Segment Reporting

3 Months Ended

Mar. 31, 2019

Segment Reporting (Thousands of Dollars) [Abstract]

(11) Segment Reporting

Hasbro is a global play and entertainment company with a broad portfolio of brands and entertainment properties spanning toys, games, licensed products ranging from traditional to high-tech and digital, and film and television entertainment. The Company's segments are (i) U.S. and Canada, (ii) International, (iii) Entertainment, Licensing and Digital and (iv) Global Operations.

The U.S. and Canada segment includes the marketing and selling of action figures, arts and crafts and creative play products, electronic toys and related electronic interactive products, fashion and other dolls, infant products, play sets, preschool toys, plush products, sports action blasters and accessories, vehicles and toy-related specialty products, as well as traditional board games, and trading card and role-playing games primarily within the United States and Canada. Within the International segment, the Company markets and sells both toy and game products in markets outside of the U.S. and Canada, primarily in the European, Asia Pacific, and Latin and South American regions. The Company's Entertainment, Licensing and Digital segment includes the Company's consumer products licensing, digital gaming, movie and television entertainment operations. The Global Operations segment is responsible for sourcing finished products for the Company's U.S. and Canada and International segments. During the first quarter of 2019, the Company realigned its financial reporting segments to include all digital gaming businesses within the re-named Entertainment, Licensing and Digital reporting segment. As a result of the realignment, U.S. and Canada and the former Entertainment and Licensing segment results for the first quarter of 2018 have been restated to reflect the change.

Segment performance is measured at the operating profit level. Included in Corporate and Eliminations are certain corporate expenses, including the elimination of intersegment transactions and certain assets benefiting more than one segment. Intersegment sales and transfers are reflected in management reports at amounts approximating cost. Certain shared costs, including global development and marketing expenses and corporate administration, are allocated to segments based upon expenses and foreign exchange rates fixed at the beginning of the year, with adjustments to actual expenses and foreign exchange rates included in Corporate and Eliminations. The accounting policies of the segments are the same as those referenced in note 1.

Results shown for the quarter are not necessarily representative of those which may be expected for the full year 2019, nor were those of the comparable 2018 period representative of those actually experienced for the full year 2018. Similarly, such results are not necessarily those which would be achieved were each segment an unaffiliated business enterprise.

Information by segment and a reconciliation to reported amounts for the quarters ended March 31, 2019 and April 1, 2018 are as follows:

	Quarter Ended
	March 31, 2019				April 1, 2018
Net revenues	External		Affiliate		External		Affiliate
U.S. and Canada	$	357,851		1,849		353,913		2,133
International		282,649		41		287,945		62
Entertainment, Licensing and Digital		91,994		1,974		74,405		3,576
Global Operations (a)		16		229,425		78		253,320
Corporate and Eliminations (b)		-		(233,289)		-		(259,091)
	$	732,510		-		716,341		-

As a result of the realignment of the Company’s financial reporting segments, revenues of $10,384 from the first quarter of 2018, were reclassified from the U.S. and Canada segment to the Entertainment, Licensing and Digital segment to conform to current year presentation.

	Quarter Ended
	March 31,		April 1,
Operating profit (loss)	2019		2018
U.S. and Canada	$	13,532		(26,620)
International		(30,411)		(56,088)
Entertainment, Licensing and Digital		30,020		17,143
Global Operations (a)		1,254		2,176
Corporate and Eliminations (b)		21,732		(17,030)
	$	36,127		(80,419)

As a result of the realignment of the Company’s financial reporting segments, operating profit of $3,237 for the first quarter of 2018 was reclassified from the U.S. and Canada segment to the Entertainment, Licensing and Digital segment to conform to current year presentation.

	March 31,		April 1,		December 30,
Total assets	2019		2018		2018
U.S. and Canada	$	2,600,873		2,735,206		2,898,816
International		2,019,800		2,033,928		2,229,053
Entertainment, Licensing and Digital		804,288		683,251		621,595
Global Operations (a)		706,701		3,293,265		3,197,847
Corporate and Eliminations (b)		(1,196,889)		(4,016,578)		(3,684,323)
	$	4,934,773		4,729,072		5,262,988

(a) The Global Operations segment derives substantially all of its revenues, and thus its operating results, from intersegment activities.

(b) Certain long-term assets, including property, plant and equipment, goodwill and other intangibles, which benefit multiple operating segments, are included in Corporate and Eliminations. Allocations of certain expenses related to these assets to the individual operating segments are done at the beginning of the year based on budgeted amounts. Any differences between actual and budgeted amounts are reflected in Corporate and Eliminations because allocations are translated from the U.S. Dollar to local currency at budgeted rates when recorded. Corporate and Eliminations also includes the elimination of inter-company balance sheet amounts.

The following table represents consolidated International segment net revenues by major geographic region for the quarters ended March 31, 2019 and April 1, 2018.

	Quarter Ended
	March 31,		April 1,
	2019		2018
Europe	$	153,379		155,562
Latin America		62,777		65,961
Asia Pacific		66,493		66,422
Net revenues	$	282,649		287,945

The following table presents consolidated net revenues by brand portfolio for the quarters ended March 31, 2019 and April 1, 2018.

	Quarter Ended
	March 31,		April 1,
	2019		2018
Franchise Brands	$	393,574		361,706
Partner Brands		171,989		200,592
Hasbro Gaming		107,565		105,227
Emerging Brands		59,382		48,816
Total	$	732,510		716,341

Hasbro's total gaming category, including all gaming net revenues, most notably MAGIC: THE GATHERING and MONOPOLY, totaled $243,390 and $203,542 for the quarters ended March 31, 2019, and April 1, 2018, respectively.