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Segment Reporting
 9 Months Ended
Sep. 27, 2020
Segment Reporting [Abstract]  
Segment Reporting Segment Reporting
Hasbro is a global play and entertainment company with a broad portfolio of brands and entertainment content spanning toys, games, licensed products ranging from traditional to high-tech and digital, and film, television and music entertainment. The Company's segments are (i) U.S. and Canada, (ii) International, (iii) Entertainment, Licensing and Digital, (iv) eOne, and (v) Global Operations. Following the eOne Acquisition on December 30, 2019, the eOne operating segment was added to the Company's existing reporting structure.
The U.S. and Canada segment includes the marketing and selling of action figures, arts and crafts and creative play products, electronic toys and related electronic interactive products, fashion and other dolls, infant products, play sets, preschool toys, plush products, sports action blasters and accessories, vehicles and toy-related specialty products, as well as traditional board games, and trading card and role-playing games primarily within the United States and Canada. Within the International segment, the Company markets and sells both toy and game products in markets outside of the U.S. and Canada, primarily in
the European, Asia Pacific, and Latin American regions. The Company's Entertainment, Licensing and Digital segment includes the Company's Wizards of the Coast digital gaming business, consumer products licensing, owned and licensed digital gaming, and the Company's legacy television and film entertainment operations. The eOne segment engages in the development, acquisition, production, financing, distribution and sales of entertainment content and is comprised of all legacy eOne operations. These diversified offerings span across film, television and music production and sales, family programming, merchandising and licensing, and digital content. Over time, the Company plans to transition towards reflecting all of its entertainment operations in the eOne segment.  The Company also expects to shift the consumer product and digital licensing business and toy and game sales related to the eOne preschool brands to legacy Hasbro segments, including related toy and game operations into the Company's geographic commercial segments in late 2021 and 2022.
The Global Operations segment is responsible for sourcing finished products for the Company's U.S. and Canada and International segments.
Segment performance is measured at the operating profit level. Included in Corporate and Eliminations are certain corporate expenses, including the elimination of intersegment transactions and certain assets benefiting more than one segment. Intersegment sales and transfers are reflected in management reports at amounts approximating cost. Certain shared costs, including global development and marketing expenses and corporate administration, are allocated to segments based upon expenses and foreign exchange rates fixed at the beginning of the year, with adjustments to actual expenses and foreign exchange rates included in Corporate and Eliminations. The significant accounting policies of the segments are the same as those referenced in Note 1.
Results shown for the quarter and nine months ended September 27, 2020 are not necessarily representative of those which may be expected for the full year 2020, nor were those of the comparable 2019 periods representative of those actually experienced for the full year 2019. Similarly, such results are not necessarily those which would be achieved were each segment an unaffiliated business enterprise.

