$	—	$	68,892	$	—	$	68,892	$	—	$	90,221	$	—	$	90,221
Liabilities:
Derivatives(a)	$	—	$	79,871	$	—	$	79,871	$	—	$	15,379	$	—	$	15,379
Earn-out(b)	$	—	$	—	$	—	$	—	$	—	$	—	$	46,881	$	46,881
Total liabilities at fair value	$	—	$	79,871	$	—	$	79,871	$	—	$	15,379	$	46,881	$	62,260

(a) Foreign currency derivative contracts are valued based on observable market spot and forward rates, and are classified within Level 2 of the fair value hierarchy. Interest rate swaps are valued based on observable market swap rates, and are classified within Level 2 of the fair value hierarchy. Cross-currency interest rate swaps are valued based on observable market spot and swap rates, and are classified within Level 2 of the fair value hierarchy. The total rate of return swap is valued based on observable market swap rates and the Company's credit spread, and is classified within Level 2 of the fair value hierarchy.

(b) The Company acquired Foodstar in China in Fiscal 2011. Consideration for this acquisition included a potential earn-out payment in Fiscal 2014 contingent upon certain net sales and EBITDA (earnings before interest, taxes, depreciation and amortization) targets during Fiscals 2013 and 2014. The fair value of the earn-out was estimated using a discounted cash flow model and is based on significant inputs not observed in the market and thus represents a Level 3 measurement. Key assumptions in determining the fair value of the earn-out include the discount rate, and revenue and EBITDA projections for Fiscals 2013 and 2014. As of April 29, 2012 there were no significant changes to the fair value of the earn-out recorded for Foodstar at the acquisition date. During the third quarter of Fiscal 2013, the Company renegotiated the terms of the earn-out agreement in order to give the Company additional flexibility in the future for growing its business in China, one of its largest and most important emerging markets. This renegotiation resulted in the settlement of the earn-out for a cash payment of $60.0 million (see Note 5 for additional information).

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Income Taxes (Tables)

12 Months Ended

Apr. 28, 2013

Income Tax Disclosure [Abstract]

Income Tax Expense Benefit Continuing Operations

The following table summarizes the provision/(benefit) for U.S. federal, state and foreign taxes on income from continuing operations.

	2013			2012			2011
	(In thousands)
Current:
U.S. federal	$	126,878		$	112,064		$	41,673
State	14,622			12,326			14,992
Foreign	187,363			216,076			161,355
	328,863			340,466			218,020
Deferred:
U.S. federal	(13,589		)	(16,884		)	122,757
State	894			4,124			(4,402		)
Foreign	(74,570		)	(82,740		)	34,442
	(87,265		)	(95,500		)	152,797
Provision for income taxes	$	241,598		$	244,966		$	370,817

Components of Income From Continuing Operations Before Income Taxes

The components of income from continuing operations before income taxes consist of the following:

	2013		2012		2011
	(In thousands)
Domestic	$	378,283	$	315,741	$	470,646
Foreign	965,360		920,348		945,676
From continuing operations	$	1,343,643	$	1,236,089	$	1,416,322

U S Federal Statuatory Tax Rate Reconciliation To Effective Tax Rate

The differences between the U.S. federal statutory tax rate and the Company’s consolidated effective tax rate on continuing operations are as follows:

	2013		2012		2011
U.S. federal statutory tax rate	35.0	%	35.0	%	35.0	%
Tax on income of foreign subsidiaries	(7.7	)	(8.7	)	(5.6	)
Changes in valuation allowances	0.9		1.5		(0.8	)
Earnings repatriation	0.9		2.0		2.9
Tax free interest	(4.7	)	(5.4	)	(4.1	)
Effects of revaluation of tax basis of foreign assets	(6.2	)	(3.2	)	(1.6	)
Audit settlements and changes in uncertain tax positions	(0.3	)	(2.0	)	—
Other	0.1		0.6		0.4
Effective tax rate	18.0	%	19.8	%	26.2	%

Deferred Tax Assets And Liabilities

The following table and note summarize deferred tax (assets) and deferred tax liabilities as of April 28, 2013 and April 29, 2012.

	2013			2012
	(In thousands)
Depreciation/amortization	$	833,008		$	910,987
Benefit plans	41,354			59,647
Deferred income	97,482			96,472
Financing costs	117,161			117,670
Other	46,510			48,371
Deferred tax liabilities	1,135,515			1,233,147
Operating loss carryforwards	(90,790		)	(141,358		)
Benefit plans	(211,658		)	(195,697		)
Depreciation/amortization	(158,194		)	(147,745		)
Tax credit carryforwards	(111,431		)	(81,703		)
Deferred income	(18,596		)	(20,286		)
Other	(97,894		)	(96,502		)
Deferred tax assets	(688,563		)	(683,291		)
Valuation allowance	46,069			90,553
Net deferred tax liabilities	$	493,021		$	640,409

Schedule of Unrecognized Tax Benefits Roll Forward

A reconciliation of the beginning and ending amount of gross unrecognized tax benefits is as follows:

	2013			2012			2011
	(In millions)
Balance at the beginning of the fiscal year	$	52.7		$	70.7		$	57.1
Increases for tax positions of prior years	1.9			5.2			13.5
Decreases for tax positions of prior years	(8.6		)	(18.0		)	(26.0		)
Increases based on tax positions related to the current year	13.9			3.7			10.8
Increases due to business combinations	—			—			26.9
Decreases due to settlements with taxing authorities	(4.1		)	(2.2		)	(5.4		)
Decreases due to lapse of statute of limitations	(10.4		)	(6.7		)	(6.2		)
Balance at the end of the fiscal year	$	45.4		$	52.7		$	70.7

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Debt and Financing Arrangements (Tables)

12 Months Ended

Apr. 28, 2013

Debt Disclosure [Abstract]

Schedule of Long-term Debt Instruments

Long-term debt was comprised of the following as of April 28, 2013 and April 29, 2012:

	2013			2012
	(In thousands)
Japanese Yen Credit Agreement due October 2012 (variable rate)	—			186,869
Other U.S. Dollar Debt due May 2013 — November 2034 (0.94%—7.96%)	25,688			43,164
Other Non-U.S. Dollar Debt due May 2013 — May 2023 (3.50%—11.00%)	56,293			64,060
5.35% U.S. Dollar Notes due July 2013	499,993			499,958
8.0% Heinz Finance Preferred Stock due July 2013	350,000			350,000
Japanese Yen Credit Agreement due December 2013 (variable rate)	163,182			199,327
U.S. Dollar Private Placement Notes due May 2014 — May 2021 (2.11% - 4.23%)	500,000			500,000
Japanese Yen Credit Agreement due October 2015 (variable rate)	152,983			—
U.S. Dollar Private Placement Notes due July 2016 — July 2018 (2.86% - 3.55%)	100,000			100,000
2.00% U.S. Dollar Notes due September 2016	299,933			299,913
1.50% U.S. Dollar Notes due March 2017	299,648			299,556
U.S. Dollar Remarketable Securities due December 2020	119,000			119,000
3.125% U.S. Dollar Notes due September 2021	395,772			395,268
2.85% U.S. Dollar Notes due March 2022	299,565			299,516
6.375% U.S. Dollar Debentures due July 2028	231,396			231,137
6.25% British Pound Notes due February 2030	192,376			202,158
6.75% U.S. Dollar Notes due March 2032	435,185			435,112
7.125% U.S. Dollar Notes due August 2039	628,082			626,747
	4,749,096			4,851,785
Hedge Accounting Adjustments (See Note 13)	122,455			128,444
Less portion due within one year	(1,023,212		)	(200,248		)
Total long-term debt	$	3,848,339		$	4,779,981
Weighted-average interest rate on long-term debt, including the impact of applicable interest rate swaps	4.07		%	4.28		%

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Acquisitions

12 Months Ended

Apr. 28, 2013

Business Combinations [Abstract]

Acquisitions

Acquisitions

On April 1, 2011, the Company acquired an 80% stake in Coniexpress S.A. Industrias Alimenticias (“Coniexpress”), a leading Brazilian manufacturer of the Quero^® brand of tomato-based sauces, tomato paste, ketchup, condiments and vegetables for $493.5 million in cash, which included $10.6 million of acquired cash and $60.1 million of short-term investments. The Company also incurred $11.3 million of pre-tax costs related to the acquisition, consisting primarily of professional fees, which were recorded in selling, general and administrative expenses in the Fiscal 2011 consolidated statement of income. During Fiscal 2013, the Company acquired an additional 15% interest in Coniexpress for $80.1 million. See Note 18 for further details regarding this redeemable noncontrolling interest. The Coniexpress acquisition was accounted for as a business combination and, accordingly, the purchase price was allocated to the assets and liabilities based upon their estimated fair values as of the acquisition date. The allocations of the purchase price resulted in goodwill of $301.6 million, which was assigned to the Rest of World segment and is not deductible for tax purposes. In addition, $161.9 million of intangible assets were acquired, $142.0 million of which relate to trademarks which are not subject to amortization. The remaining $19.9 million represents customer-related assets which are being amortized over 15 years.

On November 2, 2010, the Company acquired Foodstar Holding Pte (“Foodstar”), a manufacturer of soy sauces and fermented bean curd in China for $165.4 million in cash, which included $30.0 million of acquired cash, as well as a potential earn-out payment in Fiscal 2014 contingent upon certain net sales and EBITDA (earnings before interest, taxes, depreciation and amortization) targets during Fiscals 2013 and 2014. In accordance with accounting principles generally accepted in the United States of America, a liability of $44.5 million was recognized for an estimate of the acquisition date fair value of the earn-out and is included in Other non-current liabilities. The fair value of the earn-out was estimated using a discounted cash flow model and was based on significant inputs not observed in the market and thus represented a Level 3 measurement. Key assumptions in determining the fair value of the earn-out included the discount rate, and revenue and EBITDA projections for Fiscals 2013 and 2014. The Foodstar acquisition has been accounted for as a business combination and, accordingly, the purchase price has been allocated to the assets and liabilities based upon their estimated fair values as of the acquisition date. The allocations of the purchase price resulted in goodwill of $77.3 million, which was assigned to the Asia/Pacific segment and is not deductible for tax purposes. In addition, $70.7 million of intangible assets were acquired, $42.4 million of which relate to trademarks and are not subject to amortization. The remaining $28.3 million are being amortized over a weighted average life of 31 years. During the third quarter of Fiscal 2013, the Company renegotiated the terms of the earn-out agreement in order to give the Company additional flexibility in the future for growing its business in China, one of its largest and most important emerging markets. This renegotiation resulted in the settlement of the earn-out for a cash payment of $60.0 million, of which $15.5 million was reported in cash from operating activities and $44.5 million was reported in cash from financing activities on the consolidated cash flow statement for the year ended April 28, 2013. In addition, the Company incurred a $12.1 million charge in the year ended April 28, 2013, which was recorded in SG&A on the consolidated income statement and in the Non-Operating segment, for the difference between the settlement amount and current carrying value of the earn-out as reported on the Company's balance sheet at the date of this transaction.

Operating results of the above-mentioned businesses acquired have been included in the consolidated statements of income from the respective acquisition dates forward. Pro forma results of the Company, assuming all of the acquisitions had occurred at the beginning of each period presented, would not be materially different from the results reported. There are no significant contingent payments, options or commitments associated with any of the acquisitions, except as disclosed above.

In Fiscal 2012, the Company acquired an additional 10% interest in P.T. Heinz ABC Indonesia for $54.8 million. P.T. Heinz ABC Indonesia is an Indonesian subsidiary of the Company that manufacturers Asian sauces and condiments as well as juices and syrups. Prior to the transaction, the Company owned 65% of this business. During Fiscal 2011, the Company acquired the remaining 21% interest in Heinz UFE Ltd., a Chinese subsidiary of the Company that manufactures infant feeding products, for $6.3 million. Prior to the transaction, the Company owned 79% of the business.

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Supplemental Cash Flows Information 1 (Details) (USD $)	12 Months Ended
	Apr. 28, 2013		Apr. 29, 2012		Apr. 27, 2011
Cash Paid During the Year For:
Interest	$ 285,324,000		$ 277,954,000		$ 268,131,000
Income taxes	327,046,000		265,547,000		154,527,000
Details of Acquisitions:
Fair value of assets	0		0		1,057,870,000
Liabilities	0	[1]	(3,250,000)	[1]	274,294,000	[1]
Redeemable noncontrolling interest	0	[2]	0	[2]	124,669,000	[2]
Cash paid	0		3,250,000		658,907,000
Less cash acquired	0		0		(40,605,000)
Net cash paid for acquisitions	0		3,250,000		618,302,000
Obligations to sellers					44,500,000
Trade receivables sold without recourse	$ 184,300,000		$ 205,600,000

[1] Includes contingent obligations to sellers of $44.5 million in 2011.

[2] See Note 18 for additional information.

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Advertising Costs (Details) (USD $) In Millions, unless otherwise specified	12 Months Ended
	Apr. 28, 2013	Apr. 29, 2012	Apr. 27, 2011
Advertising Costs [Line Items]
Advertising expenses including production and communication costs	$ 465.0	$ 440.5	$ 368.6
Sales [Member]
Advertising Costs [Line Items]
Advertising expenses including production and communication costs	151.1	151.5	119.0
Selling, General and Administrative Expenses [Member]
Advertising Costs [Line Items]
Advertising expenses including production and communication costs	$ 313.8	$ 289.1	$ 249.6

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Schedule II - Valuation and Qualifying Accounts and Reserves

12 Months Ended

Apr. 28, 2013

Valuation and Qualifying Accounts [Abstract]

Valuation and Qualifying Accounts and Reserves

Schedule II

H. J. Heinz Company and Subsidiaries

VALUATION AND QUALIFYING ACCOUNTS AND RESERVES

Fiscal Years Ended April 28, 2013, April 29, 2012 and April 27, 2011

(In thousands)

Description	Balance at beginning of period		Charged to costs and expenses			Deductions		Exchange			Balance at end of period
Fiscal year ended April 28, 2013:
Reserves deducted in the balance sheet from the assets to which they apply:
Trade receivables	$	10,680	$	1,937		$	4,484	$	(176	)	$	7,957
Other receivables	$	607	$	(183	)	$	64	$	—		$	360
Fiscal year ended April 29, 2012:
Reserves deducted in the balance sheet from the assets to which they apply:
Trade receivables	$	10,909	$	4,220		$	3,807	$	(642	)	$	10,680
Other receivables	$	503	$	108		$	8	$	4		$	607
Fiscal year ended April 27, 2011:
Reserves deducted in the balance sheet from the assets to which they apply:
Trade receivables	$	10,196	$	1,997		$	2,053	$	769		$	10,909
Other receivables	$	268	$	203		$	—	$	32		$	503

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Income Per Common Share (Tables)

12 Months Ended

Apr. 28, 2013

Earnings Per Share [Abstract]

Earnings Per Share Reconciliation

The following are reconciliations of income from continuing operations to income from continuing operations applicable to common stock and the number of common shares outstanding used to calculate basic earnings per share to those shares used to calculate diluted earnings per share:

	Fiscal Year Ended
	April 28, 2013		April 29, 2012		April 27, 2011
	(52 Weeks)		(52 1/2 Weeks)		(52 Weeks)
	(In thousands)
Income from continuing operations attributable to H.J. Heinz Company	$	1,087,615	$	974,374	$	1,029,067
Allocation to participating securities(a)	—		1,991		1,816
Preferred dividends	8		9		12
Income from continuing operations applicable to common stock	$	1,087,607	$	972,374	$	1,027,239
Average common shares outstanding-basic	320,662		320,686		320,118
Effect of dilutive securities:
Convertible preferred stock	92		104		105
Stock options, restricted stock and the global stock purchase plan	2,418		2,531		2,819
Average common shares outstanding-diluted	323,172		323,321		323,042

(a) Represents unvested share-based payment awards that contain certain non-forfeitable rights to dividends or dividend equivalents (whether paid or unpaid).

