Segment Reporting

12 Months Ended

Dec. 28, 2014

Segment Reporting (Thousands of Dollars) [Abstract]

Segment Reporting

(9) Segment Reporting

Hasbro is a worldwide leader in children's and family leisure time products and services with a broad portfolio of brands and entertainment properties across toys, games, licensed products ranging from traditional to high-tech and digital, and film and television entertainment. The Company's segments are (i) U.S. and Canada, (ii) International, (iii) Entertainment and Licensing, and (iv) Global Operations.

The U.S. and Canada segment includes the marketing and selling of boys' action figures, vehicles and play sets, girls' toys, electronic toys and games, plush products, preschool toys and infant products, electronic interactive products, toy-related specialty products, traditional board games and puzzles, and trading card and role-playing games primarily within the United States and Canada. Within the International segment, the Company markets and sells both toy and game products in markets outside of the U.S. and Canada, primarily in the European, Asia Pacific, and Latin and South American regions. The Company's Entertainment and Licensing segment includes the Company's lifestyle licensing, digital gaming, movie and television entertainment operations. The Global Operations segment is responsible for manufacturing and sourcing finished products for the Company's U.S. and Canada and International segments.

Segment performance is measured at the operating profit level. Included in Corporate and Eliminations are certain corporate expenses, including the elimination of intersegment transactions and certain assets benefiting more than one segment. Intersegment sales and transfers are reflected in management reports at amounts approximating cost. Certain shared costs, including global development and marketing expenses and corporate administration, are allocated to segments based upon expenses and foreign exchange rates fixed at the beginning of the year, with adjustments to actual expenses and foreign exchange rates included in Corporate and Eliminations. The accounting policies of the segments are the same as those referenced in note 1.

Results shown for the quarter are not necessarily representative of those which may be expected for the full year 2015, nor were those of the comparable 2014 period representative of those actually experienced for the full year 2014. Similarly, such results are not necessarily those which would be achieved were each segment an unaffiliated business enterprise.

Information by segment and a reconciliation to reported amounts for the quarters ended March 29, 2015 and March 30,2014 are as follows:

	March 29, 2015					March 30,2014
Net revenues	External		Affiliate			External		Affiliate
U.S. and Canada	$	345,690		1,050			337,699		1,210
International		305,713		96			305,475		71
Entertainment and Licensing		60,631		3,409			34,874		3,242
Global Operations (a)		1,466		236,843			1,405		251,540
Corporate and Eliminations		-		(241,398	)		-		(256,063	)
	$	713,500		-			679,453		-

	Quarter Ended
Operating profit (loss)	March 29, 2015			March 30, 2014
U.S. and Canada	$	41,423			35,763
International		1,903			2,414
Entertainment and Licensing		16,402			5,982
Global Operations (a)		(3,782	)		(1,744	)
Corporate and Eliminations (b)		(1,741	)		1,033
	$	54,205			43,448

Total assets	March 29, 2015			March 30, 2014			December 28, 2014
U.S. and Canada	$	3,430,196			3,080,602			3,663,497
International		2,088,096			1,900,304			2,422,046
Entertainment and Licensing		800,337			705,895			783,878
Global Operations		2,330,734			2,185,436			2,433,888
Corporate and Eliminations (b)		(4,388,521	)		(3,842,800	)		(4,771,167	)
	$	4,260,842			4,029,437			4,532,142

(a) The Global Operations segment derives substantially all of its revenues, and thus its operating results, from intersegment activities.

(b) Certain long-term assets, including property, plant and equipment, goodwill and other intangibles, which benefit multiple operating segments, are included in Corporate and Eliminations. Allocations of certain expenses related to these assets to the individual operating segments are done at the beginning of the year based on budgeted amounts. Any differences between actual and budgeted amounts are reflected in Corporate and eliminations. Corporate and Eliminations also includes the elimination of inter-company balance sheet amounts.

The following table represents consolidated International segment net revenues by major geographic region for the quarters ended March 29, 2015 and March 30, 2014.

	Quarter Ended
	March 29, 2015		March 30, 2014
Europe	$	195,871		207,542
Latin America		57,608		53,284
Asia Pacific		52,234		44,649
Net revenues	$	305,713		305,475

The following table presents consolidated net revenues by class of principal products for the quarters ended March 29, 2015 and March 30, 2014.

	Quarter Ended
	March 29, 2015		March 30, 2014
Boys	$	272,598		247,775
Games		235,649		220,526
Girls		117,127		138,700
Preschool		88,126		72,452
Net revenues	$	713,500		679,453