Segment Reporting

6 Months Ended

Jun. 28, 2015

Segment Reporting (Thousands of Dollars) [Abstract]

Segment Reporting

(10) Segment Reporting

Hasbro is a worldwide leader in children's and family leisure time products and services with a broad portfolio of brands and entertainment properties spanning toys, games, licensed products ranging from traditional to high-tech and digital, and film and television entertainment. The Company's segments are (i) U.S. and Canada, (ii) International, (iii) Entertainment and Licensing, and (iv) Global Operations.

The U.S. and Canada segment includes the marketing and selling of action figures, arts and crafts and creative play products, electronic toys and related electronic interactive products, fashion and other dolls, infant products, play sets, preschool toys, plush products, sports action blasters and accessories, vehicles and toy-related specialty products, as well as traditional board games and puzzles, and trading card and role-playing games primarily within the United States and Canada. Within the International segment, the Company markets and sells both toy and game products in markets outside of the U.S. and Canada, primarily in the European, Asia Pacific, and Latin and South American regions. The Company's Entertainment and Licensing segment includes the Company's lifestyle licensing, digital gaming, movie and television entertainment operations. The Global Operations segment is responsible for manufacturing and sourcing finished products for the Company's U.S. and Canada and International segments.

Segment performance is measured at the operating profit level. Included in Corporate and Eliminations are certain corporate expenses, including the elimination of intersegment transactions and certain assets benefiting more than one segment. Intersegment sales and transfers are reflected in management reports at amounts approximating cost. Certain shared costs, including global development and marketing expenses and corporate administration, are allocated to segments based upon expenses and foreign exchange rates fixed at the beginning of the year, with adjustments to actual expenses and foreign exchange rates included in Corporate and Eliminations. The accounting policies of the segments are the same as those referenced in note 1.

Results shown for the quarter and six months are not necessarily representative of those which may be expected for the full year 2015, nor were those of the comparable 2014 period representative of those actually experienced for the full year 2014. Similarly, such results are not necessarily those which would be achieved were each segment an unaffiliated business enterprise.

Information by segment and a reconciliation to reported amounts for the quarter and six-month periods ended June 28, 2015 and June 29, 2014 are as follows.

	Quarter Ended
	June 28, 2015					June 29, 2014
Net revenues	External		Affiliate			External		Affiliate
U.S. and Canada	$	385,183		1,718			383,001		1,467
International		362,760		(96	)		396,849		21
Entertainment and Licensing		47,640		4,025			47,663		3,496
Global Operations (a)		2,075		350,864			1,749		355,328
Corporate and Eliminations		-		(356,511	)		-		(360,312	)
	$	797,658		-			829,262		-

	Six Months Ended
	June 28, 2015					June 29, 2014
Net revenues	External		Affiliate			External		Affiliate
U.S. and Canada	$	730,873		2,768			720,700		2,677
International		668,473		-			702,324		92
Entertainment and Licensing		108,271		7,434			82,537		6,738
Global Operations (a)		3,541		587,707			3,154		606,868
Corporate and Eliminations		-		(597,909	)		-		(616,375	)
	$	1,511,158		-			1,508,715		-

	Quarter Ended						Six Months Ended
Operating profit (loss)	June 28, 2015			June 29, 2014			June 28, 2015			June 29, 2014
U.S. and Canada	$	47,147			46,928			88,570			82,691
International		25,361			29,232			27,264			31,646
Entertainment and Licensing		7,443			14,645			23,845			20,627
Global Operations (a)		2,019			1,810			(1,763	)		66
Corporate and Eliminations (b)		(6,470	)		(10,051	)		(8,211	)		(9,018	)
	$	75,500			82,564			129,705			126,012

Total assets	June 28, 2015			June 29, 2014			December 28, 2014
U.S. and Canada	$	3,095,862			3,050,072			3,663,497
International		2,164,440			2,007,777			2,422,046
Entertainment and Licensing		675,082			741,718			783,878
Global Operations		2,334,761			2,134,524			2,433,888
Corporate and Eliminations (b)		(4,039,038	)		(3,795,496	)		(4,771,167	)
	$	4,231,107			4,138,595			4,532,142

(a) The Global Operations segment derives substantially all of its revenues, and thus its operating results, from intersegment activities.

(b) Certain long-term assets, including property, plant and equipment, goodwill and other intangibles, which benefit multiple operating segments, are included in Corporate and Eliminations. Allocations of certain expenses related to these assets to the individual operating segments are done at the beginning of the year based on budgeted amounts. Any differences between actual and budgeted amounts are reflected in Corporate and Eliminations because allocations are translated from the US Dollar to local currency at budget rates when recorded, and Corporate and Eliminations also includes the elimination of inter-company balance sheet amounts.

The following table represents consolidated International segment net revenues by major geographic region for the quarter and six-month periods ended June 28, 2015 and June 29, 2014.

	Quarter Ended				Six Months Ended
	June 28, 2015		June 29, 2014		June 28, 2015		June 29, 2014
Europe	$	185,660		216,268		381,531		423,810
Latin America		98,368		97,019		155,976		150,303
Asia Pacific		78,732		83,562		130,966		128,211
Net revenues	$	362,760		396,849		668,473		702,324

The following table presents consolidated net revenues by class of principal products for the quarter and six-month periods ended June 28, 2015 and June 29, 2014.

	Quarter Ended				Six Months Ended
	June 28, 2015		June 29, 2014		June 28, 2015		June 29, 2014
Boys	$	340,426		335,798		613,024		583,573
Games		211,629		225,702		447,278		446,228
Girls		127,489		163,817		244,616		302,517
Preschool		118,114		103,945		206,240		176,397
Net revenues	$	797,658		829,262		1,511,158		1,508,715