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Debt and Financing Arrangements

12 Months Ended

Apr. 28, 2013

Debt Disclosure [Abstract]

Debt and Financing Arrangements

Debt and Financing Arrangements

Short-term debt consisted of bank debt and other borrowings of $1.14 billion and $46.5 million as of April 28, 2013 and April 29, 2012, respectively. The weighted average interest rate was 1.4% and 5.1% for Fiscal 2013 and Fiscal 2012, respectively. See below for further discussion of a short-term credit agreement entered into in April 2013.

Long-term debt was comprised of the following as of April 28, 2013 and April 29, 2012:

	2013			2012
	(In thousands)
Japanese Yen Credit Agreement due October 2012 (variable rate)	—			186,869
Other U.S. Dollar Debt due May 2013 — November 2034 (0.94%—7.96%)	25,688			43,164
Other Non-U.S. Dollar Debt due May 2013 — May 2023 (3.50%—11.00%)	56,293			64,060
5.35% U.S. Dollar Notes due July 2013	499,993			499,958
8.0% Heinz Finance Preferred Stock due July 2013	350,000			350,000
Japanese Yen Credit Agreement due December 2013 (variable rate)	163,182			199,327
U.S. Dollar Private Placement Notes due May 2014 — May 2021 (2.11% - 4.23%)	500,000			500,000
Japanese Yen Credit Agreement due October 2015 (variable rate)	152,983			—
U.S. Dollar Private Placement Notes due July 2016 — July 2018 (2.86% - 3.55%)	100,000			100,000
2.00% U.S. Dollar Notes due September 2016	299,933			299,913
1.50% U.S. Dollar Notes due March 2017	299,648			299,556
U.S. Dollar Remarketable Securities due December 2020	119,000			119,000
3.125% U.S. Dollar Notes due September 2021	395,772			395,268
2.85% U.S. Dollar Notes due March 2022	299,565			299,516
6.375% U.S. Dollar Debentures due July 2028	231,396			231,137
6.25% British Pound Notes due February 2030	192,376			202,158
6.75% U.S. Dollar Notes due March 2032	435,185			435,112
7.125% U.S. Dollar Notes due August 2039	628,082			626,747
	4,749,096			4,851,785
Hedge Accounting Adjustments (See Note 13)	122,455			128,444
Less portion due within one year	(1,023,212		)	(200,248		)
Total long-term debt	$	3,848,339		$	4,779,981
Weighted-average interest rate on long-term debt, including the impact of applicable interest rate swaps	4.07		%	4.28		%

During the first quarter of Fiscal 2013, the Company terminated its variable rate three year 15 billion Japanese yen denominated credit agreement that was due October 2012, and settled the associated swap, which had an immaterial impact to the Company's consolidated statement of income. In addition, the Company entered into a new variable rate three year 15 billion Japanese yen denominated credit agreement. The proceeds were swapped to $188.5 million U.S. dollars and the interest rate was fixed at 2.22%.

At April 28, 2013, the Company had a $1.5 billion credit agreement which expires in June 2016. This credit agreement supported the Company's commercial paper borrowings. In April 2013, the Company entered into a new $1.5 billion1.28% credit agreement under which it borrowed $1.1 billion primarily to pay off all of the outstanding commercial paper. Both credit agreements were terminated on June 7, 2013 in conjunction with the closing of the Merger Agreement. See Note 21 for further explanation of the financing implications on the Company's indebtedness as a result of this Merger Agreement. In addition, the Company has $438 million of foreign lines of credit available at April 28, 2013.

During the fourth quarter of Fiscal 2012, the Company issued $300 million1.50% Notes due 2017 and $300 million2.85% Notes due 2022. During the second quarter of Fiscal 2012, the Company issued $300 million2.00% Notes due 2016 and $400 million3.125% Notes due 2021. During the first quarter of Fiscal 2012, the Company issued $500 million of private placement notes at an average interest rate of 3.48% with maturities of three, five, seven and ten years. Additionally, during the first quarter of Fiscal 2012, the Company issued $100 million of private placement notes at an average interest rate of 3.38% with maturities of five and seven years. The prior year proceeds were used for the repayment of commercial paper and to pay off the Company's $750 million of notes which matured on July 15, 2011 and $600 million notes which matured on March 15, 2012.

Certain of the Company's debt agreements contain customary covenants, including a leverage ratio covenant. The Company was in compliance with all of its covenants as of April 28, 2013 and April 29, 2012.

During the third quarter of Fiscal 2012, the Company remarketed the remaining $119 million remarketable securities at a rate of 6.049%. The next remarketing is scheduled for December 1, 2014. On the same date, the Company entered into a total rate of return swap with a notional amount of $119 million as an economic hedge to reduce the interest cost related to these remarketable securities. See Note 13 for further details. If these securities are not remarketed, then the Company is required to repurchase all of the remaining securities at 100% of the principal amount plus accrued interest. If the Company purchases or otherwise acquires these securities from the holders, the Company is required to pay to the holder of the remaining remarketing option the option settlement amount. This value fluctuates based on market conditions.

HFC’s 3,500 mandatorily redeemable preferred shares are classified as long-term debt. Each share of preferred stock is entitled to annual cash dividends at a rate of 8% or $8,000 per share. On July 15, 2013, each share will be redeemed for $100,000 in cash for a total redemption price of $350 million.

Annual maturities of long-term debt during the next five fiscal years are $1.02 billion in 2014, $73.7 million in 2015, $163.1 million in 2016, $738.2 million in 2017 and $2.6 million in 2018.

During the first quarter of Fiscal 2013, the Company entered into an amendment of its $175 million accounts receivable securitization program that extended the term until June 7, 2013. For the sale of receivables under the program, the Company receives cash consideration of up to $175 million and a receivable for the remainder of the purchase price (the "Deferred Purchase Price"). The cash consideration and the carrying amount of receivables removed from the consolidated balance sheets were $158.7 million and $161.8 million as of April 28, 2013 and April 29, 2012, respectively, resulting in a decrease of $3.1 million in cash for sales under this program for Fiscal 2013 and an increase in cash of $132.8 million for Fiscal 2012. The fair value of the Deferred Purchase Price was $53.6 million and $56.8 million as of April 28, 2013 and April 29, 2012, respectively. The increase in cash proceeds related to the Deferred Purchase Price was $3.2 million and $117.1 million as of April 28, 2013 and April 29, 2012, respectively. This Deferred Purchase Price is included as a trade receivable on the consolidated balance sheets and has a carrying value which approximates fair value as of April 28, 2013 and April 29, 2012, due to the nature of the short-term underlying financial assets. On May 31, 2013, subsequent to the Fiscal 2013 year end, the Company entered into an amendment of the $175 million accounts receivables securitization program that extended the term until May 30, 2014. Prior to this amendment, the Company accounted for transfers of receivables pursuant to this program as a sale and removed them from the consolidated balance sheet. This amendment results in the transfers no longer qualifying for sale treatment under U.S. GAAP. As a result, all transfers will be accounted for subsequent to this amendment as secured borrowings and the receivables sold pursuant to this program will be included on the balance sheet as trade receivables, along with the Deferred Purchase Price.

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Subsequent Events (Details) (USD $)	0 Months Ended		0 Months Ended				0 Months Ended
	Jun. 08, 2013 Subsequent Event [Member]	Jun. 07, 2013 Subsequent Event [Member]	Jun. 08, 2013 4.25% Secured Second Lien notes [Member] Subsequent Event [Member]	Jun. 07, 2013 4.25% Secured Second Lien notes [Member] Subsequent Event [Member]	Apr. 28, 2013 7.125% U.S. Dollar Notes due August 2039 [Member]	Jun. 07, 2013 Secured Debt [Member] Subsequent Event [Member]	Jun. 08, 2013 Secured Debt [Member] Minimum [Member] Subsequent Event [Member]	Jun. 08, 2013 Secured Debt [Member] Maximum [Member] Subsequent Event [Member]	Jun. 08, 2013 Revolving Credit Facility [Member] Subsequent Event [Member]	Jun. 07, 2013 Revolving Credit Facility [Member] Subsequent Event [Member]	Jun. 07, 2013 Base Rate [Member] Secured Debt [Member] Minimum [Member] Subsequent Event [Member]	Jun. 07, 2013 Base Rate [Member] Secured Debt [Member] Maximum [Member] Subsequent Event [Member]	Jun. 07, 2013 Base Rate [Member] Revolving Credit Facility [Member] Minimum [Member] Subsequent Event [Member]	Jun. 07, 2013 Base Rate [Member] Revolving Credit Facility [Member] Maximum [Member] Subsequent Event [Member]	Jun. 07, 2013 London Interbank Offered Rate (LIBOR) [Member] Secured Debt [Member] Minimum [Member] Subsequent Event [Member]	Jun. 07, 2013 London Interbank Offered Rate (LIBOR) [Member] Secured Debt [Member] Maximum [Member] Subsequent Event [Member]	Jun. 07, 2013 London Interbank Offered Rate (LIBOR) [Member] Revolving Credit Facility [Member] Minimum [Member] Subsequent Event [Member]	Jun. 07, 2013 London Interbank Offered Rate (LIBOR) [Member] Revolving Credit Facility [Member] Maximum [Member] Subsequent Event [Member]
Subsequent Event [Line Items]
Business acquisition transaction value	$ 28,750,000,000
Business Acquisition Term Loan Value		9,500,000,000
Debt Instrument, Maturity Period			7 years 6 months				6 years	7 years	5 years
Maximum borrowing capacity										2,000,000,000
Debt Instrument, Basis Spread on Variable Rate											125.00%	150.00%	50.00%	100.00%	225.00%	250.00%	150.00%	200.00%
Base Rate Floor						2.00%
LIBOR Floor						1.00%
Business Acquisition Private Placement Notes				$ 3,100,000,000
Debt Instrument, Interest Rate, Stated Percentage				4.25%	7.125%
Secured Second Lien Notes Required Issance Period			1 year
Business Acquisition per share price 2	$ 72.50

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Pension and Other Postretirement Benefit Plans 4 (Details) (USD $) In Thousands, unless otherwise specified	12 Months Ended
	Apr. 28, 2013	Apr. 29, 2012
Pension Plans, Defined Benefit [Member]
Amounts recognized in accumulated other comprehensive loss, before tax:
Net actuarial loss	$ 1,349,614	$ 1,174,199
Prior service cost/(credit)	27,410	30,051
Net amount recognized	1,377,024	1,204,250
Amounts in accumulated other comprehensive loss (income) expected to be recognized as components of net periodic benefit cost/(credit) in the following fiscal year:
Net actuarial loss	95,772	77,238
Prior service cost/(credit)	2,253	2,569
Net amount recognized	98,025	79,807
Other Postretirement Benefit Plans, Defined Benefit [Member]
Amounts recognized in accumulated other comprehensive loss, before tax:
Net actuarial loss	35,349	28,000
Prior service cost/(credit)	(7,296)	(13,474)
Net amount recognized	28,053	14,526
Amounts in accumulated other comprehensive loss (income) expected to be recognized as components of net periodic benefit cost/(credit) in the following fiscal year:
Net actuarial loss	2,030	1,803
Prior service cost/(credit)	(6,180)	(6,174)
Net amount recognized	$ (4,150)	$ (4,371)

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Fiscal 2012 Productivity Initiatives

12 Months Ended

Apr. 28, 2013

Restructuring and Related Activities [Abstract]

Fiscal 2012 Productivity Initiatives

Fiscal 2012 Productivity Initiatives

On May 26, 2011, the Company announced that it would invest in productivity initiatives during Fiscal 2012 designed to increase manufacturing effectiveness and efficiency as well as accelerate overall productivity on a global scale. The Company recorded costs related to these productivity initiatives of $205.4 million pre-tax ($144.0 million after-tax or $0.45 per share) during Fiscal 2012, all of which were reported in the Non-Operating segment. These pre-tax costs were comprised of the following:

• $50.9 million relating to asset write-downs and accelerated depreciation for the closure of six factories, including two in Europe, three in the U.S. and one in Asia/Pacific,

• $81.7 million for severance and employee benefit costs relating to the reduction of the global workforce by approximately 1,400 positions, and

• $72.9 million associated with other implementation costs, primarily for professional fees, contract termination and relocation costs for the establishment of the European supply chain hub and to improve global manufacturing efficiencies.

Of the $205.4 million total pre-tax charges in Fiscal 2012, $129.9 million was recorded in cost of products sold and $75.5 million in selling, general and administrative expenses (“SG&A”). In addition, after-tax charges of $18.9 million were recorded in losses from discontinued operations for Fiscal 2012, for severance and employee benefit costs relating to workforce reductions by approximately 1,500 positions and the closure of two factories.

The Company does not include productivity charges in the results of its reportable segments. The pre-tax impact of allocating such charges to segment results would have been as follows:

	Fiscal 2012
	(In millions)
North American Consumer Products	$	25.6
Europe	56.4
Asia/Pacific	65.7
U.S. Foodservice	52.8
Rest of World	4.4
Non-Operating	0.6
Total productivity charges	$	205.4

(Totals may not add due to rounding)

Activity in other accrued liability balances for productivity charges were as follows:

	(In millions)
Fiscal 2012 total company productivity charges	$	165.6
Cash payments	(111.0		)
Reserve balance at April 29, 2012	$	54.6

Cash payments against the other accrued liabilities related to productivity initiatives of $44 million have been made during Fiscal 2013 and this Fiscal 2012 plan is now substantially complete.

