Segment Reporting

3 Months Ended

Mar. 27, 2016

Segment Reporting (Thousands of Dollars) [Abstract]

Segment Reporting

(9) Segment Reporting

Hasbro is a worldwide leader in children's and family leisure time products and services with a broad portfolio of brands and entertainment properties spanning toys, games, licensed products ranging from traditional to high-tech and digital, and film and television entertainment. The Company's segments are (i) U.S. and Canada, (ii) International, (iii) Entertainment and Licensing, and (iv) Global Operations.

The U.S. and Canada segment includes the marketing and selling of action figures, arts and crafts and creative play products, electronic toys and related electronic interactive products, fashion and other dolls, infant products, play sets, preschool toys, plush products, sports action blasters and accessories, vehicles and toy-related specialty products, as well as traditional board games, and trading card and role-playing games primarily within the United States and Canada. Within the International segment, the Company markets and sells both toy and game products in markets outside of the U.S. and Canada, primarily in the European, Asia Pacific, and Latin and South American regions. The Company's Entertainment and Licensing segment includes the Company's consumer product licensing, digital gaming, movie and television entertainment operations. The Global Operations segment is responsible for sourcing finished products for the Company's U.S. and Canada and International segments.

Segment performance is measured at the operating profit level. Included in Corporate and Eliminations are certain corporate expenses, including the elimination of intersegment transactions and certain assets benefiting more than one segment. Intersegment sales and transfers are reflected in management reports at amounts approximating cost. Certain shared costs, including global development and marketing expenses and corporate administration, are allocated to segments based upon expenses and foreign exchange rates fixed at the beginning of the year, with adjustments to actual expenses and foreign exchange rates included in Corporate and Eliminations. The accounting policies of the segments are the same as those referenced in note 1.

Results shown for the quarter are not necessarily representative of those which may be expected for the full year 2016, nor were those of the comparable 2015 period representative of those actually experienced for the full year 2015. Similarly, such results are not necessarily those which would be achieved were each segment an unaffiliated business enterprise.

Information by segment and a reconciliation to reported amounts for the quarters ended March 27, 2016 and March 29, 2015 are as follows:

	Quarter Ended
	March 27, 2016				March 29, 2015
Net revenues	External		Affiliate		External		Affiliate
U.S. and Canada	$	443,648		1,444		345,690		1,050
International		345,037		-		305,713		96
Entertainment and Licensing		42,495		4,701		60,631		3,409
Global Operations (a)		-		297,189		1,466		236,843
Corporate and Eliminations		-		(303,334)		-		(241,398)
	$	831,180		-		713,500		-

	Quarter Ended
	March 27,		March 29,
Operating profit (loss)	2016		2015
U.S. and Canada	$	78,335		41,423
International		2,853		1,903
Entertainment and Licensing		5,442		16,402
Global Operations (a)		3,444		(3,782)
Corporate and Eliminations (b)		(4,158)		(1,741)
	$	85,916		54,205

	March 27,		March 29,		December 27,
Total assets	2016		2015		2015
U.S. and Canada	$	2,751,504		3,430,196		2,654,270
International		1,983,747		2,088,096		2,345,847
Entertainment and Licensing		614,003		800,337		567,753
Global Operations		2,423,811		2,330,734		2,410,142
Corporate and Eliminations (b)		(3,408,370)		(4,402,247)		(3,257,295)
	$	4,364,695		4,247,116		4,720,717

(a) The Global Operations segment derives substantially all of its revenues, and thus its operating results, from intersegment activities.

(b) Certain long-term assets, including property, plant and equipment, goodwill and other intangibles, which benefit multiple operating segments, are included in Corporate and Eliminations. Allocations of certain expenses related to these assets to the individual operating segments are done at the beginning of the year based on budgeted amounts. Any differences between actual and budgeted amounts are reflected in Corporate and Eliminations because allocations are translated from the US Dollar to local currency at budget rates when recorded, and Corporate and Eliminations also includes the elimination of inter-company balance sheet amounts.

The following table represents consolidated International segment net revenues by major geographic region for the quarters ended March 27, 2016 and March 29, 2015.

	Quarter Ended
	March 27,		March 29,
	2016		2015
Europe	$	224,123		195,871
Latin America		55,596		57,608
Asia Pacific		65,318		52,234
Net revenues	$	345,037		305,713

The following table presents consolidated net revenues by class of principal products for the quarters ended March 27, 2016 and March 29, 2015.

	Quarter Ended
	March 27,		March 29,
	2016		2015
Boys	$	336,855		272,598
Games		231,142		235,649
Girls		165,353		117,127
Preschool		97,830		88,126
Net revenues	$	831,180		713,500