Business Segments

6 Months Ended

Jun. 30, 2011

Business Segments

Business Segments

Note G – Business Segments

Harte-Hanks is a worldwide, direct and targeted marketing company with operations in two segments – Direct Marketing and Shoppers.

Information about the operations of our two business segments follows:

	Three Months Ended June 30,
In thousands	2011			2010
Operating revenues
Direct Marketing	$	152,721		$	140,926
Shoppers		60,326			66,683
Total operating revenues	$	213,047		$	207,609
Operating income
Direct Marketing	$	20,356		$	20,000
Shoppers		(1,118	)		5,275
Corporate Activities		(2,692	)		(2,702	)
Total operating income	$	16,546		$	22,573
Income before income taxes
Operating income	$	16,546		$	22,573
Interest expense		(626	)		(684	)
Interest income		67			41
Other, net		(473	)		18
Total income before income taxes	$	15,514		$	21,948
	Six Months Ended June 30,
In thousands	2011			2010
Operating revenues
Direct Marketing	$	293,802		$	275,421
Shoppers		119,551			132,367
Total operating revenues	$	413,353		$	407,788
Operating income
Direct Marketing	$	36,336		$	36,852
Shoppers		129			9,443
Corporate Activities		(5,600	)		(5,406	)
Total operating income	$	30,865		$	40,889
Income before income taxes
Operating income	$	30,865		$	40,889
Interest expense		(1,262	)		(1,397	)
Interest income		136			67
Other, net		(1,115	)		359
Total income before income taxes	$	28,624		$	39,918