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Consolidated Statements of Equity (Parenthetical) (USD $) In Thousands, except Per Share data, unless otherwise specified	3 Months Ended	12 Months Ended
	Apr. 28, 2013	Apr. 28, 2013	Apr. 29, 2012	Apr. 27, 2011
Statement of Stockholders' Equity [Abstract]
Preferred stock dividend, per share		$ 1.70	$ 1.70	$ 1.70
Common stock dividend, per share	$ 0.515	$ 2.06	$ 1.92	$ 1.80
Unrealized translation adjustments	$ (236,411)	$ (236,411)
Pension and post-retirement benefits net prior service cost	(10,077)	(10,077)
Pension and post-retirement benefits net losses	(952,578)	(952,578)
Deferred net losses on derivative financial instruments	$ 24,528	$ 24,528

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Venezuela - Foreign Currency and Inflation (Details) In Millions, unless otherwise specified				3 Months Ended
	Apr. 28, 2013 USD ($)	Feb. 13, 2013 VEF	Feb. 12, 2013 VEF	Apr. 28, 2013 VENEZUELA USD ($)
Foreign Currency [Line Items]
Foreign Currency Exchange Rate, Remeasurement		6.30	4.30
Foreign Currency Transaction Gain (Loss), Realized				$ (42.7)
Foreign Currency Transaction Gain (Loss), Realized, Net of Tax				(39.1)
Monetary assets net of monetary liabilities subject to an earnings impact from exchange rate movements under highly inflationary accounting	$ 98.8

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Goodwill and Other Intangible Assets 1 (Details) (USD $)	12 Months Ended
	Apr. 28, 2013	Apr. 29, 2012	Apr. 27, 2011
Changes in the carrying amount of goodwill
Goodwill, Beginning Balance	$ 3,185,527,000	$ 3,298,441,000
Purchase accounting adjustments		780,000
Disposals	(1,426,000)	(1,532,000)
Goodwill, Impairment Loss	(36,000,000)	0	0
goodwill allocated to discontinued operations	(4,952,000)
Translation adjustments	(63,899,000)	(112,162,000)
Goodwill, Ending Balance	3,079,250,000	3,185,527,000	3,298,441,000
Goodwill, accumulated impairment loss	120,600,000	84,700,000	84,700,000
North American Consumer Products [Member]
Changes in the carrying amount of goodwill
Goodwill, Beginning Balance	1,107,075,000	1,111,737,000
Purchase accounting adjustments		0
Disposals	0	0
Goodwill, Impairment Loss	0
goodwill allocated to discontinued operations	0
Translation adjustments	(5,148,000)	(4,662,000)
Goodwill, Ending Balance	1,101,927,000	1,107,075,000
Europe [Member]
Changes in the carrying amount of goodwill
Goodwill, Beginning Balance	1,145,288,000	1,221,240,000
Purchase accounting adjustments		(600,000)
Disposals	(527,000)	(1,532,000)
Goodwill, Impairment Loss	0
goodwill allocated to discontinued operations	0
Translation adjustments	(39,300,000)	(73,820,000)
Goodwill, Ending Balance	1,105,461,000	1,145,288,000
Goodwill, accumulated impairment loss	54,500,000	54,500,000	54,500,000
Asia/Pacific [Member]
Changes in the carrying amount of goodwill
Goodwill, Beginning Balance	395,199,000	392,080,000
Purchase accounting adjustments		0
Disposals	0	0
Goodwill, Impairment Loss	(36,000,000)
goodwill allocated to discontinued operations	(4,952,000)
Translation adjustments	5,595,000	3,119,000
Goodwill, Ending Balance	359,842,000	395,199,000
Goodwill, accumulated impairment loss	38,700,000	2,700,000	2,700,000
U.S. Foodservice [Member]
Changes in the carrying amount of goodwill
Goodwill, Beginning Balance	257,674,000	257,674,000
Purchase accounting adjustments		0
Disposals	(899,000)	0
Goodwill, Impairment Loss	0
goodwill allocated to discontinued operations	0
Translation adjustments	0	0
Goodwill, Ending Balance	256,775,000	257,674,000
Rest of World [Member]
Changes in the carrying amount of goodwill
Goodwill, Beginning Balance	280,291,000	315,710,000
Purchase accounting adjustments		1,380,000
Disposals	0	0
Goodwill, Impairment Loss	0
goodwill allocated to discontinued operations	0
Translation adjustments	(25,046,000)	(36,799,000)
Goodwill, Ending Balance	255,245,000	280,291,000
Goodwill, accumulated impairment loss	$ 27,400,000	$ 27,400,000	$ 27,400,000

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Discontinued Operations (Details) (USD $)	12 Months Ended
	Apr. 28, 2013	Apr. 29, 2012	Apr. 27, 2011
Income Statement, Balance Sheet and Additional Disclosures by Disposal Groups, Including Discontinued Operations [Line Items]
Impairment on assets held for sale	$ 36,000,000	$ 0	$ 0
Net after-tax losses	(74,712,000)	(51,215,000)	(39,557,000)
U.S. Foodservice Desserts and Long Fong [Member]
Income Statement, Balance Sheet and Additional Disclosures by Disposal Groups, Including Discontinued Operations [Line Items]
Sales	47,700,000	141,500,000	148,000,000
Net after-tax losses	(17,600,000)	(51,200,000)	(39,600,000)
Tax benefit on losses	600,000	1,400,000	2,600,000
U.S. Foodservice Desert Business [Member]
Income Statement, Balance Sheet and Additional Disclosures by Disposal Groups, Including Discontinued Operations [Line Items]
Pre tax losses on sale of business	32,700,000
After tax losses on sale of business	21,100,000
Asia/Pacific [Member]
Income Statement, Balance Sheet and Additional Disclosures by Disposal Groups, Including Discontinued Operations [Line Items]
Impairment on assets held for sale	$ 36,000,000

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Derivative Financial Instruments and Hedging Activities 3 (Details) (USD $)	3 Months Ended	12 Months Ended		12 Months Ended				12 Months Ended				3 Months Ended		12 Months Ended
	Jul. 27, 2011	Apr. 28, 2013	Apr. 29, 2012	Apr. 28, 2013 Foreign Exchange Contract [Member]	Apr. 29, 2012 Foreign Exchange Contract [Member]	Apr. 27, 2011 Foreign Exchange Contract [Member]	Jan. 25, 2012 U.S. Dollar Remarketable Securities due December 2020 [Member]	Apr. 28, 2013 Interest Rate Contract [Member]	Apr. 29, 2012 Interest Rate Contract [Member]	Apr. 27, 2011 Interest Rate Contract [Member]	Apr. 28, 2013 Interest Rate Swap [Member]	Jan. 27, 2013 Interest Rate Swap [Member] U.S. Dollar Remarketable Securities due December 2020 [Member]	Jan. 25, 2012 Interest Rate Swap [Member] U.S. Dollar Remarketable Securities due December 2020 [Member]	Apr. 28, 2013 Cross Currency Interest Rate Contract [Member]	Apr. 29, 2012 Cross Currency Interest Rate Contract [Member]	Apr. 27, 2011 Cross Currency Interest Rate Contract [Member]	Apr. 28, 2013 Foreign Exchange Contract [Member]	Apr. 29, 2012 Foreign Exchange Contract [Member]	Apr. 27, 2011 Foreign Exchange Contract [Member]	Apr. 28, 2013 Other Expense [Member] Interest Rate Contract [Member]	Apr. 29, 2012 Other Expense [Member] Interest Rate Contract [Member]	Apr. 27, 2011 Other Expense [Member] Interest Rate Contract [Member]	Apr. 28, 2013 Other Expense [Member] Cross Currency Interest Rate Contract [Member]	Apr. 29, 2012 Other Expense [Member] Cross Currency Interest Rate Contract [Member]	Apr. 27, 2011 Other Expense [Member] Cross Currency Interest Rate Contract [Member]	Apr. 28, 2013 Other Expense [Member] Foreign Exchange Contract [Member]	Apr. 29, 2012 Other Expense [Member] Foreign Exchange Contract [Member]	Apr. 27, 2011 Other Expense [Member] Foreign Exchange Contract [Member]	Apr. 28, 2013 Interest Income [Member] Interest Rate Contract [Member]	Apr. 29, 2012 Interest Income [Member] Interest Rate Contract [Member]	Apr. 27, 2011 Interest Income [Member] Interest Rate Contract [Member]	Apr. 28, 2013 Interest Income [Member] Cross Currency Interest Rate Contract [Member]	Apr. 29, 2012 Interest Income [Member] Cross Currency Interest Rate Contract [Member]	Apr. 27, 2011 Interest Income [Member] Cross Currency Interest Rate Contract [Member]	Apr. 28, 2013 Interest Income [Member] Foreign Exchange Contract [Member]	Apr. 29, 2012 Interest Income [Member] Foreign Exchange Contract [Member]	Apr. 27, 2011 Interest Income [Member] Foreign Exchange Contract [Member]
Derivative [Line Items]
Derivative Instruments Not Designated as Hedging Instruments, Gain (Loss), Net								$ (1,193,000)	$ 234,000	$ (51,476,000)				$ 0	$ 0	$ 0	$ (7,976,000)	$ (2,183,000)	$ 0	$ 0	$ 0	$ 0	$ 0	$ 0	$ 0	$ (7,976,000)	$ (2,183,000)	$ 3,351,000	$ (1,193,000)	$ 234,000	$ (351,000)	$ 0	$ 0	$ 0	$ 0	$ 0	$ 0
Notional Amount of Foreign Currency Derivatives		873,000,000	1,910,000,000
Notional Amount of Interest Rate Derivatives		160,000,000	160,000,000
Notional Amount of Cross Currency Interest Rate Swap		316,000,000	386,000,000
Derivative, Fair Value, Net		11,000,000	74,800,000
Cash Proceeds From Termination Of Foreign Currency Forward Contracts	11,600,000
Hedge Accounting Adjustments Related To Debt Obligations		122,455,000	128,444,000
Period of Hedging Forecasted Transactions		2 years
Cash Flow Hedge Gain (Loss) to be Reclassified within Twelve Months		(17,000,000)
Notional Amount of Foreign Currency Derivative Instruments Not Designated as Hedging Instruments		369,900,000	445,500,000
Unrealized Gain (Loss) related to Outstanding Nondesignated Derivative Instruments		(4,000,000)	3,100,000
Derivative, Gain (Loss) on Derivative, Net				3,600,000	8,800,000	(16,900,000)
Derivative Instrument, Term												3 years
Notional Amount of Interest Rate Derivative Instruments Not Designated as Hedging Instruments													119,000,000
Debt Instrument, Face Amount							119,000,000
Interest Income Earned on Total Rate of Return Swap											(1,800,000)
Unrealized Gain Loss Related to Total Rate of Return Swap											(1,000,000)
Cash Collateral for Borrowed Securities											$ 34,100,000
Concentration Risk, Customer		.103

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Fiscal 2012 Productivity Initiatives (Tables)

12 Months Ended

Apr. 28, 2013

Restructuring and Related Activities [Abstract]

Schedule of restructuring costs by reportable segment

The Company does not include productivity charges in the results of its reportable segments. The pre-tax impact of allocating such charges to segment results would have been as follows:

	Fiscal 2012
	(In millions)
North American Consumer Products	$	25.6
Europe	56.4
Asia/Pacific	65.7
U.S. Foodservice	52.8
Rest of World	4.4
Non-Operating	0.6
Total productivity charges	$	205.4

(Totals may not add due to rounding)

Restructuring reserve accrual activity

Activity in other accrued liability balances for productivity charges were as follows:

	(In millions)
Fiscal 2012 total company productivity charges	$	165.6
Cash payments	(111.0		)
Reserve balance at April 29, 2012	$	54.6

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Derivative Financial Instruments and Hedging Activities 2 (Details) (USD $)	12 Months Ended
	Apr. 28, 2013	Apr. 29, 2012	Apr. 27, 2011
Foreign Exchange Contract [Member]
Cash flow hedges:
Net gains/(losses) recognized in other comprehensive loss (effective portion)	$ 47,623,000	$ 45,658,000	$ 3,626,000
Net gains/(losses) reclassified from other comprehensive loss into earnings (effective portion):
Sales	10,940,000	8,033,000	3,375,000
Cost of products sold	(4,584,000)	(19,880,000)	(23,372,000)
Selling, general and administrative expenses	(102,000)	(62,000)	(141,000)
Other income, net	13,924,000	33,401,000	35,744,000
Interest income/(expense)	29,000	199,000	226,000
Total	20,207,000	21,691,000	15,832,000
Derivatives not designated as hedging instruments:
Net gains recognized in other expense, net	(7,976,000)	(2,183,000)	0
Total amount recognized in statement of income	12,231,000	19,508,000	19,183,000
Interest Rate Contract [Member]
Cash flow hedges:
Net gains/(losses) recognized in other comprehensive loss (effective portion)	0	(2,341,000)	0
Net gains/(losses) reclassified from other comprehensive loss into earnings (effective portion):
Sales	0	0	0
Cost of products sold	0	0	0
Selling, general and administrative expenses	0	0	0
Other income, net	0	0	0
Interest income/(expense)	(236,000)	(146,000)	0
Total	(236,000)	(146,000)	0
Derivatives not designated as hedging instruments:
Net gains recognized in other expense, net	(1,193,000)	234,000	(51,476,000)
Total amount recognized in statement of income	(4,344,000)	(19,093,000)	(51,476,000)
Cross Currency Interest Rate Contract [Member]
Cash flow hedges:
Net gains/(losses) recognized in other comprehensive loss (effective portion)	(77,080,000)	5,725,000	16,649,000
Net gains/(losses) reclassified from other comprehensive loss into earnings (effective portion):
Sales	0	0	0
Cost of products sold	0	0	0
Selling, general and administrative expenses	0	0	0
Other income, net	(70,135,000)	8,901,000	24,644,000
Interest income/(expense)	(5,389,000)	(5,966,000)	(4,484,000)
Total	(75,524,000)	2,935,000	20,160,000
Derivatives not designated as hedging instruments:
Net gains recognized in other expense, net	0	0	0
Total amount recognized in statement of income	(5,389,000)	2,935,000	20,160,000
Other Expense [Member] | Foreign Exchange Contract [Member]
Fair value hedges:
Net losses recognized in other expense, net	0	0	0
Derivatives not designated as hedging instruments:
Net gains recognized in other expense, net	(7,976,000)	(2,183,000)	3,351,000
Other Expense [Member] | Interest Rate Contract [Member]
Fair value hedges:
Net losses recognized in other expense, net	(2,915,000)	(19,181,000)	(51,125,000)
Derivatives not designated as hedging instruments:
Net gains recognized in other expense, net	0	0	0
Other Expense [Member] | Cross Currency Interest Rate Contract [Member]
Fair value hedges:
Net losses recognized in other expense, net	70,135,000	0	0
Derivatives not designated as hedging instruments:
Net gains recognized in other expense, net	0	0	0
Interest Income [Member] | Foreign Exchange Contract [Member]
Derivatives not designated as hedging instruments:
Net gains recognized in other expense, net	0	0	0
Interest Income [Member] | Interest Rate Contract [Member]
Derivatives not designated as hedging instruments:
Net gains recognized in other expense, net	(1,193,000)	234,000	(351,000)
Interest Income [Member] | Cross Currency Interest Rate Contract [Member]
Derivatives not designated as hedging instruments:
Net gains recognized in other expense, net	$ 0	$ 0	$ 0

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Commitments and Contingencies (Details) (USD $)	12 Months Ended							0 Months Ended
	Apr. 28, 2013 contract		Apr. 29, 2012		Apr. 27, 2011		Apr. 01, 2011 Coniexpress S.A. Industrias Alimenticias [Member]	Jun. 03, 2013 Subsequent Event [Member]
Loss Contingencies [Line Items]
Operating lease rentals for warehouse, production and office facilities and equipment	$ 145,400,000		$ 155,200,000		$ 112,400,000
Operating Leases, Future Minimum Payments Due [Abstract]
Future lease payments for non-cancellable operating leases	526,200,000
Future lease payments for non-cancellable operating leases, due in current year	92,000,000
Future lease payments for non-cancellable operating leases, due in two years	71,600,000
Future lease payments for non-cancellable operating leases, due in three years	63,700,000
Future lease payments for non-cancellable operating leases, due in four years	52,700,000
Future lease payments for non-cancellable operating leases, due in five years	50,000,000
Future lease payments for non-cancellable operating leases, due thereafter	196,200,000
Guaranteed supplemental payment obligations	150,000,000
Operating leases, number of contracts	2
Payments to acquire property, plant, and equipment	$ 399,098,000	[1]	$ 418,734,000	[1]	$ 335,646,000	[1]		$ 88,700,000
Noncontrolling interest, ownership percentage by noncontrolling owners							20.00%

[1] Excludes property, plant and equipment obtained through acquisitions.

