Segment Reporting (Tables)

12 Months Ended

Dec. 30, 2012

Segment Reporting [Abstract]

Schedule of information and reconciliation by segment

Information by segment and a reconciliation to reported amounts are as follows:

	Revenues from External Customers		Affiliate Revenue			Operating Profit (Loss)			Depreciation and Amortization		Capital Additions		Total Assets
2012
U.S. and Canada	$	2,116,297		5,309			319,072			24,899		629		6,041,893
International		1,782,119		381			215,489			21,534		5,000		2,176,021
Entertainment and Licensing		181,430		10,559			53,191			16,123		1,064		1,164,715
Global Operations (a)		9,137		1,480,582			(15,964	)		66,053		61,770		2,493,976
Corporate and eliminations (b)		-		(1,496,831	)		(20,003	)		21,678		43,628		(7,551,218	)
Consolidated Total	$	4,088,983		-			551,785			150,287		112,091		4,325,387
2011
U.S. and Canada	$	2,253,458		16,259			278,356			24,389		1,199		5,225,099
International		1,861,901		201			270,578			21,348		4,296		2,062,928
Entertainment and Licensing		162,233		883			42,784			13,822		3,365		1,022,008
Global Operations (a)		7,997		1,628,852			(7,948	)		77,883		70,956		1,974,951
Corporate and eliminations (b)		-		(1,646,195	)		10,211			23,026		19,586		(6,154,212	)
Consolidated Total	$	4,285,589		-			593,981			160,468		99,402		4,130,774
2010
U.S. and Canada	$	2,299,547		16,124			349,594			25,508		1,473		4,571,597
International		1,559,927		69			209,704			20,378		5,554		1,672,326
Entertainment and Licensing		136,488		-			43,234			11,047		8,888		861,971
Global Operations (a)		6,199		1,727,133			18,741			64,123		75,015		1,542,896
Corporate and eliminations (b)		-		(1,743,326	)		(33,414	)		25,274		21,667		(4,555,564	)
Consolidated Total	$	4,002,161		-			587,859			146,330		112,597		4,093,226

^[1]

Schedule of net revenues by classes of principal products

The following table presents consolidated net revenues by classes of principal products for the three fiscal years ended December 30, 2012. Certain amounts in 2011 and 2010 have been reclassified to conform to the 2012 presentation.

	2012		2011		2010
Boys	$	1,577,010		1,821,544		1,345,523
Games		1,192,090		1,169,672		1,293,772
Girls		792,292		741,394		830,383
Preschool		527,591		552,979		532,483
Net revenues	$	4,088,983		4,285,589		4,002,161

Schedule of geographic information

Information as to Hasbro's operations in different geographical areas is presented below on the basis the Company uses to manage its business. Net revenues are categorized based on location of the customer, while long-lived assets (property, plant and equipment, goodwill and other intangibles) are categorized based on their location:

	2012		2011		2010
Net revenues
United States	$	2,044,341		2,155,038		2,173,266
International		2,044,642		2,130,551		1,828,895
	$	4,088,983		4,285,589		4,002,161
Long-lived assets
United States	$	940,536		974,037		1,014,149
International		181,462		186,069		194,841
	$	1,121,998		1,160,106		1,208,990

Schedule of net revenues by international region

The following table represents consolidated International segment net revenues by major geographic region for the three fiscal years ended December 30, 2012.

	2012		2011		2010
Europe	$	1,154,310		1,254,427		1,057,937
Latin America		362,689		334,887		281,835
Asia Pacific		265,120		272,587		220,155
Net revenues	$	1,782,119		1,861,901		1,559,927

[1] (a) The Global Operations segment derives substantially all of its revenues, and thus its operating results, from intersegment activities. (b) Certain intangible assets, primarily goodwill, which benefit multiple operating segments are reflected as Corporate assets for segment reporting purposes. In accordance with accounting standards related to impairment testing, these amounts have been allocated to the reporting unit which benefits from their use. In addition, allocations of certain expenses related to these assets to the individual operating segments are done at the beginning of the year based on budgeted amounts. Any differences between actual and budgeted amounts are reflected in the Corporate segment.