Business Segments

3 Months Ended

Mar. 31, 2012

Business Segments [Abstract]

Business Segments

Note H – Business Segments

Harte-Hanks is a worldwide, direct and targeted marketing company with operations in two segments – Direct Marketing and Shoppers.

Information about the operations of our two business segments follows:

	Three Months Ended March 31,
In thousands	2012			2011
Operating revenues
Direct Marketing	$	139,456		$	141,081
Shoppers		55,716			59,225
Total operating revenues	$	195,172		$	200,306
Operating income
Direct Marketing	$	15,653		$	15,980
Shoppers		201			1,247
Corporate Activities		(2,922	)		(2,908	)
Total operating income	$	12,932		$	14,319
Income before income taxes
Operating income	$	12,932		$	14,319
Interest expense		(1,019	)		(636	)
Interest income		29			69
Other, net		(655	)		(642	)
Total income before income taxes	$	11,287		$	13,110