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Employees' Stock Incentive Plans and Management Incentive Plans 4 (Details) (USD $) Share data in Thousands, except Per Share data, unless otherwise specified	12 Months Ended			3 Months Ended	12 Months Ended
	Apr. 28, 2013	Apr. 29, 2012	Apr. 27, 2011	Apr. 28, 2013 $31.95 - $34.00 [Member]	Apr. 28, 2013 $31.95 - $34.00 [Member]	Apr. 28, 2013 $34.01 - $42.42 [Member]	Apr. 28, 2013 $42.43 - $55.72 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Lower Range of Exercise Price Per Share					$ 31.95	$ 34.01	$ 42.43
Upper Range of Exercise Price Per Share					$ 34.00	$ 42.42	$ 55.72
Options Outstanding, Number Outstanding	6,534			64	64	716	5,754
Options Outstanding, Weighted Average Remaining Life (in years)	5 years 1 month 25 days			6 months		3 years 1 month 25 days	5 years 5 months 13 days
Options Outstanding, Weighted Average Remaining Exercise Price	$ 49.76			$ 33.86	$ 33.86	$ 38.98	$ 51.28
Options Exercisable, Number Exercisable	2,573			64	64	290	2,219
Options Exercisable, Weighted Average Remaining Life (in years)	3 years 3 months 12 days				6 months	2 years 11 months 17 days	3 years 4 months 26 days
Options Exercisable, Weighted Average Exercise Price	$ 48.01			$ 33.86	$ 33.86	$ 38.85	$ 49.61
Proceeds from Stock Options Exercised	$ 113,477,000	$ 82,714,000	$ 154,774,000
Tax Benefit from Stock Options Exercised	$ 18,300,000	$ 15,100,000	$ 21,000,000

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Income Taxes 6 (Details) (USD $)	12 Months Ended			3 Months Ended				12 Months Ended		12 Months Ended
	Apr. 28, 2013	Apr. 29, 2012	Apr. 27, 2011	Oct. 28, 2012 Tax Free Reorganization [Member] Foreign Subsidiary [Member]	Oct. 28, 2012 Assets Revaluation [Member] Foreign Subsidiary [Member]	Jul. 29, 2012 Assets Revaluation [Member] Foreign Subsidiary [Member]	Oct. 26, 2011 Assets Revaluation [Member] Foreign Subsidiary [Member]	Apr. 28, 2013 Assets Revaluation [Member] Foreign Subsidiary [Member]	Apr. 29, 2012 Assets Revaluation [Member] Foreign Subsidiary [Member]	Apr. 28, 2013 United Kingdom [Member]	Apr. 29, 2012 United Kingdom [Member]
Income Tax Contingency [Line Items]
Income Tax Effects Allocated Directly to Equity, Employee Stock Options	$ 20,800,000	$ 16,800,000	$ 21,400,000
Tax benefit from reversal of uncertain tax liability	15,000,000
Income Tax Expense (Benefit)	241,598,000	244,966,000	370,817,000	63,000,000		12,900,000	34,900,000
Increase (Decrease) in Deferred Tax Assets						82,100,000	220,200,000
Taxes Payable, Current and Noncurrent, Gross								13,100,000	34,800,000
Payments for Other Taxes					17,900,000		10,400,000
Taxes Payable, Current	114,230,000	101,540,000						16,000,000
Cash Taxes, Tax Amortization Period				10 years				20 years
Cash Taxes, Expected Adjustment				91,000,000				95,000,000
Foreign Deferred Tax Assets and Valuation Allowances Related to Internally Generated Intangible Assets	117,900,000
Deferred Tax Assets related to business classified as held for sale	55,100,000
Deferred Tax Liabilities related to business classified as held for sale	5,200,000
Valuation Allowance related to business classified as held for sale	54,300,000
Operating Loss Carryforwards Foreign	309,500,000
Operating Loss Carry Forwards Foreign Expiring Current Through Twenty Years	86,600,000
Operating Loss Carryforwards Foreign Do Not Expire	222,900,000
Deferred Tax Assets, Operating Loss Carryforwards	75,300,000
Operating Loss Carryforwards State	9,700,000
Valuation Allowance, Deferred Tax Asset, Change in Amount	44,500,000	26,200,000	1,900,000
Unrecognized Tax Benefits that Would Impact Effective Tax Rate	38,300,000	38,900,000
Unrecognized Tax Benefits, Interest on Income Taxes Expense	4,200,000	9,500,000	1,300,000
Unrecognized Tax Benefits, Income Tax Penalties Expense	6,300,000	4,700,000	100,000
Unrecognized Tax Benefits, Interest on Income Taxes Accrued	8,500,000	16,000,000
Unrecognized Tax Benefits, Income Tax Penalties Accrued	6,900,000	13,800,000
Significant Change in Unrecognized Tax Benefits is Reasonably Possible, Amount of Unrecorded Benefit	16,900,000
Undistributed Earnings of Foreign Subsidiaries	5,700,000,000
Taxes Payable, Due in Year Three								$ 4,000,000
Tax on income of foreign subsidiaries	(7.70%)	(8.70%)	(5.60%)							(2.00%)	(2.00%)

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Income Per Common Share (Details) (USD $) In Thousands, except Share data, unless otherwise specified	3 Months Ended								12 Months Ended
	Apr. 28, 2013	Jan. 27, 2013	Oct. 28, 2012	Jul. 29, 2012	Apr. 29, 2012	Jan. 25, 2012	Oct. 26, 2011	Jul. 27, 2011	Apr. 28, 2013	Apr. 29, 2012	Apr. 27, 2011
Earnings Per Share Reconciliation
Income from continuing operations attributable to H.J. Heinz Company	$ 198,519	$ 308,214	$ 294,705	$ 286,177	$ 206,664	$ 288,283	$ 244,934	$ 234,493	$ 1,087,615	$ 974,374	$ 1,029,067
Allocation to participating securities									0	1,991	1,816
Preferred dividends									8	9	12
Income from continuing operations applicable to common stock - basic									$ 1,087,607	$ 972,374	$ 1,027,239
Average common shares outstanding-basic									320,662,000	320,686,000	320,118,000
Effect of dilutive securities:
Convertible preferred stock									92,000	104,000	105,000
Stock options, restricted stock and the global stock purchase plan									2,418,000	2,531,000	2,819,000
Average common shares outstanding-diluted									323,172,000	323,321,000	323,042,000
Anti-dilutive stock options									300,000	800,000	2,400,000

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Fair Value Measurements

12 Months Ended

Apr. 28, 2013

Fair Value Disclosures [Abstract]

Fair Value Measurements

Fair Value Measurements

Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. The fair value hierarchy consists of three levels to prioritize the inputs used in valuations, as defined below:

Level 1: Observable inputs that reflect unadjusted quoted prices for identical assets or liabilities in active markets.

Level 2: Inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly or indirectly.

Level 3: Unobservable inputs for the asset or liability.

As of April 28, 2013 and April 29, 2012, the fair values of the Company’s assets and liabilities measured on a recurring basis are categorized as follows:

	April 28, 2013								April 29, 2012
	Level 1		Level 2		Level 3		Total		Level 1		Level 2		Level 3		Total
	(In thousands)
Assets:
Derivatives(a)	$	—	$	68,892	$	—	$	68,892	$	—	$	90,221	$	—	$	90,221
Total assets at fair value	$	—	$	68,892	$	—	$	68,892	$	—	$	90,221	$	—	$	90,221
Liabilities:
Derivatives(a)	$	—	$	79,871	$	—	$	79,871	$	—	$	15,379	$	—	$	15,379
Earn-out(b)	$	—	$	—	$	—	$	—	$	—	$	—	$	46,881	$	46,881
Total liabilities at fair value	$	—	$	79,871	$	—	$	79,871	$	—	$	15,379	$	46,881	$	62,260

(a) Foreign currency derivative contracts are valued based on observable market spot and forward rates, and are classified within Level 2 of the fair value hierarchy. Interest rate swaps are valued based on observable market swap rates, and are classified within Level 2 of the fair value hierarchy. Cross-currency interest rate swaps are valued based on observable market spot and swap rates, and are classified within Level 2 of the fair value hierarchy. The total rate of return swap is valued based on observable market swap rates and the Company's credit spread, and is classified within Level 2 of the fair value hierarchy.

(b) The Company acquired Foodstar in China in Fiscal 2011. Consideration for this acquisition included a potential earn-out payment in Fiscal 2014 contingent upon certain net sales and EBITDA (earnings before interest, taxes, depreciation and amortization) targets during Fiscals 2013 and 2014. The fair value of the earn-out was estimated using a discounted cash flow model and is based on significant inputs not observed in the market and thus represents a Level 3 measurement. Key assumptions in determining the fair value of the earn-out include the discount rate, and revenue and EBITDA projections for Fiscals 2013 and 2014. As of April 29, 2012 there were no significant changes to the fair value of the earn-out recorded for Foodstar at the acquisition date. During the third quarter of Fiscal 2013, the Company renegotiated the terms of the earn-out agreement in order to give the Company additional flexibility in the future for growing its business in China, one of its largest and most important emerging markets. This renegotiation resulted in the settlement of the earn-out for a cash payment of $60.0 million (see Note 5 for additional information).

There have been no transfers between Levels 1, 2 and 3 in Fiscals 2013 and 2012.

As a result of classifying the LongFong business as held for sale, the Company took a non-cash impairment charge of $36.0 million to goodwill during the third quarter Fiscal 2013. This charge reduced the Company's carrying value to the estimated fair value of the anticipated sale, which is based on unobservable inputs and thus represents a Level 3 measurement. The remaining carrying value is not material. See Note 3 for further information.

The Company recognized $50.9 million of non-cash asset write-downs during Fiscal 2012 related to six factory closures. These factory closures are directly linked to the Company's Fiscal 2012 productivity initiatives (see Note 4). These charges reduced the Company's carrying value in the assets to the estimated fair value, the remainder of which is not material.

The aggregate fair value of the Company's long-term debt, including the current portion, was $5.35 billion as compared with the carrying value of $4.87 billion at April 28, 2013, and $5.70 billion as compared with the carrying value of $4.98 billion at April 29, 2012. The Company's debt obligations are valued based on market quotes and are classified within Level 2 of the fair value hierarchy.

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Income Taxes

12 Months Ended

Apr. 28, 2013

Income Tax Disclosure [Abstract]

Income Taxes

Income Taxes

The following table summarizes the provision/(benefit) for U.S. federal, state and foreign taxes on income from continuing operations.

	2013			2012			2011
	(In thousands)
Current:
U.S. federal	$	126,878		$	112,064		$	41,673
State	14,622			12,326			14,992
Foreign	187,363			216,076			161,355
	328,863			340,466			218,020
Deferred:
U.S. federal	(13,589		)	(16,884		)	122,757
State	894			4,124			(4,402		)
Foreign	(74,570		)	(82,740		)	34,442
	(87,265		)	(95,500		)	152,797
Provision for income taxes	$	241,598		$	244,966		$	370,817

Tax benefits related to stock options and other equity instruments recorded directly to additional capital totaled $20.8 million in Fiscal 2013, $16.8 million in Fiscal 2012 and $21.4 million in Fiscal 2011.

The components of income from continuing operations before income taxes consist of the following:

	2013		2012		2011
	(In thousands)
Domestic	$	378,283	$	315,741	$	470,646
Foreign	965,360		920,348		945,676
From continuing operations	$	1,343,643	$	1,236,089	$	1,416,322

The differences between the U.S. federal statutory tax rate and the Company’s consolidated effective tax rate on continuing operations are as follows:

	2013		2012		2011
U.S. federal statutory tax rate	35.0	%	35.0	%	35.0	%
Tax on income of foreign subsidiaries	(7.7	)	(8.7	)	(5.6	)
Changes in valuation allowances	0.9		1.5		(0.8	)
Earnings repatriation	0.9		2.0		2.9
Tax free interest	(4.7	)	(5.4	)	(4.1	)
Effects of revaluation of tax basis of foreign assets	(6.2	)	(3.2	)	(1.6	)
Audit settlements and changes in uncertain tax positions	(0.3	)	(2.0	)	—
Other	0.1		0.6		0.4
Effective tax rate	18.0	%	19.8	%	26.2	%

The decrease in the effective tax rate is primarily the result of increased benefits from the revaluation of the tax basis of certain foreign assets, which includes our Fiscal 2013 reorganization, and reduced charges for the repatriation of current year foreign earnings. See below for further explanation of the revaluation. These amounts were partially offset by lower current year benefits from tax free interest and tax on income of foreign subsidiaries. The prior year also contained a benefit from the resolution of a foreign tax case. Both periods contained a benefit of approximately $15 million from the reversal of an uncertain tax position liability due to the expiration of the statute of limitations in a foreign tax jurisdiction as well as benefits in each year related to 200 basis point statutory tax rate reductions in the United Kingdom. The decrease in the effective tax rate in Fiscal 2012 was primarily the result of increased benefits from the revaluation of the tax basis of foreign assets, the reversal of an uncertain tax position liability due to the expiration of the statute of limitations in a foreign jurisdiction, the beneficial resolution of a foreign tax case, and lower tax on the income of foreign subsidiaries primarily resulting from a statutory tax rate reduction in the U.K. These benefits were partially offset by changes in valuation allowances. The effective tax rate in Fiscal 2011 was impacted by lower benefits from foreign tax planning and higher costs for repatriation of earnings, partially offset by a net benefit related to changes in valuation allowances.

During the second quarter of Fiscal 2013, the Company completed a tax-free reorganization in a foreign jurisdiction which resulted in an increase in the tax basis of both fixed and intangible assets. The increased tax basis resulted in a $63.0 million discrete tax benefit fully recognized in the second quarter and is expected to provide cash flow benefits of approximately $91 million over the next 10 years as a result of the tax deductions of the assets over their amortization periods.

During the first quarter of Fiscal 2013, a foreign subsidiary of the Company exercised a tax option under local law to revalue certain of its intangible assets, increasing the local tax basis by $82.1 million. This revaluation resulted in a reduction of tax expense in Fiscal 2013, fully recognized in the first quarter, of $12.9 million, reflecting the deferred tax benefit from the higher tax basis partially offset by the tax liability arising from this revaluation of $13.1 million.

