Segment Reporting (Tables)

6 Months Ended

Jun. 26, 2011

Segment Reporting (Thousands of Dollars) [Abstract]

Net revenues by segment

	Quarter Ended
	------------------
	June 26, 2011		June 27, 2010
	-----------------		-----------------
	External	Affiliate	External	Affiliate
Net revenues	-----------	----------	-----------	---------
U.S. and Canada	$    504,950	5,659	444,520	3,590
International	374,471	16	261,411	6
Entertainment and Licensing	27,187	259	30,451	-
Global Operations (a)	1,846	353,492	1,409	381,895
Corporate and Eliminations	-	(359,426)	-	(385,491)
	------------	------------	------------	------------
	$    908,454	-	737,791	-
	=======	=======	=======	=======

	Six Months Ended
	------------------
	June 26, 2011		June 27, 2010
	-----------------		-----------------
	External	Affiliate	External	Affiliate
Net revenues	-----------	----------	-----------	---------
U.S. and Canada	$    896,102	9,184	869,230	6,314
International	628,803	99	483,130	30
Entertainment and Licensing	51,828	688	55,560	-
Global Operations (a)	3,707	605,347	2,242	627,955
Corporate and Eliminations	-	(615,318)	-	(634,299)
	------------	------------	------------	------------
	$  1,580,440	-	1,410,162	-
	=======	=======	=======	=======

(a) The Global Operations segment derives substantially all of its revenues, and thus its operating results, from intersegment activities.

Operating profit (loss) by segments

	Quarter Ended ----------------------		Six Months Ended --------------------------
Operating profit (loss)	June 26, 2011 -------	June 27, 2010 -------	June 26, 2011 -------	June 27, 2010 -------
U.S. and Canada	$   57,725	58,741	98,737	119,872
International	33,750	11,596	32,017	9,166
Entertainment and Licensing	612	12,996	6,043	22,362
Global Operations (a)	(6,115)	2,645	(13,324)	(83)
Corporate and Eliminations (b)	(5,565)	(6,252)	5,857	(2,264)
	----------	---------	----------	---------
	$   80,407	79,726	129,330	149,053
	======	======	======	======

(a) The Global Operations segment derives substantially all of its revenues, and thus its operating results, from intersegment activities.

(b) Certain intangible assets, primarily goodwill, which benefit multiple operating segments are reflected as Corporate assets for segment reporting purposes. In accordance with accounting standards related to impairment testing, these amounts have been allocated to the reporting unit which benefits from their use. In addition, allocations of certain expenses related to these assets to the individual operating segments are done at the beginning of the year based on budgeted amounts. Any difference between actual and budgeted amounts is reflected in Corporate and eliminations.

Total assets by segments

Total assets	June 26,     2011   -------------	June 27, 2010 -------------	Dec. 26,     2010     -------------
U.S. and Canada	$   4,818,551	3,851,316	4,571,597
International	1,742,702	1,378,335	1,672,326
Entertainment and Licensing	937,287	778,428	861,971
Global Operations	1,671,376	1,241,216	1,542,896
Corporate and Eliminations (b)	(5,229,171)	(3,275,619)	(4,555,564)
	--------------	-------------	-------------
	$   3,940,745	3,973,676	4,093,226
	========	========	========

(b) Certain intangible assets, primarily goodwill, which benefit multiple operating segments are reflected as Corporate assets for segment reporting purposes. In accordance with accounting standards related to impairment testing, these amounts have been allocated to the reporting unit which benefits from their use. In addition, allocations of certain expenses related to these assets to the individual operating segments are done at the beginning of the year based on budgeted amounts. Any difference between actual and budgeted amounts is reflected in Corporate and eliminations.

Net revenues by product category

	Quarter Ended		Six Months Ended
	June 26, 2011 ---------	June 27, 2010 ---------	June 26, 2011 ---------	June 27, 2010 ---------
Boys	$ 460,446	234,458	750,678	466,580
Games and puzzles	231,272	262,247	431,624	489,271
Girls	119,143	133,214	232,299	262,599
Preschool	97,574	107,872	165,810	191,516
Other	19	-	29	196
	------------	------------	--------------	--------------
Net revenues	$ 908,454	737,791	1,580,440	1,410,162
	=======	=======	========	========