Hasbro is a global play and entertainment company with a broad portfolio of brands and entertainment properties spanning toys, games, licensed products ranging from traditional to high-tech and digital, and film and television entertainment. The Company's segments are (i) U.S. and Canada, (ii) International, (iii) Entertainment, Licensing and Digital, (iv) eOne, and (v) Global Operations. Following the eOne Acquisition on December 30, 2019, the eOne operating segment was added to the Company's existing reporting structure.

The U.S. and Canada segment includes the marketing and selling of action figures, arts and crafts and creative play products, electronic toys and related electronic interactive products, fashion and other dolls, infant products, play sets, preschool toys, plush products, sports action blasters and accessories, vehicles and toy-related specialty products, as well as traditional board games, and trading card and role-playing games primarily within the United States and Canada. Within the International segment, the Company markets and sells both toy and game products in markets outside of the U.S. and Canada, primarily in the European, Asia Pacific, and Latin and South American regions. The Company's Entertainment, Licensing and Digital segment includes the Company's Wizards of the Coast digital gaming business, consumer products licensing, owned and

licensed digital gaming, movie and television entertainment operations. The eOne segment engages in the development, acquisition, production, financing, distribution and sales of entertainment content and is comprised of all legacy eOne operations. These diversified offerings span across film, television and music production and sales, family programming, merchandising and licensing, and digital content. Over time, the Company plans to transition towards reflecting all of its entertainment operations in the eOne segment. The Company also expects to shift the consumer product and digital licensing business and toy and game sales related to the eOne preschool brands to legacy Hasbro segments; including related toy and game operations into the Company's geographic commercial segments in late 2021 and 2022.

Segment performance is measured at the operating profit level. Included in Corporate and Eliminations are certain corporate expenses, including the elimination of intersegment transactions and certain assets benefiting more than one segment. Intersegment sales and transfers are reflected in management reports at amounts approximating cost. Certain shared costs, including global development and marketing expenses and corporate administration, are allocated to segments based upon expenses and foreign exchange rates fixed at the beginning of the year, with adjustments to actual expenses and foreign exchange rates included in Corporate and Eliminations. The significant accounting policies of the segments are the same as those referenced in Note 1.

Results shown for the quarter ended March 29, 2020 are not necessarily representative of those which may be expected for the full year 2020, nor were those of the comparable 2019 periods representative of those actually experienced for the full year 2019. Similarly, such results are not necessarily those which would be achieved were each segment an unaffiliated business enterprise.

Information by segment and a reconciliation to reported amounts for the quarters ended March 29, 2020 and March 31, 2019 are as follows:



	Quarter Ended
	March 29, 2020				March 31, 2019
Net revenues	External		Affiliate		External		Affiliate
U.S. and Canada	$	428,647	3,328		$	357,851	1,849
International	250,403		—		282,649		41
Entertainment, Licensing and Digital	84,027		971		91,994		1,974
eOne	342,493		—		—		—
Global Operations (a)	—		194,856		16		229,425
Corporate and Eliminations (b)	—		(199,155	)	—		(233,289	)
	$	1,105,570	—		$	732,510	—



	Quarter Ended
Operating profit (loss)	March 29, 2020			March 31, 2019
U.S. and Canada	$	71,780		$	13,532
International	(26,691		)	(30,411		)
Entertainment, Licensing and Digital	5,174			30,020
eOne	(33,081		)	—
Global Operations (a)	4,649			1,254
Corporate and Eliminations (b)	(45,114		)	21,732
	$	(23,283	)	$	36,127



Total assets	March 29, 2020			March 31, 2019		December 29, 2019
U.S. and Canada	$	3,335,131		2,600,873		3,244,950
International	2,016,267			2,019,800		2,482,170
Entertainment, Licensing and Digital	869,645			804,288		695,898
eOne	5,850,529			—		—
Global Operations (a)	3,658,540			706,701		3,334,190
Corporate and Eliminations (b)	(5,305,753		)	(1,196,889	)	(901,580	)
	$	10,424,359		4,934,773		8,855,628

(b) Certain long-term assets, including property, plant and equipment, goodwill and other intangibles, which benefit multiple operating segments, are included in Corporate and Eliminations. Allocations of certain expenses related to these assets to the individual operating segments are done at the beginning of the year based on budgeted amounts. Any differences between actual and budgeted amounts are reflected in Corporate and Eliminations because allocations are translated from the U.S. Dollar to local currency at budgeted rates when recorded. Corporate and Eliminations also includes the elimination of inter-company balance sheet amounts.

The following table represents consolidated International segment net revenues by major geographic region for the quarters ended March 29, 2020 and March 31, 2019:



	Quarter Ended
	March 29, 2020		March 31, 2019
Europe	$	162,249	153,379
Latin America	33,921		62,777
Asia Pacific	54,233		66,493
Net revenues	$	250,403	282,649

As a result of the Company's acquisition of eOne, beginning in 2020, the Company's brand architecture reflects the addition of the eOne Entertainment portfolio which consists of legacy eOne film and TV revenues. Revenues related to eOne brands, including PEPPA PIG, PJ MASKS and RICKY ZOOM, are reported in the Emerging Brands portfolio.

The following table presents consolidated net revenues by brand and entertainment portfolio for the quarters ended March 29, 2020 and March 31, 2019:



	Quarter Ended
	March 29, 2020		March 31, 2019
Franchise Brands	$	396,497	$	393,574
Partner Brands	182,331		171,989
Hasbro Gaming ⁽¹⁾	140,084		107,565
Emerging Brands ⁽²⁾	94,145		59,382
TV/Film/Entertainment ⁽³⁾	292,513		—
Total	$	1,105,570	732,510

⁽¹⁾ Hasbro's total gaming category, which includes all gaming net revenues, both those reported in Hasbro Gaming and those reported elsewhere, most notably MAGIC: THE GATHERING and MONOPOLY, totaled $340,480 and $243,390, respectively, for the quarters ended March 29, 2020 and March 31, 2019.