During the second quarter of Fiscal 2012, a foreign subsidiary of the Company exercised a tax option under local law to revalue certain of its intangible assets, increasing the local tax basis by approximately $220.2 million. This revaluation resulted in a reduction in Fiscal 2012 tax expense, fully recognized in the second quarter of Fiscal 2012, of $34.9 million reflecting the deferred tax benefit from the higher tax basis partially offset by the current tax liability arising from this revaluation of $34.8 million.

The tax benefit from the higher basis amortization of both revaluations above will result in a reduction in cash taxes over the 20 year tax amortization period of approximately $95 million. Also, as a result of these taxable revaluations, the subsidiary made tax payments of $17.9 million and $10.4 million during the second quarters Fiscal 2013 and Fiscal 2012, respectively, and is expected to make additional payments of approximately $16 million and $4 million during Fiscals 2014 and 2015, respectively.

The following table and note summarize deferred tax (assets) and deferred tax liabilities as of April 28, 2013 and April 29, 2012.

	2013			2012
	(In thousands)
Depreciation/amortization	$	833,008		$	910,987
Benefit plans	41,354			59,647
Deferred income	97,482			96,472
Financing costs	117,161			117,670
Other	46,510			48,371
Deferred tax liabilities	1,135,515			1,233,147
Operating loss carryforwards	(90,790		)	(141,358		)
Benefit plans	(211,658		)	(195,697		)
Depreciation/amortization	(158,194		)	(147,745		)
Tax credit carryforwards	(111,431		)	(81,703		)
Deferred income	(18,596		)	(20,286		)
Other	(97,894		)	(96,502		)
Deferred tax assets	(688,563		)	(683,291		)
Valuation allowance	46,069			90,553
Net deferred tax liabilities	$	493,021		$	640,409

The Company also has foreign deferred tax assets and valuation allowances of $117.9 million as of April 28, 2013, each related to statutory increases in the capital tax bases of certain internally generated intangible assets for which the probability of realization is remote. The table above excludes foreign deferred tax assets of $55.1 million, deferred tax liabilities of $5.2 million and a valuation allowance of $54.3 million related to a business classified as held for sale as of April 28, 2013.  

The Company records valuation allowances to reduce deferred tax assets to the amount that is more likely than not to be realized. When assessing the need for valuation allowances, the Company considers future taxable income and ongoing prudent and feasible tax planning strategies. Should a change in circumstances lead to a change in judgment about the realizability of deferred tax assets in future years, the Company would adjust related valuation allowances in the period that the change in circumstances occurs, along with a corresponding increase or charge to income.

The resolution of tax reserves and changes in valuation allowances could be material to the Company’s results of operations for any period, but is not expected to be material to the Company’s financial position.

At the end of Fiscal 2013, foreign operating loss carryforwards totaled $309.5 million. Of that amount, $86.6 million expire between 2014 and 2031; the other $222.9 million do not expire. Deferred tax assets of $75.3 million have been recorded for foreign tax credit carryforwards. These credit carryforwards expire between 2020 and 2023. Deferred tax assets of $9.7 million have been recorded for state operating loss carryforwards. These losses expire between 2014 and 2033. Additionally, the Company has incurred losses in a foreign jurisdiction where the realization of a tax benefit is considered remote and, as a result, the Company has no deferred tax asset recognized for such losses.  

The net change in the Fiscal 2013 valuation allowance shown above is a decrease of $44.5 million. The decrease was primarily due to the classification of a foreign business as held for sale. The net change in the Fiscal 2012 valuation allowance was an increase of $26.2 million. The increase was primarily due to the recording of additional valuation allowance for foreign loss carryforwards that are not expected to be utilized, partially offset by the release of valuation allowance related to state tax loss and credit carryforwards that are now expected to be utilized. The net change in the Fiscal 2011 valuation allowance was an increase of $1.9 million. The increase was primarily due to the recording of additional valuation allowance for foreign loss carryforwards that are not expected to be utilized prior to their expiration date, partially offset by a reduction in unrealizable net state deferred tax assets.

A reconciliation of the beginning and ending amount of gross unrecognized tax benefits is as follows:

	2013			2012			2011
	(In millions)
Balance at the beginning of the fiscal year	$	52.7		$	70.7		$	57.1
Increases for tax positions of prior years	1.9			5.2			13.5
Decreases for tax positions of prior years	(8.6		)	(18.0		)	(26.0		)
Increases based on tax positions related to the current year	13.9			3.7			10.8
Increases due to business combinations	—			—			26.9
Decreases due to settlements with taxing authorities	(4.1		)	(2.2		)	(5.4		)
Decreases due to lapse of statute of limitations	(10.4		)	(6.7		)	(6.2		)
Balance at the end of the fiscal year	$	45.4		$	52.7		$	70.7

The amount of unrecognized tax benefits that, if recognized, would impact the effective tax rate was $38.3 million and $38.9 million, on April 28, 2013 and April 29, 2012, respectively.

The Company classifies interest and penalties on tax uncertainties as a component of the provision for income taxes. For Fiscal 2013, the total amount of net interest and penalty expense included in the provision for income taxes was a benefit of $4.2 million and $6.3 million, respectively. For Fiscal 2012, the total amount of net interest and penalty expense included in the provision for income taxes was a benefit of $9.5 million and $4.7 million, respectively. For Fiscal 2011, the total amount of net interest and penalty expense included in the provision for income taxes was a benefit of $1.3 million and $0.1 million, respectively. The total amount of interest and penalties accrued as of April 28, 2013 was $8.5 million and $6.9 million, respectively. The corresponding amounts of accrued interest and penalties at April 29, 2012 were $16.0 million and $13.8 million, respectively.

It is reasonably possible that the amount of unrecognized tax benefits will decrease by as much as $16.9 million in the next 12 months primarily due to the expiration of statutes in various foreign jurisdictions along with the progression of state and foreign audits in process.

The provision for income taxes consists of provisions for federal, state and foreign income taxes. The Company operates in an international environment with significant operations in various locations outside the U.S. Accordingly, the consolidated income tax rate is a composite rate reflecting the earnings in various locations and the applicable tax rates. In the normal course of business the Company is subject to examination by taxing authorities throughout the world, including such major jurisdictions as Australia, Canada, Italy, the United Kingdom and the United States. The Company has substantially concluded all national income tax matters for years through Fiscal 2010 for the U.S. and United Kingdom, through Fiscal 2009 for Italy, and through Fiscal 2008 for Australia and Canada.

Undistributed earnings of foreign subsidiaries considered to be indefinitely reinvested or which may be remitted tax free in certain situations, amounted to $5.7 billion at April 28, 2013. The Company has not determined the deferred tax liability associated with these undistributed earnings, as such determination is not practicable. See Note 21 for a discussion of the Merger Agreement consummated on June 7, 2013.  The Company's provision for income taxes for the year ended April 28, 2013 does not include any effects of the Merger including the effects of any related changes in plans for the reinvestment of undistributed earnings of foreign subsidiaries.

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Employees' Stock Incentive Plans and Management Incentive Plans 6 (Details) (USD $) In Millions, except Share data in Thousands, unless otherwise specified	12 Months Ended
	Apr. 28, 2013	Apr. 29, 2012	Apr. 27, 2011	Apr. 28, 2010
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Compensation expenses relating to RSUs and restricted stock	$ 23.6	$ 25.7	$ 23.2
Unrecognized compensation costs	4.6	6.4
Weighted average period of recognition for unrecognized compensation costs	1 year 6 months
Restricted Stock [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Unrecognized compensation costs	$ 24.9	$ 27.6	$ 29.4
Weighted average period of recognition for unrecognized compensation costs	1 year 8 months 12 days
Number of shares authorized	9,440	9,400
Number of shares reserved for issuance	(6,842)
Number of shares returned to the plan	1,779
Shares available for grant	4,377
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested [Roll Forward]
Unvested units and stock, Number of Units, Beginning Balance	1,270	1,296	1,496
Units and stock granted, Number of Units	464	526	574
Units and stock vested, Number of Units	(567)	(520)	(725)
Units and stock cancelled/forfeited and returned to the plan, Number of Units	(53)	(32)	(49)
Unvested units and stock, Number of Units, Ending Balance	1,114	1,270	1,296
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Nonvested, Weighted Average Grant Date Fair Value [Abstract]
Units and stock granted, Weighted Grant Date Fair Value	$ 51.24	$ 47.75	$ 44.84	$ 44.13
Units and stock granted, Weighted Grant Date Fair Value	$ 55.88	$ 52.31	$ 46.74
Units and stock vested, Weighted Grant Date Fair Value	$ 47.33	$ 45.27	$ 44.96
Units and stock cancelled/forfeited and returned to the plan, Weighted Grant Date Fair Value	$ 50.01	$ 45.90	$ 43.47

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Income Per Common Share

12 Months Ended

Apr. 28, 2013

Earnings Per Share [Abstract]

Income Per Common Share

Income Per Common Share

The following are reconciliations of income from continuing operations to income from continuing operations applicable to common stock and the number of common shares outstanding used to calculate basic earnings per share to those shares used to calculate diluted earnings per share:

	Fiscal Year Ended
	April 28, 2013		April 29, 2012		April 27, 2011
	(52 Weeks)		(52 1/2 Weeks)		(52 Weeks)
	(In thousands)
Income from continuing operations attributable to H.J. Heinz Company	$	1,087,615	$	974,374	$	1,029,067
Allocation to participating securities(a)	—		1,991		1,816
Preferred dividends	8		9		12
Income from continuing operations applicable to common stock	$	1,087,607	$	972,374	$	1,027,239
Average common shares outstanding-basic	320,662		320,686		320,118
Effect of dilutive securities:
Convertible preferred stock	92		104		105
Stock options, restricted stock and the global stock purchase plan	2,418		2,531		2,819
Average common shares outstanding-diluted	323,172		323,321		323,042

(a) Represents unvested share-based payment awards that contain certain non-forfeitable rights to dividends or dividend equivalents (whether paid or unpaid).

Diluted earnings per share is based upon the average shares of common stock and dilutive common stock equivalents outstanding during the periods presented. Common stock equivalents arising from dilutive stock options, restricted stock units, and the global stock purchase plan are computed using the treasury stock method.

Options to purchase an aggregate of 0.3 million, 0.8 million and 2.4 million shares of common stock as of April 28, 2013, April 29, 2012 and April 27, 2011 respectively, were not included in the computation of diluted earnings per share because inclusion of these options would be anti-dilutive. These options expire at various points in time through 2018.

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Pension and Other Postretirement Benefit Plans

12 Months Ended

Apr. 28, 2013

Compensation and Retirement Disclosure [Abstract]

Pensions and Other Postretirement Benefit Plans

Pension and Other Postretirement Benefit Plans

Pension Plans:

The Company maintains retirement plans for the majority of its employees. Current defined benefit plans are provided primarily for domestic union and foreign employees. Defined contribution plans are provided for the majority of its domestic non-union hourly and salaried employees as well as certain employees in foreign locations.

Other Postretirement Benefit Plans:

The Company provides health care and life insurance benefits for retired employees and their eligible dependents. Certain of the Company’s U.S. and Canadian employees may become eligible for such benefits. The Company currently does not fund these benefit arrangements until claims occur and may modify plan provisions or terminate plans at its discretion.

Measurement Date:

The Company uses the last day of its fiscal year as the measurement date for all of its defined benefit plans and other postretirement benefit plans.

Obligations and Funded Status:

The following table sets forth the changes in benefit obligation, plan assets and funded status of the Company’s principal defined benefit plans and other postretirement benefit plans at April 28, 2013 and April 29, 2012.

	Pension Benefits						Other Retiree Benefits
	2013			2012			2013			2012
	(In thousands)
Change in Benefit Obligation:
Benefit obligation at the beginning of the year	$	2,930,347		$	2,765,316		$	249,017		$	234,431
Service cost	31,580			33,719			6,486			5,967
Interest cost	132,110			139,525			9,923			11,457
Participants’ contributions	2,294			2,281			659			712
Amendments	(145		)	3,396			—			735
Actuarial loss	428,881			196,606			9,153			17,278
Settlement	(11,971		)	(1,854		)	—			—
Benefits paid	(157,672		)	(152,342		)	(15,760		)	(19,574		)
Exchange/other	(83,858		)	(56,300		)	(2,161		)	(1,989		)
Benefit obligation at the end of the year	$	3,271,566		$	2,930,347		$	257,317		$	249,017
Change in Plan Assets:
Fair value of plan assets at the beginning of the year	$	3,140,834		$	3,261,881		$	—		$	—
Actual return on plan assets	429,011			84,004			—			—
Settlement	(11,971		)	(1,854		)	—			—
Employer contribution	69,388			23,469			15,101			18,862
Participants’ contributions	2,294			2,281			659			712
Benefits paid	(157,672		)	(152,342		)	(15,760		)	(19,574		)
Exchange/other	(92,741		)	(76,605		)	—			—
Fair value of plan assets at the end of the year	3,379,143			3,140,834			—			—
Funded status	$	107,577		$	210,487		$	(257,317	)	$	(249,017	)

Amounts recognized in the consolidated balance sheets consist of the following:

	Pension Benefits						Other Retiree Benefits
	2013			2012			2013			2012
	(In thousands)
Other non-current assets	$	287,467		$	399,868		$	—		$	—
Other accrued liabilities	(32,271		)	(15,943		)	(16,998		)	(17,565		)
Other non-current liabilities	(147,619		)	(173,438		)	(240,319		)	(231,452		)
Net asset/(liabilities) recognized	$	107,577		$	210,487		$	(257,317	)	$	(249,017	)

The accumulated benefit obligation for all defined benefit pension plans was $3.11 billion at April 28, 2013 and $2.79 billion at April 29, 2012.

Certain of the Company’s pension plans have accumulated benefit obligations in excess of the fair value of plan assets. For these plans, the accumulated benefit obligations, projected benefit obligations and the fair value of plan assets at April 28, 2013 were $631.7 million, $640.8 million, and $460.9 million, respectively. For pension plans having accumulated benefit obligations in excess of the fair value of plan assets at April 29, 2012, the accumulated benefit obligations, projected benefit obligations and the fair value of plan assets were $630.3 million, $642.3 million and $452.9 million, respectively.

Certain of the Company's pension plans have projected benefit obligations in excess of the fair value of plan assets. For these plans, the projected benefit obligations and the fair value of the plan assets at April 28, 2013 were $900.3 million and $720.5 million, respectively. For pension plans having projected benefit obligations in excess of the fair value of plan assets at April 29, 2012, the projected benefit obligations and the fair value of plan assets were $642.3 million and $452.9 million, respectively.