Information by segment and a reconciliation to reported amounts for the quarters and nine months ended September 27, 2020 and September 29, 2019 are as follows:
Quarter Ended
September 27, 2020September 29, 2019
Net revenuesExternalAffiliateExternalAffiliate
U.S. and Canada$977,115 5,938 $898,269 2,535 
International517,007 133 561,137 — 
Entertainment, Licensing and Digital89,027 2,110 115,766 3,849 
eOne193,474 — — — 
Global Operations  (a)— 431,738 1 538,817 
Corporate and Eliminations (b)— (439,919)— (545,201)
$1,776,623 — $1,575,173 — 

Nine Months Ended
September 27, 2020September 29, 2019
Net revenuesExternalAffiliateExternalAffiliate
U.S. and Canada$1,765,482 12,990 $1,766,649 7,379 
International1,017,222 133 1,221,224 186 
Entertainment, Licensing and Digital262,879 3,918 304,266 7,989 
eOne696,889 — — — 
Global Operations  (a)— 898,808 81 1,088,860 
Corporate and Eliminations (b)— (915,849)— (1,104,414)
$3,742,472 — $3,292,220 — 
Quarter EndedNine Months Ended
Operating profit (loss)September 27,
2020		September 29,
2019		September 27,
2020		September 29,
2019
U.S. and Canada$262,977 193,686 $359,028 313,795 
International63,924 67,238 12,333 51,410 
Entertainment, Licensing and Digital32,791 24,594 65,758 62,550 
eOne(25,914)— (64,962)— 
Global Operations (a)5,681 11,074 4,385 6,342 
Corporate and Eliminations (b)(2,901)618 (61,092)27,573 
$336,558 297,210 $315,450 461,670 
Total assetsSeptember 27,
2020		September 29,
2019		December 29,
2019
U.S. and Canada$3,835,054 3,331,125 3,244,950 
International2,234,562 2,394,488 2,482,170 
Entertainment, Licensing and Digital1,162,684 1,031,906 695,898 
eOne5,686,389 — — 
Global Operations (a)3,465,018 3,255,286 3,334,190 
Corporate and Eliminations (b)(5,680,530)(4,458,181)(901,580)
$10,703,177 5,554,624 8,855,628 
(a) The Global Operations segment derives substantially all of its revenues, and thus its operating results, from intersegment activities.
(b) Certain long-term assets, including property, plant and equipment, goodwill and other intangibles, which benefit multiple operating segments, are included in Corporate and Eliminations. Allocations of certain expenses related to these assets to the individual operating segments are done at the beginning of the year based on budgeted amounts. Any differences between actual and budgeted amounts are reflected in Corporate and Eliminations because allocations are translated from the U.S. Dollar to local currency at budgeted rates when recorded. Corporate and Eliminations also includes the elimination of inter-company balance sheet amounts.
The following table represents consolidated International segment net revenues by major geographic region for the quarters and nine months ended September 27, 2020 and September 29, 2019:
Quarter EndedNine Months Ended
September 27,
2020		September 29,
2019		September 27,
2020		September 29,
2019
Europe$343,179 319,277 $663,100 673,728 
Latin America91,619 151,987 158,028 305,106 
Asia Pacific82,209 89,873 196,094 242,390 
Net revenues$517,007 561,137 $1,017,222 1,221,224 
As a result of the Company's acquisition of eOne, beginning in 2020, the Company's brand architecture reflects the addition of the eOne Entertainment portfolio which consists of legacy eOne film and TV revenues. Revenues related to eOne brands, including PEPPA PIG, PJ MASKS and RICKY ZOOM, are reported in the Emerging Brands portfolio.
The following table presents consolidated net revenues by brand and entertainment portfolio for the quarters and nine months ended September 27, 2020 and September 29, 2019:
Quarter EndedNine Months Ended
September 27,
2020		September 29,
2019		September 27,
2020		September 29,
2019
Franchise Brands$807,555 779,659 $1,580,878 1,749,948 
Partner Brands409,214 427,029 729,772 812,466 
Hasbro Gaming (1)
239,222 232,287 516,337 463,272 
Emerging Brands (2)
154,965 136,198 325,101 266,534 
TV/Film/Entertainment (3)
165,667 — 590,384 — 
Total $1,776,623 1,575,173 $3,742,472 3,292,220 
(1) Hasbro's total gaming category, which includes all gaming net revenues, both those reported in Hasbro Gaming and those reported elsewhere, most notably MAGIC: THE GATHERING and MONOPOLY, totaled $543,107 and $1,202,604 for the quarter and nine months ended September 27, 2020, respectively. For the quarter and nine months ended September 29, 2019, total gaming revenues were $449,393 and $1,086,151, respectively.
(2) Emerging Brands portfolio balances for the quarter and nine-month period ended September 27, 2020 include eOne brands PEPPA PIG, PJ MASKS and RICKY ZOOM.
(3) TV/Film/Entertainment represents eOne revenues not allocated to the Emerging Brands portfolio.