Segment Reporting (Tables)

12 Months Ended

Dec. 25, 2011

Segment Reporting [Abstract]

Schedule of information and reconciliation by segment

	Revenues from External Customers	Affiliate Revenue	Operating Profit (Loss)	Depreciation and Amortization	Capital Additions	Total Assets
	---------------	------------	----------	---------------	------------	----------
2011
U.S. and Canada	$2,253,458	16,259	278,356	24,389	1,199	5,225,099
International	1,861,901	201	270,578	21,348	4,296	2,062,928
Entertainment and Licensing	162,233	883	42,784	13,822	3,365	1,022,008
Global Operations (a)	7,997	1,628,852	(7,948)	77,883	70,956	1,974,951
Corporate and eliminations (b)	-	(1,646,195)	10,211	23,026	19,586	(6,154,212)
	-------------	-------------	------------	-----------	------------	--------------
Consolidated Total	$4,285,589	-	593,981	160,468	99,402	4,130,774
	========	========	=======	======	=======	========
2010
U.S. and Canada	$2,299,547	16,124	349,594	25,508	1,473	4,571,597
International	1,559,927	69	209,704	20,378	5,554	1,672,326
Entertainment and Licensing	136,488	-	43,234	11,047	8,888	861,971
Global Operations (a)	6,199	1,727,133	18,741	64,123	75,015	1,542,896
Corporate and eliminations (b)	-	(1,743,326)	(33,414)	25,274	21,667	(4,555,564)
	-------------	-------------	------------	-----------	------------	--------------
Consolidated Total	$4,002,161	-	587,859	146,330	112,597	4,093,226
	========	========	=======	======	=======	========
2009
U.S. and Canada	$2,447,943	10,502	380,580	52,161	2,060	3,901,598
International	1,459,476	165	162,159	28,201	4,339	1,519,542
Entertainment and Licensing	155,013	-	65,572	16,656	1,002	711,631
Global Operations (a)	5,515	1,503,622	9,172	69,764	67,661	1,012,597
Corporate and eliminations (b)	-	(1,514,289)	(28,885)	14,181	29,067	(3,248,476)
	-------------	-------------	------------	-----------	------------	--------------
Consolidated Total	$4,067,947	-	588,598	180,963	104,129	3,896,892
	========	========	=======	======	=======	========

(a) The Global Operations segment derives substantially all of its revenues, and thus its operating results, from intersegment activities.

(b) Certain intangible assets, primarily goodwill, which benefit multiple operating segments are reflected as Corporate assets for segment reporting purposes. In accordance with accounting standards related to impairment testing, these amounts have been allocated to the reporting unit which benefits from their use. In addition, allocations of certain expenses related to these assets to the individual operating segments are done at the beginning of the year based on budgeted amounts. Any differences between actual and budgeted amounts are reflected in the Corporate segment.

Schedule of net revenues by classes of principal products

	2011	2010	2009
	-------	-------	-------
Boys	$1,821,544	1,344,899	1,452,444
Games and puzzles	1,166,977	1,293,772	1,340,886
Girls	741,394	830,383	790,817
Preschool	552,979	532,483	469,932
Other	2,695	624	13,868
	--------------	--------------	--------------
Net revenues	$4,285,589	4,002,161	4,067,947
	========	========	========

Schedule of geographic information

	2011	2010	2009
	--------	--------	--------
Net revenues
United States	$ 2,155,038	2,173,266	2,363,559
International	2,130,551	1,828,895	1,704,388
	-------------	-------------	-------------
	$ 4,285,589	4,002,161	4,067,947
	========	========	=======
Long-lived assets
United States	$   974,037	1,014,149	1,059,304
International	186,069	194,841	191,900
	-------------	-------------	-------------
	$ 1,160,106	1,208,990	1,251,204
	========	========	=======

Schedule of net revenues by international region

	2011	2010	2009
	-------	-------	-------
Europe	$1,254,427	1,057,937	1,032,096
Latin America/Mexico	334,887	281,835	226,532
Asia Pacific	272,587	220,155	200,848
	--------------	--------------	--------------
Net revenues	$1,861,901	1,559,927	1,459,476
	========	========	========