Components of Net Periodic Benefit Cost and Defined Contribution Plan Expense:

Total pension cost of the Company’s principal pension plans and postretirement plans consisted of the following:

	Pension Benefits									Other Retiree Benefits
	2013			2012			2011			2013			2012			2011
	(In thousands)
Components of defined benefit net periodic benefit cost:
Service cost	$	31,580		$	33,719		$	32,329		$	6,486		$	5,967		$	6,311
Interest cost	132,110			139,525			142,133			9,923			11,457			12,712
Expected return on assets	(250,660		)	(234,717		)	(229,258		)	—			—			—
Amortization of:
Prior service cost/(credit)	2,495			1,995			2,455			(6,178		)	(6,127		)	(5,155		)
Net actuarial loss	75,897			83,800			77,687			1,803			1,095			1,604
Loss due to curtailment, settlement and special termination benefits	4,524			1,120			2,039			—			—			—
Net periodic benefit (income)/cost	(4,054		)	25,442			27,385			12,034			12,392			15,472
Defined contribution plans	47,382			46,572			49,089			—			—			—
Total cost	$	43,328		$	72,014		$	76,474		$	12,034		$	12,392		$	15,472

Accumulated Other Comprehensive Income:

Amounts recognized in accumulated other comprehensive loss, before tax, consist of the following:

	Pension Benefits				Other Retiree Benefits
	2013		2012		2013			2012
	(In thousands)
Net actuarial loss	$	1,349,614	$	1,174,199	$	35,349		$	28,000
Prior service cost/(credit)	27,410		30,051		(7,296		)	(13,474		)
Net amount recognized	$	1,377,024	$	1,204,250	$	28,053		$	14,526

The change in other comprehensive loss related to pension benefit losses arising during the period was $255.7 million and $353.1 million at April 28, 2013 and April 29, 2012, respectively. The change in other comprehensive loss related to the reclassification of pension benefit losses to net income was $82.9 million and $87.3 million at April 28, 2013 and April 29, 2012, respectively.

The change in other comprehensive loss related to postretirement benefit losses arising during the period is $9.1 million and $18.0 million at April 28, 2013 and at April 29, 2012, respectively. The change in other comprehensive loss related to the reclassification of postretirement benefit gains to net income is $4.4 million and $5.0 million at April 28, 2013 and at April 29, 2012, respectively.

Amounts in accumulated other comprehensive loss (income) expected to be recognized as components of net periodic benefit cost/(credit) in the following fiscal year are as follows:

	Pension Benefits				Other Retiree Benefits
	2013		2012		2013			2012
	(In thousands)
Net actuarial loss	$	95,772	$	77,238	$	2,030		$	1,803
Prior service cost/(credit)	2,253		2,569		(6,180		)	(6,174		)
Net amount recognized	$	98,025	$	79,807	$	(4,150	)	$	(4,371	)

Assumptions:

The weighted-average rates used for the fiscal years ended April 28, 2013 and April 29, 2012 in determining the projected benefit obligations for defined benefit pension plans and the accumulated postretirement benefit obligation for other postretirement plans were as follows:

	Pension Benefits				Other Retiree Benefits
	2013		2012		2013		2012
Discount rate	4.0	%	4.8	%	3.4	%	4.1	%
Compensation increase rate	3.5	%	3.4	%	—	%	—	%

The weighted-average rates used for the fiscal years ended April 28, 2013, April 29, 2012, and April 27, 2011 in determining the defined benefit plans’ net pension costs and net postretirement benefit costs were as follows:

	Pension Benefits						Other Retiree Benefits
	2013		2012		2011		2013		2012		2011
Expected rate of return	8.1	%	8.2	%	8.2	%	—	%	—	%	—	%
Discount rate	4.0	%	4.8	%	5.6	%	3.4	%	4.1	%	5.5	%
Compensation increase rate	3.5	%	3.4	%	4.0	%	—	%	—	%	—	%

The Company’s expected rate of return is determined based on a methodology that considers investment returns for certain asset classes over historic periods of various durations, in conjunction with the long-term outlook for inflation (i.e. “building block” approach). This methodology is applied to the actual asset allocation, which is in line with the investment policy guidelines for each plan. The Company also considers long-term rates of return for each asset class based on projections from consultants and investment advisors regarding the expectations of future investment performance of capital markets.

The weighted-average assumed annual composite rate of increase in the per capita cost of company-provided health care benefits begins at 6.3% for 2014, gradually decreases to 4.8% by 2021 and remains at that level thereafter. Assumed health care cost trend rates have a significant effect on the amounts reported for postretirement medical benefits. A one-percentage-point change in assumed health care cost trend rates would have the following effects:

	1% Increase		1% Decrease
	(In thousands)
Effect on total service and interest cost components	$	1,551	$	1,389
Effect on postretirement benefit obligations	$	18,881	$	16,978

Pension Plan Assets:

The underlying basis of the investment strategy of the Company’s defined benefit plans is to ensure that pension funds are available to meet the plans’ benefit obligations when they are due. The Company’s investment objectives include: investing plan assets in a high-quality, diversified manner in order to maintain the security of the funds; achieving an optimal return on plan assets within specified risk tolerances; and investing according to local regulations and requirements specific to each country in which a defined benefit plan operates. The investment strategy expects equity investments to yield a higher return over the long term than fixed income securities, while fixed income securities are expected to provide certain matching characteristics to the plans’ benefit payment cash flow requirements. Company common stock held as part of the equity securities amounted to less than one percent of plan assets at April 28, 2013 and April 29, 2012. The Company’s investment policy specifies the type of investment vehicles appropriate for the applicable plan, asset allocation guidelines, criteria for the selection of investment managers, procedures to monitor overall investment performance as well as investment manager performance. It also provides guidelines enabling the applicable plan fiduciaries to fulfill their responsibilities.

The Company’s defined benefit pension plans’ weighted average actual and target asset allocation at April 28, 2013 and April 29, 2012 were as follows:

					Target
	Plan Assets at				Allocation at
Asset Category	2013		2012		2013		2012
Equity securities	62	%	61	%	58	%	59	%
Debt securities	29	%	31	%	33	%	32	%
Real estate	8	%	7	%	8	%	8	%
Other	1	%	1	%	1	%	1	%
	100	%	100	%	100	%	100	%

The following section describes the valuation methodologies used to measure the fair value of pension plan assets, including an indication of the level in the fair value hierarchy in which each type of asset is generally classified.

Equity Securities.  These securities consist of direct investments in the stock of publicly traded companies. Such investments are valued based on the closing price reported in an active market on which the individual securities are traded. As such, the direct investments are classified as Level 1.

Equity Securities (mutual and pooled funds).  Mutual funds are valued at the net asset value of shares held by the applicable plan at year end. As such, these mutual fund investments are classified as Level 1. Pooled funds are similar in nature to retail mutual funds, but are more efficient for institutional investors than retail mutual funds. As pooled funds are only accessible by institutional investors, the net asset value is not readily observable by non-institutional investors; therefore, pooled funds are classified as Level 2.

Fixed Income Securities.  These securities consist of publicly traded U.S. and non-U.S. fixed interest obligations (principally corporate bonds and debentures). Such investments are valued through consultation and evaluation with brokers in the institutional market using quoted prices and other observable market data. As such, a portion of these securities are included in Levels 1, 2, and 3.

Other Investments.  Primarily consist of real estate and private equity holdings. Direct investments of real estate and private equity are valued by investment managers based on the most recent financial information available, which typically represents significant observable data. As such, these investments are generally classified as Level 3.

Cash and Cash Equivalents.  This consists of direct cash holdings and institutional short-term investment vehicles. Direct cash holdings are valued based on cost, which approximates fair value and are classified as Level 1. Institutional short-term investment vehicles are valued daily and are classified as Level 2.

	April 28, 2013
Asset Category	Level 1		Level 2		Level 3		Total
	(In thousands)
Equity Securities	$	882,081	$	—	$	—	$	882,081
Equity Securities (mutual and pooled funds)	182,723		1,057,111		—		1,239,834
Fixed Income Securities	49,577		919,383		11,336		980,296
Other Investments	—		—		256,781		256,781
Cash and Cash Equivalents	6,787		13,364		—		20,151
Total	$	1,121,168	$	1,989,858	$	268,117	$	3,379,143

	April 29, 2012
Asset Category	Level 1		Level 2		Level 3		Total
	(In thousands)
Equity Securities	$	822,184	$	—	$	—	$	822,184
Equity Securities (mutual and pooled funds)	147,865		943,745		—		1,091,610
Fixed Income Securities	76,032		894,978		10,486		981,496
Other Investments	—		—		216,234		216,234
Cash and Cash Equivalents	10,335		18,975		—		29,310
Total	$	1,056,416	$	1,857,698	$	226,720	$	3,140,834

Level 3 Gains and Losses:

Changes in the fair value of the Plan’s Level 3 assets are summarized as follows:

	Fair Value April 29, 2012		Acquisitions		Transfers Out			Dispositions			Realized Gain/(Loss)			Unrealized Gain/(Loss)		Fair Value April 28, 2013
	(In thousands)
Fixed Income Securities	$	10,486	$	—	$	—		$	—		$	—		$	850	$	11,336
Other Investments	216,234		58,701		(10,498		)	(3,605		)	(6,637		)	2,586		256,781
Total	$	226,720	$	58,701	$	(10,498	)	$	(3,605	)	$	(6,637	)	$	3,436	$	268,117

	Fair Value April 27, 2011		Acquisitions		Transfers In		Dispositions			Realized Gain/(Loss)		Unrealized Gain/(Loss)			Fair Value April 29, 2012
	(In thousands)
Fixed Income Securities	$	9,649	$	—	$	—	$	—		$	—	$	837		$	10,486
Other Investments	131,095		96,938		10,138		(21,262		)	753		(1,428		)	216,234
Total	$	140,744	$	96,938	$	10,138	$	(21,262	)	$	753	$	(591	)	$	226,720

Cash Flows:

The Company contributed $69.4 million to the defined benefit plans in Fiscal 2013, $33.1 million of which was discretionary. The Company funds its U.S. defined benefit plans in accordance with IRS regulations, while foreign defined benefit plans are funded in accordance with local laws and regulations in each respective country. Discretionary contributions to the pension funds may also be made by the Company from time to time. Defined benefit plan contributions for the next fiscal year are expected to be approximately $100 million; however, actual contributions may be affected by pension asset and liability valuation changes during the year.

The Company paid $15.1 million for benefits in the postretirement medical plans in Fiscal 2013. The Company makes payments on claims as they occur during the fiscal year. Payments for the next fiscal year are expected to be approximately $17.1 million. The medical subsidy received in Fiscal 2013 was $0.5 million. The Patient Protection and Affordable Care Act (PPACA) was signed into law on March 23, 2010, and on March 30, 2010, the Health Care and Education Reconciliation Act of 2010 (HCERA) was signed into law, which amends certain aspects of the PPACA. The PPACA and HCERA will have both immediate and long-term ramifications for many employers, including the Company, that provide retiree health benefits.

Benefit payments expected in future years are as follows:

	Pension Benefits		Other Retiree Benefits
	(In thousands)
2014	$	190,917	$	17,143
2015	$	172,992	$	17,675
2016	$	174,486	$	18,325
2017	$	175,665	$	19,095
2018	$	174,844	$	19,655
Years 2019-2023	$	893,504	$	97,337

Hawk Acquisition Holding Corporation has agreed that for purposes of eligibility, vesting, level of benefits and benefit accrual under employee benefit plans in which the Company's employees are eligible to participate, it will recognize service with the Company and its subsidiaries to the same extent that service was recognized under comparable Company employee benefit plans prior to the merger. See Note 21 for additional information.

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Document and Entity Information (USD $) In Billions, except Share data, unless otherwise specified	12 Months Ended
	Apr. 28, 2013	Jun. 20, 2013	Oct. 28, 2012
Entity Information [Line Items]
Entity Registrant Name	HEINZ H J CO
Entity Central Index Key	0000046640
Document Type	10-K
Document Period End Date	Apr. 28, 2013
Amendment Flag	false
Document Fiscal Year Focus	2013
Document Fiscal Period Focus	FY
Current Fiscal Year End Date	--04-28
Entity Well-known Seasoned Issuer	Yes
Entity Voluntary Filers	Yes
Entity Current Reporting Status	Yes
Entity Filer Category	Non-accelerated Filer
Entity Public Float			$ 18.3
Entity Common Stock, Shares Outstanding		100

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Other Comprehensive Income/(Loss) (Details 1) (USD $) In Thousands, unless otherwise specified	12 Months Ended
	Apr. 28, 2013	Apr. 29, 2012	Apr. 27, 2011
Comprehensive Income (Loss) [Line Items]
Net income	$ 1,027,333	$ 939,908	$ 1,005,948
Foreign currency translation adjustments	(228,980)	(377,491)	567,876
Net pension and post-retirement benefit (losses)/gains	(189,302)	(258,079)	77,298
Reclassification of net pension and post-retirement benefit losses to net income	54,833	56,813	53,353
Net deferred gains/(losses) on derivatives from periodic revaluations	(11,743)	30,377	9,395
Net deferred losses/(gains) on derivatives reclassified to earnings	29,608	(13,811)	(20,794)
Total comprehensive income/(loss)	681,749	377,717	1,693,076
Tax expenses benefits associated with components of other comprehensive income
Foreign currency translation adjustments	(115)	180	(1,158)
Net pension and post-retirement benefit gains/(losses)	(75,526)	112,674	(25,656)
Reclassification of net pension and post-retirement benefit losses to net income	23,694	25,070	25,276
Net change in fair value of cash flow hedges	17,714	(17,761)	(10,216)
Net hedging gains/losses reclassified into earnings	25,941	(10,664)	(14,958)
Parent [Member]
Comprehensive Income (Loss) [Line Items]
Net income	1,012,903	923,159	989,510
Foreign currency translation adjustments	(213,259)	(359,771)	563,060
Net pension and post-retirement benefit (losses)/gains	(189,294)	(258,067)	77,355
Reclassification of net pension and post-retirement benefit losses to net income	54,833	56,813	53,353
Net deferred gains/(losses) on derivatives from periodic revaluations	(11,736)	30,405	9,790
Net deferred losses/(gains) on derivatives reclassified to earnings	29,646	(14,088)	(21,365)
Total comprehensive income/(loss)	683,093	378,451	1,671,703
Tax expenses benefits associated with components of other comprehensive income
Foreign currency translation adjustments	(115)	180	(1,158)
Net pension and post-retirement benefit gains/(losses)	(75,526)	112,665	(25,670)
Reclassification of net pension and post-retirement benefit losses to net income	23,694	25,070	25,276
Net change in fair value of cash flow hedges	17,712	(17,770)	(10,348)
Net hedging gains/losses reclassified into earnings	25,954	(10,756)	(15,149)
Noncontrolling interest including redeemable noncontrolling interest [Member]
Comprehensive Income (Loss) [Line Items]
Net income	14,430	16,749	16,438
Foreign currency translation adjustments	(15,721)	(17,720)	4,816
Net pension and post-retirement benefit (losses)/gains	(8)	(12)	(57)
Reclassification of net pension and post-retirement benefit losses to net income	0	0	0
Net deferred gains/(losses) on derivatives from periodic revaluations	(7)	(28)	(395)
Net deferred losses/(gains) on derivatives reclassified to earnings	(38)	277	571
Total comprehensive income/(loss)	(1,344)	(734)	21,373
NONCONTROLLING INTEREST
Comprehensive Income (Loss) [Line Items]
Foreign currency translation adjustments	(5,232)	(5,945)	4,816
Net pension and post-retirement benefit (losses)/gains	(8)	(12)	(57)
Net deferred gains/(losses) on derivatives from periodic revaluations	(7)	(28)	(395)
Net deferred losses/(gains) on derivatives reclassified to earnings	(38)	277	571
Tax expenses benefits associated with components of other comprehensive income
Foreign currency translation adjustments	0	0	0
Net pension and post-retirement benefit gains/(losses)	0	9	14
Reclassification of net pension and post-retirement benefit losses to net income	0	0	0
Net change in fair value of cash flow hedges	2	9	132
Net hedging gains/losses reclassified into earnings	$ (13)	$ 92	$ 191

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Derivative Financial Instruments and Hedging Activities

12 Months Ended

Apr. 28, 2013

Derivative Instruments and Hedging Activities Disclosure [Abstract]

Derivative Financial Instruments and Hedging Activities

Derivative Financial Instruments and Hedging Activities

The Company operates internationally, with manufacturing and sales facilities in various locations around the world, and utilizes certain derivative financial instruments to manage its foreign currency, debt and interest rate exposures. At April 28, 2013, the Company had outstanding currency exchange, interest rate, and cross-currency interest rate derivative contracts with notional amounts of $873 million, $160 million and $316 million, respectively. At April 29, 2012, the Company had outstanding currency exchange, interest rate, and cross-currency interest rate derivative contracts with notional amounts of $1.91 billion, $160 million and $386 million, respectively. The fair value of derivative financial instruments was a net liability of $11.0 million and a net asset of $74.8 million at April 28, 2013 and April 29, 2012, respectively.

