EXHIBIT 23.1

                         CONSENT OF INDEPENDENT AUDITORS




The Board of Directors
Hasbro, Inc.:

We consent to the use of our reports incorporated by reference in the Hasbro,
Inc. Annual Report on Form 10-K for the fiscal year ended December 30, 2001,
which is incorporated by reference herein, and to the reference to our firm
under the heading "Experts" in the prospectus.

/s/ KPMG LLP


Providence, Rhode Island
February 26, 2003