Business Segments

9 Months Ended

Sep. 30, 2011

Business Segments [Abstract]

Business Segments

Note H – Business Segments

Harte-Hanks is a worldwide, direct and targeted marketing company with operations in two segments – Direct Marketing and Shoppers.

Information about the operations of our two business segments follows:

	Three Months Ended September 30,
In thousands	2011			2010
Operating revenues
Direct Marketing	$	151,974		$	151,104
Shoppers		60,814			65,641
Total operating revenues	$	212,788		$	216,745
Operating income
Direct Marketing	$	20,514		$	22,993
Shoppers		3,085			5,272
Corporate Activities		(2,884	)		(3,210	)
Total operating income	$	20,715		$	25,055
Income before income taxes
Operating income	$	20,715		$	25,055
Interest expense		(889	)		(705	)
Interest income		52			69
Other, net		540			(1,865	)
Total income before income taxes	$	20,418		$	22,554

	Nine Months Ended September 30,
In thousands	2011			2010
Operating revenues
Direct Marketing	$	445,776		$	426,525
Shoppers		180,365			198,008
Total operating revenues	$	626,141		$	624,533
Operating income
Direct Marketing	$	56,850		$	59,845
Shoppers		3,214			14,715
Corporate Activities		(8,484	)		(8,616	)
Total operating income	$	51,580		$	65,944
Income before income taxes
Operating income	$	51,580		$	65,944
Interest expense		(2,151	)		(2,102	)
Interest income		188			136
Other, net		(575	)		(1,506	)
Total income before income taxes	$	49,042		$	62,472