The following table presents the fair values and corresponding balance sheet captions of the Company’s derivative instruments as of April 28, 2013 and April 29, 2012:

	April 28, 2013						April 29, 2012
	Foreign Exchange Contracts		Interest Rate Contracts		Cross- Currency Interest Rate Swap Contracts		Foreign Exchange Contracts		Interest Rate Contracts		Cross- Currency Interest Rate Swap Contracts
	(In thousands)
Assets:
Derivatives designated as hedging instruments:
Other receivables, net	$	23,240	$	4,226	$	—	$	17,318	$	6,851	$	18,222
Other non-current assets	11,498		29,103		—		8,188		29,393		4,974
	34,738		33,329		—		25,506		36,244		23,196
Derivatives not designated as hedging instruments:
Other receivables, net	825		—		—		5,041		—		—
Other non-current assets	—		—		—		—		234		—
	825		—		—		5,041		234		—
Total assets	$	35,563	$	33,329	$	—	$	30,547	$	36,478	$	23,196
Liabilities:
Derivatives designated as hedging instruments:
Other payables	$	1,508	$	—	$	34,805	$	10,653	$	—	$	2,760
Other non-current liabilities	217		—		37,520		14		—		—
	1,725		—		72,325		10,667		—		2,760
Derivatives not designated as hedging instruments:
Other payables	4,860		—		—		1,952		—		—
Other non-current liabilities	—		960		—		—		—		—
	4,860		960		—		1,952		—		—
Total liabilities	$	6,585	$	960	$	72,325	$	12,619	$	—	$	2,760

Refer to Note 11 for further information on how fair value is determined for the Company’s derivatives.

The following table presents the pre-tax effect of derivative instruments on the statement of income for the fiscal year ended April 28, 2013:

	Fiscal Year Ended
	April 28, 2013
	Foreign Exchange Contracts			Interest Rate Contracts			Cross-Currency Interest Rate Swap Contracts
	(In thousands)
Cash flow hedges:
Net gains/(losses) recognized in other comprehensive loss (effective portion)	$	47,623		$	—		$	(77,080	)
Net gains/(losses) reclassified from other comprehensive loss into earnings (effective portion):
Sales	$	10,940		$	—		$	—
Cost of products sold	(4,584		)	—			—
Selling, general and administrative expenses	(102		)	—			—
Other income/(expense), net	13,924			—			(70,135		)
Interest income/(expense)	29			(236		)	(5,389		)
	20,207			(236		)	(75,524		)
Fair value hedges:
Net losses recognized in other expense, net	—			(2,915		)	70,135
Derivatives not designated as hedging instruments:
Net losses recognized in other expense, net	(7,976		)	—			—
Net losses recognized in interest income	—			(1,193		)	—
	(7,976		)	(1,193		)	—
Total amount recognized in statement of income	$	12,231		$	(4,344	)	$	(5,389	)

The following table presents the pre-tax effect of derivative instruments on the statement of income for the fiscal year ended April 29, 2012:

	Fiscal Year Ended
	April 29, 2012
	Foreign Exchange Contracts			Interest Rate Contracts			Cross-Currency Interest Rate Swap Contracts
	(In thousands)
Cash flow hedges:
Net gains/(losses) recognized in other comprehensive loss (effective portion)	$	45,658		$	(2,341	)	$	5,725
Net gains/(losses) reclassified from other comprehensive loss into earnings (effective portion):
Sales	$	8,033		$	—		$	—
Cost of products sold	(19,880		)	—			—
Selling, general and administrative expenses	(62		)	—			—
Other income, net	33,401			—			8,901
Interest income/(expense)	199			(146		)	(5,966		)
	21,691			(146		)	2,935
Fair value hedges:
Net losses recognized in other expense, net	—			(19,181		)	—
Derivatives not designated as hedging instruments:
Net losses recognized in other expense, net	(2,183		)	—			—
Net gains recognized in interest income	—			$	234		—
	$	(2,183	)	$	234		$	—
Total amount recognized in statement of income	$	19,508		$	(19,093	)	$	2,935

The following table presents the pre-tax effect of derivative instruments on the statement of income for the fiscal year ended April 27, 2011:

	Fiscal Year Ended
	April 27, 2011
	Foreign Exchange Contracts			Interest Rate Contracts			Cross-Currency Interest Rate Swap Contracts
	(In thousands)
Cash flow hedges:
Net gains recognized in other comprehensive loss (effective portion)	$	3,626		$	—		$	16,649
Net gains/(losses) reclassified from other comprehensive loss into earnings (effective portion):
Sales	$	3,375		$	—		$	—
Cost of products sold	(23,372		)	—			—
Selling, general and administrative expenses	(141		)	—			—
Other income, net	35,744			—			24,644
Interest income/(expense)	226			—			(4,484		)
	15,832			—			20,160
Fair value hedges:
Net losses recognized in other expense, net	—			(51,125		)	—
Net losses recognized in interest expense, net	—			(351		)	—
	—			(51,476		)	—
Derivatives not designated as hedging instruments:
Net gains recognized in other expense, net	3,351			—			—
Total amount recognized in statement of income	$	19,183		$	(51,476	)	$	20,160

Foreign Currency Hedging:

The Company uses forward contracts and to a lesser extent, option contracts to mitigate its foreign currency exchange rate exposure due to forecasted purchases of raw materials and sales of finished goods, and future settlement of foreign currency denominated assets and liabilities. The Company’s principal foreign currency exposures that are hedged include the Australian dollar, British pound sterling, Canadian dollar, Euro, and the New Zealand dollar. Derivatives used to hedge forecasted transactions and specific cash flows associated with foreign currency denominated financial assets and liabilities that meet the criteria for hedge accounting are designated as cash flow hedges. Consequently, the effective portion of gains and losses is deferred as a component of accumulated other comprehensive loss and is recognized in earnings at the time the hedged item affects earnings, in the same line item as the underlying hedged item.

During the first quarter of Fiscal 2011, the Company early terminated certain foreign currency forward contracts, receiving cash proceeds of $11.6 million, and will release the gain in accumulated other comprehensive loss to earnings when the underlying transactions occur. The underlying transactions are scheduled to occur at various points in time through 2014.

Interest Rate Hedging:

The Company uses interest rate swaps to manage debt and interest rate exposures. The Company is exposed to interest rate volatility with regard to existing and future issuances of fixed and floating rate debt. Primary exposures include U.S. Treasury rates, London Interbank Offered Rates (LIBOR), and commercial paper rates in the United States. Derivatives used to hedge risk associated with changes in the fair value of certain fixed-rate debt obligations are primarily designated as fair value hedges. Consequently, changes in the fair value of these derivatives, along with changes in the fair value of the hedged debt obligations that are attributable to the hedged risk, are recognized in current period earnings.

The Company also enters into cross-currency interest rate swaps which were designated as cash flow hedges of the future payments of loan principal and interest associated with certain foreign denominated variable rate debt obligations. As a result of exchange rate movement between the Japanese Yen and the U.S. Dollar throughout the fiscal year, net losses of $70.1 million on the cross-currency derivatives were reclassified from other comprehensive loss to other expense, net during Fiscal 2013. This net loss on the derivative was offset by a currency gain on the principal balance of the underlying debt obligation. These contracts are scheduled to mature in Fiscals 2014 and 2016.

Hedge accounting adjustments related to debt obligations totaled $122.5 million and $128.4 million as of April 28, 2013 and April 29, 2012, respectively. See Note 8 for further information.

Deferred Hedging Gains and Losses:

As of April 28, 2013, the Company is hedging forecasted transactions for periods not exceeding 2 years. During the next 12 months, the Company expects $17.0 million of net deferred gains reported in accumulated other comprehensive loss to be reclassified to earnings, assuming market rates remain constant through contract maturities. Hedge ineffectiveness related to cash flow hedges, which is reported in current period earnings as other expense, net, was not significant for the years ended April 28, 2013, April 29, 2012 and April 27, 2011. Amounts reclassified to earnings because the hedged transaction was no longer expected to occur were not significant for the years ended April 28, 2013, April 29, 2012 and April 27, 2011.

Other Activities:

The Company enters into certain derivative contracts in accordance with its risk management strategy that do not meet the criteria for hedge accounting but which have the economic impact of largely mitigating foreign currency or interest rate exposures. The Company maintained foreign currency forward contracts with a total notional amount of $369.9 million and $445.5 million that did not meet the criteria for hedge accounting as of April 28, 2013 and April 29, 2012, respectively. These forward contracts are accounted for on a full mark-to-market basis through current earnings, with gains and losses recorded as a component of other expense, net. Net unrealized (losses)/gains related to outstanding contracts totaled $(4.0) million and $3.1 million as of April 28, 2013 and April 29, 2012, respectively. These contracts are scheduled to mature within one year.

Forward contracts that were put in place to help mitigate the unfavorable impact of translation associated with key foreign currencies resulted in gains/(losses) of $3.6 million, $8.8 million and $(16.9) million for the years ended April 28, 2013, April 29, 2012 and April 27, 2011, respectively.

The Company entered into a three-year total rate of return swap with an unaffiliated international financial institution during the third quarter of Fiscal 2012 with a notional amount of $119 million. This instrument is being used as an economic hedge to reduce the interest cost related to the Company's $119 million remarketable securities. The swap is being accounted for on a full mark-to-market basis through current earnings, with gains and losses recorded as a component of interest income. During the fiscal year ended April 28, 2013, the Company recorded a $1.8 million reduction in interest income, representing changes in the fair value of the swap and interest on the arrangement. Net unrealized losses totaled $1.0 million as of April 28, 2013. In connection with this swap, the Company is required to maintain a restricted cash collateral balance of $34.1 million with the counterparty for the term of the swap which is reported in Other non-current assets on the consolidated balance sheets.

Concentration of Credit Risk:

Counterparties to currency exchange and interest rate derivatives consist of major international financial institutions. The Company continually monitors its positions and the credit ratings of the counterparties involved and, by policy, limits the amount of credit exposure to any one party. While the Company may be exposed to potential losses due to the credit risk of non-performance by these counterparties, losses are not anticipated. During Fiscal 2013 and 2012, one customer represented approximately 10% of the Company’s sales. The Company closely monitors the credit risk associated with its counterparties and customers and to date has not experienced material losses.

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Debt and Financing Arrangements 2 (Details)	12 Months Ended		3 Months Ended																				12 Months Ended				3 Months Ended
	Apr. 28, 2013 USD ($)	Apr. 29, 2012 USD ($)	Jul. 29, 2012 Japanese Yen Credit Agreement due October 2012 [Member] JPY (¥)	Jul. 29, 2012 Japanese Yen Credit Agreement Due October 2015 [Member] JPY (¥)	Apr. 28, 2013 Portion of short term debt to pay off commercial paper [Member] [Member] USD ($)	Apr. 28, 2013 Credit agreement 1.5 Billion [Member] USD ($)	Apr. 28, 2013 Foreign Lines of Credit [Member] USD ($)	Apr. 28, 2013 1.50% U.S. Dollar Notes due March 2017 [Member]	Apr. 29, 2012 1.50% U.S. Dollar Notes due March 2017 [Member] USD ($)	Apr. 28, 2013 2.85% U.S. Dollar Notes Due March 2022 [Member]	Apr. 29, 2012 2.85% U.S. Dollar Notes Due March 2022 [Member] USD ($)	Apr. 28, 2013 2.00% U.S. Dollar Notes due September 2016 [Member]	Oct. 26, 2011 2.00% U.S. Dollar Notes due September 2016 [Member] USD ($)	Apr. 28, 2013 3.125% U.S. Dollar Notes due September 2021 [Member]	Oct. 26, 2011 3.125% U.S. Dollar Notes due September 2021 [Member] USD ($)	Jul. 27, 2011 U.S. Dollar Private Placement Notes due May 2014 — May 2021 [Member] USD ($)	Jul. 27, 2011 US Dollar Private Placement Notes Due July 2016 To July 2018 [Member] USD ($)	Apr. 28, 2013 6.625% U.S. Dollar Notes due July 2011 [Member]	Jul. 15, 2011 6.625% U.S. Dollar Notes due July 2011 [Member] USD ($)	Apr. 28, 2013 6.00% U.S. Dollar Notes due March 2012 [Member]	Mar. 15, 2012 6.00% U.S. Dollar Notes due March 2012 [Member] USD ($)	Jan. 25, 2012 U.S. Dollar Remarketable Securities due December 2020 [Member] USD ($)	Apr. 28, 2013 8.0% Heinz Finance Preferred Stock due July 2013 [Member] USD ($)	Jul. 29, 2012 Swap [Member] Japanese Yen Credit Agreement due October 2012 [Member] USD ($)	Jul. 29, 2012 Swap [Member] Japanese Yen Credit Agreement Due October 2015 [Member]	Jan. 25, 2012 Interest Rate Swap [Member] U.S. Dollar Remarketable Securities due December 2020 [Member] USD ($)	Jul. 27, 2011 Debt Instrument, Maturity Period, Three Years [Member] U.S. Dollar Private Placement Notes due May 2014 — May 2021 [Member]	Jul. 27, 2011 Debt Instrument, Maturity Period, Five Years [Member] U.S. Dollar Private Placement Notes due May 2014 — May 2021 [Member]	Jul. 27, 2011 Debt Instrument, Maturity Period, Five Years [Member] US Dollar Private Placement Notes Due July 2016 To July 2018 [Member]	Jul. 27, 2011 Debt Instrument, Maturity Period, Seven Years [Member] U.S. Dollar Private Placement Notes due May 2014 — May 2021 [Member]	Jul. 27, 2011 Debt Instrument, Maturity Period, Seven Years [Member] US Dollar Private Placement Notes Due July 2016 To July 2018 [Member]	Jul. 27, 2011 Debt Instrument, Maturity Period, Ten Years [Member] U.S. Dollar Private Placement Notes due May 2014 — May 2021 [Member]	Jun. 07, 2013 Subsequent Event [Member] USD ($)
Debt Instrument [Line Items]
Debt Instrument, Face Amount			¥ 15,000,000,000	¥ 15,000,000,000	$ 1,100,000,000	$ 1,500,000,000			$ 300,000,000		$ 300,000,000		$ 300,000,000		$ 400,000,000	$ 500,000,000	$ 100,000,000		$ 750,000,000		$ 599,631,000	$ 119,000,000
Short-term Debt	1,137,181,000	46,460,000
Short-term Debt, Weighted Average Interest Rate	1.40%	5.10%
Maximum borrowing capacity						1,500,000,000	438,000,000
Interest rate on notes issued						1.28%		1.50%	1.50%	2.85%	2.85%	2.00%	2.00%	3.125%	3.125%			6.625%		6.00%		6.049%
Long-term Debt, Weighted Average Interest Rate																3.48%	3.38%
Debt Instrument, Maturity Period			3 years	3 years																							3 years	5 years	5 years	7 years	7 years	10 years
Derivative, Amount of Hedged Item																								188,500,000.0
Derivative, Fixed Interest Rate																									2.22%
Notional Amount of Interest Rate Derivative Instruments Not Designated as Hedging Instruments																										119,000,000
Debt Instrument, Purchase Price Of Principal Amount, Percent																						100.00%
Mandatorily Redeemable Preferred Stock Shares Issued																							3,500
Preferred stock, dividend rate, percentage																							8.00%
Preferred stock, dividend per share	$ 1.70	$ 1.70																					$ 8,000
Preferred Stock, Redemption Price Per Share																							$ 100,000
Preferred Stock total redemption price																							350,000,000
Long-term Debt, Maturities, Repayments of Principal in Next Twelve Months	1,023,200,000.0
Long-term Debt, Maturities, Repayments of Principal in Year Two	73,700,000.0
Long-term Debt, Maturities, Repayments of Principal in Year Three	163,100,000.0
Long-term Debt, Maturities, Repayments of Principal in Year Four	738,200,000.0
Long-term Debt, Maturities, Repayments of Principal in Year Five	2,600,000.0
Amount Of Accounts Receivable Securitization Program																																	175,000,000
Receivables derecognized Under Receivable Securitization Program	158,700,000	161,800,000
Increase (decrease) in accounts receivable from securitization	(3,100,000)	132,800,000
Fair value of deferred purchase price	53,600,000	56,800,000
Increase (Decrease) in Interests Continued to be Held by Transferor, Current	$ 3,200,000	$ 117,100,000

