EXHIBIT 23






              CONSENT OF INDEPENDENT AUDITORS



The Plan Trustees
Hasbro, Inc. Retirement Savings Plan:

We consent to the incorporation by reference in registration
statement  No.  333-34282 on Form S-8 of  the  Hasbro,  Inc.
Retirement  Savings Plan of our report dated June  1,  2001,
relating to the statements of net assets available for  plan
benefits of the Hasbro, Inc. Retirement Savings Plan  as  of
December  31,  2000 and 1999, and the related statements  of
changes  in net assets available for plan benefits  for  the
years  then  ended, and the related supplementary  schedule,
which  report appears in the December 31, 2000 annual report
on Form 11-K of the Hasbro, Inc. Retirement Savings Plan.


/s/ KPMG LLP


Providence, Rhode Island
June 27, 2001