POWER OF ATTORNEY

       I, Lisa Gersh, hereby constitute and appoint each of Barry Nagler
and Tarrant L. Sibley, signing singly, my true and lawful
attorney-in-fact to:

(1) execute for and on my behalf, in my capacity as an officer and/or
director of Hasbro, Inc. (the Company), Forms 3, 4 and 5 in accordance
with Section 16(a) of the Securities Exchange Act of 1934, as amended,
and the rules thereunder;

(2) do and perform any and all acts for and on my behalf that may be
necessary of desirable to complete and execute any such Form 3, 4 or 5
and timely file such form with the United States Securities and Exchange
Commission and any stock exchange or similar authority; and

(3) take any other action of any type whatsoever in connection with the
foregoing which, in the opinion of such attorney-in-fact, may be to my
benefit, in my best interest, or that I am legally required to do, it
being understood that the documents executed by such attorney-in-fact
on my behalf pursuant to this Power of Attorney shall be in such form
and shall contain such terms and conditions as such attorney-in-fact
may approve in such attorney-in-facts discretion.

I hereby grant to each such attorney-in-fact full power and authority to
do and perform any and every act and thing whatsoever requisite, necessary,
or proper to be done in the exercise of any of the rights and powers herein
granted, as fully to all intents and purposes as I might or could do if
personally present, with full power of substitution or revocation, hereby
ratifying and confirming all that such attorney-in-fact, or such
attorney-in-facts substitute or substitutes, shall lawfully do or cause
to be done by virtue of this power of attorney and the rights and powers
herein granted.  I acknowledge that the attorneys-in-fact, in serving in
such capacity at my request, are not assuming, nor is the Company assuming,
any of my responsibilities to comply with Section 16 of the Securities
Exchange Act of 1934, as amended, or the rules and regulations promulgated
thereunder.

This Power of Attorney shall remain in full force and effect until I am
no longer required to file Forms 3, 4 and 5 with respect to my holdings
of and transactions in Company securities or security-based swap agreements,
unless I earlier revoke it in a signed writing delivered to the
attorneys-in-fact.

IN WITNESS WHEREOF, I have caused this Power of Attorney to be executed
as of this 28 day of June, 2010.


/s/ Lisa Gersh
___________________________
Signature


	Lisa Gersh
___________________________
       Print Name