Exhibit 99.1

CERTIFICATION PURSUANT TO
SECTION 1350, CHAPTER 63 OF TITLE 18, UNITED STATES CODE,
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

Pursuant to Section 1350, Chapter 63 of Title 18, United States Code, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, the undersigned, as Chief Executive Officer of Hasbro, Inc., a Rhode Island corporation (the "Company"), does hereby certify that to the best of the undersigned's knowledge:
the Company's Quarterly Report on Form 10-Q for the quarter ended September 29, 2002, as filed with the Securities and Exchange Commission (the "10-Q Report"), fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and
the information contained in the Company's 10-Q Report fairly presents, in all material respects, the financial condition and results of operations of the Company.
	/s/ Alan G. Hassenfeld__________________
	Alan G. Hassenfeld Chairman and Chief Executive Officer of Hasbro, Inc.
Dated: November 7, 2002