Segment Reporting (Tables)

9 Months Ended

Sep. 30, 2012

Segment Reporting (Thousands of Dollars) [Abstract]

Net revenues by segment

	Quarter Ended
	------------------
	Sept. 30, 2012		Sept. 25, 2011
	-----------------		-----------------
	External	Affiliate	External	Affiliate
Net revenues	-----------	----------	-----------	---------
U.S. and Canada	$      774,539	1,814	764,562	4,554
International	524,144	110	563,310	9
Entertainment and Licensing	43,066	3,179	46,316	1,047
Global Operations (a)	3,388	578,528	1,623	635,081
Corporate and Eliminations	-	(583,631)	-	(640,691)
	------------	------------	------------	------------
	$   1,345,137	-	1,375,811	-
	=======	=======	=======	=======

	Nine Months Ended
	------------------
	Sept. 30, 2012		Sept. 25, 2011
	-----------------		-----------------
	External	Affiliate	External	Affiliate
Net revenues	-----------	----------	-----------	---------
U.S. and Canada	$   1,510,112	4,076	1,660,664	13,738
International	1,174,366	285	1,192,113	108
Entertainment and Licensing	115,618	6,009	98,144	1,735
Global Operations (a)	5,358	1,134,727	5,330	1,240,428
Corporate and Eliminations	-	(1,145,097)	-	(1,256,009)
	------------	------------	------------	------------
	$   2,805,454	-	2,956,251	-
	=======	=======	=======	=======

(a) The Global Operations segment derives substantially all of its revenues, and thus its operating results, from intersegment activities.

Operating profit (loss) by segments

	Quarter Ended ----------------------		Nine Months Ended --------------------------
Operating profit (loss)	Sept. 30, 2012 -------	Sept. 25, 2011 -------	Sept. 30, 2012 -------	Sept. 25, 2011 -------
U.S. and Canada	$   154,239	128,789	229,578	227,526
International	85,498	100,739	110,265	132,756
Entertainment and Licensing	10,722	15,251	26,652	21,294
Global Operations (a)	8,720	8,802	(12,996)	(4,522)
Corporate and Eliminations (b)	(9,557)	(5,509)	(1,869)	348
	----------	-----------	-----------	------------
	$   249,622	248,072	351,630	377,402
	======	======	======	======

(a) The Global Operations segment derives substantially all of its revenues, and thus its operating results, from intersegment activities.

(b) Certain intangible assets, primarily goodwill, which benefit multiple operating segments are reflected as Corporate assets for segment reporting purposes. In accordance with accounting standards related to impairment testing, these amounts have been allocated to the reporting unit which benefits from their use. In addition, allocations of certain expenses related to these assets to the individual operating segments are done at the beginning of the year based on budgeted amounts. Any difference between actual and budgeted amounts is reflected in Corporate and Eliminations.

Total assets by segments

Total assets	Sept. 30,     2012   -------------	Sept. 25,     2011   -------------	Dec. 25,     2011     -------------
U.S. and Canada	$     5,888,392	5,159,977	5,225,099
International	2,161,186	1,969,676	2,062,928
Entertainment and Licensing	1,127,569	1,003,345	1,022,008
Global Operations	2,336,528	1,832,306	1,974,951
Corporate and Eliminations (b)	(7,067,388)	(5,880,578)	(6,154,212)
	--------------	--------------	--------------
	$     4,446,287	4,084,726	4,130,774
	========	========	========

(b) Certain intangible assets, primarily goodwill, which benefit multiple operating segments are reflected as Corporate assets for segment reporting purposes. In accordance with accounting standards related to impairment testing, these amounts have been allocated to the reporting unit which benefits from their use. In addition, allocations of certain expenses related to these assets to the individual operating segments are done at the beginning of the year based on budgeted amounts. Any difference between actual and budgeted amounts is reflected in Corporate and Eliminations.

Schedule of net revenues by international region

	Quarter Ended ----------------------		Nine Months Ended --------------------------
	Sept. 30, 2012 -------	Sept. 25, 2011 -------	Sept. 30, 2012 -------	Sept. 25, 2011 -------
Europe	$ 345,281	383,734	751,547	790,286
Latin America	115,342	105,696	237,090	209,620
Asia Pacific	63,521	73,880	185,729	192,207
	------------	------------	------------	------------
Net revenues	$ 524,144	563,310	1,174,366	1,192,113
	=======	=======	=======	=======

Net revenues by product category

	Quarter Ended ----------------------		Nine Months Ended --------------------------
	Sept. 30, 2012 ---------	Sept. 25, 2011 ---------	Sept. 30, 2012 ---------	Sept. 25, 2011 ---------
Boys	$    471,125	534,595	1,162,958	1,285,273
Games	365,714	364,740	763,460	796,393
Girls	302,304	259,113	499,731	491,412
Preschool	205,994	217,363	379,305	383,173
	------------	------------	--------------	--------------
Net revenues	$ 1,345,137	1,375,811	2,805,454	2,956,251
	=======	=======	========	========