Consolidated Statements of Operations (USD $) In Thousands, except Per Share data, unless otherwise specified	12 Months Ended
	Dec. 30, 2012	Dec. 25, 2011	Dec. 26, 2010
Consolidated Statements of Operations [Abstract]
Net revenues	$ 4,088,983	$ 4,285,589	$ 4,002,161
Costs and expenses
Cost of sales	1,671,980	1,836,263	1,690,057
Royalties	302,066	339,217	248,570
Product development	201,197	197,638	201,358
Advertising	422,239	413,951	420,651
Amortization of intangibles	50,569	46,647	50,405
Program production cost amortization	41,800	35,798	22,069
Selling, distribution and administration	847,347	822,094	781,192
Total expenses	3,537,198	3,691,608	3,414,302
Operating profit	551,785	593,981	587,859
Non-operating (income) expense
Interest expense	91,141	89,022	82,112
Interest income	(6,333)	(6,834)	(5,649)
Other (income) expense, net	13,575	25,400	3,676
Total non-operating expense, net	98,383	107,588	80,139
Earnings before income taxes	453,402	486,393	507,720
Income taxes	117,403	101,026	109,968
Net earnings	$ 335,999	$ 385,367	$ 397,752
Net earnings per common share
Basic (in dollars per share)	$ 2.58	$ 2.88	$ 2.86
Diluted (in dollars per share)	$ 2.55	$ 2.82	$ 2.74
Cash dividends declared (in dollars per share)	$ 1.44	$ 1.20	$ 1.00