Segment Reporting

3 Months Ended

Mar. 31, 2013

Segment Reporting (Thousands of Dollars) [Abstract]

Segment Reporting

(10) Segment Reporting

Hasbro is a worldwide leader in children's and family leisure time products and services with a broad portfolio of brands and entertainment properties across toys, games and licensed products ranging from traditional to high-tech and digital. The Company's segments are (i) U.S. and Canada; (ii) International; (iii) Entertainment and Licensing; and (iv) Global Operations.

The U.S. and Canada segment includes the marketing and selling of boys' action figures, vehicles and playsets, girls' toys, electronic toys and games, plush products, preschool toys and infant products, electronic interactive products, toy-related specialty products, traditional board games and puzzles, DVD-based games and trading card and role-playing games within the United States and Canada. Within the International segment, the Company markets and sells both toy and certain game products in markets outside of the U.S. and Canada, primarily in the European, Asia Pacific, and Latin and South American regions. The Company's Entertainment and Licensing segment includes the Company's lifestyle licensing, digital gaming, movie, television and online entertainment operations. The Global Operations segment is responsible for manufacturing and sourcing finished products for the Company's U.S. and Canada and International segments.

Segment performance is measured at the operating profit level. Included in Corporate and eliminations are certain corporate expenses, the elimination of intersegment transactions and certain assets benefiting more than one segment. Intersegment sales and transfers are reflected in management reports at amounts approximating cost. Certain shared costs, including global product development and marketing expenses and corporate administration, are allocated to segments based upon expenses and foreign exchange rates fixed at the beginning of the year, with adjustments to actual expenses and foreign exchange rates included in Corporate and Eliminations. The accounting policies of the segments are the same as those referenced in Note 1.

Results shown for the quarter are not necessarily representative of those which may be expected for the full year 2013, nor were those of the comparable 2012 period representative of those actually experienced for the full year 2012. Similarly, such results are not necessarily those which would be achieved were each segment an unaffiliated business enterprise.

Information by segment and a reconciliation to reported amounts for the quarters ended March 31, 2013 and April 1, 2012 are as follows.

	March 31, 2013					April 1, 2012
Net revenues	External		Affiliate			External		Affiliate
U.S. and Canada	$	342,059		1,029			328,985		968
International		289,813		199			289,729		149
Entertainment and Licensing		30,774		2,221			29,336		1,317
Global Operations (a)		1,048		214,286			800		257,699
Corporate and Eliminations		-		(217,735	)		-		(260,133	)
	$	663,694		-			648,850		-

Operating profit (loss)	March 31, 2013			April 1, 2012
U.S. and Canada	$	37,743			14,411
International		(4,505	)		(5,084	)
Entertainment and Licensing		5,285			7,738
Global Operations (a)		(9,583	)		(12,733	)
Corporate and Eliminations (b)		(18,313	)		11,394
	$	10,627			15,726

Total assets	Mar. 31, 2013			April 1, 2012			Dec. 30, 2012
U.S. and Canada	$	6,076,021			5,293,907			6,041,893
International		1,874,583			1,747,307			2,176,021
Entertainment and Licensing		1,185,905			1,069,369			1,164,715
Global Operations		2,527,454			2,065,881			2,493,976
Corporate and Eliminations (b)		(7,603,318	)		(6,279,327	)		(7,551,218	)
	$	4,060,645			3,897,137			4,325,387

(a) The Global Operations segment derives substantially all of its revenues, and thus its operating results, from intersegment activities.

(b) Certain intangible assets, primarily goodwill, which benefit multiple operating segments are reflected as Corporate assets for segment reporting purposes. In accordance with accounting standards related to impairment testing, these amounts have been allocated to the reporting unit which benefits from their use. In addition, allocations of certain expenses related to these assets to the individual operating segments are done at the beginning of the year based on budgeted amounts. Any difference between actual and budgeted amounts is reflected in Corporate and Eliminations.

The first quarters of 2013 and 2012 restructuring charges were included by segment as follows:

	Mar. 31, 2013		April 1, 2012
U.S. and Canada	$	-		2,444
International		-		1,628
Entertainment and Licensing		1,729		555
Global Operations		-		4,307
Corporate and Eliminations		27,197		2,196
Total Charges	$	28,926		11,130

The following table represents consolidated International segment net revenues by major geographic region for the quarters ended March 31, 2013 and April 1, 2012.

	Mar. 31, 2013		April 1, 2012
Europe	$	192,589		208,113
Latin America		45,713		38,969
Asia Pacific		51,511		42,647
Net revenues	$	289,813		289,729

The following table presents consolidated net revenues by class of principal products for the quarters ended March 31, 2013 and April 1, 2012. The Company has reclassified $1,000 of 2012 net revenues previously reported in the Other category to the Games category.

	Mar. 31, 2013		April 1, 2012
Boys	$	242,796		302,759
Games		230,915		182,916
Girls		114,774		93,236
Preschool		75,209		69,939
Net revenues	$	663,694		648,850