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Debt and Financing Arrangements 1 (Details) (USD $) In Thousands, unless otherwise specified	12 Months Ended										12 Months Ended
	Apr. 28, 2013	Apr. 29, 2012	Apr. 28, 2013 Japanese Yen Credit Agreement due October 2012 [Member]	Apr. 29, 2012 Japanese Yen Credit Agreement due October 2012 [Member]	Apr. 28, 2013 Other U.S. Dollar due May 2013 — November 2034 (0.94—7.96%) [Member]	Apr. 29, 2012 Other U.S. Dollar due May 2013 — November 2034 (0.94—7.96%) [Member]	Apr. 28, 2013 Other Non-U.S. Dollar due May 2013 — May 2023 (3.50—11.00%) [Member]	Apr. 29, 2012 Other Non-U.S. Dollar due May 2013 — May 2023 (3.50—11.00%) [Member]	Apr. 28, 2013 5.35% U.S. Dollar Notes due July 2013 [Member]	Apr. 29, 2012 5.35% U.S. Dollar Notes due July 2013 [Member]	Apr. 28, 2013 8.0% Heinz Finance Preferred Stock due July 2013 [Member]	Apr. 29, 2012 8.0% Heinz Finance Preferred Stock due July 2013 [Member]	Apr. 28, 2013 Japanese Yen Credit Agreement due December 2013 [Member]	Apr. 29, 2012 Japanese Yen Credit Agreement due December 2013 [Member]	Apr. 28, 2013 U.S. Dollar Private Placement Notes due May 2014 — May 2021 [Member]	Apr. 29, 2012 U.S. Dollar Private Placement Notes due May 2014 — May 2021 [Member]	Apr. 28, 2013 Japanese Yen Credit Agreement Due October 2015 [Member]	Apr. 29, 2012 Japanese Yen Credit Agreement Due October 2015 [Member]	Apr. 28, 2013 US Dollar Private Placement Notes Due July 2016 To July 2018 [Member]	Apr. 29, 2012 US Dollar Private Placement Notes Due July 2016 To July 2018 [Member]	Apr. 28, 2013 2.00% U.S. Dollar Notes due September 2016 [Member]	Apr. 29, 2012 2.00% U.S. Dollar Notes due September 2016 [Member]	Oct. 26, 2011 2.00% U.S. Dollar Notes due September 2016 [Member]	Apr. 28, 2013 1.50% U.S. Dollar Notes due March 2017 [Member]	Apr. 29, 2012 1.50% U.S. Dollar Notes due March 2017 [Member]	Apr. 28, 2013 U.S. Dollar Remarketable Securities due December 2020 [Member]	Apr. 29, 2012 U.S. Dollar Remarketable Securities due December 2020 [Member]	Jan. 25, 2012 U.S. Dollar Remarketable Securities due December 2020 [Member]	Apr. 28, 2013 3.125% U.S. Dollar Notes due September 2021 [Member]	Apr. 29, 2012 3.125% U.S. Dollar Notes due September 2021 [Member]	Oct. 26, 2011 3.125% U.S. Dollar Notes due September 2021 [Member]	Apr. 28, 2013 2.85% U.S. Dollar Notes Due March 2022 [Member]	Apr. 29, 2012 2.85% U.S. Dollar Notes Due March 2022 [Member]	Apr. 28, 2013 6.375% U.S. Dollar Debentures due July 2028 [Member]	Apr. 29, 2012 6.375% U.S. Dollar Debentures due July 2028 [Member]	Apr. 28, 2013 6.25% British Pound Notes due February 2030 [Member]	Apr. 29, 2012 6.25% British Pound Notes due February 2030 [Member]	Apr. 28, 2013 6.75% U.S. Dollar Notes due March 2032 [Member]	Apr. 29, 2012 6.75% U.S. Dollar Notes due March 2032 [Member]	Apr. 28, 2013 7.125% U.S. Dollar Notes due August 2039 [Member]	Apr. 29, 2012 7.125% U.S. Dollar Notes due August 2039 [Member]	Apr. 28, 2013 Minimum [Member] Other U.S. Dollar due May 2013 — November 2034 (0.94—7.96%) [Member]	Apr. 28, 2013 Minimum [Member] Other Non-U.S. Dollar due May 2013 — May 2023 (3.50—11.00%) [Member]	Apr. 28, 2013 Minimum [Member] U.S. Dollar Private Placement Notes due May 2014 — May 2021 [Member]	Apr. 28, 2013 Minimum [Member] US Dollar Private Placement Notes Due July 2016 To July 2018 [Member]	Apr. 28, 2013 Maximum [Member] Other U.S. Dollar due May 2013 — November 2034 (0.94—7.96%) [Member]	Apr. 28, 2013 Maximum [Member] Other Non-U.S. Dollar due May 2013 — May 2023 (3.50—11.00%) [Member]	Apr. 28, 2013 Maximum [Member] U.S. Dollar Private Placement Notes due May 2014 — May 2021 [Member]	Apr. 28, 2013 Maximum [Member] US Dollar Private Placement Notes Due July 2016 To July 2018 [Member]
Debt Instrument [Line Items]
Long-term Debt	$ 4,749,096	$ 4,851,785	$ 0	$ 186,869	$ 25,688	$ 43,164	$ 56,293	$ 64,060	$ 499,993	$ 499,958	$ 350,000	$ 350,000	$ 163,182	$ 199,327	$ 500,000	$ 500,000	$ 152,983	$ 0	$ 100,000	$ 100,000	$ 299,933	$ 299,913		$ 299,648	$ 299,556	$ 119,000	$ 119,000		$ 395,772	$ 395,268		$ 299,565	$ 299,516	$ 231,396	$ 231,137	$ 192,376	$ 202,158	$ 435,185	$ 435,112	$ 628,082	$ 626,747
Interest rate on notes issued									5.35%												2.00%		2.00%	1.50%	1.50%			6.049%	3.125%		3.125%	2.85%	2.85%	6.375%		6.25%		6.75%		7.125%		0.94%	3.50%	2.11%	2.86%	7.96%	11.00%	4.23%	3.55%
Preferred stock, dividend rate, percentage											8.00%
Hedge Accounting Adjustments	122,455	128,444
Less portion due within one year	(1,023,212)	(200,248)
Total long-term debt	$ 3,848,339	$ 4,779,981
Weighted-average interest rate on long-term debt, including the impact of applicable interest rate swaps	4.07%	4.28%

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Segment Information (Details) (USD $) In Thousands, unless otherwise specified	3 Months Ended										12 Months Ended
	Apr. 28, 2013		Jan. 27, 2013	Oct. 28, 2012	Jul. 29, 2012	Apr. 29, 2012		Jan. 25, 2012	Oct. 26, 2011	Jul. 27, 2011	Apr. 28, 2013		Apr. 29, 2012		Apr. 27, 2011
Reconciliation from Segment Totals to Consolidated
Net external sales	$ 2,990,571		$ 2,933,331	$ 2,821,533	$ 2,783,451	$ 3,011,668		$ 2,874,927	$ 2,803,271	$ 2,817,706	$ 11,528,886		$ 11,507,572		$ 10,558,636
Long-Lived Assets	6,953,521					7,168,359					6,953,521		7,168,359		7,402,308
Operating income (loss)											1,661,651		1,502,307		1,687,638
Productivity initiatives						(94,300)		(33,700)	(37,300)	(40,200)			(205,400)
Depreciation and Amortization Expenses											346,632		336,921		292,799
Capital expenditures											399,098	[1]	418,734	[1]	335,646	[1]
Identifiable Assets	12,939,007					11,983,293					12,939,007		11,983,293		12,230,645
Ketchup and Sauces [Member]
Reconciliation from Segment Totals to Consolidated
Net external sales											5,375,788		5,232,607		4,607,326
Meals and Snacks [Member]
Reconciliation from Segment Totals to Consolidated
Net external sales											4,240,808		4,337,995		4,134,836
Infant/Nutrition [Member]
Reconciliation from Segment Totals to Consolidated
Net external sales											1,189,015		1,232,248		1,175,438
Other Products [Member]
Reconciliation from Segment Totals to Consolidated
Net external sales											723,275		704,722		641,036
Total North America [Member]
Reconciliation from Segment Totals to Consolidated
Depreciation and Amortization Expenses											126,859		131,023		121,480
Capital expenditures											107,207	[1]	103,958	[1]	101,001	[1]
Identifiable Assets	3,289,900					3,394,387					3,289,900		3,394,387		3,633,276
North American Consumer Products [Member]
Reconciliation from Segment Totals to Consolidated
Net external sales											3,195,099		3,241,533		3,265,857
Operating income (loss)											790,939		812,056		832,719
Europe [Member]
Reconciliation from Segment Totals to Consolidated
Net external sales											3,314,523		3,441,282		3,236,800
Operating income (loss)											593,044		608,829		581,148
Depreciation and Amortization Expenses											98,806		98,384		91,222
Capital expenditures											96,112	[1]	113,420	[1]	97,964	[1]
Identifiable Assets	5,129,880					4,158,349					5,129,880		4,158,349		4,398,944
Asia Pacific [Member]
Reconciliation from Segment Totals to Consolidated
Net external sales											2,533,334		2,500,411		2,247,193
Operating income (loss)											265,879		234,671		253,524
Depreciation and Amortization Expenses											62,233		59,796		49,802
Capital expenditures											91,361	[1]	99,912	[1]	71,419	[1]
Identifiable Assets	2,670,376					2,544,332					2,670,376		2,544,332		2,424,739
U.S. Foodservice [Member]
Reconciliation from Segment Totals to Consolidated
Net external sales											1,370,779		1,345,768		1,339,100
Operating income (loss)											186,155		169,843		183,425
Rest of World [Member]
Reconciliation from Segment Totals to Consolidated
Net external sales											1,115,151		978,578		469,686
Operating income (loss)											112,660		105,080		53,371
Depreciation and Amortization Expenses											22,836		19,290		6,324
Capital expenditures											48,747	[1]	38,539	[1]	12,829	[1]
Identifiable Assets	1,123,407					1,145,696					1,123,407		1,145,696		1,149,802
Non-operating [Member] [Member]
Reconciliation from Segment Totals to Consolidated
Net external sales											0	[2]	0	[2]	0	[2]
Operating income (loss)											(226,588)	[2]	(222,754)	[2]	(216,549)	[2]
Non-Operating [Member]
Reconciliation from Segment Totals to Consolidated
Fiscal 2013 Special Items - Sales											0	[3]	0	[3]	0	[3]
Fiscal 2013 Special Items											(60,438)	[3]	0	[3]	0	[3]
Productivity Initiatives											0		0		0
Productivity initiatives											0	[4]	(205,418)	[4]	0	[4]
Depreciation and Amortization Expenses											35,898	[2]	28,428	[2]	23,971	[2]
Capital expenditures											55,671	[1],[2]	62,905	[1],[2]	52,433	[1],[2]
Identifiable Assets	725,444	[5]				740,529	[5]				725,444	[5]	740,529	[5]	623,884	[5]
United States [Member]
Reconciliation from Segment Totals to Consolidated
Net external sales											3,857,247		3,885,057		3,916,988
Long-Lived Assets	2,383,136					2,419,518					2,383,136		2,419,518		2,425,446
United Kingdom [Member]
Reconciliation from Segment Totals to Consolidated
Net external sales											1,597,755		1,611,177		1,506,607
Long-Lived Assets	1,133,086					1,207,918					1,133,086		1,207,918		1,245,047
Other Country [Member]
Reconciliation from Segment Totals to Consolidated
Net external sales											6,073,884		6,011,338		5,135,041
Long-Lived Assets	$ 3,437,299					$ 3,540,923					$ 3,437,299		$ 3,540,923		$ 3,731,815

[1] Excludes property, plant and equipment obtained through acquisitions.

[2] Includes corporate overhead, intercompany eliminations and charges not directly attributable to operating segments.

[3] See Note 17 for further details on Fiscal 2013 special items.

[4] See Note 4 for further details on Fiscal 2012 productivity initiatives.

[5] Includes identifiable assets not directly attributable to operating segments.